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International Journal of Economics (IJEC)
Published by PT Inovasi Pratama Internasional
ISSN : -     EISSN : 2961712X     DOI : https://doi.org/10.55299/ijec
Core Subject : Economy,
Economics, Econometrics & Finance
International Journal of Economics (IJEC) E-ISSN. 2961-712X is a refereed publication that comes to address the Economic and Administration challenges that economic units of various nature face in today’s rapidly changing international economic environment. It is designed to publish original and high quality research work that will cast light in contemporary issues and will pave the way for the application of mould-braking solutions. IJEC’s general scope is to stimulate, promote and disseminate contemporary research that will have a significant impact on the theory and practice of Businesses, Public Organizations and other Institutions. IJEC’s aims to bridge the gap between theoretical developments and applied, policy-oriented research, becoming the ideal vehicle of advancing innovative ideas in the framework of entities’ economic management and general administration. In this context, the International Journal of Economics (IJEC) is bound to have a distinctive interdisciplinary profile, destined to cover a wide variety of topics spanning from Business Economics to Management, Finance, Accounting, Insurance, Risk Management, Auditing, Banking, International Economics, and Social Science. The ultimate mission of the International Journal of Economics (IJEC) is to constitute a valuable resource of scientific knowledge and applied research results for academics, practitioners and policy-makers becoming an indispensable ally in tackling modern economy’s challenges.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 657 Documents
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The Effect of Rebranding, Perceived Quality and Brand Awareness on Brand Loyalty at Truntum Padang Hotel Customers Fikhri Ahmad Arbi; Siti Aminah
International Journal of Economics (IJEC) Vol. 2 No. 2 (2023): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v2i2.525

Abstract

This study aims to determine the impact of the influence of Rebranding, Perceived Quality and Brand Awareness on Brand Loyalty on Truntum Padang Hotel customers. The population in this research is Truntum Padang Hotel Visitors. The sample in this study used the theory put forward by Ghozali and found a sample of 102 respondents. The primary data collection method in this study uses a questionnaire in the form of a GForm. The data analysis technique in this study uses PLS (Partial Least Square). The results of this study indicate that the Rebranding variable has a positive and significant influence on Brand Loyalty, the Perceived Quality variable makes a positive and significant contribution to Brand Loyalty, and the Brand Awareness variable influences Brand Loyalty positively and significantly. The results of this study also show that brand awareness makes a positive and significant contribution to brand loyalty. With a high level of brand awareness, customers will be more aware of matters relating to the Truntum Padang Hotel brand.
The Influence of Service Quality and Perceived Ease of Shopping at Shopee on the Intention to Use Shopee Paylater Johana Dwi Ariwati; Siti Aminah
International Journal of Economics (IJEC) Vol. 2 No. 2 (2023): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v2i2.526

Abstract

This study aims to determine the effect of service quality and perceived ease of shopping on the intention to use Shopee Paylater. The method used in this study is a type of quantitative method with purposive sampling technique. The research sample was 99 people. This study retrieved data through questionnaires that have been distributed to consumers with the criteria of being over 17 years old, already knowing, using, and transacting using the Shopee application, and having used and transacted in the Shopee application with the Shopee PayLater payment method. The analytical tool used in this study is the Partial Least Square (PLS) model and the results of the questionnaire have been declared valid and reliable. The results of this study indicate that service quality has a positive and significant effect on the intention to use Shopee Paylater and perceived ease of use has a positive and significant effect on the intention to use Shopee Paylater.
The Effect of Workload and Compensation on Employee Performance in the Expedition Department of CV. Apta Solusindo in Sidoarjo Mega Cahyono Putera; Sulastri Irbayuni
International Journal of Economics (IJEC) Vol. 2 No. 2 (2023): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v2i2.527

