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INDONESIA
Jurnal Ekonomi dan Bisnis Digital
Published by PT. Smart Training Indonesia
ISSN : -     EISSN : 29629136     DOI : -
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
EKOBIL is intended to be the journal for publishing articles reporting the results of research and review article. The EKOBIL invites manuscripts in the various topics include, but not limited to, functional areas of Financial Management, Human Resources Management, Strategy Management, and Marketing Management, and digital management
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 70 Documents
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Analisis Bibliometrik Untuk Mengkaji Penerapan Digital Marketing Pada UMKM Kartika Wati, Setiani; Kurniawati Widodo, Erry
EKONOMI DAN BISNIS DIGITAL Vol 3 No 2 (2024): JURNAL EKONOMI DAN BISNIS DIGITAL
Publisher : SMARTINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58765/ekobil.v3i2.178

Abstract

This paper aims to provide an overview and existing knowledge of digital marketing, which is applied to Small and Medium Micro Enterprises (MSMEs). The study used bibliometric analysis methods. Data were obtained through a Google Scholar (GS) database search with the word Digital Marketing at MSMEs as Article Title, Abstract, Keywords. About 200 articles were obtained in preliminary results with 143102 citations (14310.20 quotes/year). The search results obtained 138 articles, as well as the citation data changed, with 74904 citations and 7490.40 citations/year, during the period 2013-2023. From the results, 138 articles were refined and the citation data was also changed to 74904 citations and 7490.40 citations each year. The results show that the most cited authors are A. D. Teece, Margaret Peteraf, and Sohvi Leih published in journals.sagebup.com b. Zhao Huang and Morad Benyoucef are the most cited authors, Elsevier is the largest publisher crequent words are smes,, medium sized enterprise, marketing, and digital marketing. Bibliometric analysis supports scientific explanations between probability theory and evidence. Research on Digital Marketing in MSMEs can be developed more widely on themes that appear few and have not been included much in research in the last ten years. Therefore, this study is expected to serve as a reference for further research.  
Pengaruh Persepsi Harga dan Kualitas Produk Terhadap Customer Satisfaction dan Keputusan Pembelian Suyetno
EKONOMI DAN BISNIS DIGITAL Vol 3 No 2 (2024): JURNAL EKONOMI DAN BISNIS DIGITAL
Publisher : SMARTINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58765/ekobil.v3i2.179

Abstract

The purpose of this study is that we know the analysis of the effect of price perception. Product quality for CustomerSatisfaction and consumer purchasing choices. The object of this research is Indomaret Yoyakarta. The subjects ofthis research are customers who have shopped at Indomaret. This research is quantitative research. The sample ofthis study is part of the population, namely 100 customers who have shopped at Indomaret Yoyakarta. Where thissample is determined by the Slovin formula. The sampling technique used was simple accidental sampling. Datacollection techniques were carried out using a questionnaire or questionnaire method. The data analysis methodused is a regression method determined by t-experiment and classical assumptions. The data that has been obtainedis processed using SPSS 21. The results of this study indicate that the Price Perception Variable has a significanteffect on customer satisfaction based on the t experiment with a potential of 9.488 with a significance of <0.05resulting in Ho being rejected and Ha accepted. Product quality has a significant effect on customer satisfactionbecause it is based on a t-test of 2,973 with a significance <0.05. This results in Ho being rejected and Ha accepted.The Customer Satisfaction variable has a significant effect on consumer purchasing decisions as evidenced by thet-test with a value of 4.574 with a significance <0.05 which makes Ho rejected and Ha accepted. The priceperception variable has a significant effect on consumer purchasing decisions as evidenced by the t-test of 2.127with a significance <0.05 which resulted in Ho being rejected while Ha was accepted. Product quality has asignificant effect on consumer purchasing decisions as evidenced by the t-test of 3.246 with a significance <0.05which makes Ho rejected while Ha is accepted.
Analisis Bibliometrik Industri Kreatif Berkelanjutan di Indonesia Supinardi, Bambang; Purwantoro, Nugroho
EKONOMI DAN BISNIS DIGITAL Vol 3 No 2 (2024): JURNAL EKONOMI DAN BISNIS DIGITAL
Publisher : SMARTINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58765/ekobil.v3i2.180

