cover
Contact Name
Arif Mudi Priyatno
Contact Email
arifmudi11@gmail.com
Phone
+6282390449323
Journal Mail Official
riggs@universitaspahlawan.ac.id
Editorial Address
Department of Digital Business, Universitas Pahlawan Tuanku Tambusai Jl. Tuanku Tambusai No.23, Bangkinang, Kec. Bangkinang, Kabupaten Kampar, Riau 28412
Location
Kab. kampar,
Riau
INDONESIA
Journal of Artificial Intelligence and Digital Business
ISSN : 29639298     EISSN : 2963914X     DOI : https://doi.org/10.31004/riggs.v1i1
Journal of Artificial Intelligence and Digital Business (RIGGS) is published by the Department of Digital Business, Universitas Pahlawan Tuanku Tambusai in helping academics, researchers, and practitioners to disseminate their research results. RIGGS is a blind peer-reviewed journal dedicated to publishing quality research results in the fields of business and engineering. All publications in the RIGGS Journal are open access which allows articles to be available online for free without any subscription. RIGGS is a national journal with e-ISSN: 2963-914X, and is free of charge in the submission process and review process. Journal of Artificial Intelligence and Digital Business (RIGGS) publishes articles periodically twice a year, in January and July.
Arjuna Subject : Umum - Umum
Articles 3,872 Documents
The Influence of Price, Location and Word Of Mouth on Purchasing Decisions at Green Resto Ananda, Anggita Putri; Sari, Anita Kartika; Fatchurrohman, Mochamad
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 2 No. 1 (2023)
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v2i1.115

Abstract

The rise of marketing activities in the MSME (Micro, Small and Medium Enterprises) sector is something that is familiar even though it is inseparable from competition in the business world. Consumer purchasing decisions are important for SMEs, one of which is the Green Resto restaurant in Surabaya. This study measures the extent to which Purchase Decisions can be measured through the variables Price, Location, and Word of Mouth. This research is a quantitative research using multiple linear regression data analysis techniques assisted by the SPSS 25 program. The data from this study were taken from the results of questionnaires distributed to 97 respondents who are customers of Green Resto. The results showed that Price, Location and Word of Mouth had a partial or simultaneous and significant effect on purchasing decisions at Green Resto. Where the price has a partial and significant effect on purchasing decisions at Green Resto. Location has a partial and significant effect on purchasing decisions at Green Resto. Word of Mouth has a partial and significant effect on purchasing decisions at Green Resto. And as a whole it can be said that Price, Location and Word of Mouth have a simultaneous and significant effect on purchasing decisions at Green Resto.  
The Influence of Lifestyle, Product Quality and Price on Beef Purchasing Decisions at the Lubuk Basung – Geragahan Union Market Kurniawan, Agung; Yulasmi, Yulasmi; Putra, Ramdani Bayu
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 2 No. 2 (2024)
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v2i2.101

Abstract

The purpose of this study was to determine the effect of lifestyle, product quality and price on beef purchasing decisions at the Lubuk Basung Geragahan Union Market. The population in this study were all consumers in the Lubuk Basung Geragahan market. The determination of the sample was carried out randomly using the Slovin formula and obtained a sample of 100 respondents. Methods of data collection through surveys and distribution of questionnaires to consumers as respondents for 1 week. The data analysis technique used was Structural Equation Modeling (SEM) Analysis with Partial Least Square (PLS). The results showed that lifestyle, product quality and price on purchasing decisions were in the fairly good category. Then hypothesis testing showed that variable Style There is a positive and significant influence on the beef buyer's decision at the Lubuk Basung-Gerahan Union Market, Product Quality There is a positive and significant influence on the Beef Buyer's Decision at the Lubuk Basung-Gerahan Union Market, Price There is a positive and significant influence on beef buyer decisions at the Lubuk Basung-Geragah Unio Market.
Visualization of Tourism Site Visit Levels in Karo Regency Using Tableau Utama, I Made Putra; Putra, I Gede Ardi Sukaryadi; Sandhisutra , Ida Bagus Ketut; Mahendra, Gede Surya; Desmayani, Ni Made Mila Rosa
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 2 No. 2 (2024)
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v2i2.221

Abstract

Indonesia is one of the places with numerous tourist destinations and have unique attractions. One such province is North Sumatra, precisely in Karo Regency. However, to maximize the potential of tourism and achieve sustainable growth, a good understanding of tourist visitation rates to these attractions is essential. Timely, detailed, and integrated information on the number of tourist visits is crucial for formulating tourism policies, developing infrastructure, and effective resource management. The research objective is to develop a BI dashboard using Tableau software that can deliver information related to tourist visitation data in Karo Regency from 2010 to 2016 in an interactive and easily understandable manner. The study employed a secondary data analysis method by processing data collected from the Karo Regency government. The research process comprised data collection, data cleaning, Tableau implementation, and result analysis. Based on the conducted research, it can be concluded that during the period from 2010 to 2016, the tourist destinations with the highest number of visits were Lag Sibayak and Lau Debuk-Debuk, attracting a total of 1,099,738 tourists. On the other hand, Lag Sinabung, Danau Lau Kawar, and Gunung Sinabung were the tourist destinations with the lowest number of visits, with a total of only 52,282 tourists.
ERP-Based Management Information System for MSMEs in Indonesia: A Systematic Literature Review Hasanah, Nur; Saputra, Dhanar Intan Surya; Hiiyatin, Dewi LaeIa
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 2 No. 2 (2024)
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v2i2.224

