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Literacy : International Scientific Journals of Social, Education, Humanities
Published by Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang
ISSN : 28293908     EISSN : 28293649     DOI : 10.56910
Core Subject : Humanities, Education, Social,
Humanities Education Social Sciences
Humanities : Theology Philosophy History Philology Linguistics Literature Art Psychology Archaeology Education: Education Policy and Leadership Business Education Educating the educators Professional Development for teachers in ICT Teacher Evaluation Virtual and remote laboratories Pedagogy Enhancement with E-Learning Course Management Systems Web-based tools for education Games and simulations in Education Learning / Teaching Methodologies and Assessment Curriculum, Research and Development Counselor Education Integrating technology in curriculum: Challenges & Strategies Collaborative & Interactive Learning Tools for 21st Century learning Learning Analysis Student Selection Criteria in Interdisciplinary Studies Global Issues in Education and Research Technology Support for Pervasive Learning Artificial Intelligence, Robotics and Human computer Interaction in Education Mobile/ubiquitous computing in education Web 2.0, Social Networking, Blogs and Wikis Multimedia in Education Social Science: Economics Political Science Sociology History Anthropology Commerce Social Work Home Science Public Administration Pupolation Studies Management Education : Physical Education Law Library and Information Science Mass Communication and Journalism Geography Computer Environmental Human Right Tourism
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 269 Documents
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A Proposed User-Generated Content (UGC) Strategy in Influencing Purchase Intention of Family Segment With Mediation of Perceived Usefulness and Perceived Trust Aisyah Nuralam; Novika Candra Astuti
LITERACY : International Scientific Journals of Social, Education, Humanities Vol. 4 No. 2 (2025): August : International Scientific Journals of Social, Education, Humanities
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/literacy.v4i2.2343

Abstract

In the current era of social media utilisation, User Generated Content (UGC) has become a pivotal factor in influencing consumer behaviour, particularly with regard to purchase intention. The present study investigates the influence of UGC on purchase intention in the family segment, with a specific focus on mothers as primary household decision-makers. Utilising a quantitative approach with 152 respondents fitting the family demographic, the study applies Structural Equation Modeling Partial Least Squares (SEM-PLS) to examine the relationships among UGC, perceived usefulness, perceived trust, and purchase intention. The findings indicate that UGC exerts a substantial influence on both perceived usefulness and perceived trust. However, it is important to note that only perceived trust has a direct and mediating effect on purchase intention. Conversely, perceived usefulness, though positively influenced by UGC, does not significantly drive purchase decisions. Furthermore, UGC exerts a direct influence on purchase intention, thereby underscoring its persuasive power that extends beyond the realm of functional value. The findings of this study emphasise the pivotal role of trust in influencing purchasing decisions among family consumers, thereby underscoring its considerable potential impact on consumer behaviour. Consequently, marketing strategies should concentrate on generating credible, honest, and experience-based UGC to effectively target this segment.
Perceptions of Udinus Students from Outside the Region Toward Traditional Cuisine of Semarang City Pranatha, Prima Setia Judha; Izza Ulumuddin Ahmad Asshofi; Emik Rahayu; Cindy Citya Dima
LITERACY : International Scientific Journals of Social, Education, Humanities Vol. 4 No. 2 (2025): August : International Scientific Journals of Social, Education, Humanities
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/literacy.v4i2.2357

Abstract

This research aims to explore the perceptions of students from outside the area at Udinus towards traditional food in the city of Semarang, as well as the factors that influence their perceptions. This research uses mixed methods where the results obtained are based on observations, interviews and questionnaires. This research was conducted on 87 students from outside the region at Dian Nuswantoro University who were selected purposively based on certain criteria. Research data was collected using interview guidelines, questionnaires prepared based on the problem formulation and research instruments. Research data was analyzed using thematic analysis, namely analysis that identifies, codes, and interprets themes that emerge from the data. The results of the research show that the perceptions of students outside the Udinus area towards traditional Semarang city cuisine vary, ranging from strongly agree, agree, disagree and disagree. There are several factors that can influence their perceptions, namely their cultural and culinary background, experience and frequency of consuming traditional Semarang city cuisine, knowledge and information about the cuisine, as well as social factors, such as friends, family and the media. Their perceptions also have an impact on their behavior in choosing and consuming traditional Semarang city cuisine, as well as their social and cultural integration on the Udinus campus. It is hoped that this research can provide additional input for the development of social sciences, especially in the field of culinary anthropology.
The Impact of Advanced Teaching Tools on Uni-versity Teachers' Adoptive Intention in Sichuan in the Age of Artifi-cial Intelligence Yong Zhao; Jacky Mong Kwan Watt
LITERACY : International Scientific Journals of Social, Education, Humanities Vol. 4 No. 2 (2025): August : International Scientific Journals of Social, Education, Humanities
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/literacy.v4i2.2369

