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E-JRM
Published by Universitas Islam Malang
ISSN : 23026200     EISSN : -     DOI : 10.33474
Core Subject : Economy,
Economics, Econometrics & Finance
E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasional Manajemen Strategi, dan Kewirausahaan. E-JRM : Elektronik Jurnal Riset Manajemen telah terindeks pada Google Scholar, Crossref, Garuda (Garba Rujukan Digital), Dimension, and registered in ICI (Index Copernicus International). Secara umum, artikel-artikel yang diterbitkan oleh E-JRM : Elektronik Jurnal Riset Manajemen merupakan karya ilmiah yang memberikan kontribusi bagi pengembangan dan penyebaran ilmu pengetahuan di bidang manajemen dan bisnis. Pembaca utama E-JRM : Elektronik Jurnal Riset Manajemen adalah akademisi, mahasiswa, praktisi, pebisnis, pemasaran, manajemen keuangan, dan mereka yang tertarik dengan manajemen dan bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2,638 Documents
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Analisis Strategi Bumdesa Wijaya Dalam Upaya Pengembangan Bisnis Di Desa Warurejo Devi Indra Putri Prasetya; Mohammad Rizal; Tri Sugiarti Ramadhan
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract The title of this study is “Wijawa BUMDesa Strategy Analysis in Business Development Efforts in Warurejo Village ". The aim of the research is to find out the business competitive strategy in order to maintain business existence in the face of the rise of companies around BUMDESA Wijaya. Primary data collection was carried out through in-depth interviews with the information in this study. Secondary data was obtained through literature studies, research journals, an overview of BUMDes "WIJAYA" Warurejo Village. The research method used is a qualitative descriptive analysis method. The analytical method used is SWOT analysis, IFE matrix, EFE matrix, and SWOT matrix. The results of the IFE and EFE matrices show that the BUMDesa quadrant position is in Quadrant I. This position shows that the profitability is very high BUMDesa has opportunities and strengths to take advantage of existing association opportunities. The recommended strategy is that human resources must be applied even better. Based on the SWOT analysis and the development of strategies that can be implemented to support the welfare of the people of Warurejo Village. Keyword: Strategic BUMDESA Wijaya, Business Development Efforts
Pengaruh Brand Image, Brand Love, Brand Trust Dan Kualitas Produk Terhadap Keputusan Pembelian Sepatu Ventela (Studi Kasus Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Islam Malang Angkatan 2019-2020) Vira Naila Solikha; Muhammad Ridwan Basalamah; Nanik Wahyuningtyas
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to determine the effect of brand image, brand love, brand trust and product quality on the decision to purchase ventella shoes in Students of the Faculty of Economics and Business, Islamic University of Malang, class of 2019-2020. The sampling technique using purposive sampling obtained a sample of 110 respondents. Methods of data collection using a questionnaire. The data analysis technique used in this study is multiple linear regression. The results of the study show that simultaneously brand image, brand love, brand trust and product quality have a positive and significant effect on purchasing decisions. Likewise partially brand image, brand love, brand trust, and product quality have a positive and significant effect. Keywords: Brand Image, Brand Love, Brand Trust, Product Quality, Purchase Decision. 
