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Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Published by Politeknik Pratama Purwokerto
ISSN : 29638194     EISSN : 29637643     DOI : 10.55606
Core Subject : Science, Social,
Decision Sciences, Operations Research & Management Social Sciences
Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Perilaku Organisasi dan Menejemen Sumber Daya Manusia
Articles 400 Documents
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Digital Leadership dan Kinerja Organisasi : Peran Artificial Intelligence dalam Pengambilan Keputusan Strategis Kurroh Kurroh; Indah Wahyu Ningtias; Naematul Khomariyah; Syavina Amellia Rizqi Rosadi; Mochammad Isa Anshori
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 5 No. 2 (2026): Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v5i2.6104

Abstract

This study aims to analyze the effect of digital leadership on organizational performance and examine the role of Artificial Intelligence (AI) in strategic decision-making as a mediating variable. Digital transformation encourages organizations to adopt data-driven technologies to improve effectiveness and efficiency, making digital leadership a crucial factor in directing the optimal use of technology. This study employs a quantitative approach with an explanatory research design to test causal relationships among variables. The data used are primary data collected through questionnaires distributed to respondents involved in strategic decision-making, such as managers and supervisors. The sampling technique used is purposive sampling, with a total sample ranging from 100 to 200 respondents. Data analysis is conducted using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). The results indicate that digital leadership has a positive and significant effect on organizational performance. Additionally, digital leadership positively influences the use of Artificial Intelligence in strategic decision-making. The use of Artificial Intelligence is proven to enhance decision quality through more accurate and faster data analysis, thereby improving organizational performance. Furthermore, Artificial Intelligence is found to mediate the relationship between digital leadership and organizational performance. These findings suggest that the influence of digital leadership on organizational performance occurs not only directly but also indirectly through the utilization of AI in strategic decision-making.
Implementasi Program Koperasi Merah Putih dalam Mendorong Kemandirian Ekonomi Desa Rizky Juanda; Tiara Ukhti Sabilla; Wiza Kurniawati; Carina Fransisca; Aminah Ramalia
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 5 No. 2 (2026): Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v5i2.6125

Abstract

This study aims to analyze the implementation of the Koperasi Desa/Kelurahan Merah Putih (KDMP) program in promoting the economic independence of rural communities in Indonesia. Rural economic development in Indonesia continues to face various structural challenges, including limited access to capital, low quality of human resources, weak local economic institutions, and unequal economic opportunities. These conditions have hindered the optimal contribution of rural economies to national development. This research employed a qualitative approach using a literature study method combined with content analysis of policy documents, government reports, and scientific articles related to village cooperatives and community empowerment. The findings indicate that KDMP has significant potential to improve access to financing, strengthen local economic activities, encourage community participation, and support the empowerment of rural communities through cooperative-based economic systems. Nevertheless, the implementation of the program has not yet achieved optimal results due to several obstacles, such as limited managerial capacity of human resources, weak governance and accountability systems, low public participation, and the underutilization of digital technology in cooperative management. In addition, ineffective monitoring and supervision mechanisms remain major challenges in ensuring the sustainability and transparency of cooperative operations. The study concludes that the success of KDMP should not merely be measured by the number of cooperatives established, but also by the quality of management and its tangible impact on community welfare. Therefore, strengthening institutional capacity, improving human resources, enhancing governance systems, and optimizing digital technology are essential to support the sustainable development of village cooperatives and rural economic resilience.
Pengaruh Penggunaan Uang Elektronik terhadap Perilaku Konsumtif Mahasiswa Prodi Pendidikan Ekonomi FKIP Universitas HKBP Nommensen Medan Stambuk 2025 Dayana Rebecca Tampubolon; Mawar Nauli Sianturi; Suriani Halawa; Hana Demia Saragih; Sursti Novita Sianipar; Nanda Kezia Pasaribu
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 5 No. 2 (2026): Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v5i2.6127

Abstract

This study aims to analyze the effect of electronic money usage on the consumptive behavior of students in the Economic Education Study Program, Faculty of Teacher Training and Education, HKBP Nommensen University Medan, Class of 2025. The rapid development of financial technology has increased the use of electronic money among students, which potentially influences their consumption patterns. This study employs a quantitative approach with descriptive and associative methods. Data were collected through questionnaires distributed to students as respondents. The data analysis technique used simple linear regression to determine the relationship between electronic money usage and consumptive behavior. The results indicate that the use of electronic money has a positive and significant effect on students’ consumptive behavior. The ease, practicality, and various promotional offers encourage students to make impulsive purchases. Therefore, awareness and proper financial management are needed to prevent excessive consumptive behavior.
Peran Paroki dalam Membangun Ekonomi Umat: Studi Kualitatif atas Realitas UMKM Paroki di Indonesia Agustinus Abraham
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 5 No. 2 (2026): Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v5i2.6131

