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Innovative: Journal Of Social Science Research
Published by Universitas Pahlawan Tuanku Tambusai
ISSN : 28074246     EISSN : 28074238     DOI : https://doi.org/10.31004
Core Subject : Humanities, Health, Science, Education, Social,
Humanities Computer Science & IT Law, Crime, Criminology & Criminal Justice Public Health Other
Innovative: Journal Of Social Science Research is a journal managed by Universitas Pahlawan Tuanku Tambusai which bridges researchers to publish research results in all scientific fields (multidiscipline). This includes the fields of education, health, law, economics, IT (Informatics Engineering), Civil Engineering, Electrical Engineering, Mechanical Engineering, Fisheries, Agriculture, Social Humanities and other fields of science. Journal registered E-ISSN 2807-4238 and P-ISSN 2807-4246
Arjuna Subject : Umum - Umum
Articles 14,098 Documents
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Analisis Makna Ideologi Antara Korea Utara dan Korea Selatan Pada Film 6/45 Rahmawati, Azmi Puji; Oktafiyani, Ananda; Pradinda, Devicha
Innovative: Journal Of Social Science Research Vol. 5 No. 4 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i4.19489

Abstract

This study aims to analyze the meaning of ideology between North Korea and South Korea presented in the film "6/45". The film depicts the interaction between North and South Korean soldiers connected by a lottery ticket that accidentally changes hands across a heavily guarded border. In this context, the study explores how the film represents the ideology of each country through narrative, characters, and dialogue. This study was conducted to determine how the meaning of each ideology between South Korea & North Korea in the film 6/45. The approach used in this study is qualitative analysis using Christian Metz's semiotic approach to analyze the meaning of the coexistence of ideology between North Korea and South Korea in the film 6/45. From this study it was found that each ideology adopted by North Korea and South Korea has positive and negative sides. The positive side of the Communist Ideology is social equality and the negative side is that there is no freedom for individuals. While the positive side of the Liberalism Ideology is that people are free to express their opinions and negotiate to improve their own standard of living and the negative side is that it creates greed and inequality in society.
Analisis Penyusunan Anggaran dan Laporan Realisasi Anggaran Pada Instansi Pemerintah Dinas Sosial Provinsi Jawa Timur Ma'arij, Zulfa; Keni, Millona Virgina; Dewi, Wahyuni Cintya; Larasati, Monica Intan; Hidayatullah, Hafidz Rachmad
Innovative: Journal Of Social Science Research Vol. 5 No. 4 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i4.19490

Abstract

This study aims to analyze how the budget preparation process and budget realization reporting are carried out at the East Java Provincial Social Service. As an institution responsible for implementing community welfare programs, the effectiveness of budget management is crucial. However, findings from the Audit Board of Indonesia show that there is still a mismatch between budget planning and implementation, as well as a low level of fund absorption. Using a qualitative approach, this study collected data through interviews, observations, and documentation to explore in depth the obstacles and practices in implementing accrual-based budgeting. The results of the study explain that the biggest challenges come from the lack of human resource capacity, inappropriate planning, and a reporting system that is not yet fully integrated. However, the implementation of the e-budgeting system and the involvement of various parties in planning are positive steps that are starting to be implemented.
Pengembangan Destinasi Wisata Berkelanjutan Kampoeng Kita Melalui Promosi Sosial Media Instagram Sruy, Raisel Litzy; Adlina, Najma Putri; Badjrie, Muhammad Hasan; Sufyanti, Amanda Jahra; Fadlillah, Muhammad Thoriq
Innovative: Journal Of Social Science Research Vol. 5 No. 4 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i4.19491

Abstract

Penelitian ini bertujuan untuk mengkaji strategi promosi melalui media sosial Instagram dalam pengembangan destinasi wisata Kampoeng Kita yang terletak di Desa Kertarahayu, Kecamatan Setu, Kabupaten Bekasi. Kampoeng Kita merupakan salah satu desa wisata yang memiliki potensi besar dari segi atraksi, akomodasi, dan keasrian lingkungan, namun promosi digital yang dilakukan masih belum optimal. Metode yang digunakan adalah deskriptif kualitatif dengan teknik pengumpulan data melalui wawancara, observasi, dan dokumentasi. Hasil penelitian menunjukkan bahwa pemanfaatan media sosial, khususnya Instagram, masih terbatas dan belum dimanfaatkan secara maksimal untuk menarik minat wisatawan. Oleh karena itu, perlu adanya strategi promosi yang lebih terarah, seperti pembuatan konten yang menarik, konsistensi publikasi, pemanfaatan tren digital, serta kolaborasi dengan influencer. Penguatan promosi digital ini diharapkan dapat meningkatkan visibilitas, jumlah kunjungan wisatawan, dan mendukung pengembangan UMKM lokal di kawasan wisata Kampoeng Kita.
Analisis Strategi Promosi Media Sosial Pada UMKM Coffee Shop (Studi Kasus Markoka Café Pangkalpinang) Mailani, Mery; Tasyah, Tasyah; Pratama, M.Tafril; Noviyanti, Indah
Innovative: Journal Of Social Science Research Vol. 5 No. 4 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i4.19514

