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INDONESIA
Indonesian Journal Economic Review (IJER)
Published by Lembaga Mitra Solusi Teknologi Informasi
ISSN : 28082176     EISSN : 28081129     DOI : https://doi.org/10.35870/ijer
Core Subject : Economy,
Economics, Econometrics & Finance
Indonesian Journal Economic Review with published by Research Division Lembaga Mitra Solusi Teknologi Informasi. This journal covers fields such as People Knowledge and Management, Operations and Performance Management, Business Risk, Finance and Accounting, Entrepreneurship, Strategic Business, Strategic Marketing, and Decision Making and Negotiation. This journal is a peer reviewed online journal dedicated to high-quality research publications focused on research and implementation.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 208 Documents
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The Effect Of Pricing Strategy On Customer Satisfaction In Conditional Buffet Business Kitchen Bar Bar By Kak Mir East Aceh Dilla Nazatul Amira; Lisa Iryani; Maisyura Maisyura; Sufi Sufi; Teuku Zulkarnaen
Indonesian Journal Economic Review (IJER) Vol. 6 No. 3 (2026): September
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ijer.v6i3.952

Abstract

Competition in the culinary business requires business actors to implement appropriate pricing strategies to increase customer satisfaction. This study aims to determine the effect of pricing strategies on customer satisfaction at the conditional buffet business Dapur Bar Bar by Kak Mir, East Aceh. Conditional buffet businesses are culinary businesses that implement a buffet system with certain conditions, such as price options based on presentation methods and limitations in choosing menus. This study uses a quantitative approach with a descriptive type. The population in this study were customers of Dapur Bar Bar by Kak Mir with a sample of 100 respondents obtained using a purposive sampling technique. Data were collected through a questionnaire with a Likert scale and analyzed using the SPSS program version 25. The results showed that pricing strategies have a positive and significant effect on customer satisfaction. This is evidenced by the calculated t value of 8.848> t table 1.984 and a significance value of 0.000 (<0.05). Meanwhile, the coefficient of determination (R²) value of 0.444 indicates that pricing strategies are able to explain 44.4% of customer satisfaction, while the remaining 55.6% is influenced by other factors outside the study. These findings indicate that the application of affordable prices, in accordance with product quality, the benefits obtained, and competitiveness can support the creation of customer satisfaction in conditional buffet businesses.
Waste Management Governance In Muara Satu District, Lhokseumawe City Maya Rahma Yanti Siregar; Akmal Akmal; Risna Dewi; Sufi Sufi; Asrul Fahmi
Indonesian Journal Economic Review (IJER) Vol. 6 No. 3 (2026): September
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ijer.v6i3.953

Abstract

Waste management remains a critical environmental challenge in Indonesian urban areas, with governance failures contributing to persistent issues including illegal dumping and inadequate infrastructure. This study examines waste management governance in Muara Satu District, Lhokseumawe City, analyzing implementation through five principles of good governance: participation, rule of law, transparency, responsiveness, and accountability, while identifying obstacles to effective management. A qualitative descriptive approach was employed, utilizing observation, in-depth interviews with eight purposively and accidentally selected informants, and documentation. Data analysis followed the Miles and Huberman interactive model, with data validity ensured through source and technique triangulation. The findings reveal that waste management governance has not achieved optimal implementation. Community participation remains transactional and limited to economic incentives. Rule of law enforcement is weak despite existing Qanun Number 9 of 2015, with inconsistent sanctions and persistent illegal waste sites. Transparency is partial, with program information available but budget information undisclosed. Responsiveness shows mixed results: while the Environmental Agency has developed innovative processing technologies, operational constraints limit timely service delivery. Accountability operates predominantly through vertical mechanisms, with limited horizontal accountability to communities. Two categories of obstacles were identified: structural constraints including inadequate fleet capacity (39 vehicles serving 133 tons daily waste), damaged equipment, limited storage sites, and insufficient human resources; and cultural constraints including low community awareness, limited participation, and entrenched habits. These obstacles are mutually reinforcing, creating a feedback loop that perpetuates governance weaknesses. Strengthening governance requires simultaneous investment in infrastructure, consistent enforcement, comprehensive transparency, proactive responsiveness, and systematic accountability mechanisms.
The Influence of Social Media Marketing on Blind Box Purchase Interest among Generation Z at MINISO Suzuya, Lhokseumawe City Rizki Aujan Fahri; Sufi Sufi; Nanda Ameliany; Cut Sukmawati; Sutriani Sutriani
Indonesian Journal Economic Review (IJER) Vol. 6 No. 3 (2026): September
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ijer.v6i3.954