Abstract

This study examines the role of parishes in building the economic welfare of the faithful through the empowerment of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. The research is motivated by the important contribution of MSMEs to the national economy and the Church’s pastoral responsibility to respond to the social and economic realities faced by the faithful. This study aims to describe the role of the Church in empowering parish-based MSMEs, analyze the forms of assistance provided, identify the challenges encountered, and formulate a contextual and sustainable parish-based economic development model. The research employs a qualitative method with a literature study approach by analyzing books, journals, and previous studies related to Church social ministry and MSME empowerment. The findings indicate that the Church plays a strategic role as a facilitator, mentor, and social network connector through entrepreneurship training, financial literacy programs, digital marketing assistance, and support for business capital access. However, the empowerment process still faces several challenges, including limited parish resources, low digital literacy, dependency mentality among the faithful, and competition in the modern market. Therefore, this study proposes a digital and partnership-based parish economic empowerment model that integrates community-based empowerment, digital transformation, and collaboration with government institutions, universities, and the private sector. Through this model, parishes are expected to become centers of sustainable socio-economic empowerment that promote independence, solidarity, and the welfare of the faithful.
Analisis Implementasi Disiplin Kerja Dalam Upaya Meningkatkan Kinerja Karyawan Pada Pt Pumasera Mitra Sejahtera Jakarta Barat Dinda Amanda; Sutrisno Sutrisno
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 5 No. 2 (2026): Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v5i2.6177

Abstract

This study aims to analyze the implementation of employee work discipline in improving employee performance at PT Pumasera Mitra Sejahtera. The research employed a qualitative approach using a descriptive method to obtain an in-depth understanding of the implementation of work discipline within the company. Data collection techniques were carried out through data triangulation, including observation, interviews, and documentation, in order to ensure the accuracy and objectivity of the data obtained. The results of the study indicate that the implementation of work discipline contributes positively to improving employee performance. Work discipline that is applied contextually, supported by strict enforcement of regulations, work efficiency, and a collaborative culture, is able to create a productive, harmonious, and service-oriented work environment. In addition, work discipline plays an important role in completing tasks on time, conducting preventive verification of work errors, managing work more effectively, and optimizing employee capacity. Therefore, work discipline is not only a form of compliance with company regulations, but also a moral value that can increase consumer trust in the company.
Pengaruh Brand Ambasador dan Citra Merek terhadap Keputusan Pembelian Produk Fashion Rahma Safitri Lubis; Muhammad Yusri; Hana Salsabila Lubis
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 5 No. 2 (2026): Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v5i2.6188

Abstract

The fashion industry has experienced significant growth along with the rapid development of digital technology and social media, leading to increasingly competitive market conditions and changes in consumer purchasing behavior. In this situation, companies are required to implement effective marketing strategies to attract consumers and improve purchasing decisions. This study aims to analyze the influence of brand ambassadors and brand image on purchasing decisions for fashion products through a literature review approach. The research method used in this study is descriptive qualitative by reviewing various scientific journals, articles, and previous studies related to brand ambassadors, brand image, and purchasing decisions. The findings indicate that brand ambassadors generally have a positive and significant influence on purchasing decisions because they are able to increase consumer trust, interest, and attraction through their popularity, credibility, and communication skills. In addition, brand image also plays an important role in influencing purchasing decisions because consumers tend to choose products with a positive image, good reputation, and strong brand associations. However, several studies reveal that brand image does not always significantly influence purchasing decisions due to the presence of other factors such as price, product quality, and consumer preferences. The results of this study imply that fashion companies need to select appropriate brand ambassadors and consistently build a positive brand image in order to strengthen consumer trust and improve purchasing decisions in the competitive fashion market.
Pengaruh Promosi Instagram dan Konten Visual terhadap Minat Beli Pada Produk Lokal di Indonesia Asnia Darmawani Waruwu; Hommy Dorthy Ellyany Sinaga
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 5 No. 2 (2026): Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v5i2.6189