Abstract

The purpose of this research is to examine how Micro, Small, and Medium Enterprises (MSMEs) in the coffee shop industry, specifically Markoka Cafe Pangkalpinang, utilize social media marketing. The research method employed a descriptive qualitative approach with data collection techniques including direct observation, interviews with business owners, and promotional documentation. The results indicate that Markoka Cafe actively utilizes social media such as Instagram and WhatsApp as digital marketing tools. This strategy is effective in increasing consumer engagement and brand awareness, thereby strengthening Markoka Cafe's position in the local Pangkalpinang coffee shop market and enhancing business exposure and interaction with customers.
Analisis Endorsement Influencer dalam Mendorong Perilaku Impulsive Buying (Studi Pada Remaja Perempuan Pengikut Instagram @tasyafarasya) Sianturi, Grace Angelita Putri
Innovative: Journal Of Social Science Research Vol. 5 No. 4 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i4.19559

Abstract

Social media has become a central channel in modern marketing strategies, particularly through influencer endorsements. Instagram, as a visually driven platform, holds strong appeal especially among young women aged 17 to 23, who are active users. Tasya Farasya, a prominent beauty influencer with millions of followers, frequently endorses products in ways that shape her audience’s perceptions and consumer behavior. Her personal appeal, credibility, and persuasive communication style make each of her endorsements capable of triggering impulsive buying. Interviews with five young female followers of @tasyafarasya revealed that trust in Tasya’s expertise in beauty encourages confidence that the products she reviews are worth purchasing, even without prior need. Signature phrases such as “Tasya Farasya Approved,” compelling visual presentation, and relatable narratives foster emotional connection and a spontaneous urge to buy. Additionally, external factors such as discounts, flash sales, and the convenience of online shopping intensify these impulses, often leading to unplanned purchases. These findings indicate that persuasive endorsements by highly credible influencers generate a powerful mix of trust and urgency. This combination effectively drives impulsive buying behavior, particularly among young women who are susceptible to emotional and visual triggers in digital content.
Pengaruh Kohesivitas Organisasi dan Work Life Balance terhadap Tingkat Produktivitas Karyawan CV. Kodoc Collection Dyan, M Akra
Innovative: Journal Of Social Science Research Vol. 5 No. 4 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i4.19561

Abstract

This study aims to analyze the influence of organizational cohesiveness and work-life balance on employee productivity at CV. Kodoc Collection. A quantitative explanatory approach was employed, using a survey method for data collection. Sampling was conducted using a probability sampling method with a simple random sampling technique. The research instruments were adapted from previous studies and validated through AVE, Composite Reliability, and Cronbach’s Alpha analysis. The results indicate that organizational cohesiveness, including both social and task dimensions, has a positive but statistically insignificant effect on employee productivity (p-value = 0.103). Conversely, the work-life balance variable shows a positive and significant influence on productivity (p-value = 0.000), with the highest beta coefficient among the independent variables. These findings suggest that balancing work and personal life plays a crucial role in enhancing employee performance and effectiveness. The study recommends that company management prioritize policies and programs that support work-life balance as a strategic effort to sustainably improve employee productivity.
Analisis Kesalahan Linguistik dan Kelayakan Menurut Badan Standar Nasional Pendidikan Pada Buku Keluargaku Unik BAB VI Ilyana, Khilma Azza; Purwati, Panca Dewi; Alfiansyah, Muh. Dewangga; Prabawani, Almira Veda; Putri, Meila Cahyani; Andriani, Aprilia Devi
Innovative: Journal Of Social Science Research Vol. 5 No. 4 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i4.19583

