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E-JRM
Published by Universitas Islam Malang
ISSN : 23026200     EISSN : -     DOI : 10.33474
Core Subject : Economy,
Economics, Econometrics & Finance
E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasional Manajemen Strategi, dan Kewirausahaan. E-JRM : Elektronik Jurnal Riset Manajemen telah terindeks pada Google Scholar, Crossref, Garuda (Garba Rujukan Digital), Dimension, and registered in ICI (Index Copernicus International). Secara umum, artikel-artikel yang diterbitkan oleh E-JRM : Elektronik Jurnal Riset Manajemen merupakan karya ilmiah yang memberikan kontribusi bagi pengembangan dan penyebaran ilmu pengetahuan di bidang manajemen dan bisnis. Pembaca utama E-JRM : Elektronik Jurnal Riset Manajemen adalah akademisi, mahasiswa, praktisi, pebisnis, pemasaran, manajemen keuangan, dan mereka yang tertarik dengan manajemen dan bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2,638 Documents
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Pengaruh Harga, Daya Tarik Promosi dan Kualitas Produk Terhadap Keputusan Pembelian Pada Produk Kosmetik Emina (Studi Mahasiswi Manajemen Universitas Islam Malang Angkatan 2018) Lia Tiana; Budi Wahono; Etty Saraswati
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 12 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

AbstractThe study is aimed at understanding the impact of prices, the appeal of promotion and the quality of products on the decision of purchase on emina cosmetic products (class of poor, class of 2018), both partial and simultaneous. The research method used in this study is the quantitative method. The data used in this study are the primary data. The sample in this study represents 75 individuals from a total population of 298 management students with sampling samples taken. Hypothetical testing in this study using linear berganda regression. Research shows that price variables, promotional attractiveness and product quality are partial to purchase decisions. Price variables, the appeal of promotion and product quality simultaneously have significant impact on purchasing decisions. Keywords : Price, Promotional Appeal, Quality Of Product And Purchase Decisions.
Pengaruh Promosi, Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Produk Hp Apple (Studi Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Unisma Malang Angkatan 2018) Bilal Muqtadin; Agus Widarko; Khalikussabir Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 05 Agustus 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

AbstractThis research was conducted at the Faculty of Economics and Business, Islamic University of Malang Jl. Major General Haryono No. 193 Lowokwaru District, Malang City, East Java 65144. The type of research used is explanatory research with a quantitative approach. The purpose of this study was to determine the effect of promotion, price and product quality on purchasing decisions. The independent variables used are promotion, price and product quality, the dependent variable is the purchase decision. The sample used in this study were 100 respondents who were consumers of Apple HP products. Data collection techniques using a questionnaire. The analytical method used is instrument test, path analysis, f test and t test of determination using IBM SPSS computer software for data processing. The results of this study indicate that promotion, price and product quality have a direct effect on purchasing decisions. Keywords: Promotion, Price, Product Quality, Purchase Decision.
Pengaruh Brand Equity, Kreativitas Iklan, Kepuasan Konsumen, Terhadap Keputusan Pembelian Online Di Shopee (Studi Kasus Mahasiswa FEB UNISMA Angkatan Tahun 2019) Nanda Anisa Rizki; Nurhidayah Nurhidayah; Abdullah Syakur Novianto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to determine the effect of Brand Equity, Advertising Creativity, Consumer Satisfaction, on Online Purchasing Decisions at Shopee in Students of the Faculty of Economics and Business, Islamic University of Malang, Class of 2019. With an active sample used in this study, 90 active students of the Faculty of Economics and Business Islamic University of Malang class of 2019. The analytical method used in this research is quantitative data analysis using multiple linear regression analysis. The results of this study indicate that brand equity has no effect on purchasing decisions at Shopee. Advertising creativity has no effect on purchasing decisions at Shopee. Consumer satisfaction influences purchasing decisions at Shopee. Keywords: Brand Equity, Advertising Creativity, Consumer Satisfaction And Purchasing Decisions
ANALISIS PENGARUH MOTIVASI DAN GAJI TERHADAP KINERJA KARYAWAN (STUDI DI PERUSAHAAN JASA PENGIRIMAN BARANG PT. KING STONE MALANG) Luqmanul Farid; Hadi Sunaryo; M. Khoirul ABS
E-JRM : Elektronik Jurnal Riset Manajemen e-Jrm Vol. 07 No. 01 Februari 2018
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Tujuan penelitian ini adalah Untuk mengetahui deskripsi dari Kinerja Karyawan, Motivasi Kerja dan Gaji, Mengetahui pengaruh Motivasi Kerja terhadap Kinerja karyawan serta Mengetahui pengaruh Gaji terhadap Kinerja Karyawan penelitian ini dilakukan pada karyawan di PT King Stone Malang. Sampel yang diambil dalam penelitian ini berjumlah 50 orang. Penelitian ini menggunakan metode analisis kuantitatif. Hasil penelitian ini menunjukan bahwa deskripsi variabel motivasi kerja memiliki nilai rata-rata yang cukup baik selanjutnya deskripsi gaji memiliki nilai rata-rata yang baik. Motivasi Kerja memiliki pengaruh yang signifikan terhadap kinerja karyawan, Gaji memiliki pengaruh yang signifikan terhadap kinerja karyawan.     Kata kunci : motivasi kerja, gaji dan kinerja karyawan  
PENGARUH HUMAN RELATION, KONDISI LINGKUNGAN KERJA DAN GAYA KEPEMIMPINAN TERHADAP ETOS KERJA (Studi Kasus pada Pengurus Koperasi Mahasiswa Ilham Ramadhan Universitas Islam Malang) Achmad Wahyu Eriyanto; Hadi Sunaryo; M. Khoirul ABS
E-JRM : Elektronik Jurnal Riset Manajemen e-Jrm Vol. 08. No. 02. Februari 2019
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