Abstract

This study is a systematic literature review on ERP-Based Management Information Systems for MSMEs (Micro, Small and Medium Enterprises) in Indonesia. Through an analysis of previous studies, the findings show that the use of ERP can integrate various business functions in one integrated system, automate business processes, and provide fast access to real-time information, thereby increasing the operational efficiency and productivity of MSMEs. The research method in this paper is carried out systematically, starting with identifying research questions and determining the paper's contribution. Furthermore, a search strategy was carried out, selecting relevant and quality documents and extracting data to produce output in this study. The results show that ERP provides integrated data access, enables better and more informed decision-making, and helps plan business growth better. Although ERP adoption requires initial investment and wise management, the use of ERP has proven to impact the competitiveness and growth of MSMEs in Indonesia positively. This study will provide an in-depth understanding of the ERP-Based Management Information System and contribute to developing strategies and policies that support the growth and sustainability of the MSME sector in Indonesia.
The Effect of Physical Work Environment, Personality and Fairness on Employee Performance at PT Sinar Jaya Nasrip, Muhamad; Pono, Nur Fajar
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 2 No. 2 (2024)
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v2i2.241

Abstract

This study aims to examine the effect of the physical work environment, personality and fairness on employee performance at PT Sinar Jaya. This study uses statistical data with quantitative research, the study population is 130 employees, using probability sampling method with saturated sampling technique. The test analysis uses path analysis with the help of the PLS SEM program. The results of this study state that the physical work environment has no effect and is not significant on employee performance at PT Sinar Jaya, personality has an effect and is significant on employee performance at PT Sinar Jaya and fairness has an effect and significant on employee performance at PT Sinar Jaya. Due to unproven findings in one of the variables, PT Sinar Jaya needs to reorganize by placing employees according to their abilities and always providing ideas to think ahead. For further research, it is necessary to be more specific regarding the indicators used in the physical work environment. It also needs to be re-examined at different agencies by combining other variables that can support the achievement of performance such as non-physical work environment and organizational justice.
Exploring the Broad Impact of AI Technologies on Student Engagement and Academic Performance in University Settings in Afghanistan Fazil, Abdul Wajid; Hakimi, Musawer; Shahidzay, Amir Kror; Hasas, Ansarullah
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 2 No. 2 (2024)
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v2i2.268

Abstract

This article explores the pivotal intersection of Artificial Intelligence (AI), student engagement, and academic performance in higher education, specifically at Kabul University. As technology evolves, understanding AI's implications on education becomes critical for effective pedagogical strategies and student readiness. The research aims to bridge the gap between technological advancements and educational practices, comprehensively investigating AI's impact on student engagement and academic performance. The study addresses awareness, ethical considerations, autonomy perceptions, and AI integration into curricula. Employing a quantitative approach, the study involves 200 students from various Kabul University faculties, utilizing SPSS version 23 for analysis. Regression analyses, ANOVA, and structured questionnaires allow a nuanced exploration of AI engagement dimensions. Key findings indicate commendable AI awareness in students' daily lives, with room for improvement in academic integration. Ethical considerations emphasize a baseline for ethical AI use. Autonomy perceptions and AI tool engagement reveal nuanced layers, emphasizing a holistic AI education approach. In conclusion, this research advocates a balanced AI integration in education, offering implications for pedagogical strategies, curriculum development, and institutional policies. The findings guide educators, policymakers, and institutions in navigating AI-enhanced learning environments, ensuring students' technological literacy and ethical grounding.
Perancangan Sistem Informasi Rekam Medis Puskesmas Puding Berbasis Web Nabela, Silvia; Yuderta, Andreo; Ramadhani, Yerix
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 1 (2025): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i1.359