Abstract

The second grade student book needs to be reviewed because it still has several errors in writing. The analysis study was carried out in four aspects, namely describing the analysis of the feasibility of the content, describing the results of the language study, describing the results of the content study, describing the results of the graphic study according to BSNP. The approach used was qualitative with the document content analysis method. Data were collected through a comprehensive study of sentences, vocabulary, and the use of spelling used in the book, which were then analyzed based on linguistic theory. The results of the study showed that this book generally meets the feasibility criteria, but there are still many shortcomings in the linguistic aspect, especially in the use of punctuation and spelling. With this analysis, the second grade book is worthy of being recommended to support learning.
Studi Terhadap Beban Kerja dan Lingkungan Kerja terhadap Kinerja Karyawan dengan Variabel Kepuasan Kerja sebagai Variabel Intervening pada PT. Pelindo Pelabuhan Tanjung Emas Himawan, Evelyne Ayu Febriany Putri; Purusa, Nanda Adhi; Pakarti, Piji; Setiawan, Aries
Innovative: Journal Of Social Science Research Vol. 5 No. 4 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i4.19593

Abstract

Penelitian ini menganalisis pengaruh beban kerja dan lingkungan kerja terhadap kinerja karyawan, dengan kepuasan kerja sebagai variabel mediasi, di PT Pelindo Pelabuhan Tanjung Emas. Menggunakan metode kuantitatif dengan SmartPLS, penelitian ini melibatkan seluruh 92 pegawai PT Pelindo Pelabuhan Tanjung Emas. Hasil menunjukkan beban kerja dan lingkungan kerja signifikan positif terhadap kepuasan kerja. Beban kerja juga signifikan positif terhadap kinerja karyawan. Namun, lingkungan kerja dan kepuasan kerja tidak signifikan terhadap kinerja karyawan. Kepuasan kerja tidak memediasi hubungan antara beban kerja atau lingkungan kerja terhadap kinerja karyawan.
Analisis Hubungan Dagang Indonesia-Jepang Pada Komoditas Tekstil di Bawah Kerja Sama APEC Hidayah, Lailatul; Daspar, Daspar
Innovative: Journal Of Social Science Research Vol. 5 No. 4 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i4.19600

Abstract

Indonesia's textile industry has significant potential for export to the Japanese market, but the utilization of trade cooperation facilitated by APEC is still not optimal. While APEC offers open and barrier-free trade policies, textile industry players in Indonesia are still limited in utilizing these facilities. Several factors hinder this, including a lack of understanding of APEC’s technical policies and the growing competition from countries like Vietnam, China, and Bangladesh. These countries are more aggressive in marketing their textile products to Japan, supported by production efficiency, advanced technology, and stronger bilateral trade partnerships. Moreover, Japan’s market is very selective about the quality and ever-changing fashion trends, making it difficult for many Indonesian industry players to meet the required standards. Non-tariff barriers such as technical certifications, environmental regulations, and product safety standards also pose challenges, especially for SMEs trying to penetrate the Japanese market. Promotion and branding of Indonesian textile products in Japan are still very limited, leading to low recognition of Indonesian products. Therefore, closer synergy between the government and the industry is needed, focusing on enhancing production capacity, product quality, and more intensive promotion. The government must also strengthen economic diplomacy and facilitate research and training collaborations to improve competitiveness. Although APEC is not a regulator, it can serve as a facilitator to encourage more productive cooperation.
Kendala dan Dampak Pelaksanaan Pajak Restoran Berdasarkan Qanun Kota Banda Aceh Nomor 7 Tahun 2011 Terhadap Pendapat Asli Daerah di Kota Banda Aceh Althaaf, Muhammad Athaya; Huseno, Tun; Ardieansyah, Ardieansyah
Innovative: Journal Of Social Science Research Vol. 5 No. 4 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i4.19610

Abstract

This study discusses the implementation of Restaurant Tax in Banda Aceh based on Qanun of Banda Aceh City No. 7 of 2011, as well as the obstacles and its impact on the Local Revenue (PAD). The main focus of this research is on how the restaurant tax collection mechanism is carried out according to the applicable regulations, and the challenges encountered in its implementation. The aim of this research is to explain how well the restaurant tax is implemented in Banda Aceh according to the existing rules, and to identify problems that arise in the tax collection process. This study employs a qualitative method with a literature study approach, gathering information from various sources such as books, articles, and other relevant writings. The findings reveal that, although restaurant taxes play a significant role in increasing PAD, there are still challenges such as a lack of understanding among restaurant business owners regarding their tax obligations and an inefficient reporting system. Some of the problems identified include low awareness of restaurant owners about the importance of tax obligations and the inability of some small business owners to comply with tax regulations correctly. Therefore, it is recommended that the government be more proactive in providing socialization and support to restaurant owners, as well as improving the tax payment and reporting systems to make them easier and more transparent. This research is expected to contribute to the local government in enhancing the efficiency of restaurant tax collection, as well as strengthening public participation in regional development through more optimal tax contribution.

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