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Zona Manajerial: Program Studi Manajemen (S1) Universitas Batam
Published by Universitas Batam
ISSN : 20877331     EISSN : 27215873     DOI : https://doi.org/10.37776/zonamanajer
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Physics Social Sciences
The Journal Manajerial is a double blind peer-reviewed academic journal and open access to Management. The journal is published bimonthly once by Universitas Batam. The Journal Manajerial provides a means for sustained discussion of relevant issues that fall within the focus and scopes of the journal which can be examined empirically. The journal publishes research articles covering all aspects of management, ranging from Management, Bussines and Economics, that belong to the management context.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 140 Documents
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Pengaruh Brand Ambassador Brand Image dan Brand Identity Terhadap Keputusan Pembelian Scarlett Whitening Pada Tiktok Marketplace di Kota Batam Aisya Christi; Andi Mulyadi Lutfhi; Raymond Raymond
Zona Manajerial: Program Studi Manajemen (S1) Vol 14 No 3 (2024): Zona Manajerial: Program Studi Manajemen
Publisher : Universitas Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37776/zonamanajer.v14i3.1717

Abstract

Abstract - The objective of this study is to evaluate the influence of Brand Ambassador, Brand Image, and Brand Identity on Purchasing Decisions for Scarlett Whitening in the Tiktok Marketplace within Batam City. Scarlett Whitening experienced an increase in sales from 2019 to 2020, but then a significant decline from 2022 to 2023. This decline is believed to be related to a boycott that had a negative impact on consumer reputation and trust. Although the product packaging is attractive, the company's logo is considered too simple and does not adequately represent the diversity of its products, resulting in a misalignment of the brand's visual identity. Additionally, the selected brand ambassador has not been effective in mitigating the boycott issue, as evidenced by the continued decline in sales until the end of 2023. This research aims to investigate these factors and their impact on consumer purchasing decisions. A quantitative method is used in this study, with a population that includes residents of Batam City who have used Scarlett Whitening, and a sample of 96 respondents. The data analysis shows that the Brand Ambassador variable (X1) has a positive and significant partial effect on Purchasing Decisions, the Brand Image variable (X2) has a positive but insignificant effect on Purchasing Decisions, and the Brand Identity variable (X3) has a positive and significant partial effect on Purchasing Decisions. Additionally, there is a significant simultaneous effect of the Brand Ambassador, Brand Image, and Brand Identity variables on Purchasing Decisions for Scarlett Whitening in the Tiktok Marketplace in Batam City.
Memilih Skincare: Kualitas Produk, Persepsi Harga, dan Influencer Marketing Terhadap Keputusan Pembelian Somethinc Oleh Gen Z di Kota Batam Zannalia Putri Jafar; Sri Yanti; One Yantri
Zona Manajerial: Program Studi Manajemen (S1) Vol 14 No 3 (2024): Zona Manajerial: Program Studi Manajemen
Publisher : Universitas Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37776/zonamanajer.v14i3.1718

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Kualitas Produk, Persepsi Harga, dan Influencer Marketing terhadap Keputusan Pembelian Somethinc oleh Gen Z di Kota Batam. Pendekatan kuantitatif digunakan dalam metode statistik deskriptif. Generasi Z yang berjumlah 380.000 orang, adalah subjek penelitian ini, dan penelitian ini memiliki sampel 160 responden. Kuesioner dibagikan kepada 160 responden. Dalam kajian ini ditemukan bahwa Variabel Kualitas Produk (X1) berpengaruh prositif dan signifikan secara parsial terhadap keputusan pembelian, Variabel Persepsi Harga (X2) berpengaruh positif dan signifikan secara parsial terhadap keputusan pembelian, Variabel Influencer Marketing (X3) berpengaruh positif dan signifikan terhadap keputusan pembelian, Keputusan pembelian Gen Z di Kota Batam dipengaruhi secara bersamaan oleh faktor-faktor seperti kualitas produk, persepsi harga, dan influencer marketing.
Pengaruh Disiplin Kerja, Komunikasi Kerja, dan Kerjasama Terhadap Kinerja Pegawai di Dinas Kesehatan Kota Batam Maylan Alviani; Nolla Puspita Dewi; Etty Sri Wahyuni
Zona Manajerial: Program Studi Manajemen (S1) Vol 14 No 3 (2024): Zona Manajerial: Program Studi Manajemen
Publisher : Universitas Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37776/zonamanajer.v14i3.1726

