Journal of Business Studies and Management Review
The aim of the Journal of Business Studies and Management Review (JBSMR) is to be a unique journal in its provision of extraordinary services like quick and professional correspondence with authors, fair and comprehensive articles’ double-blind peer review, prompt results of reviews by our dedicated reviewers and editors, high readership and impact. The scope of the manuscript that can be published in JBSMR is financial management, human resource management, marketing management, production and operation management, retail, e-retail, e-commerce, entrepreneurship, small and medium enterprises, and digital marketing in any Business and Management Discipline.
Articles
261 Documents
<![CDATA[THE EFFECT OF DIGITAL MARKETING AND PRODUCT QUALITY ON CONSUMER PURCHASE INTEREST IN THE MARKETPLACE SHOPEE DURING PANDEMIC ]]>
<![CDATA[Shelli Safitri]]>;
<![CDATA[Syahmardi Yacob]]>;
<![CDATA[Yenni Yuniarti]]>
<![CDATA[ JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW Vol. 5 No. 2 (2022): JBSMR, Vol. 5 No.2, June 2022 ]]>
Publisher : <![CDATA[Management Department, Faculty of Economics and Business, Universitas Jambi ]]>
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DOI: 10.22437/jbsmr.v5i2.19026
<![CDATA[The Covid-19 pandemic has stopped human mobility, and this has affected the economic sector in almost all countries. One strategy that can be done to survive during the pandemic is to trade online by promoting digitally in the marketplace using digital marketing. This study aims to analyze the effect of Digital Marketing and Product Quality on consumers' buying interest in the SHOPEE Marketplace during the pandemic simultaneously and partially. And, it aims to find out which factors are more dominant in influencing consumer buying interest in the SHOPEE marketplace during the pandemic. The research method used is descriptive quantitative with a sample of 100 respondents using purposive sampling technique. Data analysis used multiple linear regression. The results showed that Digital Marketing and Product Quality had a positive and significant effect on consumers' buying interest in the SHOPEE Marketplace during the pandemic simultaneously and partially. Product quality variables are more dominant in influencing consumer buying interest in the SHOPEE Marketplace during the pandemic]]>
<![CDATA[EFFECT OF E-PROMOTION -SOCIAL MEDIA AND E-WOM TOWARD INTENTION OF USING E-MONEY JAMBI CITY ]]>
<![CDATA[Ade Erma Suryani]]>;
<![CDATA[Musnaini Musnaini]]>;
<![CDATA[Tona Auora Lubis]]>
<![CDATA[ JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW Vol. 5 No. 2 (2022): JBSMR, Vol. 5 No.2, June 2022 ]]>
Publisher : <![CDATA[Management Department, Faculty of Economics and Business, Universitas Jambi ]]>
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DOI: 10.22437/jbsmr.v5i2.19086
<![CDATA[The purpose of this study is to explain the direct and indirect relationship of the influence of e-Promotion Social Media and e-WoM mediated by e-Service Quality on interest in using e-Money in Jambi City. The research methodology uses a confirmatory approach and inferential quantitative analysis techniques. The sample used is 100 as respondents who fill out the questionnaire. The results of the study prove that directly e-Promotion using social media and e-WoM has a significant positive effect on interest in using e-Money. But indirectly e-Service Quality mediated only e-Promotion using social media, the hypothesis is proven and accepted. The conclusion of this study is that e service quality has a partial meditation role.]]>
<![CDATA[THE IMPACT OF SALES PROMOTION AND CONSUMER TRUST ON STAYCATION INTEREST IN JAKARTA FOUR-STAR HOTEL DURING COVID-19 PANDEMIC ]]>
<![CDATA[Ronny Yudhi Septa Priana]]>;
<![CDATA[Tri Djoko Sulistiyo]]>;
<![CDATA[Theresia Theresia]]>
<![CDATA[ JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW Vol. 5 No. 2 (2022): JBSMR, Vol. 5 No.2, June 2022 ]]>
Publisher : <![CDATA[Management Department, Faculty of Economics and Business, Universitas Jambi ]]>
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DOI: 10.22437/jbsmr.v5i2.19087
<![CDATA[The purpose of this study was to find out how the impact of Sales Promotion and Consumer Trust on Staycation Interest in Jakarta four-star hotel during Covid-19 pandemic. The research method used is descriptive quantitative research method using a sample of 100 respondents and 16 statements. Sales Promotion with a mean of 3.50 is in the very good category, Consumer Trust with a mean of 3.52is also in the very good category, and Staycation Interest with a mean of 3.36 is in the very high category. Sales Promotion has an effect on staycation interest by 16% and the remaining 84% is influenced by other variables not examined in this study. Consumer Trust has an effect on staycation interes by 43.5% and the remaining 56.5% is influenced by other variables not examined in this study. Sales Promotion and Consumer Trust have an influence on Staycation Interest by 45.1% and the remaining 54.9% is influenced by other variables not examined in this study.]]>
