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International Journal of Multidisciplinary Sciences and Arts

ijmdsa
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Published by Information Technology and Science

ISSN : - EISSN : 29621658 DOI : https://doi.org/10.47709

Core Subject : Economy, Science, Education,

Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

International Journal of Multidisciplinary Sciences and Arts is an international, multidisciplinary, peer-reviewed and open-access journal that provides a platform to produce high-quality original research, Reviews, Letters, and case reports in natural, social, applied, formal sciences, arts, and all other related fields. Our aim is to ameliorate the speedy distribution of new research ideas and results and allow the researchers to create new knowledge, studies, and innovations that will aid as a reference tool for the future.

Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)

Articles 326 Documents

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Influencer Marketing and Purchase Intention of Local Sportswear: The Mediating Role of Brand Awareness Putro, Rizkia Fajar Eka; Aribowo, Agus
International Journal of Multidisciplinary Sciences and Arts Vol. 5 No. 1 (2026): International Journal of Multidisciplinary Sciences and Arts, Article January 2
Publisher : Information Technology and Science (ITScience)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/ijmdsa.v5i1.7549

The rising popularity of sports in Indonesia contributed to rapid advancement in the domestic sportswear sector, leading to heightened market competitiveness. Brands need to utilize successful digital marketing strategies, including influencer marketing, to maintain competitiveness in this dynamic environment. This study seeks to examine the impact of influencer marketing on consumer purchase intention for local sportswear products, with brand awareness serving as a mediating variable. The study utilized a quantitative methodology using a cross-sectional survey with 200 participants selected via purposive and snowball sampling methods, focusing on individuals familiar with local sportswear brands involved in influencer collaborations. Data were analyzed utilizing SPSS and SmartPLS. The findings demonstrate that influencer marketing significantly enhances brand awareness (0.680) and exerts a notable direct influence on purchase intention (0.378). Moreover, brand awareness substantially affects the correlation between influencer marketing and purchase intention (0.365), indicating that influencers stimulate transactional desire by initially fostering brand familiarity. The structural model exhibits substantial explanatory power, explaining 70.7% of the variance in purchase intention. For local enterprises, these findings indicate that choosing trustworthy and relevant influencers is crucial for cultivating genuine relationships and augmenting consumer trust. In conclusion, the study indicates that cultivating brand awareness is an essential approach for effective influencer marketing. Future research could investigate further mediating variables, such as content quality or customer demographics, to yield more profound insights into the determinants of local sportswear consumption.

Artificial Intelligence and Digital Literacy for Competitiveness and Sustainability of Bandung MSMEs Istikomah, Istikomah; Maulana, Afrizal; Susilawati, Susilawati; Muchsam, Yoki
International Journal of Multidisciplinary Sciences and Arts Vol. 5 No. 1 (2026): International Journal of Multidisciplinary Sciences and Arts, Article January 2
Publisher : Information Technology and Science (ITScience)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/ijmdsa.v5i1.7580

This research aims to analyze the role of artificial intelligence (AI) in digital marketing and digital literacy on the competitiveness and sustainability of micro, small, and medium enterprises (MSMEs) in Bandung City during the platform economy era. The development of digital technology opens up great opportunities for MSMEs, but low digital literacy and limited utilization of AI still pose obstacles to increasing competitiveness. The research method uses a mixed methods approach with a survey of 150 MSME owners and in-depth interviews with some respondents. The sample selection was done purposively, while the quantitative data was analyzed using Structural Equation Modeling (SmartPLS 4) and the qualitative data was used for triangulation. The research results indicate that the adoption of AI in digital marketing and digital literacy has a significant positive impact on the competitiveness of MSMEs. Stronger competitiveness is proven to support business sustainability. Additionally, digital literacy serves as a mediator that strengthens the effectiveness of AI-based marketing strategies. This research confirms that improving digital literacy and utilizing AI are crucial strategies for SMEs in facing the challenges of the platform economy. The research results are expected to contribute to the development of policies, business strategies, and academic literature related to the digital transformation of MSMEs in Indonesia.