Abstract

As social beings, humans have individual characteristics that differ from each other and always strive and depend on others to meet their life needs. This study aims to find out how work discipline affects staff performance; how work communication affects employee performance; How Collaboration affects employee performance; and how discipline, communication, and collaboration affect staff performance at the Batam City Health Service. This study uses a quantitative approach. The type of survey research used is a questionnaire used to gather information from participants. The study took samples from all of the Health Service employees, a total of 126 people, using saturated sampling techniques. This research uses both types of data analysis: descriptive and quantitative analysis. The results of the study show that work discipline has a positive and significant impact on employee performance in this study, as demonstrated by the 7.373 t value above 1.979 and a significant value of 0,000 below 0.05. Furthermore, the test results show that the work communications variable has a positively and significant effect on the performance of employees in the Batam City Health Service, this is proved by obtaining the 3.798 t score greater than 1.979, and the significant 0.000 value below 0.05 Then the test result showed that, although not significant, the impact of cooperation on the employee's performance in Batam Municipal Health Service has positive but non-significant impact. This is shown by the t value of 0.553 below 1.978 and a significant value of 0,595 above 0.05 Further, it is seen that independent variables such as work disciplines, work communication, and cooperation work have a similarly positive impact on staff performance. The F test result showed 126,830 greater than the F table of 2.68 with a significant value of 0,000 less than 0.05
Pengaruh Citra Merek, Harga dan Kualitas Layanan Terhadap Minat Membeli Jasa Laundry Shoesbox Julyan Nur Ivan; Diana Titik W; Etty Sri Wahyuni
Zona Manajerial: Program Studi Manajemen (S1) Vol 14 No 3 (2024): Zona Manajerial: Program Studi Manajemen
Publisher : Universitas Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37776/zonamanajer.v14i3.1727

Abstract

The purpose of this study was to determine and analyze the effect of Brand Image, Price, and Service Quality on Interest in Buying Shoesbox Laundry. The method used in this research is quantitative methods. The population in this research is Shoesbox customers with an average monthly rate of 156 people. The sample for this research was 130 respondents. The data collection technique used in this research was a questionnaire which was tested for validity and reliability. The data analysis technique of this research uses Multiple Linear Regression, Classical Assumption Test, Hypothesis Test (t test and F test), and Coefficient of Determination. Data processing in this study used the SPSS Software program version 25. The results of this study indicate that brand image has a significant positive effect on Purchase Intention for Shoebox Laundry services with a probability value of 0.000 < 0.05. Service Quality has no significant negative effect on Buying Interest for Shoesbox Laundry services with a probability value of 0.173 > 0.05. Brand Image, Price, and Service Quality simultaneously have a significant effect on Purchase Intentions for Shoebox Laundry services with a probability value of 0.000 < 0.05. The Coefficient of Determination value of 83.2% shows the contribution of Brand Image, Price, and Service Quality to Interest in Buying Shoesbox Laundry services and the remaining 16.8% is explained by various other variables.
Pengaruh Celebrity Endorsement, Promosi di Instagram, dan Online Customer Review Terhadap Minat Beli Konsumen Natur-E di Kota Batam Selvi Yohana; Andi Mulyadi Luthfi; Raymond Raymond
Zona Manajerial: Program Studi Manajemen (S1) Vol 14 No 3 (2024): Zona Manajerial: Program Studi Manajemen
Publisher : Universitas Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37776/zonamanajer.v14i3.1729

Abstract

The increasing interest in the internet and buying and selling activities through digital platforms in the beauty and health category has changed the way Indonesian consumers shop, resulting in competition among entrepreneurs. Natur-e by continuing to try to increase consumer buying interest in their products through celebrity endorsements, promotions on instagram, and online customer review, but Natur-e has not managed this well as evidenced by the sales volume of Natur-e fluctuating every year. The purpose of this study was to determine the effect of celebrity endorsement, promotion on instagram, and online customer reviews on consumer buying interest in Natur-e in Batam City. The findings in this study partially are celebrity endorsement has a positive and significant effect, promotion on instagram has a positive and insignificant effect, and online customer review have a positive and significant effect on consumer buying interest in Natur-e in Batam City. Simultaneously celebrity endorsement, promotion on instagram, and online customer review have a positive and significant influence on consumer buying interest.
The Fore Coffee Phenomenon: Servicescape Transformation and Customer Experience as a Catalyst for Repurchase Intention In the Digital Age Tarigan, Tegar Dermawan; Prabowo, Ari; Wahyuni, Etty Sri; Aspan, Henry; Lestari, Dian Mahardi
Zona Manajerial: Program Studi Manajemen (S1) Vol 15 No 1 (2025): Zona Manajerial: Program Studi Manajemen
Publisher : Universitas Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37776/zonamanajer.v15i1.1822