<![CDATA[THE EFFECT OF PERCEIVED VALUE AND CONSUMER INNOVATIVENESS ON PURCHASE DECISIONS MEDIATED BY BRAND IMAGE AT ERHA BEAUTY CLINIC JAMBI ]]>
<![CDATA[Putri Zulwarni]]>;
<![CDATA[Ade Octavia]]>;
<![CDATA[Dahmiri Dahmiri]]>
<![CDATA[ JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW Vol. 5 No. 2 (2022): JBSMR, Vol. 5 No.2, June 2022 ]]>
Publisher : <![CDATA[Management Department, Faculty of Economics and Business, Universitas Jambi ]]>
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DOI: 10.22437/jbsmr.v5i2.19127
<![CDATA[This resea aims to analyze the effect of perceived value, consumer innovativeness on purchase decisions with Brand Image as a mediating variable. This research is a type of field research with a quantitative approach in the form of associative. The samples are 135 respondents, namely customers who visit Erha Beauty Clinic Jambi. The data used are primary data and secondary data. The analysis uses PLS model by assessing the outer model and inner model. The results conclude that perceived value and consumer innovativeness affect purchase decisions, brand image mediates the relationship between perceived value and purchase decisions, and brand image also mediates the relationship between consumer innovativeness and purchasedecisions.]]>
<![CDATA[EFFECT OF FINANCIAL ACCESS ON MSME BUSINESS PERFORMANCE, THE MODERATING ROLE OF FINANCIAL LITERACY (STUDY ON YOUTH ENTREPRENEURIAL GROUP IN JAMBI CITY) ]]>
<![CDATA[Erwita Dewi]]>;
<![CDATA[Hendriyaldi Hendriyaldi]]>;
<![CDATA[Feni Tialonawarmi]]>
<![CDATA[ JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW Vol. 5 No. 2 (2022): JBSMR, Vol. 5 No.2, June 2022 ]]>
Publisher : <![CDATA[Management Department, Faculty of Economics and Business, Universitas Jambi ]]>
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DOI: 10.22437/jbsmr.v5i2.19137
<![CDATA[This study aims to determine the effect of financial access on business performance by testing the moderation effect of financial literacy on entrepreneurial youth groups in Jambi city. Using a survey research design, the questionnaire was distributed to 252 respondents. Hypothesis testing using PLS-SEM analysis tools with Smart PLS 2.0 software. The results of the study indicate that the entire hypothesis was accepted. This proves that financial access affects the business performance of MSMEs and financial literacy acts as a moderation variable.]]>
<![CDATA[EARNING MANAGEMENT: PHENOMENONS YOU CANNOT AVOID: (Discretionary Accruals Equation and Non Discretionary Accruals Equation) ]]>
<![CDATA[Kamaludin Kamaludin]]>;
<![CDATA[Akram Harmoni Wiardi]]>
<![CDATA[ JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW Vol. 5 No. 2 (2022): JBSMR, Vol. 5 No.2, June 2022 ]]>
Publisher : <![CDATA[Management Department, Faculty of Economics and Business, Universitas Jambi ]]>
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DOI: 10.22437/jbsmr.v5i2.19278
<![CDATA[Earning management is a phenomenon that is difficult to avoid because it was the effect of accrual basis usage in the preparation of financial statements. The accrual basis is agreed upon as the basis for preparing financial statements because the accrual basis is indeed more rational and fair compared to the cash basis. Conflicts of interest are increasing, especially because the principal cannot monitor daily management activities to ensure that management works in accordance with shareholders' wishes. The objective of this research is to measure earnings management in 78 companies in Indonesia that have conducted an IPO in 2008-2019. Earnings management is measured to determine the behavior of managers by utilizing earnings management when going to conduct an IPO. We collect secondary data provided by the IDX and the research sample is private companies and SOEs that conduct IPOs on the Indonesia Stock Exchange (BEI) from 2008 to 2013. The results of this study reveal that the calculation of earnings management with measurement methods Discretionary Accrual (DA) in 78 companies that have conducted an IPO has a minimum DA value of -384.41 and a maximum DA value of 27.04. The results of the one-sample t-test test statistically show a significance value below 5%, this shows that 78 companies tend to do earnings management before conducting an IPO]]>
<![CDATA[THE IMPACT OF COVID-19 PANDEMIC ON POVERTY IN JAMBI PROVINCE ]]>
<![CDATA[Vivi Herlina]]>;
<![CDATA[Enny Sestriyenti]]>
<![CDATA[ JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW Vol. 6 No. 1 (2022): JBSMR, Vol. 6 No.1, December 2022 ]]>
Publisher : <![CDATA[Management Department, Faculty of Economics and Business, Universitas Jambi ]]>
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DOI: 10.22437/jbsmr.v6i1.19705
<![CDATA[This study examined the impact of the COVID-19 pandemic on poverty in Jambi Province. The independent variables were the human development index, unemployment rate, population, GDRP, and Covid19. This paper used panel data from the Central Bureau of Statistics Republic of Indonesia, as the cross-section data are all regencies in Jambi Province for 2017 and 2020. The first step was an appropriate model selection and analyzed by F-test, t-test, and determinant coefficient. Results from the analysis show that the best model is the random effect. The F-test stated that all of the independent variables affect the poverty percentage simultaneously. Meanwhile, the t-test found that only the human development index variable has a significant effect.]]>