Abstract

This paper aims at providing an overview and synthesis of the existing body of knowledge about Creative Industry in Indonesia. Special attention is paid to the articles directly linked with sustainability creative industries in Indonesia. Design/methodology/approach – A bibliometric analysis was performed over 925 documents extracted from the Google Scholar database, using PoP, Zotero, and VOS viewer software programs. Findings – Publications related to the sustainable creative industry are still very minimal. The publication mainly reviews case studies and analyzes of the phenomena of creative industry activities in a narrow, local and thematic way. There have not been many publications regarding the theory, direction and future of sustainable industries globally. Social implications – The development of scientific knowledge about sustainability of creative industry puts this social claim on the spotlight of business management studies, helping bussinesmen and to reduce the environmental impact of corporate activities. Studying sustainability will help to reduce its frequency and, therefore, heal the planet. Conclusion - Facing the increasingly threat of damage due to developments in human needs, the sustainable industrial sector absolutely needs attention. Likewise in the creative industry sector. More attention is needed from the government and creative industry players to place greater emphasis on environmentally friendly and socially friendly industries. Thus, Scientific studies that examine sustainable creative industries must be increased and become a concern for all of us
Dilema Generasi Z: Antara Patriotisme dan Godaan Produk Asing Rizki, Hafidh; Sasongko, Rolan Mart; Saraswati, Yudhistira; Balqis, Fadhila
EKONOMI DAN BISNIS DIGITAL Vol 3 No 2 (2024): JURNAL EKONOMI DAN BISNIS DIGITAL
Publisher : SMARTINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58765/ekobil.v3i2.204

Abstract

This abstract presents findings on the dilemma faced by Generation Z in Indonesia, who are torn between maintaining patriotism and loyalty to local products, and the strong allure of foreign products promoted through social media. This study aims to examine the extent to which the phenomenon of "Fear of Missing Out" (FoMO) and patriotism influence the purchase intentions of Generation Z students at Universitas Pembangunan Nasional "Veteran" Yogyakarta. Using a Structural Equation Modeling (SEM) approach, the results indicate that both patriotism and FoMO play a significant role in shaping the intention to purchase local products, although FoMO does not function as a mediator. These findings are essential for policymakers and business practitioners to develop smart marketing strategies, combining FoMO elements and enhancing patriotic sentiments to boost preference for local products. This provides new insights into efforts to promote domestic product consumption amidst the challenges of globalization and the penetration of foreign products.Indonesia's
Pengaruh Motivasi Kerja dan Kepemimpinan Transformasional Terhadap Kinerja Pegawai Wargiatno; Hadi, Syamsul; Chandra Kirana, Kusuma
EKONOMI DAN BISNIS DIGITAL Vol 3 No 2 (2024): JURNAL EKONOMI DAN BISNIS DIGITAL
Publisher : SMARTINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58765/ekobil.v3i2.208

Abstract

The aim of this research is to contribute to the literature and conceptual model of the influence of work motivation and transformational leadership on employee performance with job satisfaction as a mediating variable. This type of research is quantitative research with a survey method. The number of samples studied in this study was 115 samples of employees of the DIY Marine and Fisheries Service. Census method, because the entire population is used as a sample, the data collection method used is a questionnaire. The data analysis technique uses Structural Equation Modeling (SEM) with the SmartPLS program. The results of this research show that work motivation and transformational leadership partially have a positive and significant effect on job satisfaction. Work motivation, transformational leadership and job satisfaction partially have a positive and significant effect on employee performance. Job satisfaction is able to mediate the influence of work motivation and transformational leadership on employee performance
Pengaruh Kecerdasan Emosional, Kepribadian, Pendidikan Wirausaha dan Motivasi Terhadap Minat Berwirausaha Nur Ashari, Khoiron; Chandra Kirana , Kusuma
EKONOMI DAN BISNIS DIGITAL Vol 3 No 3 (2024): JURNAL EKONOMI DAN BISNIS DIGITAL
Publisher : SMARTINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58765/ekobil.v3i1.189

Abstract

The purpose of conducting this research is to obtain an explanation of whether there is a relationship betweenemotional intelligence, personality, entrepreneurial education, and motivation towards interest inentrepreneurship among students in Yogyakarta. This research uses a quantitative approach which has numerical data with primary data types. This research uses a questionnaire distributed to active students who live in the Special Region of Yogyakarta in the form of a Google form link. The data collection method used was conveniencesampling where questionnaires were distributed to respondents randomly. Researchers succeeded in collecting130 respondents. Researchers began distributing questionnaires in November 2023. The results of the researchthat has been carried out are that emotional intelligence has a positive effect on interest in entrepreneurship,personality has no effect on interest in entrepreneurship, entrepreneurial education has a positive effect on interest in entrepreneurship, and motivation has a positive effect on interest in entrepreneurship.
Analisis Profitabilitas dan Likuiditas pada PT Pertamina Geothermal Energy Tbk. Erawati, Teguh; Listyawati, Reni; Adelvia , Adelvia; Vika Maharani, Erliana; Bule, Ratnawati; Novantri Wae, Florentina
EKONOMI DAN BISNIS DIGITAL Vol 3 No 3 (2024): JURNAL EKONOMI DAN BISNIS DIGITAL
Publisher : SMARTINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58765/ekobil.v3i3.228

