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E-JRM
Published by Universitas Islam Malang
ISSN : 23026200     EISSN : -     DOI : 10.33474
Core Subject : Economy,
Economics, Econometrics & Finance
E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasional Manajemen Strategi, dan Kewirausahaan. E-JRM : Elektronik Jurnal Riset Manajemen telah terindeks pada Google Scholar, Crossref, Garuda (Garba Rujukan Digital), Dimension, and registered in ICI (Index Copernicus International). Secara umum, artikel-artikel yang diterbitkan oleh E-JRM : Elektronik Jurnal Riset Manajemen merupakan karya ilmiah yang memberikan kontribusi bagi pengembangan dan penyebaran ilmu pengetahuan di bidang manajemen dan bisnis. Pembaca utama E-JRM : Elektronik Jurnal Riset Manajemen adalah akademisi, mahasiswa, praktisi, pebisnis, pemasaran, manajemen keuangan, dan mereka yang tertarik dengan manajemen dan bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2,638 Documents
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Pengaruh Tingkat Pendidikan dan Pelatihan Terhadap Produktivitas Kerja Karyawan Pada RSD Ketapang Sampang Haerul Anam; Budi Wahono; Ita Athia
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study was to determine the effect of the level of education and training on the work productivity of Ketapang Sampang Hospital employees. This research is a quantitative research with technical data collection using a questionnaire. The sample in this study amounted to 57 respondents. The place of this research is the Ketapang Hospital employee on Jl. Raya Ketapang – Sampang No. 7, Ketapang, Mandirejo, Ketapang Bar., Sampang Ketapang Regency, East Java, 69261. The sampling technique used was the accident sampling method. Processing of primary data using analysis of Statistical Package for Social Science (SPSS) version 25. Techniques with multiple regression analysis method. The results of this study indicate that simultaneously the level of education and training variables have a significant effect on work productivity variables, while partially the level of education has a positive but not significant effect on work productivity variables and training variables have a positive and significant effect on work productivity variables. Keywords : level of education, training and work productivitas finance 
Pengaruh Islamic Branding, Product Ingredients dan Promosi Terhadap Minat Beli Produk PT. HNI HPAI Kota Malang Bella Zakila; Siti Asiyah; Abdullah Syakur Novianto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract  Indonesia is a country with a Muslim majority population which tends to assume that all products in circulation are halal products. One of the difficulties faced by Muslim consumers in Indonesia is finding herbal and halal medicinal products. In addition, this is supported by Muslim consumers who are currently increasingly looking for herbal and halal medicines. This study aims to determine the effect of Islamic branding, product ingredients and promotion on the intention to buy HNI-HPAI products in Malang City, the population that is the object of this research is Consumers of HNI-HPAI Products at Business Center I HPAI Malang City. The sample used was 89 people. Sampling in this study used the saturated sample method. The analytical method used in this study is a multiple regression analysis method with the SPSS19 application. The results of the research based on partial hypothesis testing (t test) show that Islamic branding, product ingredients and promotions partially have a significant effect on purchase intention. The results of the F test of Islamic branding, product ingredients and promotion together have a positive and significant effect on purchase intention. This can be seen in the Fcount value of 52.146 > Ftable 2.71 and a significant value of 0.001 <0.05. The test results for the coefficient of determination (R2) obtained an Rsquare of 0.636. This shows that the dependent variable buying interest can be explained by the independent variables Islamic branding, product ingredients and promotions 63.6% while 36.4% is explained by other factors outside the variables studied.  Keywords:Islamic Branding, Product Ingredients, Promotion, Buying Interest, HNI HPAI.
Analisis Pengaruh Strategi Pemasaran City Branding, Word Of Mouth Terhadap Kepuasan Dan Loyalitas Wisatawan Kota Wisata Batu (Studi Kasus Pada Mahasiswa Malang) Ronce Arum Melati; Nurhajati Nurhajati; Muhammad Ridwan Basalamah
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract In the current era of globalization, there is intense competition between cities that is increasingly undeniable. This condition continues to occur today, cities in Indonesia are competing to find the best potential in order to increase their attractiveness. This situation requires each region to form a strong brand in facing global demands. Batu City in East Java is one of the cities that utilizes city branding marketing techniques to support city development. The city government under the leadership of mayor Eddy Rumpoko initiated a branding effort with one of its programs, namely the launch of the Kota Wisata Batu (KWB) tagline which was later changed to “Shining Batu” in 2013. The purpose of this study was to determine the effect of city branding marketing strategies on tourist satisfaction in Batu Tourism City, to determine the effect of city branding marketing strategies on tourist loyalty in Batu Tourism City, the impact of word-of-mouth marketing techniques on visitor satisfaction in Batu Tourism City, the impact of word-of-mouth marketing strategy on tourist loyalty in Batu Tourism City, and to determine the effect of tourist satisfaction on tourist loyalty in Batu Tourism City. The population in this study were students from the city of Malang who had visited Batu Tourism City. Purposive sampling, a methodology for gathering samples based on specific criteria utilizing a questionnaire distributed to 100 respondents and the SPSS analytic tool, is the non-probability sampling technique used by the approach method. The findings revealed that city branding has a significant impact on visitor satisfaction, word-of-mouth has a significant impact on visitor satisfaction, city branding has a significant impact on visitor loyalty, tourist satisfaction has a significant impact on visitor loyalty. Keywords: City Branding, Word Of Mouth, Tourist Satisfaction, Tourist Loyalty. 