Abstract

The Impact of Advanced Teaching Tools on University Teachers' Adoptive Intention in Sichuan in the Age of Artificial Intelligence" explores the significant relationship between innovative teaching tools and university educators' willingness to integrate artificial intelligence technologies into their practices. The study highlights that educators’ positive experiences with advanced teaching tools enhance their perceptions of usability and effectiveness, leading to a greater intention to adopt these technologies. It also examines the role of supportive artificial intelligence policies, which promote ethical usage and provide necessary training, as crucial factors influencing adoption. The findings suggest that fostering an environment that encourages innovative practices and addresses concerns about AI tools can significantly improve educational outcomes. Overall, the research underscores the importance of strategic institutional support in facilitating the successful integration of AI technologies in higher education through a sample of 395 university teachers in Sichuan.
Bitcoin Adoption as a Financial Strategy to Maximize Market Capitalization for PT. Digi Nusa Indonesia Muhammad Reza Priansyah; Raden Aswin Rahadi
LITERACY : International Scientific Journals of Social, Education, Humanities Vol. 4 No. 2 (2025): August : International Scientific Journals of Social, Education, Humanities
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/literacy.v4i2.2374

Abstract

PT. Digi Nusa Indonesia, a pseudonym for a State-Owned Enterprise in Indonesia, faces challenges in increasing its market capitalization beyond IDR Rp250 trillion due to macroeconomic challenges like a strong US dollar and high interest rates. With mostly foreign investors, it faces currency risks and relies on conventional hedging instruments, highlighting the need for innovative strategies. Bitcoin adoption offers a promising alternative, as shown by companies like Strategy and Metaplanet that used it to protect against inflation and currency risk, boosting market capitalization. This research analyzes Bitcoin's potential for PT. Digi Nusa Indonesia, regulatory challenges, and recommends the Hybrid Approach combining Lump Sum and Dollar-Cost Averaging, identified via FAHP-TOPSIS analysis. Regulatory reviews cover OJK POJK No. 27/2024 and Ministry of Finance No. 68/PMK.03/2022. The study presents a practical, compliant framework for integrating Bitcoin into corporate strategy, offering a model for firms aiming to enhance valuation and navigate complex regulations through innovative digital asset use.
Language Ambiguity and Emotional Barriers: Semantic and Psychological Approaches in Interpersonal Communication Ari Oldwin Sitorus; Lahmuddin Lubis
LITERACY : International Scientific Journals of Social, Education, Humanities Vol. 4 No. 2 (2025): August : International Scientific Journals of Social, Education, Humanities
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/literacy.v4i2.2380

Abstract

This study aims to analyze interpersonal communication barriers caused by language ambiguity and emotional barriers, especially in the context of today's digital communication and social interactions. Semantic ambiguity occurs when a word or sentence has more than one meaning that allows for misinterpretation, while emotional barriers include psychological conditions such as stress, anxiety, and anger that affect how messages are received and interpreted. This research approach uses a qualitative descriptive-analytical method that allows for in-depth exploration of the meaning, dynamics, and factors that influence interpersonal communication. Data analysis was carried out thematically with a hermeneutic approach to understand the relationship of meaning in social and psychological contexts. Semantic Ambiguity Theory by Stephen C. Levinson is the main foundation in understanding the disturbance of meaning in verbal communication, which emphasizes the importance of situational context and shared knowledge between communicators. The results of the study indicate that language ambiguity is increasingly common, especially in the communication of the younger generation who often use informal language, abbreviations, and digital symbols, so that it has the potential to cause conflict when combined with emotional barriers experienced by the recipient of the message. The close relationship between semantic ambiguity and psychological barriers worsens the effectiveness of interpersonal communication, especially in the workplace, education, and social media. Therefore, this study emphasizes the need for an interdisciplinary approach that combines semantic and psychological studies so that communication strategies can be more adaptive, reflective, and humane in dealing with the complexity of contemporary communication
Public Response to the 2024 Presidential Election Results in Purba Sinomba Village, Padang Bolak District April Partahian Dalimunthe; Farhan Indra
LITERACY : International Scientific Journals of Social, Education, Humanities Vol. 4 No. 2 (2025): August : International Scientific Journals of Social, Education, Humanities
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/literacy.v4i2.2384