Abstract

This research aims to analyze the level of profitability and liquidity of PT Pertamina Geothermal Energy Tbk. as one of the geothermal energy companies listed on the Indonesia Stock Exchange in the 2021-2023 period. The research uses a quantitative descriptive approach by utilizing secondary data in the form of company financial reports. The financial ratios analyzed include Current Ratio, Quick Ratio, Cash Ratio, Net Profit Margin (NPM), Return On Equity (ROE), and Return On Assets (ROA). The results of the analysis show an increase in the company's financial performance, especially in 2023, where the Current Ratio reached 353.65%, indicating very good liquidity, as well as an NPM of 40.26%, which reflects the company's operational efficiency in generating profits. This research contributes to stakeholders, such as management and investors, in understanding the company's financial condition and making strategic decisions for future business sustainability.
Pengaruh Persepsi, Mutu Pelayanan dan Fasilitas Terhadap Kepuasan Pasien Klinik Pratama PKU Muhammadiyah Tambak Septi Nur Wahyudi , Khusnia
EKONOMI DAN BISNIS DIGITAL Vol 3 No 3 (2024): JURNAL EKONOMI DAN BISNIS DIGITAL
Publisher : SMARTINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58765/ekobil.v3i3.235

Abstract

This study aims to determine the effect of perception, service quality and facilities on patient satisfaction at the Pratama PKU Muhammadiyah Tambak clinic. The sample in this study was 100 respondents taken using incidental sampling techniques. The analysis technique used in this study is a descriptive analysis technique, statistics including validity tests, reliability tests, classical assumption tests, multiple linear regression analysis accompanied by partial tests (t-test) and simultaneous tests (f-test). The calculation process uses SPSS 27. Based on the analysis conducted, this study has succeeded in proving that perception, service quality and facilities on patient satisfaction at the Pratama PKU Muhammadiyah Tambak clinic, facilities have a significant effect on patient satisfaction at the Pratama PKU Muhammadiyah Tambak clinic.
Pengaruh Perilaku Konsumtif Terhadap Keputusan Pembelian Pakaian di Kebumen Fitriani, Novi; Khasanah, Nur
EKONOMI DAN BISNIS DIGITAL Vol 3 No 3 (2024): JURNAL EKONOMI DAN BISNIS DIGITAL
Publisher : SMARTINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58765/ekobil.v3i3.240

Abstract

This study aims to determine the influence of consumer behavior on clothing purchasing decisions in Kebumen. This study was conducted on the people of Kebumen Regency who buy clothes. Data collection was carried out by distributing questionnaires to 100 respondents. This study uses analytical techniques, namely descriptive and statistical analysis including validity tests, reliability tests, classical assumption tests, hypothesis tests and simple regression analysis. The software used is SPSS version 25 for windows. The results of this study indicate that consumer behavior variables have a significant effect on purchasing decisions with the results of the t test, namely the calculated t value> t table of 5.958> 1.98447 and a significance value of 0.000 <0.05 which states that the hypothesis is accepted.
Organizational Citizenship Behavior Employment Gas Station in Indonesia (Literature Review) Istiqomah, Anisa; Aminalul , Safira; Rizana, Dani
EKONOMI DAN BISNIS DIGITAL Vol 3 No 3 (2024): JURNAL EKONOMI DAN BISNIS DIGITAL
Publisher : SMARTINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58765/ekobil.v3i3.243

Abstract

Organizational citizenship behavior (OCB) is very important for Public Fuel Filling Station (SPBU) employees because of the increasing demand for fuel. Even causing long queues at gas stations. This often happens in the morning and evening. According to data from the Central Statistics Agency (BPS), the transportation and storage sector shows stable growth. In this context, OCB is becoming increasingly important for gas station employees to maintain competitiveness and improve service quality at gas stations. Gas stations operate in a highly competitive environment, where customer satisfaction is the key to success. OCB can increase gas station customer satisfaction. Staff who are agile in helping customers and supporting co-workers can reduce wait times and improve the customer experience. This implies higher customer loyalty, which is very important in a competitive industry. Employees who demonstrate OCB can improve the customer experience by providing better and more responsive service. The results of the analysis state that Organizational Citizenship Behavior (OCB) plays a crucial role in increasing customer satisfaction, organizational performance and the competitiveness of gas stations in Indonesia. To encourage OCB, HR management needs to create a supportive environment with effective reward strategies, good leadership and appropriate training programs. However, challenges such as high employee rotation and limited resources remain obstacles that must be overcome.

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