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Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce
Published by Universitas 45 Surabaya
ISSN : 29645298     EISSN : 29620821     DOI : 10.30640
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Kajian-kajian tersebut diharapkan dapat memperkaya khasanah keilmuan di bidang manajemen dan bisnis sehingga dapat menjadi salah satu referensi bagi para akademisi, pemangku kepentingan dan masyarakat luas. Manajemen SDM Keuangan Akutansi Ekonomi Islam
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Akuntansi
Articles 325 Documents
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Pengaruh Citra Merek, Kualitas Produk, Dan Persepsi Harga Terhadap Keputusan Pembelian Sepatu Adidas Di PASI (Persatuan Atletik Seluruh Indonesia) Kabupaten Bangka Vera Vera; Dhian Tyas Untari; Andrian Andrian
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 3 No. 1 (2024): Maret : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v3i1.2203

Abstract

This research aims to research, test and assess the influence of the independent variables Brand Image, Product Quality and Price Perception on the dependent variable Purchase Decision for Adidas PASI athlete shoe products in Bangka Regency. The sample in this study was 107 athletes. This type of research uses a quantitative approach. Data was collected directly from respondents using research instruments in the form of questionnaires via Google Form and purposive sampling techniques. then the data results were processed using the SPSS 23 data processing application. The results of this research prove that Brand Image and Price Perception have a positive and significant effect on the Purchase Decision for Adidas shoe products partially. Meanwhile, product quality has no partial effect on the decision to purchase Adidas shoes. However, this research proves that brand image, product quality and price perception have a positive and significant influence on decisions to purchase Adidas shoe products simultaneously.
Jenis Akad-Akad Pembiayaan Pada PT. BPRS Al-Wasliyah Kota Medan Arif Kusnedi Saragih
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 3 No. 1 (2024): Maret : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v3i1.2204

Abstract

The purpose of this study is to identify the various financial contracts that PT BPRS Alwasliyah Medan City has. A qualitative approach was used as the research methodology. Primary and secondary data are the sources of data. Interviews with PT managers and consumers served as the method of data collecting. BPRS City of Medan. The study done led to the conclusion that PT. BPRS Al-Washliyah in Medan City provides a range of finance contracts that adhere to the norms of Islamic sharia. The Finance Implementation Guidelines and Financial Services Authority Regulations (POJK), as well as other BPRS internal regulations, have been followed in accordance with established procedures and applicable fundamental financing legislation when it comes to the implementation of financing at BPRS.
¬Pengaruh Transparansi, Akuntabilitas dan Kualitas Pengelolaan Zakat, Infaq dan Shadaqoh terhadap Minat Masyarakat Berdonasi di Lembaga Amil Zakat Al-Washliyah Khoirunnisa Ritonga; Tuti Anggraini; Arnida Wahyuni Lubis
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 3 No. 1 (2024): Maret : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v3i1.2208

Abstract

This research aims to find out the influence of transparency, accountability and quality of management of zakat, infaq and shadaqoh on people's interest in donating at the Amil Zakat Al-Washliyah Institute. This research uses a quantitative approach, the population in this study is all including muzaki, infaq and shadaqah donors. totaling 300 people, the sample used used the Slovin method with a total of 75 respondents, the data analysis technique used in this research was multiple linear regression analysis, the results of this research were, Transparency influences people's interest in donating, seen from the calculated t value > t table (2.076> 1.993) and sig value 0.041 < 0.05, Accountability has no influence on Community Interest in Donating, seen from the calculated t value > t table (1.759 < 1.993) and sig 0.083 > 0.05, Management Quality has no influence on Community Interest in Donating , from the results of the table above, the calculated t value is greater than the t table in this case (1,499 < 1,993) and the sig value is 0.138 < 0.05. Simultaneously Transparency, Accountability and Quality of Management influence the Public's Interest in Donating to the Al-Washliyah Amil Zakat Institution in this case f count > ftable (29.029 > 3.12) and significant level (0.000 < 0.05), the R Square value of 0.551 means 55.1% of the bond size of the variable Transparency, Accountability and Quality of Management towards Community Interest Donating to Al-Washliyah Amil Zakat Institution , while the remaining 44.9% was influenced by other factors not studied.
Pengaruh Pelatihan dan Disiplin Kerja terhadap Kinerja Karyawan pada PT. Extrupack Bekasi Nur Kamilah Aprilia; Sugeng Suroso; Ery Teguh Prasetyo
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 3 No. 1 (2024): Maret : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v3i1.2211