Abstract

The purpose of this study is to explain the effect of workload and compensation on employee performance using the research object of CV Apta Solusindo in Sidoarjo. This study used a quantitative approach. The population in this study are employees of the expedition section of CV Apta Solusindo. While the sample in this study was 40 respondents in the CV Apta Solusindo expedition section in Sidoarjo. All tests using the SmartPLS Application show that all tests get values above the values that have been required for the test to be declared reliable. This study used quantitative research design, data analysis in the form of descriptive statistics and PLS analysis. The results showed that the workload was not able to drive the performance of CV employees. Apta Solusindo in Sidoarjo. Then the stimulus was able to encourage the performance of CV Apta Solusindo employees in Sidoarjo.
The Influence of E-WOM, Service Quality, and Perceived Price on Biznet Home WIFI Subscription Decisions in Sidoarjo Kevin Rafi Diaz Sandio; Ugy Soebiantoro; Egan Evanzha Yudha Amriel
International Journal of Economics (IJEC) Vol. 2 No. 2 (2023): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v2i2.528

Abstract

This study aims to determine the effect of E-WOM on the Decision to Subscribe to Biznet Home Wifi in Sidoarjo City, the effect of Service Quality on the Decision to Subscribe to Wifi Biznet Home in Sidoarjo City and the Effect of Perceived Price on the Decision to Subscribe to Wifi Biznet Home in Sidoarjo City. The population in this study is Biznet Home Customers in Sidoarjo City. The sample in this study used the Ghozali formula and found 112 respondents. The method used in this study uses the GForm form. The analysis technique in this study uses PLS (Partial Least Square). The results of this study indicate that the E-WOM indicator variable that has the highest percentage is I often consult with other consumers on social networking accounts regarding Biznet Home services. (X1.2), the variable Service Quality indicator that has the highest percentage is Biznet Home Officers who really understand the needs and difficulties of consumers (X2.4) while the Price Perception variable that has the highest percentage is the price offered by Biznet Home wifi which is quite competitive ( X3.4)
The Influence of Product Quality, Perceived Price, and Brand Image on Purchasing Decisions of Nescafe Instant Coffee Powder in Surabaya Achmad Hadi Dachlan; Ugy Soebiantoro
International Journal of Economics (IJEC) Vol. 2 No. 2 (2023): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v2i2.529

Abstract

This study aims to determine the effect of product quality, price perception and brand image on purchasing decisions of Nescafe instant coffee powder in Surabaya . This research method is quantitative. The population in this study is consumers who have bought and consumed Nescafe instant coffee powder products in Surabaya . The sampling technique uses non -probability sampling and uses techniques purposive sampling as a technique for determining the sample used because not all members of the sample have criteria that are in accordance with the objectives of the study . According to Hair et al., (2014: 77) the number of sample sizes that are appropriate for Partial Least Square (PLS) can be measured by the number of indicators multiplied by 5 or the sample size between 100-200 respondents. In this case the number of samples in this study is 16 (indicators) x 6 = 96 and rounded up to 100 respondents. Data collection was carried out through a Google form questionnaire to respondents with an ordinal scale via a Likert scale from a score range of 1 to 5. The data was processed using the Partial Least Square (PLS) data analysis technique. The results showed, product quality, price perception and brand image has a positive effect on purchasing decisions of Nescafe instant coffee powder in Surabaya. In conclusion, product quality, perceived price and brand image have a significant influence on purchasing decisions.
The Influence of Brand Image and Product Quality to Converse Shoe Purchasing Decisions (Study on UPN "Veteran" East Java Students) Mahendra Alfatoni Hadinata; Ugy Soebiantoro; Egan Evanzha Yudha Amriel
International Journal of Economics (IJEC) Vol. 2 No. 2 (2023): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v2i2.530

Abstract

This study aims to determine the effect of brand image on the decision to purchase Converse shoes for the study of UPN "Veteran" East Java students and the effect of product quality on the purchase decision for Converse shoes for the study of UPN "Veteran" students in East Java. The population in this study was East Java UPN "veteran" students. The sample in this study used the Likert formula and found the results of 100 respondents. The method used in this study uses the GForm form. The analysis technique in this study uses PLS (Partial Least Square). The results of this study indicate that the indicator Brand Image variable that has the highest percentage is Converse product details in line with expectations (X1.2) while the Product Quality the indicator variable that has the highest percentage is Converse shoes more attractive than other shoe brands (X2.3). Comparison quality product from brands competitor Shoe Converse done student push student do Buying decision.
Analysis of Investment Interest in Chicken Farm in Kaligede Village, Senori District, Tuban Regency Mohamad Ilham Putra Arifin; Rahman Amrullah Suwaidi
International Journal of Economics (IJEC) Vol. 2 No. 2 (2023): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v2i2.533