Advancing Stewardship and Civil Service Acumen through Scholarly Dissemination Lakilaki, Eogenie; Wiyono, Edi; Budiman, Arief; Nurtiar, Haryo; Sumitro, Sumitro
International Journal of Multidisciplinary Sciences and Arts Vol. 5 No. 1 (2026): International Journal of Multidisciplinary Sciences and Arts, Article January 2
Publisher : Information Technology and Science (ITScience)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/ijmdsa.v5i1.7623

This study explores the substantive impact of a scientific publication dissemination programme conducted at the Bureau of Planning and Finance of the National Library of the Republic of Indonesia (Perpusnas). The programme was conceived to reinforce governance coherence while advancing the intellectual and professional acumen of State Civil Apparatus (ASN) through systematic training in academic writing and scholarly publication. At its core, the initiative seeks to reconcile administrative practice with evidence-informed policymaking by equipping ASNs with the analytical, methodological, and ethical proficiencies required for peer-reviewed academic production. The programme is underpinned by a Hexahelix collaborative framework, encompassing academia, government, professional bodies, civil society, media, and industry, complemented by an emphasis on data literacy and rigorous scientific discipline. This integrative approach enables ASNs to engage more substantively in informed public deliberation, thereby contributing to enhanced transparency, accountability, and institutional legitimacy within public governance structures. The findings reveal a marked improvement in participants’ scholarly capability, with 92.85 per cent demonstrating sustained motivation to pursue further publication endeavours. Moreover, five ASNs succeeded in publishing articles in SINTA 4-accredited journals. In sum, the programme represents a strategic advancement in aligning civil service competencies with national development imperatives, while simultaneously cultivating a resilient culture of knowledge exchange, reflective practice, and continuous professional development across the public sector.

Product Quality, Digital Marketing, and Content Marketing Effects on Visitor Decisions at Saung Jembar Wanda, Syalwa Nazhifah Aulya; Karamang, Ezra; Muttaqin, Ridlwan
International Journal of Multidisciplinary Sciences and Arts Vol. 5 No. 1 (2026): International Journal of Multidisciplinary Sciences and Arts, Article January 2
Publisher : Information Technology and Science (ITScience)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/ijmdsa.v5i1.7628

The development of digital technology has changed the way consumers make purchasing decisions, especially in the culinary and tourism sectors. This study aims to analyze the influence of product quality, digital marketing, and content marketing on visitor decision-making at Saung Jembar, Tasikmalaya Regency. This study uses a quantitative approach with a descriptive-verificative method, where data is collected through questionnaires distributed to 85 visitors to Saung Jembar. Data analysis is carried out using multiple linear regression tests to examine the influence of the three variables on visitor decisions. The results show that product quality has a significant influence on visitor decisions, with food taste and product consistency as the dominant factors in creating a positive experience. Digital marketing also has a positive effect, although overly frequent promotions can reduce its effectiveness. Content marketing, especially through storytelling and authentic visual content, has been proven to have a significant influence on visitor decisions. Simultaneously, these three variables explain 95.6% of the variation in Saung Jembar visitors' decision-making. In conclusion, the success of Saung Jembar's marketing strategy is highly dependent on the synergy between product quality and effective and authentic digital marketing. This study recommends that Saung Jembar pay more attention to the alignment between expectations built through digital promotions and the reality on the ground, as well as improving the quality of content to make it more attractive and relevant in order to attract more visitors.

Multimodal Discourses of Power and Identity in Roblox User-Generated Worlds: A Critical Discourse Analysis Maulina, Intan; Suhadi, Jumino; Pratiwy, Devi
International Journal of Multidisciplinary Sciences and Arts Vol. 5 No. 1 (2026): International Journal of Multidisciplinary Sciences and Arts, Article January 2
Publisher : Information Technology and Science (ITScience)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/ijmdsa.v5i1.7632

Roblox has emerged as one of the most influential user-generated digital ecosystems, in which multimodal resources visual design, spatial organization, avatar customization, interface affordances, and linguistic interaction play a central role in the construction of identity and the negotiation of power. This study examines how power relations and identity positions are discursively produced across three highly popular Roblox user-generated worlds: Brookhaven RP, Adopt Me, and Bloxburg. Drawing on Multimodal Critical Discourse Analysis (MCDA), informed by social semiotics and critical discourse theory, the study analyzes screenshots, spatial configurations, and in-game chat interactions to uncover ideological meanings embedded in these environments. The findings demonstrate that hierarchical relations are reproduced through spatial zoning, access restrictions, monetized affordances, and avatar aesthetics that index wealth, status, and social legitimacy. Linguistic interactions further reinforce symbolic domination through gatekeeping, commands, and exclusionary practices. Collectively, these multimodal resources construct narratives of consumerism, meritocracy, and social stratification that shape how young users understand agency, belonging, and value in digital spaces. This article contributes to English Studies by conceptualizing Roblox worlds as multimodal texts requiring critical literacy, and to Information Technology by foregrounding how platform affordances structure discourse production and social relations.