Pengaruh Hedonic Shopping Value Dan Shopping Lifestyle Akan Impulse Buying Behavior Melalui Positive Emotion Sebagai Variabel Intervening (Studi Kasus Bagi Pengunjung Mall Olympic Garden Malang) Miftakhul Nurjanah; Siti Asiyah; Ratna Tri Hardaningtyas
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study is the result of conducting a survey on the hedonic amount of shopping and shopping life influences the impact of improving the behavior of visitors in the Malang Olympic Mall with positive emotions as a mediating variable. The survey was conducted in the city of Malanga with a sample of 75 respondents. The sampling technique used in this study is non-probability sampling and the type of sampling is convenience sampling. Data collection methods were completed by those who sent barcoded questionnaires and measured 15 indicators using a 5-point Likert scale. The data analysis technique used to answer the hypotheses was Smart PLS software constructed using 4 latent variables and reflective indicators. The results of this study show that (1) The hedonic value of shopping has a positive and significant impact on positive emotions. (2) The shopping lifestyle has a great positive influence on positive emotions. (3) Positive emotions have a significant positive influence on impulse buying behavior. (4) The hedonic value of a purchase has a positive impact on purchasing behavior. (5) Shopping lifestyle has a positive and negligible influence on positive emotions. (6) The intervention variable value of successful shopping has a great influence on impulsive buying behavior through positive emotions. (7) Shopping lifestyle has a great influence on impulsive buying behavior with positive emotions as a mediating variable. Keywords: Hedonic Shopping Values, Shopping Lifestyle, Impulse Buying Behavior, and Positive Emotions 
Analisis Pengaruh Nilai Pelanggan, Kualitas Pelayanan Dan Kedakatan Emosional Terhadap Loyalitas Nasabah ( Studi Kasus Pada Bank Bri Kantor Cabang Unisma ) Nuryati Nuryati; Rois Arifin; Kartika Rose Rachmadi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract  The population in this study is the customers of Bank BRI UNISMA Malang Branch Office savings. The samples taken were 98 respondents using the Non-Probability Sampling technique with the Purposive Sampling approach, namely sampling using the Slovin formula, while the sampling criteria were respondents to BRI bank savings customers, UNISMA Malang Branch Office, domiciled in Malang / Malang resident and 17 years old . Based on the research results, the regression equation is obtained as follows: Y = 5,832 X₁ 0.661 + 0.712 X₂ +0.502 X₃. Based on statistical data analysis, the indicators in this study are valid and the variables are reliable. In testing the classical assumptions, the multicollinearity independent regression model, there is no heteroscedasticity and normal distribution. The individual order of each of the most influential variables is the Service Quality variable with a regression coefficient of 0.712, then the Customer Value variable with a regression coefficient of 0.661, then followed by the Emotional Closeness variable with a regression coefficient of 0.502. BRI Bank UNISMA Malang Branch Office needs to maintain elements that have been considered good by customers and improve things that are still lacking Keywords: Customer Value, Service Quality, Emotional Closeness, Loyalty 
Pengaruh Kualitas Produk, Kualitas Pelayanan Dan Celebrity Endorsment Terhadap Keputusan Pembelian (Studi Kasus Pada Jajanan Lumpur Arab Legenda Di Kota Malang) Alfi Arifin; Muhammad Ridwan Basalamah; Mohammad Rizal
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study is to identify and evaluate how the Legend of Mud Arab Snacks in Malang's purchasing decisions are simultaneously and partially influenced by Product Quality, Service Quality, and Celebrity Endorsements. Purchase Decision is the dependent variable being measured, while Product Quality, Service Quality, and Celebrity Endorsement are the independent variables. Quantitative research using a descriptive methodology is the sort of research used in this study. From the beginning to the formulation of the study design, the quantitative research method's specifications are systematic, planned, and clearly defined. The SPSS program is used to manage data using multiple linear regression analysis. The information used includes both primary and secondary data that were gathered through direct observation, questionnaires, and interviewing methods. Because the sample size for this study is uncertain, we used Ferdinand's formula with the details of 20 indicators x 3 = 60. The analysis of the data revealed that the factors Product Quality, Service Quality, and Celebrity Endorsement simultaneously and partially influenced consumer choices at Jajanan Lumpur Arab Legend of Malang. Keywords : Purchase Decision, Product Quality, Service Quality, and Celebrity Endorsement
Pengaruh Product Quality, Price, Location Dan Service Quality Terhadap Customer Satisfaction CFC (California Fried Chicken) Malang (Studi Kasus Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Islam Malang Angkatan 2019) Achmad Hasnin Wildani; Ronny Malavia Mardani; Mohamad Bastomi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract In Indonesia the development of the fast food industry is increasing. Indonesia is one of the fast food enthusiasts, although not as high as in other countries. One of the benchmarks for fast food restaurants to grow rapidly is because of opportunities from consumers. One of these fast food restaurants is CFC (California Fried Chicken). The purpose of research with this type of explanatory research and quantitative approach is to find out and analyze product quality, price, location and service quality on customer satisfaction, either simultaneously or partially. Sampling using purposive sampling to determine the number of samples using the Malhotra formula and then found a total of 105 respondents. This research method uses multiple linear regression analysis with SPSS analysis tool. Based on the results of this study product quality, price, location and service quality simultaneously and partially have an influence on customer satisfaction. Keywords: Product Quality, Price, Location, Service Quality, Customer Satisfaction
