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Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Published by Politeknik Pratama Purwokerto
ISSN : 29638194     EISSN : 29637643     DOI : 10.55606
Core Subject : Science, Social,
Decision Sciences, Operations Research & Management Social Sciences
Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Perilaku Organisasi dan Menejemen Sumber Daya Manusia
Articles 366 Documents
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Pengaruh Disiplin Kerja, Kompensasi, dan Beban Kerja terhadap Kinerja Karyawan: Studi Kasus pada PT DOM Pizza Indonesia Rizky Imam Maulana; Maruji Pakpahan
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 5 No. 3 (2026): Agustus: Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v5i3.6742

Abstract

This study aims to analyze the effect of Work Discipline, Compensation, and Workload on Employee Performance, both partially and simultaneously, among permanent employees of PT DOM Pizza Indonesia. The population consists of permanent employees who have worked for at least one year, using with non-probability sampling with the purposive sampling technique. Based on the Slovin formula, a minimum sample of 96 respondents was obtained, and after the data collection and cleaning process, a final sample of 120 respondents was analyzed using multiple linear regression with the assistance of SPSS versi 32. The results show that, partially, Work Discipline and Compensation have a positive and significant effect on Employee Performance, while Workload has a negative and significant effect on Employee Performance. Simultaneously, the three variables have a significant effect on Employee Performance, contributing 55.7%, while the remaining percentage is influenced by other factors outside this research model. Data analysis techniques are used to test the Validity Test, Reliability Test, Classical Assumption Test, Normality Test, Multicollinearity Test, Heteroscedasticity Test, Glejser Test, Correlation Coefficient Analysis Test, Multiple Linear Analysis Test, Determination Coefficient Test (R2), Hypothesis Test, F Test, T Test.
Pengaruh Harga Grosir dan Promosi terhadap Keputusan Pembelian Sirup Cap Bangau pada Toko Maju Bersama di Cikande Diah Hariyanti Azmar; Aldila Rahma Putri
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 5 No. 3 (2026): Agustus: Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v5i3.6743

Abstract

This study aims to analyze the influence of wholesale pricing and promotion on purchasing decisions of Bangau Syrup at Toko Maju Bersama in Cikande. The study was motivated by a decline in the number of customers and sales volume during the 2022–2024 period, which was presumed to be influenced by increasing wholesale prices and less effective promotional activities. This research employed a quantitative approach using a survey method. Data were collected through questionnaires distributed to customers of Toko Maju Bersama and analyzed using validity and reliability tests, classical assumption tests, multiple linear regression analysis, partial (t-test),simultaneous (F-test), and the coefficient of determination (R²). The findings are expected to indicate that wholesale pricing and promotion have a significant influence on purchasing decisions, both partially and simultaneously. The research results indicate that wholesale price has a positive and significant effect on purchasing decisions; the ANOVA test yielded a calculated F-value of 59.599, whereas the F-table value for N = 256 is 3.04. Thus, it can be concluded that price and promotion significantly influence purchasing decisions.
Pengaruh Pengalaman Pengguna dan Persepsi Harga terhadap Kepuasan Pelanggan pada Pengguna Layanan Streaming Netflix di Bekasi Tia Ardiani; Siti Mabrur Rachmah; Nurhayati S
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 5 No. 3 (2026): Agustus: Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v5i3.6762

Abstract

Amid the intense competition in the streaming service industry, Netflix has become one of the most popular platforms both globally and in Indonesia. The success of a platform is determined not only by the number of users but also by its ability to maintain customer satisfaction. This study aimed to analyze the effect of user experience and price perception on customer satisfaction among Netflix streaming service users in Bekasi. This research employed a quantitative approach using a survey method through the distribution of questionnaires to respondents who met the research criteria. The data were analyzed using SPSS software through data quality tests, classical assumption tests, multiple linear regression analysis, t-tests, F-tests, and the coefficient of determination test. The results showed that user experience and price perception had a positive and significant effect on customer satisfaction. The coefficient of determination indicated that user experience and price perception contributed 76.3% to customer satisfaction, while the remaining 23.7% was influenced by other factors beyond the scope of this study. These findings imply that Netflix can maintain its competitiveness in the Video-on-Demand (VoD) industry by integrating an excellent user experience with rational pricing strategies for customers in Bekasi.
Pengaruh Electronic Word of Mouth dan Influencer Endorsement di Tiktok terhadap Minat Beli Produk Erigo pada Mahasiswa Nazery Bagus Satria Hasan; Surnita Sandi Wiranata; Tedi Kustandi
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 5 No. 3 (2026): Agustus: Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v5i3.6795