Abstract

Tujuan penelitian ini adalah untuk mengetahui Pengaruh Servicescape, Social Media Marketing, Dan Customer Experience Terhadap Minat Pembelian Ulang Pada Konsumen Fore Coffee di Kota Medan. Analisis yang digunakan yaitu analisis assosiatif, metode penelitian ini adalah kuantitatif. Populasi dalam penelitian ini adalah Populasi dalam penelitian ini ialah seluruh konsumen yang melakukan kunjungan kembali ke Fore Coffee di Kota Medan jumlahnya tidak dapat diprediksi/diketahui. Teknik pengambilan sampel menggunakan teknik penarikan sampel secara Purposive Sampling. Menentukan jumlah sampel dengan menggunakan rumus zikmund. Maka sampel dalam penelitian ini yaitu berjumlah 100 responden. Hasil yang di dapat dari penelitian ini menunjukan bahwa: 1) Servicescape secara parsial berpengaruh dan signifikan terhadap Minat Pembelian Ulang, 2) Customer Experience secara parsial berpengaruh dan signifikan terhadap Minat Pembelian Ulang, 3) Servicescape dan Customer Experience secara simultan berpengaruh dan signifikan terhadap Minat Pembelian Ulang. nilai Adjusted R square 0,776 dapat disebut koefisien determinasi, hal ini berarti 0,776 (77,6%) Minat Pembelian Ulang dapat diperoleh dan di jelaskan oleh servicescape dan customer experience sedangkan sisanya sebesar 22,4% dijelaskan oleh variabel diluar model yang tidak diteliti.
Kepuasan Berbasis Data: Analisis Multidimensi Tentang Kualitas dan Harga Pada Niat Perilaku Konsumen Pizza Hut Delivery Medan Marelan Prabowo, Ari; Nasution, Tazkiatul Amalia; Adam, Aisyah Azhar; Sari, Tika Nirmala; Zahara, Ami Natuz
Zona Manajerial: Program Studi Manajemen (S1) Vol 15 No 1 (2025): Zona Manajerial: Program Studi Manajemen
Publisher : Universitas Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37776/zonamanajer.v15i1.1825

Abstract

Tujuan penelitian ini adalah untuk mengetahui Pengaruh Analisis Service Quality, Product Quality Dan Price Terhadap Customer Satisfaction pelanggan pada Pizza Hut Delivery Medan Marelan. Analisis yang digunakan yaitu analisis assosiatif, metode penelitian ini adalah kuantitatif. Populasi dalam penelitian ini adalah seluruh pelanggan yang melakukan pembelian di Pizza Hut Delivery Medan Marelan dan jumlahnya dapat diketahui. Teknik pengambilan sampel menggunakan teknik penarikan sampel secara Slovin. Maka sampel dalam penelitian ini yaitu berjumlah 100 responden. Hasil yang di dapat dari penelitian ini menunjukan bahwa: 1) Service Quality secara parsial berpengaruh dan signifikan terhadap Customer Satisfaction, 2) Product Quality secara parsial berpengaruh dan signifikan terhadap Customer Satisfaction, 3) Price secara parsial berpengaruh dan signifikan terhadap Customer Satisfaction, 4) Service Quality, Product Quality dan Price secara simultan berpengaruh dan signifikan terhadap Customer Satisfaction. Nilai Adjusted R square 0,695 dapat disebut koefisien determinasi, hal ini berarti 69,5% customer satisfaction dapat diperoleh dan di jelaskan oleh service quality, product quality dan price sedangkan sisanya sebesar 30,5% dijelaskan oleh variabel diluar model yang tidak diteliti.
Pengaruh Diferensiasi Produk, Harga dan Segmentasi Pasar Terhadap Volume Penjualan Unit Mobil All New Veloz Agung Toyota Batam Centre Oktavia, Aii Melia Putri; Armansyah, Armansyah; Chartady, Rachmad; Alamsyahbana, Muhammad Isa
Zona Manajerial: Program Studi Manajemen (S1) Vol 15 No 1 (2025): Zona Manajerial: Program Studi Manajemen
Publisher : Universitas Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37776/zonamanajer.v15i1.1827