Abstract

Perkembangan Teknologi Informasi pada saat ini memunculkan inovasi-inovasi baru pada bidang sistem informasi, salah satunya pada sektor Kesehatan. Namun masih banyak sekali Puskesmas yang menghadapi permasalahan dalam pengelolaan data rekam medis pasien, seperti pencarian rekam medis yang membutuhkan waktu yang lama, duplikasi data, hingga kehilangan dan kerusakan dokumen data rekam medis. Pada penelitian ini bertujuan untuk merancang sebuah sistem informasi rekam medis berbasis web yang mempercepat proses pencarian rekam medis, mencegah duplikasi hingga memastikan keamanan data pasien. Penelitian ini menggunakan metode penelitian yang terdiri dari beberapa tahapan pengumpulan data yang dilakukan dengan cara observasi, wawancara dan dokumentasi dengan pihak Puskesmas Puding serta, sistem ini dirancang dengan menggunakan metode pendekatan waterfall dengan perancangan sistem menggunakan framework codeigniter 4 dan memiliki fitur-fitur seperti pencarian data, pengelolaan data, hingga backup database. Adapun pengujian pada sistem informasi rekam medis ini menggunakan metode black box testing yang hasil dari pengujian tersebut sistem berjalan dengan baik tampa error. Tak hanya itu, untuk memastikan kelayakan dari sistem ini peneliti juga melakukan uji kelayakan sistem informasi rekam medis ini kepada pihak Puskesmas Puding dan hasil uji kelayakan sistem informasi rekam medis ini mencapai angka 94,4% atau dengan kategori sangat layak.
E-Business Strategies and Digital Marketing Practices – Literature Review Depi, Jeanne Nurtami; Sari, Yulia Puspita; Chintiyani, Fitri; Sari, Rahmi Rachmawati; Redjeki, Finny
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 1 (2025): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i1.362

Abstract

The rapid growth of digital technology has transformed the landscape of business operations. E-business strategies and digital marketing practices have become essential for achieving competitiveness, customer engagement, and market expansion. This literature review aims to explore and analyze the key components, trends, and implications of e-business strategies and digital marketing practices. By synthesizing findings from various academic sources, this study identifies common themes and emerging innovations in the field. The results show that successful e-business strategies are built on agility, customer-centricity, and data-driven decision-making, while digital marketing is increasingly personalized and omnichannel in nature. The review contributes to the understanding of how businesses adapt their models in the digital economy.
Implementasi Metode Forward Chaining Pada Pengembangan Sistem Pakar Tani Tanaman Buah Naga Manuhutu, Melda; Manuhutu, Abraham; Uktolseja, Lulu Jola
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 3 No. 4 (2025): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v3i4.363

Abstract

Buah naga (Hylocereus spp.) merupakan komoditas hortikultura bernilai ekonomi tinggi yang banyak dibudidayakan di Indonesia, termasuk di Kabupaten Sorong. Namun, budidaya buah naga rentan terhadap serangan hama dan penyakit, sementara pemahaman petani pemula terhadap gejala dan penanganannya masih terbatas. Kelompok Tani Dharma Sentosa sebagai komunitas petani buah naga menghadapi kendala minimnya akses terhadap tenaga ahli serta keterbatasan pengetahuan dalam identifikasi hama penyakit tanaman. Untuk mengatasi permasalahan tersebut, penelitian ini bertujuan mengembangkan sistem pakar berbasis metode forward chaining yang mampu membantu petani pemula dalam mendiagnosa penyakit tanaman buah naga secara cepat dan akurat. Sistem ini bekerja berdasarkan gejala yang dimasukkan oleh pengguna dan mencocokkannya dengan aturan yang telah ditentukan untuk menghasilkan diagnosis dan rekomendasi penanganan. Penggunaan metode forward chaining dipilih karena kemampuannya dalam melakukan penalaran secara sistematis berdasarkan data input. Pengembangan sistem pakar ini dapat meningkatkan efisiensi dan efektivitas pengelolaan tanaman, mengurangi ketergantungan pada ahli pertanian, serta menjadi bagian dari upaya digitalisasi pertanian yang berkelanjutan di Kabupaten Sorong.
Penerapan Metode Rapid Application Development Pada Sistem Informasi Sipani Store Manuhutu, Melda; Manuhutu, Abraham; Manuhutu, Meldi; Manurung, Tagor; Uktolseja, Lulu Jola
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 1 (2025): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i1.364

Abstract

Perkembangan teknologi informasi yang pesat telah mendorong transformasi di berbagai sektor, termasuk sektor usaha mikro, kecil, dan menengah (UMKM). Sipani Store, sebuah UMKM yang bergerak di bidang penjualan buah segar di Kabupaten Sorong, Papua Barat Daya, masih mengandalkan sistem manual dalam operasionalnya, sehingga menyebabkan kurangnya efisiensi dan keterbatasan dalam penyampaian informasi kepada pelanggan. Penelitian ini bertujuan untuk merancang dan menerapkan sistem informasi berbasis website menggunakan metode Rapid Application Development (RAD) guna meningkatkan efisiensi operasional dan daya saing usaha. Metode RAD dipilih karena memungkinkan pengembangan sistem yang cepat dan responsif terhadap kebutuhan pengguna melalui pendekatan iteratif dan pembuatan prototipe. Hasil yang diharapkan dari pengembangan sistem ini adalah kemudahan pengelolaan data penjualan, stok produk, serta promosi, sekaligus memberikan akses informasi yang lebih cepat dan luas kepada pelanggan. Penerapan sistem informasi ini juga mendukung program digitalisasi UMKM sebagai bagian dari strategi penguatan ekonomi nasional. Dengan demikian, penelitian ini memberikan kontribusi nyata dalam penerapan teknologi informasi pada UMKM di wilayah timur Indonesia, khususnya di Kabupaten Sorong.

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