Abstract

This study examines the effects of Electronic Word of Mouth (e-WOM) and Influencer Endorsement on TikTok on purchase intention toward Erigo products among students of the Faculty of Economics and Business, Universitas Muhammadiyah Cirebon. Amid the rapid growth of social commerce and Generation Z's reliance on peer reviews and influencer content before making purchase decisions, this study investigates whether these two digital marketing signals jointly and individually shape purchase intention toward a local Indonesian fashion brand. Using a quantitative approach, data were collected through a Likert-scale questionnaire distributed to 88 respondents determined via the Yamane formula, and analyzed using multiple linear regression with the assistance of SPSS 25. Prior to hypothesis testing, the instrument was confirmed valid and reliable, and the regression model passed the classical assumption tests for normality, multicollinearity, and heteroskedasticity. The results show that Electronic Word of Mouth has a positive and significant effect on purchase intention (t = 3.654; p = 0.000), and Influencer Endorsement also has a positive and significant effect (t = 3.321; p = 0.001). Simultaneously, both variables significantly affect purchase intention (F = 38.692; p = 0.000), explaining 47.7% of its variance. These findings indicate that peer-generated reviews and influencer content on TikTok both play meaningful roles in shaping Generation Z's purchase intention toward local fashion brands.
Pengaruh Desain Kemasan dan Citra Merek terhadap Keputusan Pembelian pada Produk Keripik Usus UMKM Karunia Putra Snack Victor Carena Putra; Jimmy Ignatius; Ageng Pratiwi
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 5 No. 3 (2026): Agustus: Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v5i3.6800

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in the Indonesian economy, especially in the culinary sector, which continues to grow amid increasingly intense competition. In such conditions, packaging design and brand image are considered factors that may influence consumer purchasing decisions. This study aims to determine the effect of packaging design and brand image on purchasing decisions for Keripik Usus products of Karunia Putra Snack MSME. This research employed a quantitative method, and data were collected through questionnaires distributed to 50 respondents who had purchased Keripik Usus products from Karunia Putra Snack MSME. Data analysis was conducted using validity testing, reliability testing, classical assumption testing, multiple linear regression analysis, t-test, F-test, and coefficient of determination with the assistance of SPSS software. The results indicate that packaging design has a positive and significant effect on purchasing decisions, brand image has a positive and significant effect on purchasing decisions, and both packaging design and brand image simultaneously have a significant effect on purchasing decisions. The coefficient of determination shows that packaging design and brand image explain 77.2% of purchasing decisions, while the remaining percentage is influenced by other factors outside the scope of this study. Therefore, improving packaging design quality and strengthening brand image can be effective strategies for increasing consumer purchasing decisions toward Keripik Usus products of Karunia Putra Snack MSME.
Strategi Marketing Mix (7P) Sebagai Upaya Meningkatkan Penjualan pada PT Cening Bagus Sejahtera Aenun Nafa; Melani Wahyuningsih; Sefina Febru Siswaka; Iik Rima Ambarwati; Syahrul Rafif Fahrudin; Riyono Riyono
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 5 No. 3 (2026): Agustus: Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v5i3.6801

Abstract

This study aims to identify the implementation of the Marketing Mix (7P) strategy at PT Cening Bagus Sejahtera, particularly in marketing Cening Bagus Milk Pie. The activity was conducted through a Field Work Study on July 26, 2026 at PT Cening Bagus Sejahtera, Gianyar, Bali. A descriptive qualitative method was used, with data collected through direct observation, documentation, and information obtained from the company. The findings indicate that the company has implemented all seven elements of the marketing mix: Product, Price, Place, Promotion, People, Process, and Physical Evidence. Product strategy is implemented through quality raw materials, distinctive taste, product variants, and attractive packaging. Pricing considers production costs, product quality, competitors' prices, and consumer purchasing power. The strategic location on a tourism route supports consumer accessibility. Promotion is conducted through social media, cooperation with travel agencies, and direct promotion. Employees provide friendly and communicative service. Production and service processes follow standard operating procedures, while physical evidence includes a clean and comfortable store, organized product displays, parking facilities, and attractive packaging. Overall, the implementation of the Marketing Mix (7P) supports value creation, customer comfort and satisfaction, and business competitiveness. However, the company still faces competition among similar products, fluctuations in raw material prices, dependence on tourist visits, and increasingly competitive digital marketing.
Pengaruh Harga Obat terhadap Jumlah Kunjungan Pasien pada Dokter Praktik di Apotek Irvan Farma Serui Korinus Reri; John Frits Ayomi; Pieter N DE Fretes
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 5 No. 3 (2026): Agustus: Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v5i3.6818