<![CDATA[THE STUDY ON THE CRISIS MANAGEMENT PRACTICE OF TRAVEL AGENCIES DURING THE PERIOD OF COVID-19 PANDEMIC ]]>
<![CDATA[Kao Shan Chen]]>;
<![CDATA[Yi-Hung Chen]]>
<![CDATA[ JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW Vol. 6 No. 1 (2022): JBSMR, Vol. 6 No.1, December 2022 ]]>
Publisher : <![CDATA[Management Department, Faculty of Economics and Business, Universitas Jambi ]]>
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DOI: 10.22437/jbsmr.v6i1.20361
<![CDATA[The main purpose of this paper is to study the impact of travel agencies' crisis management practices on willingness of employee retention and business operations during the COVID-19 outbreak. The results of the study found that there are significant differences in the different statistical variables on crisis management practice and the effect of crisis management practice. Secondly, crisis management practices have a positive impact on employees' willingness to stay. Third, crisis management practices have a positive impact on business operations. Fourth, the talent management, labor force and cost control included in the crisis management practice have a positive impact on willingness of employee retention and business operation.]]>
<![CDATA[THE EFFECT OF E-SERVICE QUALITY, BRAND IMAGE, E-CUSTOMER RELATIONSHIP MANAGEMENT ON E-CUSTOMER SATISFACTION AT GOJEK PADANG ]]>
<![CDATA[Farell Dwi Aferi]]>;
<![CDATA[Yulia Hendri Yeni]]>
<![CDATA[ JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW Vol. 6 No. 1 (2022): JBSMR, Vol. 6 No.1, December 2022 ]]>
Publisher : <![CDATA[Management Department, Faculty of Economics and Business, Universitas Jambi ]]>
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DOI: 10.22437/jbsmr.v6i1.20399
<![CDATA[Transportation is a means and infrastructure for the economic development of a country that can encourage the rate of economic growth. Supported by progress and the rapid development of technology, transportation services are also increasingly advancing in the form of technology. Online-based transportation transformation is increasingly being implemented in Indonesia. The purpose of online transportation is to help people avoid traffic jams to get to their destinations quickly and on time. One of the online transportation services in Indonesia is GOJEK. In order to compete with its competitors, GOJEK must improve the quality of e-Service Quality, Brand Image and e-Customer Relationship Management services. This study aims to examine the effect of e-service quality, brand image and e-customer relationship management on e-customer satisfaction by processing research data using SPSS. The sampling technique used purposive sampling with a total sample of 294 respondents. e-service quality affects e-customer satisfaction, brand image affects e-customer satisfaction, e-customer relationship management affects e-customer satisfaction.]]>
<![CDATA[FACTORS THAT EFFECT TURNOVER INTENTION WITH JOB SATISFACTION AS AN INTERVENING VARIABLE AT FOOD AND BEVERAGES DISTRIBUTION COMPANIES IN BATAM ]]>
<![CDATA[Delicia Olivian]]>;
<![CDATA[Agustinus Setyawan]]>
<![CDATA[ JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW Vol. 6 No. 1 (2022): JBSMR, Vol. 6 No.1, December 2022 ]]>
Publisher : <![CDATA[Management Department, Faculty of Economics and Business, Universitas Jambi ]]>
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DOI: 10.22437/jbsmr.v6i1.21073
<![CDATA[Nowadays workplace filled with Gen X and Y employee, it is stated that by 2025, the employment field will be filled by millennials. Human resources are an asset to a company, turnover intention emerge a big problem for company every year. This research will be aim to determine and analyze factors that affect turnover intention with job satisfaction as intervening variable. Questionnaires was distributed to 360 employee that work in food and beverages distribution companies in Batam. However, there is only 280 data that can be analyze due to incompleteness and some questionnaire that didn’t return. The data is examined with SPSS to analyze the descriptive data and Smart PLS program to examine the relationship between independent to dependent variables while intervening through an intervening variable. The result of this study shown that there is a direct effect from salary, transformational leadership and job satisfaction toward turnover intentions. It also shows that there is an indirect effect from salary and transformational leadership towards turnover intention while it is mediating through job satisfaction. In other hand, it was found that work stress, emotional intelligence is not significant in giving effect towards turnover intention with or without the intervening from job satisfaction.]]>