Abstract

The rapid development of digital marketing has made Instagram one of the most influential platforms in shaping consumer behavior, especially in the local fashion industry in Indonesia. This study aims to analyze the influence of Instagram promotion and visual content on consumers’ purchase intention toward local fashion products. Through a qualitative approach and literature review from various national journals (2013–2026), this research explores how promotional strategies on Instagram (feed posts, Reels, Stories, and interactive features) and high-quality visual content (product photography, aesthetics, video, and user-generated content) affect consumer purchase intention. The findings indicate that Instagram promotion and visual content have a significant positive influence on purchase intention. Consistent and creative promotional activities increase brand awareness and emotional connection, while visually appealing content plays a dominant role in capturing attention, building trust, and stimulating desire to purchase. Several previous studies show that visual content contributes between 33% to 54% to purchase intention, and Instagram promotion can explain up to 60% of the variance in buying interest. The combination of both variables creates a strong stimulus that drives consumers from the awareness stage to the actual purchase decision. This study highlights the importance of aesthetic quality, information clarity (price, material, size), and consistent branding for local fashion businesses in Indonesia. The results are expected to provide practical recommendations for MSMEs and local fashion brands to optimize their digital marketing strategies on Instagram in order to increase competitiveness in the national market.
Pengaruh Pelatihan Kewirausahaan terhadap Peningkatan Kompetensi Branding dan Digital Marketing Pelaku UMKM Binaan Rumah BUMN Telkom Samarinda Naila Rizkiyah; Ahmad Firman Hakim
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 5 No. 2 (2026): Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v5i2.6226

Abstract

This community service activity aims to evaluate the effect of entrepreneurship training on increasing branding and digital marketing competencies for Micro, Small and Medium Enterprises (MSMEs) under the guidance of Rumah BUMN Telkom Samarinda. The main problem faced by partners is a low understanding of the legal aspects of brands and limited technical skills in using digital media to expand market reach. The implementation method uses a quantitative evaluation approach for 10 training participants through structured curriculum stages (Introduction, Intermediate, and Advance). Measuring the success of competency is carried out using a post-test instrument which is given after the material intervention is completed. The results of the activity showed very significant achievements with the group's average score reaching a score of 97 out of a scale of 100, which is categorized as a very good level of understanding. Participants successfully demonstrated mastery of trademark registration procedures in accordance with Law no. 20 of 2016 as well as skills in managing digital devices such as WhatsApp Business and visual design applications for creative content. This training has proven effective in increasing the competitiveness of local Samarinda MSMEs to accelerate transformation towards a competitive digital economic ecosystem.
Eksistensi Koperasi di Era Industri 4.0: Telaah Peran Teknologi dalam Pengembangan Koperasi Kontemporer Sefti Wulan Sari; Seismica Fitri Minbar; Melisa Melisa; Nur Alyah; Aminah Ramalia
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 5 No. 2 (2026): Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v5i2.6228

Abstract

The development of digital technology in the Industry 4.0 era has brought significant changes to cooperative management and service systems, encouraging cooperatives to adapt to the development of the modern economy. This study aims to analyze the existence of cooperatives from the perspective of cooperative economics in the Industry 4.0 era and to examine the role of digital technology in strengthening member participation, management transparency, and the development of cooperatives as people-based economic institutions. The study employs a qualitative approach using a literature review method through data collection from various sources such as books, scientific journals, articles, and relevant previous studies. The findings indicate that the utilization of digital technology can improve operational efficiency, management transparency, service quality for members, and expand the market reach of cooperatives through digital platforms. However, the process of digital transformation still faces various challenges, including low digital literacy of human resources, limited technological infrastructure, high implementation costs, and resistance to change within cooperative organizations. Therefore, the success of cooperative digital transformation requires the readiness of human resources, strengthening of organizational governance, and adequate technological support so that cooperatives can enhance their competitiveness and maintain their existence amid the development of the digital economy.
Perencanaan Strategis Pengembangan SDM Berbasis Kompetensi pada Sektor Publik : Systematic Literature Review Danny Herawan; M. Alghany Akbar; Dani Rizana
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 5 No. 2 (2026): Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v5i2.6492

Abstract

This study aims to analyze the Strategic Planning of Competency-based human resource development in public sector organizations through a Systematic Literature review (SLR) approach. The research is motivated by the demands of bureaucratic reform, changes in organizational structure, and the need for public organizations to develop the competencies of their apparatus to improve the performance and quality of public services. The research method uses the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) guidelines. Data were collected through Google Scholar and Crossref databases with the help of Harzing's Publish or Perish application. Based on the established inclusion and exclusion criteria, 10 articles consisting of eight scientific journals, one proceeding, and one book chapter were obtained as analysis materials. The results of the study indicate that Strategic Planning of human resource development must be integrated with organizational strategy to identify, develop, and maintain core competencies that support the achievement of organizational goals. Competency development needs to focus on the dimensions of Knowledge, Skills, Abilities, and Other Characteristics (KSAOs) as the basis for Competency-based human resource management. In addition, integrated Strategic Planning has been proven to increase organizational effectiveness, encourage superior employee performance, and create sustainable competitive advantage through human capital development. Therefore, public sector organizations need to systematically develop strategic human resource development plans, taking into account the current organizational conditions, the competencies they want to achieve, and appropriate strategies to address Competency gaps.

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