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Literacy : International Scientific Journals of Social, Education, Humanities
Published by Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang
ISSN : 28293908     EISSN : 28293649     DOI : 10.56910
Core Subject : Humanities, Education, Social,
Humanities Education Social Sciences
Humanities : Theology Philosophy History Philology Linguistics Literature Art Psychology Archaeology Education: Education Policy and Leadership Business Education Educating the educators Professional Development for teachers in ICT Teacher Evaluation Virtual and remote laboratories Pedagogy Enhancement with E-Learning Course Management Systems Web-based tools for education Games and simulations in Education Learning / Teaching Methodologies and Assessment Curriculum, Research and Development Counselor Education Integrating technology in curriculum: Challenges & Strategies Collaborative & Interactive Learning Tools for 21st Century learning Learning Analysis Student Selection Criteria in Interdisciplinary Studies Global Issues in Education and Research Technology Support for Pervasive Learning Artificial Intelligence, Robotics and Human computer Interaction in Education Mobile/ubiquitous computing in education Web 2.0, Social Networking, Blogs and Wikis Multimedia in Education Social Science: Economics Political Science Sociology History Anthropology Commerce Social Work Home Science Public Administration Pupolation Studies Management Education : Physical Education Law Library and Information Science Mass Communication and Journalism Geography Computer Environmental Human Right Tourism
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 269 Documents
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The Role of Word of Mouth (WOM) in Building Consumer Trust in New Brands: Strategy Analysis and Impact Umroatus Soleha; Farrah Noor Aminah Ilfah; Ahmad Hasinul Adabi; Muhammad Alkirom Wildan
LITERACY : International Scientific Journals of Social, Education, Humanities Vol. 4 No. 1 (2025): April : International Scientific Journals of Social, Education, Humanities
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/literacy.v4i1.2190

Abstract

This research examines the role of Word of Mouth (WOM) in building consumer trust in new brands and the strategies that can be applied to make WOM more effective. In an increasingly competitive business world, WOM, both in conventional and digital forms (electronic Word of Mouth/e-WOM), has become one of the main factors that influence brand image and consumer purchasing decisions. This study explores how WOM can enhance the credibility of a new brand through customer recommendations, online reviews, and interactions that occur on various social media platforms. Through literature analysis and theoretical studies, this study found that WOM has a significant influence on shaping consumer perceptions of a new brand. Some of the factors that play a role in the effectiveness of WOM include the level of trust in the source of information, the frequency of conversations about the brand, and the media used in disseminating information. In addition, the utilization of digital marketing strategies that integrate social media with active consumer involvement can further strengthen the impact of WOM in building customer trust and loyalty to a new brand. With these findings, businesses are expected to maximize WOM as an effective marketing strategy to improve the competitiveness and positioning of new brands in the market.
Analyzing Railway Passenger Satisfaction Using SERVQUAL and Importance- Performance Analysis (IPA) for Tourism Purposes Ardiani, Kamila Syifa; Fikri Fahru Roji; Ghaida Farisya
LITERACY : International Scientific Journals of Social, Education, Humanities Vol. 4 No. 2 (2025): August : International Scientific Journals of Social, Education, Humanities
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/literacy.v4i2.2196

Abstract

This study aims to analyze passenger satisfaction with the quality of railway services at Garut Station using the SERVQUAL method and the Importance Performance Analysis (IPA) approach. The research was conducted quantitatively through a survey of 102 respondents who used PT KAI services at Garut Station for tourism purposes. Data analysis was carried out by calculating the gap between passengers’ expectations and perceptions, and mapping service priorities using IPA with the assistance of SPSS 26 software. The results indicate that overall service performance has not met passenger expectations, particularly due to negative gaps in the dimensions of responsiveness, assurance, and empathy. However, there were positive gaps in the dimensions of tangibles and reliability. The accuracy of train departure and arrival schedules was identified as the top priority for improvement. These findings provide strategic recommendations for PT KAI to enhance service quality with a focus on customer satisfaction.
The Role of Performance Appraisal and Punishment Systems in Enhancing Hotel Employee Performance in Semarang Region Muhammad Aji Pamungkas; Krisnawati Setyaningrum Nugraheni
LITERACY : International Scientific Journals of Social, Education, Humanities Vol. 4 No. 2 (2025): August : International Scientific Journals of Social, Education, Humanities
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/literacy.v4i2.2199