Abstract

To create a company's customers, implement a good marketing strategy that starts from within the company, one of the strategies that needs to be done is differentiation strategy. The product differentiation and varied prices presented by Toyota on the All New Veloz are expected to provide many choices that consumers can choose from to support their daily mobility with cars and support sales volume. The purpose of this study is to find out how the Influence of Market Differentiation and Segmentation on the Sales Volume of All New Veloz car units at the Agung Toyota Batam Centre. The type of research used is a quantitative descriptive research method, using primary and secondary data, as well as data collection techniques in the form of questionnaires which are carried out by distributing to the respondents as many as the number of samples that have been determined, namely 66 respondents from the number of buyers of the All New Veloz car unit at Agung Toyota Batam Center in the last 6 months which amounted to 66 buyers. The results of the study obtained are known that the regression equation obtained is Y= 10.646 + 0.443X1 + -0.551X2 + 0.737X3 + e which can be interpreted that the variables X1 and X2 have a positive and significant effect on the variable Y. and it is known that the results of the determination coefficient test show the value of Adjusted R Square which is 0.421 or 42.1%. Thus, 42.1% is the value of the contribution of the influence of product differentiation variables, prices, and market segmentation on sales volume. While the remaining 57.9% is the influence of other variables that were not studied in this study.
Transformasi Inklusifitas Usaha Kelautan: Analisis Perilaku Inovatif dan Kinerja di Kepulauan Riau Dewi, Nolla Puspita; Satriawan, Bambang; Nurhatisyah, Nurhatisyah; Rangkuti, M. Faizal; Sari, Dwi Kartika
Zona Manajerial: Program Studi Manajemen (S1) Vol 15 No 1 (2025): Zona Manajerial: Program Studi Manajemen
Publisher : Universitas Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37776/zonamanajer.v15i1.1828

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh perilaku inovatif terhadap kinerja usaha kelautan dengan mempertimbangkan peran mediasi dari transformasi inklusifitas di wilayah Kepulauan Riau. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik analisis Partial Least Squares Structural Equation Modeling (PLS-SEM). Data dikumpulkan melalui kuesioner dari pelaku usaha kelautan. Hasil penelitian menunjukkan bahwa perilaku inovatif berpengaruh positif dan signifikan terhadap kinerja usaha kelautan. Selain itu, perilaku inovatif juga secara signifikan meningkatkan transformasi inklusifitas, dan transformasi inklusifitas itu sendiri terbukti berpengaruh positif terhadap peningkatan kinerja usaha. Lebih lanjut, ditemukan bahwa transformasi inklusifitas secara signifikan memediasi hubungan antara perilaku inovatif dan kinerja usaha. Temuan ini mengindikasikan pentingnya pendekatan inovatif dan inklusif dalam mendukung daya saing serta keberlanjutan usaha kelautan.
Analisis Laporan Keuangan PT Essa Industries Indonesia Tbk Tahun 2023 Ramansyah, Frengki Putra; Salsabila, Raisa; Lubis, Farica Yusrina; Jannah, Muti Miftahul; Listyaningtias, Hastanti
Zona Manajerial: Program Studi Manajemen (S1) Vol 15 No 1 (2025): Zona Manajerial: Program Studi Manajemen
Publisher : Universitas Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

laporan keuangan PT ESSA Industries Indonesia Tbk tahun 2023 ini merangkum posisi dan kinerja keuangan perusahaan selama periode yang berakhir pada 31 Desember 2023. Laporan ini meliputi Laporan Posisi Keuangan (Neraca), Laporan Laba Rugi dan Penghasilan Komprehensif Lain, Laporan Perubahan Ekuitas, dan Laporan Arus Kas, yang secara keseluruhan memberikan gambaran tentang kondisi keuangan perusahaan. Di tengah tantangan eksternal seperti fluktuasi harga komoditas, PT ESSA berhasil menjaga stabilitas keuangannya, yang tercermin dari total aset sebesar USD 695,4 juta dan ekuitas sebesar USD 497,7 juta. Pada laporan laba rugi, perusahaan mencatat pendapatan sebesar USD 344,9 juta dan laba bersih USD 46,7 juta. Kenaikan ekuitas terutama didukung oleh peningkatan modal disetor tanpa hak memesan efek terlebih dahulu, yang memperkuat struktur modal perusahaan. Perusahaan juga menunjukkan arus kas operasional yang positif, yang menandakan kemampuan untuk menjaga likuiditas dan mendukung investasi jangka panjang. Seluruh laporan ini menggambarkan ketahanan keuangan dan fokus perusahaan pada efisiensi operasional serta pengembangan yang berkelanjutan, menjadikannya sebagai dasar yang kuat untuk mendukung strategi pertumbuhan di masa depan.

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