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Innovative: Journal Of Social Science Research
Published by Universitas Pahlawan Tuanku Tambusai
ISSN : 28074246     EISSN : 28074238     DOI : https://doi.org/10.31004
Core Subject : Humanities, Health, Science, Education, Social,
Humanities Computer Science & IT Law, Crime, Criminology & Criminal Justice Public Health Other
Innovative: Journal Of Social Science Research is a journal managed by Universitas Pahlawan Tuanku Tambusai which bridges researchers to publish research results in all scientific fields (multidiscipline). This includes the fields of education, health, law, economics, IT (Informatics Engineering), Civil Engineering, Electrical Engineering, Mechanical Engineering, Fisheries, Agriculture, Social Humanities and other fields of science. Journal registered E-ISSN 2807-4238 and P-ISSN 2807-4246
Arjuna Subject : Umum - Umum
Articles 14,098 Documents
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Students’ Perceptions of Baamboozle Gamification in Vocabulary Learning: A Case Study of 5th Grade Students’ of MI Darul Ulum Semarang Hanum, Luthfia; Senowarsito, Senowarsito; Wahyuni, Sri
Innovative: Journal Of Social Science Research Vol. 5 No. 4 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i4.19707

Abstract

This study was conducted with the aim of exploring the perceptions of 5th grade students of MI Darul Ulum Semarang towards the application of Baamboozle application in English vocabulary learning and its impact on student motivation and engagement during classroom learning. The method in this study used qualitative in which the interview instrument was used as primary and observation and documents were secondary. Interview data was taken from 6 grade 5 students, who were randomly selected to be fair. The results of the interview received a very positive response because the use of baamboozle itself is seen as very positive when applied as a learning tool. They stated that Baamboozle is very fun, interesting and not boring. Children became more active and involved in class activities when learning takes place. Teachers were also seen as playing an important role in introducing and guiding during the implementation of Baamboozle. In conclusion, the implementation of Baamboozle is very effective in learning English vocabulary, as evidenced by students' positive perceptions and active engagement during the learning process.
Implementasi Total Productive Maintenance Pada UD. Palapa Kabupaten Nganjuk Sari, Natasya Amelia Kumala; Buniarto, Edwin Agus; Mutaqien, Zaenul
Innovative: Journal Of Social Science Research Vol. 5 No. 4 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i4.19722

Abstract

This study aims to implement Total Productive Maintenance at UD. Palapa to improve production efficiency and reduce machine downtime. The main problem faced is the high downtime of production machines, which disrupts the production process, decreases production capacity, and increases operational costs. The research method used is a qualitative method with a descriptive approach. Data were obtained through direct observation, interviews with operators and management, and analysis of company documents related to machine maintenance schedules and downtime data. The analysis was carried out based on the TPM concept with a focus on three main pillars, namely autonomous maintenance, planned maintenance, and training and education. The results of the study showed that the maintenance system implemented at UD. Palapa is still reactive, with maintenance only carried out after damage occurs. Operator participation in maintenance is still minimal, which has an impact on the low Overall Equipment Effectiveness value of 71%, far below the industry standard of 85%. Therefore, effective TPM implementation is expected to increase machine availability, reduce downtime, and increase productivity and product quality. As a recommendation, the implementation of TPM should be carried out in stages, starting with autonomous maintenance by operators, periodic training to improve operator understanding, and the implementation of planned maintenance schedules. Proper implementation will help UD. Palapa improve competitiveness and achieve higher production efficiency
Eksistensi Media Cetak di Era Digital: Studi Kasus pada Media Harian Bhirawa Irfani, Ana Nahdiah; Ruskamila, Alina; Prayogo, Moh. Dey
Innovative: Journal Of Social Science Research Vol. 5 No. 4 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i4.19723

Abstract

The digitalization era poses significant challenges to print media survival, including Bhirawa Daily. This qualitative case study explores Bhirawa Daily's survival strategies through interviews with editorial teams and digital documentation analysis using Miles and Huberman's interactive method. Results reveal a successful dual-platform strategy where Bhirawa maintains print publication while developing digital platforms including websites, Instagram, Facebook, and YouTube. A unique approach involves student interns managing creative digital content. Key challenges include declining advertising revenue, shifting consumer preferences, and operational cost imbalances. Despite obstacles like publication speed differences and stagnant print readership, Bhirawa overcame these through accelerated editorial processes and digital expansion. Digital platforms create new opportunities through social media integration and innovation. The study concludes that print media can survive the digital era through appropriate adaptation strategies, leveraging young talent and maintaining credibility as competitive advantages.
Analisis Pengaruh Unggahan Instagram @Windahtopupstore terhadap Minat Beli Followers @Windahtopupstore Akhyar, Alghifari Fajrin Pratama; Oxcygentri, Oky
Innovative: Journal Of Social Science Research Vol. 5 No. 4 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i4.19724