Abstract

This study aims to analyze the effect of performance appraisal and punishment on employee performance in starred hotels in Semarang, Indonesia. In the hospitality industry, where service quality heavily depends on human capital, performance evaluation and behavioral control systems play a critical role in sustaining productivity. This research employs a quantitative approach with a survey method involving 70 respondents from three- to five-star hotels. Data were collected using a Likert-scale questionnaire and analyzed using multiple linear regression with SPSS. The results indicate that both performance appraisal and punishment significantly influence employee performance, both partially and simultaneously. Performance appraisal demonstrates a more dominant effect than punishment in enhancing motivation and work productivity. The effectiveness of these systems is influenced by consistent implementation, open communication between management and employees, and alignment with organizational goals. This study offers practical recommendations for hotel managers in designing fair and effective performance management systems. Theoretically, it contributes to the human resource management literature in the service sector, particularly in hospitality management.
Agile Governance in The Healthcare Sector Through The Kurma Manis Program in The City of Pekanbaru Novia Gardini; Febri Yuliani; Nur Laila Meilani; Zulkarnaini Zulkarnaini
LITERACY : International Scientific Journals of Social, Education, Humanities Vol. 4 No. 1 (2025): April : International Scientific Journals of Social, Education, Humanities
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/literacy.v4i1.2201

Abstract

This study aims to analyze the implementation of Agile Governance in the healthcare sector through the Kurma Manis (Healthy Community Home Visits) Program in Pekanbaru City. Agile Governance is an adaptive, collaborative, and responsive governance approach that is highly relevant in the dynamic healthcare service system. The Kurma Manis Program is a healthcare innovation that involves direct home visits to deliver preventive and promotive services. This research uses a descriptive qualitative approach with data collection techniques including in-depth interviews, observation, and documentation. The results indicate that Agile Governance principles such as cross-sector collaboration, rapid feedback, and continuous improvement have been effectively implemented in the program. However, several challenges remain, particularly in stakeholder coordination and limited human resources. The study concludes that the application of Agile Governance in the Kurma Manis Program enhances the effectiveness of public healthcare services in Pekanbaru City.
Digital-Based Public Service and Its Influence on the Work Environment at the Investment and One-Stop Integrated Services Office (DPMPTSP) of Rokan Hulu Regency Alvio Nicha; Seno Andri; Adianto Adianto; Zulkarnaini Zulkarnaini
LITERACY : International Scientific Journals of Social, Education, Humanities Vol. 4 No. 1 (2025): April : International Scientific Journals of Social, Education, Humanities
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/literacy.v4i1.2202

Abstract

This study aims to analyze the influence of digital-based public services on the work environment at the Investment and One-Stop Integrated Services Office (DPMPTSP) of Rokan Hulu Regency. In the digital era, the transformation of public service delivery has become a strategic necessity to improve efficiency, transparency, and responsiveness in government institutions. The implementation of digital systems is expected not only to enhance service quality for the community but also to significantly affect the internal work dynamics of public institutions. This research employs a qualitative descriptive approach, using interviews, observations, and documentation as data collection techniques. The findings indicate that the adoption of digital public service systems has led to improvements in work efficiency, communication, and employee motivation. However, challenges such as limited digital literacy, inadequate infrastructure, and resistance to change remain critical barriers. The study concludes that while digitalization presents numerous benefits, its success depends on comprehensive strategies including training, infrastructure development, and change management to foster a supportive and adaptive work environment.
Budget Performance in the Tourism Program During the National Economic Recovery Period 2020-2022 at the Ministry of Tourism and Creative Economy Debby Marseilla Amahorseya
LITERACY : International Scientific Journals of Social, Education, Humanities Vol. 4 No. 2 (2025): August : International Scientific Journals of Social, Education, Humanities
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/literacy.v4i2.2203

Abstract

This study examines the realization and impact of the National Economic Recovery (PEN) budget on Indonesia’s tourism sector during the COVID-19 pandemic from 2020 to 2022. Findings indicate that PEN funds, distributed directly to stakeholders including health workers, tourism operators, and creative economy participants support initiatives like CHSE certification and local product promotion. These efforts have bolstered tourism recovery, increasing visitor confidence and supporting local businesses. Key destinations like Bali and Borobudur experienced revitalization. The study also underscores the importance of transparency in financial management, with audits and public disclosures enhancing stakeholder trust.
Development of Audio Video Media Based on Discovery Learning for Automotive Vocational School Students Aci Primartadi; Arif Susanto; Fathoni Rosyid Alhaq; Dedi Irawan; Septian Adi Wijaya
LITERACY : International Scientific Journals of Social, Education, Humanities Vol. 3 No. 3 (2024): December : LITERACY : International Scientific Journals of Social, Education, H
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/literacy.v3i3.2214

