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Gemilang: Jurnal Manajemen dan Akuntansi
Published by Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang
ISSN : 29624428     EISSN : 29623987     DOI : 10.56910
Core Subject : Humanities,
Humanities
berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek penelitian, masalah, dan perkembangan terbaru di bidang Ilmu Manajemen. Topik dalam Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 486 Documents
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Pengaruh Digital Marketing Dan Brand Awareness Terhadap Minat Beli Produk Subeng Klasik Mareta Nurul Fitri; Siti Mabrur Rachmah
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 5 No. 3 (2025): Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v5i3.2610

Abstract

The purpose of this study is to analyze the influence of digital marketing on consumer interest in buying " Subeng Klasik". " Subeng Klasik " is one type of traditional Indonesian jewelry, especially earrings (giwang) which are commonly used in Javanese, Balinese, and several other regions. This study is a descriptive quantitative study with a multiple linear regression analysis method. Respondents in this study were Instagram users who knew the Subeng Klasik product, totaling 100 respondents. Based on the results of data analysis, the results of this study are as follows; (1) Digital Marketing partially has a positive and significant effect on Purchase Interest of Subeng Klasik products; (2) Brand Awareness partially has a positive and significant effect on Purchase Interest of Subeng Klasik products. The coefficient value of Brand Awareness is greater than Digital Marketing, which indicates that Brand Awareness has a relatively greater influence on Purchase Interest than Digital Marketing; (3) Digital Marketing and Brand Awareness simultaneously or together have a positive and significant effect on Purchase Interest of Subeng Klasik products.
Evaluasi Kontribusi Personal Selling, Strategi Iklan, dan Pelayanan terhadap Keputusan Konsumen untuk Membeli Handphone OPPO di Gerai Halup Cell Abd Kadir; Irwansyah Irwansyah; Jemi Arafik; Feri Diansyah; Darmono Darmono; Muhammad Bayu; Djupiansyah Ganie; Yohanes Sri Guntur
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 4 No. 4 (2024): Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v4i4.2611

Abstract

This study aims to analyze the effect of personal selling, advertising, and service quality on consumer buying interest in OPPO mobile phones at Halup Cell Store Berau. The research method uses a quantitative approach with a sample of 90 respondents. The results showed that personal selling and service quality had a significant partial effect on buying interest, while advertising did not. Simultaneously, all three variables significantly influenced consumer buying interest.
Kajian tentang Bagaimana Brand Image, Kualitas Produk, serta Harga Memengaruhi Loyalitas Pelanggan terhadap Produk Skincare MS Glow Eko Sugiono; Pujianto Pujianto; Yudhi Perdana; Dedi Triono; Darmono Darmono; Muhammad Bayu; Djupiansyah Ganie; Yohanes Sri Guntur
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 4 No. 4 (2024): Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v4i4.2614

Abstract

The purpose of the research was to find out and analyze the Influence of Brand Image, Product Quality and Price on Consumer Loyalty in Ms Glow Skincare Products in Berau Regency. This study was conducted on 85 Ms Glow skincare users in Berau Regency as respondents using the purposive sampling method. The analysis tools used are: Validity Test, Reliability Test, Multiple Linear Regression Analysis, Correlation Coefficient, Determination Coefficient, T Test and F Test. Based on the results of the study, it can be seen that the results of the T Test show that the variables of Brand Image, Product Quality and price partially have a significant effect on the variables of consumer loyalty. Then based on the F test, it is known that the variables of Brand Image, Product Quality and price simultaneously have a significant effect on the variables of consumer loyalty. Then, based on the determination coefficient (R Square) of 0.796 (79.6%). This illustrates that the variables of Brand Image, Product Quality and Price are able to influence the Consumer Loyalty variable in Ms Glow skincare products in Berau Regency by 79.6% while the remaining 20.4% is explained by other factors that are not included in this study.
Pengaruh Penerapan Fungsi – Fungsi Manajemen terhadap Kreativitas Kerja Pegawai: Pada Kantor Dinas Pemuda Olahraga dan Pariwisata Kabupaten Wajo Burhanuddin Burhanuddin; Muktamir Usman; Supris Musiafir; Ekayani Burhanuddin
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 5 No. 3 (2025): Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v5i3.2615