Abstract

This study aims to analyze the response of the Purba Sinomba Village community to the results of the 2024 Presidential Election, with a focus on the socio-political dynamics that occur in rural areas. Using a descriptive qualitative approach, data were collected through in-depth interviews and observations of community political participation. The results of the study indicate that despite political polarization and dissatisfaction with the election results, the community tends to prioritize social harmony by respecting each other's choices, with the role of local figures such as village officials, religious leaders and youth leaders as important mediators in easing tensions. In addition, disinformation circulating through social media worsens the situation, especially due to the low political and digital literacy among rural communities. This study suggests the need to improve political and digital literacy to reduce the negative impact of invalid information, as well as strengthen the role of local figures in maintaining social stability post-election.
Technology-Based Islamic Religious Education: Literature Analysis of Trends, Challenges, and Opportunities Sofyan Habibi Anhar; Puspo Nugroho
LITERACY : International Scientific Journals of Social, Education, Humanities Vol. 4 No. 2 (2025): August : International Scientific Journals of Social, Education, Humanities
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/literacy.v4i2.2396

Abstract

This study focuses on exploring technology-based Islamic religious education (PAI) and analyzing the literature related to trends, challenges, and opportunities for technology integration in PAI learning. The aim is to identify and analyze the literature related to technology implementation in PAI and provide recommendations for development. A systematic literature review method was used to analyze 15 articles published between 2020 and 2025. The results show that technologies such as mobile applications and e-learning platforms have great potential to improve the effectiveness of PAI learning; however, significant challenges remain, including limited infrastructure and lack of educator training. This literature synthesis highlights the importance of collaboration between educators, technology developers, and educational institutions to overcome these barriers. In conclusion, integrating technology into PAI learning can significantly improve the quality of education, but a number of challenges need to be considered to ensure effective and sustainable implementation.
Digital Marketing Strategies in Building Brand Advocacy to Improve Purchase Intention : (Study Case at PT. Nada Promotama) Devita Chandra Aryn Ayuningtyas; Novika Candra Astuti
LITERACY : International Scientific Journals of Social, Education, Humanities Vol. 4 No. 2 (2025): August : International Scientific Journals of Social, Education, Humanities
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/literacy.v4i2.2404

Abstract

This study investigates how digital marketing strategies affect online brand advocacy, brand loyalty, and purchase intention in the context of a music and event company in Indonesia, PT. Nada Promotama. Using a quantitative explanatory approach, data were collected from 281 respondents through an online survey and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that digital marketing significantly influences both online brand advocacy and brand loyalty. Moreover, brand loyalty positively and significantly affects purchase intention, while online brand advocacy does not have a direct significant effect. Interestingly, the analysis revealed a reciprocal relationship between brand advocacy and brand loyalty, suggesting a mutually reinforcing dynamic between the two constructs. These findings contribute to the understanding of digital consumer behavior in the entertainment sector and offer practical insights for marketers seeking to leverage emotional loyalty and advocacy in digital strategies.
Implementation of the Blue Economy Program in Achieving SDGs : An Analysis of the Impact on Natuna Coastal Communities in the 2019-2024 Period Claudia T. Wattimena; Triesanto Romulo Simanjuntak; Novriest Umbu Walangara Nau
LITERACY : International Scientific Journals of Social, Education, Humanities Vol. 4 No. 2 (2025): August : International Scientific Journals of Social, Education, Humanities
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/literacy.v4i2.2409

Abstract

This research analyzes the implementation of the Blue Economy program in Natuna Regency to improve the welfare of coastal communities and achieve SDGs in 2019-2024. Natuna has abundant marine resources. However, the welfare level of coastal communities is still relatively low. Through a qualitative approach, this research analyzes the Blue Economy program implemented by the government by eradicating IUU fishing, developing Integrated Marine and Fisheries Centers (SKPT) that provide production, processing, and marketing facilities for marine products, including the involvement of coastal communities in decision-making and program implementation. Thus, this research is expected to evaluate Blue Economy programs and provide new insights into how these programs can be optimized to achieve economic, social, and environmental sustainability goals in Natuna and other coastal areas in Indonesia.
The Influence of Entrepreneurship Learning on Students' Entrepreneurial Interest Miranda Sumaila; Radia Hafid; Maya Novrita Dama; Meyko Panigoro; Ririend Koniyo
LITERACY : International Scientific Journals of Social, Education, Humanities Vol. 4 No. 2 (2025): August : International Scientific Journals of Social, Education, Humanities
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/literacy.v4i2.2410

Abstract

This study aims to discover the influence of enterpreneurship learning on students entrepreneurial interest at SMK Negeri 2 Paguyaman. This study employs a quantitative approach using an Associative study method. The data used in this study are primary data obtained through the distribution of questionnaires to all Class XI students of SMK Negeri 2 Paguyaman. The samples consist of 90 respondents. The data were analyzed using simple linear regression. The results of the data aanalysis indicate that entrepreneurship learning significantly influences students entrepreneurial interest at SMK Negeri 2 Paguyaman. The contribution of enterpreneurship learning entrepreneurial interest in 88,5% while the remaining 11,5% is influenced by other variables not exantited inthis study.

Page 18 of 27 | Total Record : 269

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