Pengaruh Celebrity Endorsment, Brand Experience Dan E-Wom Terhadap Keputusan Pembelian Produk Skincare Ms Glow (Studi Kasus Pada Konsumen Ms Glow di Kota Malang) Shinta Amalia Putri Fauzia; Siti Asiyah; Ratna Tri Hardaningtyas
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine and analyze the effect of celebrity endorsements, brand experience and E-WOM on purchasing decisions for Ms Glow skincare products for Ms Glow consumers in Malang City. This research uses explanatory research method with a quantitative approach. The sampling technique used the incidental sampling technique which was carried out in Malang City using the Malhotra formula, namely the number of indicators multiplied by 5 so that a sample of 75 respondents was obtained. Data collection techniques using online questionnaires. Methods of data analysis using validity test, reliability test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis with SPSS analysis tool. Hypothesis testing uses the F test for simultaneous testing and the t test for partial testing. The results of this study indicate that celebrity endorsements, brand experience and E-WOM simultaneously influence purchasing decisions. Partially celebrity endorsements, brand experience and E-WOM have a positive and significant effect on purchasing decisions and the coefficient of determination (Adjusted R2) is 0.760 or 76.0%. Keywords: Celebrity Endorsement, Brand Experience, E-WOM, Purchase Decision
Pengaruh Personal Branding, Keragaman Produk, Dan Promosi Terhadap Minat Beli Di Isna Store Kec. Ngoro Kab. Mojokerto Dwi Indah Kinanti; Rois Arifin; M. Tody Arsyianto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Isna Store is a relatively new department store located in Dsn. Kecapangan Ds. Ngoro Rt.10 Rw.03 Kec. Ngoro Kab. Mojokerto. Previously, the Isna Store was only a small shop that was not well known and even had a few enthusiasts, but as people's interest in making purchases at Isna Store increased, this business grew and the number of buyers increased. The type of research used is explanatory research. With a quantitative research approach . The population of this research is 400 of the average consumers of Isna Store every month. In determining the sample of this study using the slovin formula, so that as many as 80 respondents were obtained who were targeted for Isna Store consumers who were met by researchers by chance when making purchases. From the results of the F test it was stated that personal branding (X1), product diversity (X2), and promotion (X3) had an effect on buying interest (Y) at Isna Store. Based on the results of the t test, it is known that personal branding (X1) has a partial effect on purchase intention (Y), product diversity (X2) has no partial effect on purchase intention (Y), and promotion (X3) has a partial effect on purchase intention (Y ). Based on the research that has been done, Isna Store must pay attention to the benefits and effects of personal branding, product variety, and promotions in order to increase consumer buying interest more than before. And for further research, it is recommended to add research variables so that it is better known what factors influence consumer interest in shopping at the Isna Store. Keywords: Personal Branding, Product Diversity, and Promotion  
Pengaruh E-trust, Online customer review dan Online customer rating Terhadap Keputusan Pembelian pada E-commerce Tokopedia (Studi Kasus Pada Mahasiswa Universitas Islam Malang) Ahmad Abiyu Tsani; Jeni Susyanti; Mohamad Bastomi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract People in Indonesia do not fully feel safe or comfortable due to the high number of fraudulent online transaction cases. There is a discrepancy between online customer reviews and online customer ratings and the inability of buyers to contact directly with sellers so that the goods to be purchased can only be seen with product descriptions and pictures reducing e-trust in making purchasing decisions. This study aims to analyze the effect of e-trust, online customer reviews, and online customer ratings on purchasing decisions at Tokopedia e-commerce. This research uses quantitative methods. Non-probability sampling was used with a purposive sampling technique as a sample of 105 respondents. Tests carried out are instrument tests, classical assumption tests, multiple linear analysis tests, and hypothesis testing with the application of software SPSS 25. The results of this study demonstrates that (1) e-trust has a significant impact on Tokopedia e-commerce purchasing decisions, (2) online customer reviews have a significant impact on Tokopedia e-commerce purchasing decisions, and (3) online customer ratings have a significant impact on Tokopedia e-commerce purchasing decisions. Keywords: E-trust, Online customer review, Online customer rating, Purchasing Decision