Abstract

This study aims to analyze the effect of drug prices on the number of patient visits to practicing physicians at Irvan Farma Pharmacy, Serui, Yapen Islands Regency. The study employed a quantitative approach with a causal associative design. The data used were secondary data for the 2023–2025 period obtained from the pharmacy's management records. The sample was determined using purposive sampling, consisting of 100 generic and patented drugs with the highest sales frequency. Data were collected through documentation supported by observation and interviews. Data analysis was conducted using IBM SPSS Statistics version 25 through classical assumption tests and simple linear regression analysis. The results showed that drug prices did not have a significant effect on the number of patient visits, with a t-test significance value of 0.482 (p > 0.05). The F-test also indicated that the regression model was not significant (Sig. = 0.965). The coefficient of determination (R²) of 0.003 indicated that drug prices explained only 0.3% of the variation in patient visits, while 99.7% was influenced by other factors. The findings indicate that patients' decisions are more strongly influenced by non-price factors, such as service quality, physician competence and reputation, drug availability, accessibility, and patient trust. The study concludes that increasing patient visits should focus on comprehensive improvements in service quality.
Pengaruh Penghargaan dan Lingkungan Kerja terhadap Motivasi Kerja Karyawan pada PT. Maar Motor Kabupaten Pidie Jaya Fauziati Fauziati; M. Ferdiananda Chadafi; Ivvon Septina Bella
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 5 No. 3 (2026): Agustus: Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v5i3.6844

Abstract

This study empirically examines the existence of the effect of reward variables and the work environment on boosting personnel work motivation at PT. Maar Motor, Pidie Jaya Regency, both partially and simultaneously. A quantitative approach with an exploratory and associative descriptive design was applied to dissect causality between variables. All elements of the population, totaling 36 employees, were fully absorbed using a saturated sampling technique (census). The primary data collection instrument relied on a structured questionnaire with a five-point Likert scale. Statistical analysis was processed through SPSS version 25.0 software, constructing tests for validity, reliability, classical assumptions, multiple linear regression, correlation coefficients, coefficients of determination (), and inferential estimation via -tests and -tests. The results of partial calculations prove that rewards contribute positively and significantly to elevating work motivation (; ). In parallel, the work environment also demonstrates a positive and significant effect on escalating work motivation (; ). Simultaneously, the integration of rewards and work environment conditions is proven to exert a significant impact on employee work drive (; ). The coefficient of determination () reaches a value demonstrating that variations in work motivation dynamics are determined by the combination of the appreciation system and work atmosphere, while the remainder is elaborated by external determinants outside the estimation model. These findings emphasize the urgency of restructuring incentive patterns as well as revitalizing both physical and psychological work climates to optimize human resource performance.
Pengaruh Budaya Organisasi dan Lingkungan Kerja terhadap Disiplin Kerja Pegawai Negeri Sipil di Disdukcapil Kabupaten Bireuen Yuli Syahrinal; Zainuddin Iba; Fatimah Zuhra
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 5 No. 3 (2026): Agustus: Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v5i3.6845

Abstract

This study aims to explore the influence of organizational culture and work environment on the work discipline of Civil Servants (PNS) at the Population and Civil Registration Office (Disdukcapil) of Bireuen Regency. Using an associative quantitative approach with an explanatory design, this study involved the entire population of 43 civil servants through a saturated sample (census) technique. Data were collected using a five-level Likert scale questionnaire that has been tested for validity and reliability. The analysis was carried out through classical assumption tests, multiple linear regression, t-test, F test, and determination coefficient (R²). The results showed that organizational culture had a positive and significant effect on work discipline (t count = 3.412 > t table = 2.021; p < 0.05). The work environment was also shown to have a positive and significant effect on work discipline (t count = 4.185 > t table = 2.021; p < 0.05). Simultaneously, organizational culture and work environment had a significant influence on the work discipline of civil servants (F count = 28.451 > F table = 3.23; p = 0.000 < 0.05) with a contribution of 58.7%, while the remaining 41.3% were influenced by other factors. These findings affirm the importance of internalizing the value of productive culture and improving the quality of physical and non-physical work environments as strategies to strengthen work discipline and support excellent and sustainable public services.
Pengaruh Cita Rasa dan Harga terhadap Kepuasan Konsumen pada Dapu Bhoi Meureudu Nadia Ulfa; Mai Simahatie; Ella Rahmayanti
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 5 No. 3 (2026): Agustus: Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v5i3.6846

Abstract

This explanatory quantitative research is architected to dissect and prove the empirical validity of sensory qualitative determination (taste/flavor) and pricing formulas on escalating consumer satisfaction at Dapu Bhoi Bakery, Meureudu, Pidie Jaya Regency. Operating as a strategically reputable traditional culinary producer, this business unit faces flavor standard volatility alongside market price competition dynamics. Applying a quantitative survey design with an accidental sampling technique toward the consumer sample, data processing was executed through multiple linear regression modeling alongside comprehensive parametric testing (-test, -test, and ). Partial empirical exploration confirms that the taste variable transmits a positive and significant driving force toward consumer satisfaction (; ). In parallel with these findings, pricing strategies are partially proven to induce a positive and significant influence on customer satisfaction fulfillment (; ). Convergently (simultaneously), the integration of taste and pricing projects a strong correlation coefficient () and coefficient of determination (). The implications of these data emphasize that consumer satisfaction variability is linearly justified by the combination of taste and pricing, while the remaining majority proportion is influenced by exogenous variables outside the scope of this estimation model, making sensory quality preservation and price transparency essential instruments in maintaining business sustainability.

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