Abstract

This study aims to determine whether there is an effect of Job Training and Discipline on Employee Performance at PT Extrupack Bekasi. The method used in this research is quantitative method. The population in this study amounted to 220 people. The sampling technique used simple random sampling technique. The sample in this study amounted to 142 respondents obtained from calculations using the slovin formula. The data collection technique was by distributing questionnaires and processed using the SPSS version 27 application. This study uses multiple linear regression analysis, and hypothesis testing using the t test and F test. The results showed that in the partial test (t) the training variable had an effect on employee performance with a t value of 5.452> t table 1.977 and a sig value. 0.000 <0.05, work discipline variables affect employee performance with a t value of 6.479> t table 1.977 and sig value. 0.000 <0.05, and the results of the simultaneous test (F) training and work discipline variables affect employee performance with the value of F count 69.141> F table 3.06 and sig value. 0,000 < 0,05.
Pengaruh Kepemimpinan, Motivasi Kerja Dan Beban Kerja Terhadap Kinerja Karyawan Pada PT. Kurnia Berdikari Sejahtera Della Widya Ayu; Milda Handayani; Rini Wijayaningsih
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 3 No. 1 (2024): Maret : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v3i1.2212

Abstract

The Influence of Leadership, Work Motivation and Workload on Employee Performance at PT. Kurnia Berdikari Sejahtera. This research aims to find out how much influence Leadership, Work Motivation and Workload have on Employee Performance which has an impact on PT. Kurnia Berdikari Sejahtera. This type of research is quantitative. The population in this study were all employees of PT. Kurnia Berdikari Sejahtera, located in Bekasi City. The sampling technique uses Probability Sampling (Simple Random Sampling). Data were collected through distributing questionnaires directly and via google form to 110 respondents, with data processing using SPSS version 27. Data that met the requirements was obtained using validity and reliability tests and classical assumption tests. The data analysis techniques used are multiple linear regression analysis, t statistical test (partial), F test (simultaneous) and coefficient of determination test (R²). Based on the results of this research, it is stated that leadership, work motivation and workload simultaneously have a significant effect on the performance of PT employees. Kurnia Berdikari Sejahtera. And the Leadership variable partially has a positive and significant influence on employee performance variables, the Work Motivation variable partially has a positive and significant influence on employee performance and the Workload variable has a positive and significant influence on employee performance. Based on this, it can be concluded that it is proven that leadership, work motivation and workload have a positive influence on employee performance. Each level of leadership, work motivation and workload has a very important role in employee performance results.
Pengaruh Diskon Harga Dan Testimoni Konsumen Terhadap Keputusan Pembelian Produk Flimty Fiber Pada Member Central Gym Galaxy Di Bekasi Hiltza Huzaematul Al Aswad; Widi Winarso; Kardinah Indrianna Meutia
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 3 No. 1 (2024): Maret : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v3i1.2213

Abstract

This research aims to determine the influence of price discounts and consumer testimonials on purchasing decisions for Flimty Fiber products among Central Gym Galaxy members in Bekasi. This type of research is quantitative. The population in this study is unknown. The sampling technique uses Non-Probability Sampling using Purposive Sampling techniques. The sample in this study amounted to 104 respondents. Data collection technique by distributing questionnaires via Google Form. Hypothesis testing in this research uses Multiple Linear Regression analysis. The research subjects are Flimty Fiber consumers. The results of this research show that the price discount variables and consumer testimonials partially and simultaneously have a significant effect and have a positive influence on the purchasing decision variable.
Pengaruh Content Marketing, Electronic Word Of Mouth, Dan Persepsi Harga Terhadap Keputusan Pembelian Barang Melalui Online Shop Shopee: Studi Pada Akun Shopee 88stuffs Putri Iyliana Natasha; Sukaris Sukaris
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 3 No. 1 (2024): Maret : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v3i1.2238