Abstract

This study aims to examine the influence of Instagram posts by @windahtopupstore on the purchase interest of its followers, using the AIDA (Attention, Interest, Desire, Action) model. The increasing popularity of @windahtopupstore as a digital game top-up service provider highlights the need to analyze the effectiveness of its social media content in shaping consumer interest. This research employs a quantitative approach with an explanatory method. Data were collected through questionnaires distributed to followers of @windahtopupstore who were selected as research respondents. Data analysis techniques included simple linear regression and instrument validity and reliability testing. The results show that all four components of the AIDA model have a positive and significant effect on followers' purchase interest. The Attention aspect indicates that visual quality and engaging captions effectively capture audience attention. The Interest aspect shows that message clarity and positive perception increase user interest. Desire is influenced by user testimonials and emotional engagement in the content. Meanwhile, Action is driven by clear calls-to-action and the account’s responsiveness to followers inquiries.
Desain Primer Secara In Silico untuk Amplifikasi Mutagenesis GLY349→GLU349 pada Gen Glikoprotein Virus Rabies Strain GD-SH-01 sebagai Kandidat Marker Attenuasi Devi, Ni Wayan Antika Sri; Yowani, Sagung Chandra
Innovative: Journal Of Social Science Research Vol. 5 No. 4 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i4.19727

Abstract

Rabies is a fatal zoonotic disease caused by the rabies virus (RABV) with a case mortality rate almost 100% after the onset of symptoms. The Gly349→Glu349 mutation in the glycoprotein gene (G gene) of the rabies virus strain GD-SH-01 has been identified as a potential molecular marker for attenuation in the development of live attenuated vaccines. This study aims to design in silico primer pairs specific to the Gly349→Glu349 mutation to enable amplification of the target segment using Polymerase Chain Reaction (PCR). Primer design was carried out using the Primer3Plus software with parameters of primer length between 18–28 bases, melting temperature (Tm) of 55–65 °C, and GC content of 40–60%. Candidate primers were evaluated based on thermodynamic properties and secondary structure formation, and their specificity was analyzed using PrimerBLAST based on the mutated sequence. Five candidate primer pairs were generated, among which the third pair was selected as the best, producing a 175 bp PCR product with the Gly349→Glu349 mutation located at the center of the amplicon and demonstrating high specificity to the target sequence. The designed in silico primer pair shows strong potential for specific amplification of the Gly349→Glu349 mutation in the rabies virus glycoprotein gene. This design provides a scientific foundation for further molecular studies and the development of genetic analysis methods and rabies vaccines based on genetic engineering technology.
Pengaruh Unggahan Akun Instagram @Official.Unsika terhadap Pemenuhan Kebutuhan Informasi Mahasiswa FISIP UNSIKA Yulianti, Sindy Sri; Utamidewi, ⁠Wahyu; Muslimah, Tikka
Innovative: Journal Of Social Science Research Vol. 5 No. 4 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i4.19728

Abstract

The research is motivated by the development of social media which has now become an important tool in disseminating information in the academic environment. UNSIKA utilizes Instagram through the @official.unsika account as an official channel for delivering information to students. Academically, FISIP students are generally equipped with an understanding of communication theory, mass media, and the dynamics of public information. This makes FISIP students a group that is more sensitive to the use and function of social media as an institutional information channel. The purpose of this study is to determine the extent to which the uploads of the @official.unsika Instagram account affect the fulfillment of the information needs of FISIP UNSIKA students. Researchers use quantitative methods using a descriptive statistical approach. The technique used in sampling is cluster sampling technique with a total of 94 respondents. Researchers use the theory of uses and gratifications. The results of the study indicate that sub-variable X, namely duration and attention, has a significant effect on fulfilling students' information needs, while sub-variable X, namely frequency, has no significant effect on fulfilling the information needs of FISIP UNSIKA students.
Strategi Pemerintah untuk Mengoptimalkan Pajak Melalui Kenaikan Tarif 12% Laili, Arshinta Rochmatul; Linardi, Aisyah; Ifanti, Mazidah Nur; R, M Maulana Khisby; Adriyanti, Aisha
Innovative: Journal Of Social Science Research Vol. 5 No. 4 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i4.19730