Abstract

This study aims to determine the effect of social media marketing on purchase interest in blind box products among Generation Z at MINISO Suzuya, Lhokseumawe City. The study used a quantitative approach with a survey method and a simple linear regression technique. The sample consisted of 100 respondents, determined using the Lemeshow formula (95% confidence level, 10% margin of error) and drawn through non-probability purposive sampling. Data were collected through questionnaires using a five-point Likert scale, direct observation, and documentation, and analyzed with SPSS version 25 after validity, reliability, and classical assumption testing. The results show that social media marketing has a positive and significant effect on blind box purchase interest, indicated by a regression equation of Y = 2.717 + 0.752X, a t-count of 6.782 greater than the t-table of 1.985 with a significance value of 0.000 (p < 0.05), so that the alternative hypothesis is accepted. The correlation coefficient (R) of 0.565 indicates a moderate relationship, and the coefficient of determination (R²) of 0.319 shows that social media marketing explains 31.9% of the variation in purchase interest, while the remaining 68.1% is explained by variables outside this study, such as price, packaging design, word of mouth, and consumer psychological factors. TikTok was the platform most used by respondents (81%) to view blind box promotional content. These findings indicate that social media marketing activity is associated with higher purchase interest in blind box products among Generation Z, and that TikTok is the dominant channel through which respondents accessed such content in this sample.
Implementation of AI-Based TikTok Content Marketing to Increase Sales: A Study of MSMEs X Athhar Malika Yudistira Prasetyo; Ratih Purbasari; Mas Rasmini
Indonesian Journal Economic Review (IJER) Vol. 6 No. 3 (2026): September
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ijer.v6i3.955

Abstract

The rapid growth of the global edutech industry has encouraged MSMEs to strengthen digital marketing strategies. X Edutech, an MSME specializing in artificial intelligence education, previously relied mainly on paid Facebook Ads and had not utilized TikTok as a marketing channel. This study aimed to analyze the initial marketing condition, implement an AI-assisted TikTok content strategy, and evaluate its associated marketing and sales outcomes. A qualitative project-based applied research approach was employed using Pulizzi's (2014) six-stage content marketing framework. Data were collected through observation, semi-structured interviews, documentation, literature review, and open-ended questionnaires. SWOT analysis and the Value Proposition Canvas were used to identify marketing opportunities. The implementation involved developing a content strategy, establishing a TikTok account, creating a content calendar, and publishing 36 AI-assisted content pieces over two months. The implementation generated 538 followers, 32,877 views, 84 leads, 29 inquiries, and 55 sales attributed to TikTok. Transactions increased from 144 to 207, while revenue increased by 43.75%. These findings indicate an association between the implementation and improved marketing and sales indicators. However, the changes cannot be attributed solely to AI-assisted TikTok marketing because Facebook Ads, TikTok Ads, and other activities continued during the project.
Implementation Of The Mobile Service Program For Electronic ID Card Issuance For Persons With Disabilities In Lhokseumawe City Aulia Putri Sania Nasution; Mauludi Mauludi; Lisa Iryani; Aiyub Aiyub; Arinanda Arinanda
Indonesian Journal Economic Review (IJER) Vol. 6 No. 3 (2026): September
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ijer.v6i3.957

Abstract

The Mobile Service Program (Program Jemput Bola) represents an innovative public service initiative implemented by the Department of Population and Civil Registration of Lhokseumawe City to improve access to civil registration services for persons with disabilities. This study examines the implementation of this program for Electronic Identity Card (KTP-el) issuance and identifies the obstacles encountered. Utilizing a qualitative descriptive approach with case study design, data were collected through observation, in-depth interviews with nine purposively and accidentally selected informants, and documentation. Data validity was ensured through source and technique triangulation. Analysis followed Robert K. Yin's case study framework. The findings reveal that while the program has been implemented, it has not yet achieved optimal performance. Communication aspects remain inadequate, with socialization failing to reach all target groups and limited inter-agency coordination. Resources are constrained by insufficient human resources for field coverage, inadequate facilities (limited recording equipment and operational vehicles), and unstable internet connectivity. Disposition demonstrates strong commitment among implementers despite heavy workloads. Bureaucratic structure shows established procedures but suboptimal, inconsistent inter-agency coordination, with conflicting accounts between department and sub-district officials regarding coordination. Four categories of obstacles were identified: limited data on target beneficiaries, ineffective socialization and coordination, inadequate human resources, and insufficient supporting infrastructure. These constraints result in uneven service coverage, preventing full realization of the program's inclusive service objectives. Strengthening program implementation requires enhanced inter-agency coordination, expanded community outreach through village-level engagement, improved facilities, increased competent personnel, and consistent cross-sectoral collaboration.
The Influence of Business Capital, Financial Inclusion, and Intellectual Capital on MSME Performance (A Case Study of the Culinary Sector in Harjamukti District, Cirebon City) Febiyanti Febiyanti; Rinni Indriyani; Muzayanah Muzayanah
Indonesian Journal Economic Review (IJER) Vol. 6 No. 3 (2026): September
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ijer.v6i3.961