Abstract

The rise of online sales encourages businesses to provide good, quality, and diverse online services. This is done to meet the expectations of consumers who are looking for ease in finding products, appropriate prices, and quality of service. In 2019, Ashoer stated that more and more businesses are trying to provide a positive online shopping experience. According to an e-commerce survey, Shopee was ranked as the top online shopper in Indonesia based on ratings in the Appstore and Playstore. Tokopedia and Lazada are also ranked highly. This research was conducted using a quantitative method, providing a description of the object under study using data or samples that have been collected as they are, without the need for thorough analysis and the creation of generalised results. The purpose of writing Investigate the extent to which the marketing content presented by 88stuffs can influence consumer views and purchasing decisions on the Shopee platform. The results involving 320 respondents show that the majority of 88stuffs consumers are women aged 15-25 years, the majority of whom come from Gresik city. Analysis of variables such as Content Marketing, Electronic Word of Mouth, Price Perception, and Purchase Decision shows that 88stuffs' business and marketing strategies are effective in influencing consumer preferences.
Analisis Fraud Diamond Theory terhadap Kecurangan Akuntansi di Sektor Pemerintahan Yulia Deby Pratiwi; Muhammad Aufa
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 3 No. 1 (2024): Maret : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v3i1.2254

Abstract

This study aims to prove the effect of compensation suitability, internal control system, organizational culture, and competence on the occurrence of fraud in the government sector. The sample used in this study was 52 employees in 3 Gresik Regency government offices using purposive sampling. This study uses multiple linear regression analysis techniques. The regression results show that the internal control system has an effect on the tendency of fraud, while compensation suitability, organizational culture and competence have no effect on the tendency of fraud in the Gresik Regency government.
Navigating Financial Landscapes A Qualitative Study On Cash Flow Volatility, Intellectual Capital, Human Capital, And Tax Compliance Awareness Sonya Imelda Patrecia; Muhammad Arif Rahman
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 1 No. 4 (2022): Desember : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v1i4.2307

Abstract

This study aims to investigate the dynamics between cash flow volatility, intellectual capital, human capital, and tax compliance awareness within financial landscapes. The research model incorporates these key components to comprehend their interplay and implications. A purposive sampling technique was employed to select participants from diverse financial sectors. Data were collected through in-depth interviews and analyzed thematically to extract patterns and insights. The findings reveal intricate relationships among cash flow volatility, intellectual capital management, human capital development, and tax compliance awareness. Notably, organizations with robust intellectual and human capital frameworks demonstrate better adaptability to cash flow fluctuations and exhibit higher levels of tax compliance awareness. This study contributes to a deeper understanding of the multifaceted factors influencing financial dynamics and highlights the importance of strategic resource management in fostering financial resilience and compliance.
Pengaruh Suku Bunga Acuan dan Financing To Deposit Ratio (FDR) terhadap Tingkat Distribusi bagi Hasil Deposito Mudharabah pada PT. Bank Sumut Syariah Zaini Ahmad; Tuti Anggraini; M. Ikhsan Harahap
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 3 No. 1 (2024): Maret : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v3i1.2324

Abstract

Bank Sumut Syariah in Indonesia is a bank that carries out its business in accordance with Islamic principles. This research aims to determine the effect of reference interest rates and Financing to deposit ratio (FDR) on the distribution level of profit sharing from mudharabah deposits at PT. North Sumatra Sharia Bank. This research uses a quantitative approach, with the data source used is secondary data. This research uses secondary data and literature study from 2018-2022. Secondary data is a source of research data obtained by research indirectly through intermediary media (obtained and recorded by other parties). The analysis techniques used in this research include classical assumption test analysis, linear regression test, hypothesis test, namely the t test, F test and coefficient of determination (R2) using SPSS 20 software. The research results show that it partially explains the value of the interest rate. Reference and Financing to Deposit Ratio (FDR) have a significant and positive effect on the distribution level of profit sharing from mudharabah deposits. Then partially explained that simultaneously the Reference Interest Rate (X1), Financing to Deposit Ratio (FDR) (X2), had a significant and positive effect on the level of distribution of profits from mudharabah deposits at PT. North Sumatra Sharia Bank.

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