Abstract

Employees at the Wajo Regency Youth, Sports and Tourism Office are one of the public bureaucracies at the Regency/City level carrying out service functions to the community, according to the results of initial observations show that the implementation of management functions and employee work creativity is still not optimal, especially related to the implementation of management functions in terms of implementation (creating a dynamic work atmosphere/making the best use of time). This research was conducted to determine the effect of the application of management functions on the work creativity of employees at the Wajo Regency Youth, Sports and Tourism Office. The research population is all employees at the Wajo Regency Youth, Sports and Tourism Office using a survey research type with a quantitative associative approach.The results of this study show that the variables of management functions, based on respondents' responses are at the very good criteria, and the work creativity variables are at the good criteria. Based on the results of statistical testing, Ho was rejected and Ha was accepted, so it was concluded that the implementation of management functions had a positive and significant effect on the work creativity of employees at the Wajo Regency Youth, Sports and Tourism Office.
Peran Digital Marketing dalam Meningkatkan Daya Saing UMKM Kuliner pada Yohana Kitchen Jakarta Laeli Istikharoh; Yunita Aditia Nur Pertiwi; Maya Rahmawati; Damar Firdaus; Titi Dewijayati Halawa; Cidi Tama Ramadhan
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 5 No. 3 (2025): Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v5i3.2618

Abstract

This study investigates the role of digital marketing in enhancing the competitive advantage of micro, small, and medium enterprises (MSMEs) in the culinary sector, with a focus on Yohana Kitchen in Jakarta. In the digital age, the utilization of social media and digital platforms has become a critical marketing strategy to broaden consumer reach and improve product visibility. A qualitative research method was employed, involving direct observation and in-depth interviews with the business owner. The results reveal that the strategic use of social media, websites, and online food delivery platforms significantly contributes to increased sales and customer loyalty. Digital marketing initiatives such as engaging content creation, targeted paid advertisements, and interactive customer engagement have proven effective in strengthening the business's market position. The findings underscore that digital marketing functions not merely as a promotional tool, but as a fundamental pillar in fostering competitiveness and sustainable growth for MSMEs in the highly dynamic culinary industry.
Pengaruh Stres Kerja terhadap Produktivitas Kerja Karyawan pada Perseroan Terbatas (PT) Pucuk Jaya Muhammad Akbar; Nuriyah Nuriyah; Hamidah Hamidah
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 5 No. 2 (2025): : Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v5i2.2619

Abstract

The purpose of this study was to determine the effect of work stress on employee work productivity at Pucuk Jaya Limited Liability Company (PT) Batu Engau District, Paser Regency. The research method used in this study is a quantitative research method. The population in this study were employees at PT. Pucuk Jaya Batu Engau District, Paser Regency, totaling 153 people. In this study, the sampling technique used was the proportionate stratified random sampling technique. The sample taken by the researcher was 25% x 153, the result was 38.25 rounded up to 38 respondents. The techniques used in calculating data analysis in this study were validity test, reliability test, simple linear regression test, correlation coefficient, determination coefficient, partial t test. The test results show that the work stress variable has an effect on employee work productivity, this is proven by the calculated t value of 8.507 with a significant value of 0.05>0.000 when compared to the t table value of 1.68830, then the calculated t> t table is (8.507>1.68830).
Pengaruh Pendidikan dan Pelatihan terhadap Kinerja Pegawai Negeri Sipil (PNS) Istiqomah Istiqomah; Syifi Fauziyah; Alifatul Husna
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 5 No. 2 (2025): : Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v5i2.2621

Abstract

The purpose of this study is to determine the effect of education and training on the performance of Civil Servants (PNS) at the Department of Industry, Trade and Cooperatives, Small and Medium Enterprises of Paser Regency. The research design used in this study is quantitative research. The population in this study were all Civil Servants (PNS) consisting of 31 people at the Department of Industry, Trade and Cooperatives, Small and Medium Enterprises of Paser Regency. The sampling technique in this study was saturated sampling, namely the entire population was used as a sample. The sample in this study was 31 people. The types of data in this study are qualitative data and quantitative data. The data sources used are secondary data and primary data. The data collection technique used in this study was by observation and distributing questionnaires. Data analysis in this study used multiple linear regression analysis with the help of SPSS version 25. The results of the study indicate that education (X1) obtained a t count of 0.227 with a significant level of 0.882 and when compared with the t table of 2.04841, then the t count < t table of 0.227 < 2.04841, which means that the education variable (X1) does not have a significant effect on the performance of Civil Servants (PNS) (Y) because H0 is accepted and Ha is rejected. For training (X2) obtained a t count of 6.038 with a significant level of 0.000 and when compared with the t table of 2.04841, then the t count > t table or 6.038 > 2.04841, which means that the training variable (X2) has a significant effect on the performance of Civil Servants (Y) because H0 is rejected and Ha is accepted.
Pengaruh Struktur Modal terhadap Kinerja Keuangan Perusahaan pada Grup Indofood Periode 2020-2024 Rachmad Dharmawan; Liza Novietta
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 5 No. 2 (2025): : Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v5i2.2624