ABSTRACTThis study aims to examine and analyze the influence of human relations, working environment conditions and leadership style on the work ethic of the management of the Student Cooperative "Ilham Ramadhan"  Islamic University of Malang both partially and jointly. Population and sample were all administrators totaling 33 people. Data collection through questionnaires. Data analysis in this study using SPSS version 17. The sampling technique using questionnaire distribution method and data testing techniques used in this study include validity test, reliability test, normality test, multiple linear regression analysis, and testing the research hypothesis.The results of the analysis show that partially human relations does not significantly influence the work ethic of the management, while the conditions of the work environment and leadership style significantly influence the work ethic of the management. Together, it shows that human relations, working environment conditions, and leadership style have a significant effect on the management work ethic.Keywords: Human relations, Working Environment Conditions, Work Ethic Leadership Style
PENGARUH KOMPENTENSI GURU DAN MOTIVASI GURU TERHADAP MUTU PENDIDIKAN DI SMK TEKSTIL PANDAAN Lusiana Devi; Hadi Sunaryo; M. Khoirul ABS
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 08 No. 10 Agustus2019
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

ABSTRACT                                     This research was conducted with the aim of analyzing how the influence of Human Resource competence and Teacher Motivation on the Quality of Education in the Textile Vocational School of Pandaan. The sample in this study were as many as 79 respondents of students of SMK Textile Pandaan. The analysis method used in this study is Multiple Linear Regression with the SPSS Version 22 For Windows application. Based on the results of the hypothesis test, it was found that the simultaneous test results showed that the calculated F value was 2439.594 with F significance of 0,000 (0,000 <0,05) so that it could be concluded that teacher competency and teacher motivation had an effect on the quality of education at SMK Textile Pandaan. variable test Teacher Competence and motivation show that partially Variables Teacher Competence and motivation have a positive effect on Education Quality.Keywords: Teacher Competence, Teacher Motivation, Education Quality
Pengaruh Atribut Produk, Persepsi Nilai, Pengalaman Konsumen terhadap Minat Beli Ulang Yang di mediasi Oleh Kepuasan Konsumen (Pada Pengguna Smartphone Xiaomi di Kelurahan Dinoyo, Malang) Muhammad Ariasa; N Rachma; Achmad Agus Priyono
E-JRM : Elektronik Jurnal Riset Manajemen e-Jrm Vol. 09 No. 04 Februari 2020
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study tries to analyze Product Attributes, Value Perceptions, Consumer Experiences, Product Attributes, and Repurchase Interests of Xiaomi Smartphone Users in Dinoyo District, Malang. "The sample in this study was smartphone users in Dinoyo District, Malang. The data collection techniques of this study were with questions. Data analysis used in this study was quantitative descriptive using a Likert scale, path analysis, t test, sobel test, and tests using the program Based on the results of data analysis, Perceived Value, Customer Experience has a significant influence on consumer satisfaction on xiaomi smartphone users in the Dinoyo District, and the Perception Value, Consumer Experience, and Customer Satisfaction variables have a significant influence on repurchases on xiaomi smartphone users at dinoyo District, The product attribute has no significant effect on customer satisfaction on xiaomi smartphone users in dinoyo District, and the product attribute variable is not significant on the repurchase interest for Xiaomi smartphone users in Dinoyo District, Malang.  Keywords: Product Attributes, Value Perception, Consumer Experience, Repurchase Interest, Consumer Satisfaction
PENGARUH SHOPPING LIFESTYLE DAN FASHION INVOLVEMENT TERHADAP IMPULSE BUYING BEHAVIOR (Studi Kasus Pembelian Hijab Pada Mahasiswi Fakultas Ekonomi Universitas Islam Malang) Anggi Mita Wijaya; Muhammad Hufron; Afi Rachmat Slamet
E-JRM : Elektronik Jurnal Riset Manajemen e-Jrm Vol. 06 No.2 Agustus 2017
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