Marketing Communication in the Commercial and Business Development Division of PT Len Industri Cooperative Shahana, Raisha; Wiryany, Detya; Nurhadi, Zikri Fachrul
International Journal of Multidisciplinary Sciences and Arts Vol. 5 No. 1 (2026): International Journal of Multidisciplinary Sciences and Arts, Article January 2
Publisher : Information Technology and Science (ITScience)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/ijmdsa.v5i1.7669

Marketing communication is a form of communication aimed at introducing, establishing, and creating interactions between companies and their business partners and consumers. This study aims to analyze the implementation of marketing communications carried out by the Commercial and Business Development Division at the Employee Cooperative of PT. Len Industri based on the Integrated Marketing Communication (IMC) approach. This study uses a descriptive qualitative approach, where data is obtained through direct observation and interviews with relevant parties, as well as a review of supporting documents in the form of digital marketing content and business activity reports. The results of the study show that marketing communication activities are carried out through the integrated use of digital and conventional media, including the use of social media, direct delivery of information to cooperative members, and the use of promotional media placed within the company environment. The success of these marketing communication activities is supported by the availability of various internal communication channels, the proximity of the communication targets, the majority of whom are employees of PT. Len Industri, and the existence of business units that continuously generate promotional activities. However, obstacles were also found, such as limited content production tools, a lack of resources focused on marketing, and a lack of consistency in messaging across communication channels.

Development In Figures: Human Development Index of Tabalong Regency 2010-2024 Nor, Baseran; Martodiryo, Suratno; Harahap, Alfi Fadhilah Hakim; Bella, Tania Azzahra Salsa; Halimah, Halimah
International Journal of Multidisciplinary Sciences and Arts Vol. 5 No. 1 (2026): International Journal of Multidisciplinary Sciences and Arts, Article January 2
Publisher : Information Technology and Science (ITScience)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/ijmdsa.v5i1.7671

The Human Development Index (HDI) serves as a vital instrument for assessing regional progress by integrating health, education, and living standards. As a strategic buffer zone for Indonesia’s future capital, Tabalong Regency’s pursuit of enhanced human development is of particular importance. This study analyzes the longitudinal evolution of Tabalong’s HDI from 2010 to 2024, quantifies the relative contributions of its core components, and proposes evidence-based policy interventions. Employing a quantitative approach with time-series and cross-sectional data from official statistics, the analysis employs multiple linear regression and t-tests. The findings indicate that Tabalong maintains the third-highest HDI in South Kalimantan, driven overwhelmingly by per capita expenditure (99.6% contribution), with education indicators as secondary contributors, while life expectancy exhibits a markedly weaker influence. Statistical tests confirm significant differences in all component means between regencies with medium and high HDI. The discussion contextualizes these results within contemporary scholarship on regional development and inequality. The study concludes by advocating for an integrated policy framework emphasizing strengthened community health services, equitable and quality education, environmentally conscious pedagogy, and economic diversification through agricultural productivity, MSME empowerment, and sustainable tourism. These measures are essential for fostering inclusive and resilient human development in alignment with national strategic planning.

The Impact of Smart Tourism Technology on Tourist Satisfaction Moderating By Digital Literacy Wahyuningsih, Yusminar; Pratisti, Cahyani
International Journal of Multidisciplinary Sciences and Arts Vol. 5 No. 1 (2026): International Journal of Multidisciplinary Sciences and Arts, Article January 2
Publisher : Information Technology and Science (ITScience)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/ijmdsa.v5i1.7740