Abstract

This research was conducted to determine how the capital structure affects the company's financial performance during the period 2020 to 2024. In this case, the capital structure is evaluated through two main indicators, namely the Debt to Equity Ratio (DER) and the Debt to Asset Ratio (DAR). Meanwhile, financial performance is evaluated based on two important measures: Return on Assets (ROA) and Return on Equity (ROE). The approach used in this research is quantitative with a combination of descriptive and verification analysis. The data source comes from the annual financial reports of six Indofood subsidiaries listed on the Indonesia Stock Exchange. To test the relationship between variables, multiple linear regression evaluation is used which is equipped with a classical assumption test to ensure the validity of the model used. From the evaluation results, it was found that the capital structure has a significant impact on financial performance, both when tested as a whole and per indicator. DER shows a positive relationship with ROE, which means that the greater the debt to equity ratio, the higher the potential profit obtained by shareholders. Conversely, DAR turns out to have a negative relationship with ROA. This shows that the greater the proportion of debt to total assets, the company's efficiency in generating profits tends to decrease. The conclusion of this finding highlights the importance of the right capital structure management strategy. Companies need to maintain a balance between the use of debt and equity in order to increase profitability without reducing overall operational efficiency.
Pengaruh Religiusitas dan Nilai Stewardship terhadap Motivasi Belajar : Implikasi Etika Profesional Mahasiswa Akuntansi Alimuddin Alimuddin; Asri Usman; Winda Aulia Syam; Nuraeni Nuraeni
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 5 No. 2 (2025): : Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v5i2.2625

Abstract

This study aims to provide a comprehensive guide for Master's students in Accounting in conducting a mini research project on the influence of religiosity and stewardship values on learning motivation, as well as their implications for professional ethics. The guide includes a strong theoretical framework, a questionnaire-based quantitative research methodology, and relevant data analysis techniques. Religiosity, as the internalization of religious values, and stewardship values, as an orientation toward collective interests, are hypothesized to influence students’ learning motivation. The learning motivation shaped by these internal values is then analyzed in terms of its implications for the development of professional ethics among accountants. By adopting a multidisciplinary approach and adhering to research ethics standards, this study is expected to contribute significantly to the understanding of character and integrity development in accounting education.
Pengaruh Beban Kerja, Stres Kerja, dan Lingkungan Kerja terhadap Turnover Intention: Studi Kasus PT Gunanusa Utama Fabricators Dahlia Apriliawati; Fazhar Sumantri; Theysa Sahlani Pratiwi
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 5 No. 2 (2025): : Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v5i2.2633

Abstract

The high level of turnover intention is a serious challenge for organizations in maintaining quality human resources. This phenomenon not only impacts organizational stability, but also reduces overall employee performance and productivity. This research uses a quantitative approach, which is a scientific approach that systematically examines phenomena in a sample and population by using numerically measured data and analyzed using statistical procedures. The population in this study were all employees of PT Gunanusa Utama Fabricators. The sampling technique was carried out using Non-probability sampling method, specifically purposive sampling with a total sample of 50 respondents. The results of the hypothesis show that Workload, Stress and Work Environment together have a significant and positive influence on Turnover Intention. In other words, if these three factors decrease, the tendency of employees to leave the company will also decrease. Conversely, an increase in workload, stress levels and unsupportive work environment conditions will encourage increased employee intention to leave the company. The results of this study indicate that the three aspects simultaneously contribute significantly in influencing employee decisions regarding turnover intention, so that the management of the three is an important key in an effort to reduce the level of employee turnover at PT Gunanusa Utama Fabricators.

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