Abstract

This study aims to develop Audio video media based on the discovery learning model. The method used in this study is Research and Development (R&D) with the ADDIE model (Analysis, Design, Development, Implementation, and Evaluation). The subjects of this study consisted of 3 media experts, 3 material experts, teachers and 24 students of SMK Otomtif. The data collection methods used consisted of observation, interviews, documentation, questionnaires, posttests, and performance with qualitative and quantitative data analysis techniques. Based on the results of the study, a review from media experts showed a percentage of 92% (very good), material experts 95% (very good), teacher questionnaires 97% (very good), student questionnaires 99% (very good), posttests using multiple choice questions. Based on the results of the analysis, video media based on the discovery model is effective for learning the theory of SMK Otomtif students.
The Effectiveness of the National Digital Samsat Application (SIGNAL) on Reducing Queues and Increasing Compliance of Motor Vehicle Taxpayers in Tanjungpinang Dio Putra Adiansah; Surya Nita; Muhammad Erza Aminanto
LITERACY : International Scientific Journals of Social, Education, Humanities Vol. 4 No. 2 (2025): August : International Scientific Journals of Social, Education, Humanities
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/literacy.v4i2.2227

Abstract

This study examines the effectiveness of the SIGNAL (Samsat Digital Nasional) application in reducing queues and increasing compliance among motor vehicle taxpayers in Tanjungpinang. The background of the research is rooted in persistent low tax compliance and administrative inefficiencies, particularly long queues at the Samsat office. The study aims to evaluate whether the SIGNAL application enhances the efficiency of public services and improves taxpayer behavior. Using a quantitative research method with a survey approach and random sampling, the research collects and analyzes data statistically to identify the relationship between digital tax services and taxpayer compliance. The findings suggest that the SIGNAL application contributes positively by streamlining tax payment procedures, minimizing in-person interactions, and offering timely access to tax information, which collectively foster better compliance. However, challenges remain, including limited infrastructure and digital literacy among segments of the population. The study concludes that while SIGNAL improves service delivery and compliance, its full potential can only be realized with enhanced public outreach and inter-agency collaboration. These results have implications for digital governance and suggest that integrating technology into public administration can effectively support tax compliance and reduce service bottlenecks.
Analysis of the Impact of Basic Technique Training on Increasing Shooting Accuracy and Ball Handling in Basketball Players: A Literature Review Ahmad Hidayat; Bribert Martua Panggabean; Vebrianto Valentino Purba; Toto Haryono Tumanggor; Tori Budi Tomo Siahaan; Deni Rahman Marpaung
LITERACY : International Scientific Journals of Social, Education, Humanities Vol. 4 No. 2 (2025): August : International Scientific Journals of Social, Education, Humanities
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/literacy.v4i2.2232

Abstract

This study is motivated by the importance of mastering basic techniques in basketball, especially in improving shooting accuracy and ball handling skills. The purpose of this study is to analyze the impact of basic technique training on improving these two aspects of skills. The method used is a literature review of ten scientific journals published from 2020 to 2025 that are relevant to the topic. The results of the analysis show that basic technique training consistently makes a positive contribution to improving shooting accuracy and ball handling skills in basketball players, both at beginner and advanced levels. This finding reinforces the importance of implementing a structured and sustainable basic technique training program in athlete development. The implications of this study point to the need for coaches and policy makers in sports to integrate basic technique training as a core part of the basketball training curriculum.
Efforts to Improve Student Learning Outcomes through the Think Pair Share Type Cooperative Learning Model on the Theme of Clean Air for Health in Class V of SD Negeri 101948 Bingkat Audry Zachrah Jannatillah; Dinda Yarshal
LITERACY : International Scientific Journals of Social, Education, Humanities Vol. 4 No. 2 (2025): August : International Scientific Journals of Social, Education, Humanities
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/literacy.v4i2.2243

Abstract

This study aims to decide the application of the think pair share type cooperative learning model on the theme of clean air for health in grade V elementary school students. This study is a classroom action study with the Kemmis and McTaggart model with descriptive analysis. This research was conducted in grade V of SD Negeri 101948 Bingkat, Pegajahan District, Serdang Bedagai Regency. The participants in this study were grade V teachers and grade V students of SD Negeri 101948 Bingkat totaling 31 students. The data collection techniques used are observation, interviews, and documentation. The stages of data analysis are planning, acting, seeing, and reflecting. Based on the results of research that has been carried out using the think pair share type cooperative learning model on the theme of clean air for health in grade V of SD Negeri 101948 Bingkat, it shows that student learning activities have reached 93% in the Very Good category. The student's ability to solve pre-test questions has been completed. Based on the calculation of student learning outcomes, there were 3 students who got very high scores, 23 students who got high scores, 3 students who got enough scores, and 2 students who got low scores. Of the 31 students, 29 students have completed their studies.

Page 16 of 27 | Total Record : 269

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