Abstract

In Kaligede Village, Senori District, Tuban, this study seeks to determine the impact of financial efficacy and financial literacy on investment interests. The sampling strategy employed in Method's research, which makes use of quantitative research techniques, is proportionate stratified random sampling. In this study, 95 households in Kaligede Village served as samples. As a consequence of this study, it has been determined that financial efficacy (X2) and financial literacy (X1) both significantly influence investing interest (Y). Using digital technology to read articles, watch videos, or use financial software to gain fundamental financial skills is advocated as a way for villagers to boost their financial literacy. In addition, villagers can also strengthen personal financial efficacy by building a support network, joining groups or communities that have similar interests related to finance.
The Influence of Self Efficacy, Competence, and Training on Work Readiness (Study on MSIB Management Study Program UPN "Veteran" East Java Students) Lala Dinda Pratiwi; Hesty Prima Rini
International Journal of Economics (IJEC) Vol. 2 No. 2 (2023): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v2i2.535

Abstract

The abilities required to compete in the workplace are changing as a result of the expanding nature of the labor market. Therefore, it is required of college graduates to be self-assured, skilled, and fully competent within themselves to support work preparedness. The purpose of this study is to understand the effects of self-efficacy, competence, and training on the degree to which MSIB students enrolled in the UPN "Veteran" East Java Management study program are prepared for the workforce. This study uses quantitative descriptive methods. 45 students in their last year of the Management Study Program who had successfully completed the MSIB program made up the study's population. Total sampling was the method utilized in this study. In this study, 45 students served as samples. The Partial Least Square (PLS) program is used in this work as an analysis tool. The study's findings demonstrated that for MSIB students enrolled in the Management study program at the "Veteran" National Development University, East Java, self-efficacy and competence had a favorable and significant impact on work preparedness, whereas training had no such impact.
The Effect of Product Design and Digital Marketing on Buying Interest of TXT Boygroup Album Among K-pop Fans Generation Milennials and Z Aditya Pradipta, Naura; Zumrotul Fitriyah; Wilma Cordelia Izaak
International Journal of Economics (IJEC) Vol. 3 No. 1 (2024): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i1.538

Abstract

This study is aimed to determine the impact of the Product Design, Digital Marketing and Buying Interest on the album of the boygroup TXT among K-pop Fans. The population in this Research is K-pop fans generation millennials and z. The sample in this study used convenience sampling and found 117 respondents. The primary data collection method in this study uses a questionnaire in the form of a google form. The data analysis technique in this study uses PLS (Partial Least Square). The result of this study indicates that the variable of Design Product and Digital Marketing has a positive and significant influence on Interest Buying.
The Effect of Perceived Service Quality and Perceived Price on Customer Satisfaction Furqon Trans in Sidoarjo Danish Valentino; Zumrotul Fitriyah
International Journal of Economics (IJEC) Vol. 2 No. 2 (2023): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v2i2.539

Abstract

Tight competition between car rental company service providers makes car rental companies compete to improve the quality of their services. One of them is Furqon Trans car rental which is currently developing and wants to provide quality service and affordable prices to ensure customer satisfaction. The purpose of this study was to determine the effect of perceived service quality and perceived price on customer satisfaction of Furqon Trans car rental services. The sample used in this study were customers who had made at least two transactions with Furqon Trans Sidoarjo, with a total of 85 respondents, and were over 18 years old. The sampling technique used is non-probability sampling. The analysis technique used is the Partial Least Square (PLS) method. Based on the results of the research that has been done, it shows that Perceived Service Quality has a positive effect on Customer Satisfaction and Perceived Price has a positive effect on Customer Satisfaction of Furqon Trans in Sidoarjo.

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