Pengaruh Financial Knowledge Dan Internal Locus Of Control Terhadap Financial Management Behaviour Pelaku Industri Keramik Dinoyo Kota Malang Ramadhona Adi Saputra; Nurhidayah Nurhidayah; Andi Normaladewi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to learn about and examine Dinoyo ceramic industry artisans' financial management practices in Malang City in 2023. Financial Knowledge and Internal Locus of Control are the independent variables influencing this study. The kind of examination utilized is clear with a quantitative methodology, and that implies making sense of the connection between the free factors and the reliant variable. Quantitative The SPSS program is used to conduct multiple linear regression analysis on the data. Through the distribution of questionnaires and direct observation, primary data were obtained directly. As per information from the Executive of the Dinoyo ceramics affiliation, Malang City, in 2023, the populace got was 23 skilled workers. Furthermore. According to the findings of the study, internal locus of control and partially financial knowledge had a positive and significant effect on financial management behavior among Dinoyo ceramic industry craftsmen in Malang City. Behaviors related to financial management were also significantly influenced by financial knowledge among Dinoyo ceramic industry craftsmen in Malang City. Keywords: Financial Management Behavior, Financial Knowledge, Internal Locus of Control, Ceramic Craftsmen
Pengaruh Brand Image, Influencer, Dan Content Marketing Instagram Terhadap Keputusan Pembelian Produk Kecantikan Scarlett Whitening (Studi Kasus Pada Mahasiswa Tiga Fakultas Besar Universitas Islam Malang) Popy Hidayanti; Eka Farida; Ita Athia
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research, which was done on students from the three main faculties of the Islamic University of Malang, intends to identify and assess the influence of brand image, influencers, and Instagram content marketing on the choice to buy Scarlett Whitening cosmetic goods. The research is quantitative in nature. The research sample was collected using a proportionate stratified random sampling methodology or a proportional stratified random sampling method based on the Maholtra formula, which divides the number of indicators by 5, resulting in a sample size of 90 respondents. Multiple linear regression analysis is the data analysis technique used in this investigation. Using the (t test) for partial testing and (F test) for simultaneous testing of the hypotheses. The findings of this study suggest that brand perception, influencer, the choice to buy Scarlett Whitening cosmetic products is significantly influenced by both Instagram content marketing and. Influencers and Instagram content marketing have a substantial impact on buying choices for Scarlett Whitening cosmetic goods, whereas brand image and influencers have a minimal impact. Keywords: Brand Image, Influencer, Instagram Content Marketing, and Purchase Decision
Pengaruh Brand Ambassador, Harga, Dan Kualitas Produk Terhadap Keputusan Pembelian Konsumen Pada Skincare Whitelab (Studi Kasus Pada Mahasiswi Prodi Manajemen FEB Universitas Islam Malang) Nurul Fitri; N. Rachma; Andi Normaladewi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract                                                                                             This study aims to analyze and determine the effect of brand ambassadors, price, and product quality on consumer purchasing decisions in the Skincare Whitelab study of 2019 FEB UNISMA management study students. The type of research used is explanatory research with a quantitative approach. The research sample was taken by purposive sampling technique with the Malhotra formula used for sampling, namely the number of items x 5 so that the total sample is 100 respondents. The data analysis method used in this study is quantitative data analysis using multiple linear regression analysis. Testing the data carried out is testing the simultaneous hypothesis (Test F) and testing the partial hypothesis (Test t). The results of this study indicate that brand ambassadors, prices, and product quality have a positive and significant effect on consumer purchasing decisions at Skincare Whitelab. Keywords: Brand Ambassador, Price, and Product Quality on Consumer Purchase Decisions at Skincare Whitelab.
Analisis Pengaruh Customer Service, Online Customer Review, Media Sosial, Dan Brand Image Terhadap Minat Beli Pada Marketplace Shopee (Studi Kasus Mahasiswa Di Kota Malang) Kofifah Indria Novitasari; Rois Arifin; Restu Millaningtyas
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to examine customer service, online customer reviews, social media, and brand image on buying interest in the shopee marketplace (a case study of students in the city of Malang). The population in this study are students in the city of Malang who have an interest in buying at the shopee marketplace. The sampling technique used quantitative methods with a sample of 65 respondents. The analytical method used is multiple linear regression analysis with SPSS application tools. This study has met the requirements of the classical assumption test, multiple linear regression, hypothesis testing, and analysis of the coefficient of determination. The variables used in this study are buying interest (the dependent variable), while customer service, online customer reviews, social media and brand image (independent variables). The results of the study show that simultaneously the variables of customer service, online customer reviews, social media, and brand image simultaneously influence purchase intention. Partially, the variables of customer service and social media have an effect on purchase intention as well as online customer review variables, and brand image partially has no effect on purchase intention because the significant value is greater than 0.05 and the t-count <1.402 Keywords: Customer Service, Online Customer Reviews, Social Media, Brand Image 

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