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E-JRM
Published by Universitas Islam Malang
ISSN : 23026200     EISSN : -     DOI : 10.33474
Core Subject : Economy,
Economics, Econometrics & Finance
E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasional Manajemen Strategi, dan Kewirausahaan. E-JRM : Elektronik Jurnal Riset Manajemen telah terindeks pada Google Scholar, Crossref, Garuda (Garba Rujukan Digital), Dimension, and registered in ICI (Index Copernicus International). Secara umum, artikel-artikel yang diterbitkan oleh E-JRM : Elektronik Jurnal Riset Manajemen merupakan karya ilmiah yang memberikan kontribusi bagi pengembangan dan penyebaran ilmu pengetahuan di bidang manajemen dan bisnis. Pembaca utama E-JRM : Elektronik Jurnal Riset Manajemen adalah akademisi, mahasiswa, praktisi, pebisnis, pemasaran, manajemen keuangan, dan mereka yang tertarik dengan manajemen dan bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2,638 Documents
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Pengaruh Shopping Lifestyle, Kepercayan Konsumen Dan Label Halal Terhadap Keputusan Pembelian Terhadap Produk Wardah. Ririz Della Nur Aini; Siti Asiyah; Rahmawati Rahmawati
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract    His study aims to determine the influence of shopping lifestyle, consumer trust and halal labels on purchasing decisions on Wardah products. This study used a type of quantitative research. The sampling technique used the maholtra formula and obtained the results of 80 respondents. Data collection was carried out using questionnaires. The data analysis methods used in this study are Instrument Test (validity test and reliability test), Normality Test, Classical Assumption Test (multicollinearity test and heteroscedasticity test), Multiple Linear Regression Analysis, Hypothesis Test (f test), and (t test), Coefficient of Determination (Adjusted R2) and the analysis process using SPSS. From the results of partial research, it was found that shopping lifestyle has a significant effect on purchasing decisions, consumer confidence has a significant effect on purchasing decisions and halal labels have a significant effect on purchasing decisions. While simultaneously shopping lifestyle, consumer trust and halal labels have a significant influence on purchasing decisions Keywords: Shopping lifestyle, Consumer Trust, Halal Label, Purchase Decision 
Desa Wisata : Integrasi Pengelolaan Berbasis Kearifan Lokal Dan Manajemen Kontemporer Ahmad Subhan Mahardani
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This article aims to explain the phenomenon of managing a tourist village which has its own characteristics compared to the mainstream management practices commonly found in the corporate/private sector. Explanation of the phenomenon of managing tourism villages is carried out through studies using in-depth literature review techniques. The characteristics of the management of the Tourism Village are based on the local cultural background and the local wisdom that is owned and the orientation of the Tourism Village itself which is categorized as social business or social entrepreneurship. In the results of the studies that have been carried out, in essence management in the context of management based on local wisdom and contemporary management practices commonly found in corporations/private sectors can be adopted in the management of Tourism Villages with a number of adjustments, so that they remain relevant. Keywords : Tourist Village, Local Wisdom, Contemporary Management
Pengaruh Lifestyle, Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Produk Iphone Di Kota Malang (Studi Pengguna IPhone Di Kota Malang) Noval Fadillah Putra; Pardiman Pardiman; Rahmawati Rahmawati
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract  This research aimed to identify the effect of lifestyle, price, and product quality on iPhone purchasing decisions in Malang City. The independent variables used are lifestyle, price, and product quality, while the dependent variable is the purchase decision. The sample used in this study were 115 people in Malang city who used an iPhone. The data collected using a questionnaire. The analysis method using a instrument test, multiple linear regression analysis, classical assumption test R2, determination test, hypothesis testing using the help of SPSS 25.0 computer software. The results of this study indicate that Lifestyle has a positive and significant effect on purchasing decisions, price has a positive and significant effect on purchasing decisions, product quality has a positive and significant effect on purchasing decisions, and Lifestyle, Price, and Product Quality simultaneously have a positive and significant effect on the IPhone Purchase Decision variable in Malang City. Keyword: Lifestyle, Price, Product Quality, And Purchasing Decisions 
Peran Dimensi Kualitas Layanan Terhadap Kepuasan Nasabah Pada Bank BRI Kantor Kas Universitas Islam Malang Adhien Azka Arifatul Ula; Nur Hidayati; Abdullah Syakur Novianto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

 Abstract This study aims to determine the role of service quality dimensions on customer satisfaction of Bank BRI Cash Office of Islamic University of Malang. The data used in this study used primary data by distributing research questionnaires to respondents. The population of this study was customers of Bank BRI Cash Office of Islamic University of Malang, while the sample in this study was 98 respondents. The sampling method in this study uses non-probability sampling, namely accidental sampling. The analytical method used in this study is simple linear analysis with hypothesis testing using t test. Research shows that the dimensions of service quality consisting of tangibles, reliability, responsiveness, assurance and empathy have a significant effect on customer satisfaction. Keywords: Keywords: Service Quality Dimension, Customer Satisfaction
Pengaruh Quality Product, Celebrity Endorsement, Dan Brand Image Terhadap Keputusan Pembelian (Studi Kasus Pada Pengguna Produk MS Glow Kota Malang) Novi Faradila; Mohammad Rizal; Tri Sugiarti Ramadhan
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to determine the effect of Product Quality, Celebrity Endorsement, and Brand Image on Purchasing Decisions (Case Study on MS Glow users in Malang City). The population in this study were MS Glow users in Malang City. The sampling method used a non-probability sampling technique to determine the sample based on chance by using a questionnaire distributed to obtain 75 respondents, using SPSS. The results of this study partially conclude that the variables Quality Product, Celebrity Endorsement and Brand Image have a significant influence on purchasing decisions and simultaneously conclude that there is a significant influence between the variables Product Quality, Celebrity Endorsement and Brand Image on purchasing decisions. Keywords: Quality Product, Celebrity Endorsement, and Brand Image on Purchasing Decision.