The rapid advancement of smart tourism technology has significantly transformed tourist–destination interactions, particularly in urban heritage destinations seeking to enhance service quality and competitiveness. Despite growing adoption, empirical evidence explaining how smart tourism technology influences tourist satisfaction, considering individual capabilities, remains limited. This study aims to examine the effect of smart tourism technology on tourist satisfaction, with tourist experience as a mediating variable and digital literacy as a moderating variable. The research was conducted in Malioboro, Yogyakarta, one of Indonesia’s most iconic urban heritage destinations that has implemented various smart tourism initiatives, including digital information systems, cashless payment services, and smart mobility solutions. Using a quantitative research approach, data were collected from 250 domestic and international tourists through structured questionnaires. Structural Equation Modeling with Partial Least Squares (SEM-PLS) was employed to test the proposed relationships among variables. The findings reveal that smart tourism technology has a significant positive effect on tourist satisfaction. Tourist experience is found to partially mediate the relationship between smart tourism technology and tourist satisfaction, indicating that technology enhances satisfaction primarily through enriched experiential value. Furthermore, digital literacy significantly moderates the relationship between smart tourism technology and tourist experience, suggesting that tourists with higher digital competence gain greater experiential benefits from smart tourism services. These results confirm the expected relationships and highlight the importance of aligning technological innovation with user capabilities. Practically, the study provides valuable insights for destination managers and policymakers to strengthen smart tourism strategies by improving both technological infrastructure and digital literacy programs, thereby supporting sustainable destination competitiveness.

Application of Design Thinking in creating environmentally friendly packaging designs for MSMEs in the food and beverage sector Fanani, Mohammad; Atmanegara, Stivaniyanti; Elindawati, Elindawati
International Journal of Multidisciplinary Sciences and Arts Vol. 5 No. 1 (2026): International Journal of Multidisciplinary Sciences and Arts, Article January 2
Publisher : Information Technology and Science (ITScience)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/ijmdsa.v5i1.7742

Micro, Small, and Medium Enterprises (MSMEs) in the food and beverage sector play a crucial role in the national economy and have shown rapid growth in the digital era (JDIH BPK RI, 2008; Indonesian SMEs, 2023). The widespread use of internet-based delivery services facilitates product distribution but simultaneously increases the consumption of single-use plastic packaging, which poses serious environmental challenges (Databoks, 2021; Waste-free, 2021). Plastic waste constitutes approximately 17% of total national waste (National Waste Management Information System, 2020), highlighting the urgency for innovative and sustainable solutions (Ministry of Environment and Forestry, 2021). This study aims to design environmentally friendly packaging for MSMEs in the food and beverage industry by integrating user needs with sustainability considerations. The research employs a design thinking-based innovation approach that includes stages of problem exploration, concept development, and product testing (Lewrick et al., 2020). The focus is on developing primary packaging solutions for soupy foods and cold beverages distributed through online delivery platforms. The findings reveal that eco-friendly packaging materials can effectively reduce reliance on single-use plastics while maintaining usability and convenience (Fischer et al., 2019). Moreover, the right packaging design not only promotes environmental sustainability but also enhances the competitiveness of MSMEs in the market (Louw & Kimber, 2007). In conclusion, implementing eco-friendly packaging innovations represents a strategic and effective approach to minimizing plastic waste impacts while ensuring the efficient and sustainable distribution of food and beverage products.

Effectiveness of Implementing PCC Load Balancing, Failover, and Time Scheduler Methods for Internet Quality at AKN Aceh Barat Jailani, Rial Fauza; Firnanda, Ary
International Journal of Multidisciplinary Sciences and Arts Vol. 5 No. 1 (2026): International Journal of Multidisciplinary Sciences and Arts, Article January 2
Publisher : Information Technology and Science (ITScience)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/ijmdsa.v5i1.7749

The internet network configuration at the Akademi Komunitas Negeri Aceh Barat uses MikroTik CCR2116-12G-4S+ router devices with two Internet Service Provider (ISP) connections, implementing the load balancing method Per Connection Classifier (PCC), failover, and time scheduler. MikroTik CCR2116-12G-4S+ is a high-performance Cloud Core Router ideal for multi-ISP load balancing like PCC and failover setups in this research. Its ARM-based architecture eliminates CPU bottlenecks in 10G environments. The PCC method is used to distribute network traffic based on connections consistently to maintain internet access stability. The failover mechanism is implemented through routing settings and gateway checks to ensure service continuity during ISP disruptions. Meanwhile, the time scheduler is used to manage network policies based on operational hours. The study results show that the combination of these methods is highly effective in improving connection stability, bandwidth utilization, and reliability of the multi-ISP network, making it suitable for application in network environments with high internet access demands, such as higher education institutions.

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Contact Name Muhammad Khoiruddin Harahap

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Contact Name
Muhammad Khoiruddin Harahap

Contact Email
choir.harahap@yahoo.com

Phone
+6282251583783

Journal Mail Official
publikasi@itscience.org

Editorial Address
Medan

Location
Unknown,

Unknown

INDONESIA