Abstract

The increase in the Value Added Tax rate to 12% is an important policy taken by the government to increase state revenue and support national development. This study aims to analyze the government's strategy in optimizing tax revenue through the rate increase policy, while maintaining public welfare and economic stability. The method used is a systematic literature study, by collecting and analyzing various reliable sources related to the impact and implementation strategy of this policy. The results of the study indicate that an increase in tax rates can significantly increase state revenue, but also has the potential to reduce people's purchasing power and increase inflation. To overcome these challenges, the government has implemented strategies such as intensive socialization, social protection for vulnerable groups, tax administration reform, and collaboration with various stakeholders. In addition, this policy is designed to only apply to luxury goods and services, while basic needs remain exempt. In conclusion, optimizing the tax rate increase policy requires an integrated and sustainable approach so that fiscal goals are achieved without burdening the community excessively.
Permasalahan Lingkungan Perkotaan: Tantangan dan Strategi Pengelolaan Kualitas Sanitasi di Perkotaan Syukriyah, Syukriyah; Putri, Rizki Amelia Sasqia; Catri, Indra; Handayuni, Linda; Syah, Nurhasan; Yuniarti, Elsa; Barlian, Eri; Heldi, Heldi
Innovative: Journal Of Social Science Research Vol. 5 No. 4 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i4.19754

Abstract

Perkotaan di negara berkembang menghadapi tantangan besar dalam hal pengelolaan sanitasi yang berkualitas. Pertumbuhan urbanisasi yang pesat dan keterbatasan infrastruktur menjadi faktor utama yang memperburuk kualitas sanitasi di kota-kota besar. Artikel ini membahas permasalahan lingkungan perkotaan yang berkaitan dengan sanitasi, tantangan yang dihadapi dalam pengelolaannya, serta strategi yang dapat diterapkan untuk meningkatkan kualitas sanitasi di perkotaan. Tujuan penelitian ini untuk mengidentifikasi tantangan permasalahan sanitasi di lingkungan perkotaan, termasuk solusi dan dampaknya terhadap kesehatan dan lingkungan. Melalui analisis terhadap kondisi infrastruktur, perilaku masyarakat, dan kebijakan pemerintah, artikel ini menawarkan rekomendasi solusi untuk mengatasi permasalahan tersebut.
Penerapan Layanan Bimbingan dan Konseling pada Sisiwa Kelas V di SDN Mustikajaya IV dalam Mengembangkan Potensi Karir dan Cita-Cita Menggunakan Media Kertas Cita-Citaku dan Power Point Srianita, Yossi; S, Windriani Ulfa; L, Ayuningtyas Nurhayati; Puspita, Hamida; Sari, Wita Puspita
Innovative: Journal Of Social Science Research Vol. 5 No. 4 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i4.19761

Abstract

This study aims to determine how class teachers implement guidance and counseling for students at Mustikajaya IV Elementary School, Bekasi, especially in the application of guidance and counseling services related to developing career potential in students. The research used qualitative methods, literature studies sourced from scientific journals, electronic books, and field studies, namely interviews with fifth grade teachers and conducting student guidance related to careers or ideals. This research focused on the implementation of guidance and counseling services, as well as activities carried out by class teachers. Based on the research findings, class teachers provide counseling guidance services to students such as consultation services, learning services and mediation services or confide in related problems felt by students. This is shown in the analysis results section. In addition, the results show that counseling services in elementary schools play an important role in helping students recognize their talents, interests and potential early on. Classroom teachers, who also act as counselors, facilitate the guidance process through various stages, from collecting student data, identifying talents and interests, to providing career information services. Counseling services that are integrated into learning are able to improve students' self-understanding and readiness in planning for the future. This study recommends strengthening the role of teachers as counselors and developing a systematic career guidance program to support the development of students' career potential in elementary schools.
Transformasi Digital Bisnis Kuliner pada UMKM dengan penerapan ERP, SCM, CRM (Studi Kasus Es Teler & Ayam Bakar Bu Endang) Zega, Ahmad Iqbal; Hakim, Fikri Nurrahman; Farras, Irfan; Fahrezi, Rifky; Nurdiansyah, Teuku Fajar
Innovative: Journal Of Social Science Research Vol. 5 No. 4 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i4.19762

Abstract

This study aims to analyze the current state of digitalization in Es Teler & Ayam Bakar Bu Endang, identify the information technology needs to support business management, and evaluate the potential implementation of an ERP system based on SAP. A qualitative approach was used, involving direct observation and in-depth interviews. The findings indicate that an ERP system such as SAP can assist in automating financial records, inventory management, and sales data tracking. Moreover, the CRM and SCM modules in SAP have the potential to enhance customer service efficiency and supply chain operations. Nevertheless, the primary challenges in implementation include budget constraints, limited infrastructure, and human resource readiness. Therefore, a phased digitalization strategy starting with essential module selection, basic employee training, and utilizing lightweight cloud-based SAP versions is recommended to initiate a sustainable digital transformation.

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