Pengaruh Word Of Mouth, Kualaitas Produk dan Kepercayaan Diri Terhadap Keputusan Pembelian Smartphone Merek iPhone (Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Islam Malang) Yusril Ananta Bahrudin; Nurhidayah Nurhidayah; Abdullah Syakur Novianto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to determine the influence of word of mouth, product quality and confidence on iPhone brand smartphone purchase decisions. This type of research is quantitative research. The sampling technique was obtained using the purposive sampling method with the number of samples obtained as many as 90 respondents who were students of the faculty of economics and business, Islamic University of Malang who used iPhone brand smartphones. The data analysis used in this study used validity and reliability tests, normality tests, multiple linear regression analysis, multicollinearity tests, heterokedasticity tests, t tests and R2 coefficients of determination. The results of this study show that word of mouth has a positive and significant effect on the purchase decision of the iPhone brand smartphone, product quality has a positive and significant effect on the purchase decision of the iPhone brand smartphone and confidence has a positive and significant influence on the purchase decision of iPhone brand smartphones. Keywords: Word of mouth, Product quality, Confidence, Purchasing decision.
Pengaruh Harga, Kualitas Produk, Dan Citra Merek Terhadap Keputusan Pembelian Pada E-commerce Shopee (Studi Kasus Mahasiswa Universitas Islam Malang) Muhammad Tyas Fariskal Ardiannyash; Agus Widarko; Afi Rachmat Slamet
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to determine and analyze the effect of price, product quality and brand image on purchasing decisions in e-commerce Shopee. This research used a case study of students at the Islamic University of Malang who were selected by purposive sampling. Determination of the number of samples using the Malholtra formula and the results obtained were 90 respondents. Data analysis methods used in this study are Instrument Test (validity test and reliability test), Normality Test, Classical Assumption Test (multicollinearity test and heteroscedasticity test), Multiple Linear Regression Analysis, Hypothesis test (F test and t test), and Test Coefficient of Determination (Adjusted R2). Process analysis using SPSS. The results of the study stated that price, product quality and brand image simultaneously had an effect on purchasing decisions and price had no partial effect on purchasing decisions while product quality and brand image had a partial positive and significant effect on purchasing decisions.
Pengaruh Impulse Buying, Harga Dan Penggunaan Shopee Paylater Terhadap Keputusan Pembelian (Studi Kasus pada Mahasiswa Fakultas Ekonomi dan Bisnis Angkatan 2019-2020 di Universitas Islam Malang) Widiawati Susanti; Ronny Malavia Mardani; Andi Normaladewi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract  This study aims to determine "The Effect of Impulse Buying, Price, and Use of Shopee Paylater on Purchasing Decisions (Case Study on Students of the Islamic University of Malang, Faculty of Economics and Business, Class of 2019-2020)". This study is classified as quantitative research. The researchers employed purposive sampling, employing the Slovin formula to determine the sample size, resulting in 95 respondents. Data collection was conducted through a questionnaire distributed via Google Forms, while data analysis involved the use of multiple linear regression analysis. The results showed that Impulse Buying, Price and Use of Shopee Paylater had a significant effect on Purchasing Decisions. Keyword: Impulse Buying, Price, and Use of Shopee Paylater on Purchasing Decisions.
Pengaruh Suasana Toko, Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Apparel Di Awesam Store (Studi Kasus Awesam Store Kepanjen) Ichsanuddin Akbar Atma Saputra; Achmad Agus Priyono; Ita Athia
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to determine the effect of store atmosphere, price and product quality on purchasing decisions at Awesam Store. This research is a quantitative research. The method used for sampling is non-probability sampling with purposive sampling technique. The sample in this study were 80 consumers who had purchased products at the Awesam Store in December 2022 – February 2023. Data collection was carried out by observation, interviews and distributing questionnaires. Analysis of the data used in this study is using validity, reliability, normality, multicollinearity, heteroscedasticity, multiple linear regression, F test, T test, and the coefficient of determination. Based on the results in this study indicate that simultaneously the variables store atmosphere, price, product quality, influence purchasing decisions. Partially, the store atmosphere variable influences purchasing decisions, price variables affect purchasing decisions, product quality influences purchasing decisions. Keywords: Store Atmosphere, Price, Product Quality, Purchase Decision
Pengaruh Price, Service Qality Dan Marketing Online Terhadap Keputusan Pembelian Di E-Commerce Shopee (Studi Kasus Pada Kaum Generasi Z Di Kota Malang) Galih Dewa Nabilla Hafidh; Jeni Susyanti; Eris Dianawati
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research was conducted to investigate how purchasing decisions are affected by price, service quality, and online marketing at E-commerce Shopee. The data was obtained by distributing questionnaires to Generation Z in Malang city which were selected using the purposive sampling method and the number of samples was determined using the Maholtra formula and the results obtained were 90 respondents. In this study, IBM SPSS V.25 for Windows was utilized for data analysis. The validity test, reliability test, normality test, classical assumption test, multiple linear regression test, hypothesis test, and coefficient of determination are among the data testing methodologies employed in this study. The results of this study indicate that Price has a significant effect on Purchasing Decisions, Service Quality has a significant effect on Purchasing Decisions, and Online Marketing has a significant effect on Purchase Decisions. Keywords: Price, Service Quality, Online Marketing, Purchasing Decisions.

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