ABSTRACT The study in aim to know influence shopping lifestyle and of fashion involvement by simultan to Impulse buying behavior and influence of shopping lifestyle and fashion involvement by parsial to impulse buying behavior. The type study is explanatory research. This research done in University of Islamic Malang. Population in this research is all student Faculty Of Economics University Islamic Malang 2013-2016 amounting to 1461 while research sampel amount to 100 respondent with sampling technique of accidental sampling.  Result of research indicate that by parsial shopping lifestyle have an effect on to impulse buying behavior and fashion involvement have an effect on signifikan by parsial to impulse buying behavior. By simultan shopping lifestyle and fashion involvement have an effect to environmental impulse buying behavior Student of Faculty Economics University of Islamic Malang. Keywords        :           Shopping Lifestyle, Fashion Involvement Impulse Buying Behavior
Pengaruh Store Atmosphere, Experiental Marketing Dan Price Discount Terhadap Keputusan Pembelian Di Era Pandemi COVID-19 (Studi Kasus Pada Konsumen Starbuck Malang) Muhammad Luqman Khais; Agus Widarko; Siti Asiyah
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 11 Februari 2021
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract At this time, the competition faced by a company is getting tougher. Management within the company is required to be more careful in determining its business strategy, not only that, but company management is also expected to increase sales. Because the competition is getting tougher. be a challenge or a threat to business people. Like during this Pandemic, almost the entire world was affected by significant losses, with a decline in the world economy, and an increase in basic prices in various countries, including Indonesia, which is currently facing a critical period from the impact of Covid-19. The impact of the Covid-19 pandemic is quite high, for companies that do not call for government regulations, companies are threatened with being closed until legal procedures are revoked. This caused a lot of companies to go out of business because they could not comply with the applicable procedures. As well as the decline in purchases of a company's product. The purpose of this study is to examine the effect of Store Atmosphere, Experiential Marketing and Price Discount simultaneously on purchasing decisions at the Covid-19 pandemic era in Malang Coffee turbo, and the partial influence of Store Atmosphere, Experiential Marketing and Price Discount on purchasing decisions at the Covid pandemic era. -19 on the poor Coffee starbuck. This research is an explanatory study (expanatory record) with a quantitative approach. In this study, the sample used was 100 respondents who visited and bought Starbucks products. The results showed that there was a simultaneous influence between Store Atmosphere, Experiential Marketing and Price Discount variables on the purchasing decision of Starbuck Coffee Malang on consumers of Starbuck Coffee Malang. It is known that partially there is an influence between Store Atmosphere, Experiential Marketing and Price Discount variables which have a partial effect on purchasing decisions of Starbuck Coffee Malang on consumers of Starbuck Coffee Malang. Keywords: Store Atmosphere, Experiential Marketing, Price Discount and Purchase Decisions
Pengaruh Karakteristik Pekerjaan, Organisasi Dan Individu Terhadap Kinerja Karyawan (Studi kasus pada resto MR.M4T Kota Malang) Muhammad Al Akbar; N. Rachma; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 02 Agustus 2021
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

AbstractThe purpose of carrying out research is to analyze the effect of job characteristics, organizational characteristics and individual characteristics on employee performance at the MR.M4T restaurant. The population in this study were 37 employees of the MR.M4T restaurant. With a saturated sampling technique, all members of the population were sampled. Using multiple linear regression analysis, and the results of the study show the effect of job characteristics, organizational characteristics, and individual characteristics has a significant effect on employee performance. The method used in processing data using a quantitative approach with multiple linear regression analysis tools through the IBM SPSS 25 application program (statistical product and service solutions). Keywords: Job Characteristics, Organizational Characteristics, Individual Characteristics, and Employee Performance

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