Abstract

Improving the performance of MSMEs is crucial for supporting economic growth and community welfare. This study aims to analyze the impact of business capital, financial inclusion, and intellectual capital on the performance of MSMEs in the culinary sector of Harjamukti District, Cirebon City. The study employs a quantitative approach using multiple linear regression analysis. The research population consists of 986 MSMEs, with a sample of 91 MSMEs determined using the Slovin formula. Data were collected via Likert-scale questionnaires. The results indicate that business capital and financial inclusion have a positive and significant effect on MSME performance, whereas intellectual capital does not have a significant effect. However, simultaneously, the three variables significantly influence MSME performance. These findings highlight the importance of strengthening business capital and financial inclusion to enhance MSME performance. 
The Effect of Instagram Content Quality of HL Outfit on Consumer Purchase Intention through Brand Image as a Mediating Variable Dewi Candrawati; Egan Evanzha Yudha Amriel
Indonesian Journal Economic Review (IJER) Vol. 6 No. 3 (2026): September
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ijer.v6i3.976

Abstract

The rapid growth of digital marketing has made Instagram one of the most dominant channels for fashion brands to communicate with consumers, yet a large follower base does not automatically translate into a high engagement rate or purchase intention. This phenomenon is evident in the Instagram account of HL Outfit, a local Indonesian fashion brand with 292,000 followers whose engagement rate remains below the ideal standard despite consistent content uploads. While prior studies have largely examined the direct effect of social media content on purchase decisions, comparatively little attention has been paid to how brand image translates content quality into purchase intention for local fashion brands — a gap this study addresses. This study aims to examine the effect of Instagram content quality on consumer purchase intention, both directly and indirectly through brand image as a mediating variable. A quantitative approach was employed using Partial Least Square Structural Equation Modeling (PLS-SEM) with SmartPLS 3. Data were collected from 100 respondents selected through purposive sampling, consisting of personal Instagram account users who actively follow the HL Outfit account, using a five-point Likert-scale questionnaire distributed via Google Form. The results show that content quality has a positive and significant effect on purchase intention (β = 0.219; t = 3.017; p = 0.003) and on brand image (β = 0.498; t = 2.982; p = 0.003); brand image has a positive and significant effect on purchase intention (β = 0.444; t = 3.798; p = 0.000); and brand image partially mediates the effect of content quality on purchase intention (β = 0.221; t = 2.131; p = 0.034). The model explains 24.8% of the variance in brand image and 34.2% of the variance in purchase intention, indicating a weak-to-moderate predictive capability. These findings suggest that local fashion brands should pursue a two-track digital-marketing strategy: enhancing the informativeness, relevance, visual appeal, and interactivity of Instagram content, while deliberately curating brand-image cues — such as consistent visual identity and authentic product storytelling — since brand image functions as the primary conduit that converts content quality into purchase intention.
The Influence of Financial Literacy and Digital Payment Use on Generation Z’s Consumptive Behavior: Evidence from Kopi Kenangan in Surabaya Alwiyah Alwiyah; Devinta Nur Arumsari
Indonesian Journal Economic Review (IJER) Vol. 6 No. 3 (2026): September
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ijer.v6i3.977

Abstract

Indonesia's financial literacy index has risen sharply, yet Generation Z—the largest user segment of digital financial services—still shows an uneven capacity to translate this progress into prudent spending, even as digital payment instruments such as QRIS and e-wallets increasingly reduce the psychological friction traditionally associated with spending cash. This study examines the effect of financial literacy and digital payment usage on the consumptive behavior of Generation Z users of the Kopi Kenangan application in Surabaya. Using a quantitative explanatory approach, data from 100 respondents obtained through purposive sampling were analyzed using Partial Least Square Structural Equation Modeling (PLS-SEM). The results show that financial literacy has a significant positive effect on consumptive behavior, contrary to the negative effect initially hypothesized. This pattern suggests that financially literate individuals may overestimate their own capacity for self-control, an overconfidence effect that leaves them vulnerable to low-friction, gamified digital purchase triggers such as flash sales and tiered loyalty rewards. Digital payment usage, by contrast, shows a positive but statistically non-significant effect, indicating that payment convenience alone does not directly drive consumptive spending. Together, the two predictors explain only a small proportion of the variance in consumptive behavior, pointing to lifestyle, social-media influence, and self-control as more dominant factors warranting further study. These findings imply that digital platforms should consider responsible design features, such as spending-awareness nudges, rather than assuming that financial education alone will curb impulsive consumption among digitally native consumers.

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