Pengaruh Kepemilikan Manajerial, Kepemilikan Institusional, Profitabilitas, Ukuran Perusahaan Terhadap Kebijakan Deviden Sektor Industri Barang Konsumsi Di Bursa Efek Indonesia (Periode Tahun 2017-2019) Kholilah Zuhairoh; Ronny Malavia Mardani; Nurhidayah Nurhidayah
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract Determine the effect of managerial ownership on Dividend Payout Ratio in the consumer goods industry sector. Knowing the effect of institutional ownership on dividend Payout Ratio. Knowing the effect of profitability on dividend policy in consumer goods industrial sector companies. Knowing the effect of company size on dividend Payout Ratio in companies in the consumer goods industry sector. The method used in this research is explanatory research in order to find the effect of the independent variables on the dependent variable. The results obtained in this study are managerial ownership, profitability and firm size which have a negative effect on dividend policy while institutional ownership has a positive effect on dividend Payout Ratio. Keywords: Managerial Ownership, Institutional Ownership, Profitability, Company Size, and Dividend Payout Ratio
Pengaruh Word Of Mouth, Image dan Hedonic Shopping Motivation Terhaap Keputusan Pembelian Sepatu Vans ( Studi Pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Islam Malang Moh Fadillah; Budi Wahono; M. Khoirul Anwarudin Broto Suharto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract The rapid development of the business world, competition between companies to be able to market their products and services is also getting higher. In this case, every company must have various strategies, one of which is doing Word Of Mouth, Image and Hedonic Shopping Motivation. Because the existence of a good word of mouth can cause consumers to feel satisfied so that they form positive information and then inform others with effective and attractive hedonic shopping motivation and can improve purchasing decisions. The purpose of this study was to determine the effect of doing Word Of Mouth, Image and Hedonic Shopping Motivation on Purchasing Decisions. The selection of the sample in this study used purposive sampling with the criteria of being an active student at the Islamic University of Malang, owning and using Vans shoes. Based on the criteria, 75 respondents were sampled. Data analysis techniques used in this study were descriptive statistical analysis, data instrument testing, classical assumption testing, multiple linear regression analysis, hypothesis testing, model fit testing. The results of the analysis show that Word Of Mouth, Image and Hedonic Shopping Motivation simultaneously influence purchasing decisions. Keywords: Influence Of Word Of Mouth, Brand Image, And Hedonic Shopping.
Pengaruh Brand Awereness, Brand Image Dan Brand Trust Terhadap Keputusan Pembelian Produk Laptop Lenovo Ikrima Nizzul Mefiandini; Eka Farida; Ita Athia
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to determine and analyze the influence of brand awareness, brand image, and brand trust on Lenovo laptop purchasing decisions made by Lenovo laptop users in the city of Malang. The type of research used is quantitative. The sample for this study was taken using the accidental sampling technique or sampling that was carried out by chance, that is, anyone who met the researcher by chance could be used as a sample using the Maholtra formula, namely the number of indicators × 5 so that the total sample was 80 respondents. The data analysis method used in this study is multiple linear regression analysis. Using (F test) for simultaneous hypothesis testing and (t test) for partial testing. The results of this study indicate that simultaneously brand awareness, brand image, and brand trust have a significant effect on purchasing decisions for Lenovo laptops. Meanwhile, partially brand awareness has no significant effect on purchasing decisions, brand image partially has a significant effect on purchasing decisions, and brand trust has no significant effect on purchasing decisions for Lenovo laptops. Keywords: Brand Awereness, Brand Image, Brand Trust, and Purchase Decision.
Pengaruh Kepenatan Kerja Dan Kepuasan Kerja Terhadap Keinginan Berpindah Pada Karyawan 3second Cabang Malang Ervita Ayu Astika; Abdul Kodir Djaelani; Khalikussabir Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyse the simultaneous and partial effect of work fatigue and job satisfaction on the desire to move on employees 3Second Malang Branch. A total of 40 samples were determined using the saturated sampling method. A quantitative approach with a descriptive research type is used to formulate research data from closed questionnaires—data analysis methods using multiple regression analysis. The study's results found that job fatigue and job satisfaction simultaneously significantly affected the desire to change. During the partial effect, work fatigue has a positive and significant impact on the desire to move, but it produces a negative but insignificant effect on job satisfaction. Keywords: work fatigue, job satisfaction, desire to change

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