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Priviet Social Sciences Journal
Published by PRIVIETLAB
ISSN : 2798866X     EISSN : 27986314     DOI : 10.55942/pssj
PSSJ: Priviet Social Sciences Journal is an open access, monthly peer-reviewed international journal published by PRIVIETLAB. It provides an avenue to academicians, researchers, managers and others to publish their research work that contributes to the knowledge and theory of Social Sciences. PSSJ is published twelve a year. Publisher of Open Access Journals & Books designed to make it easy for worldwide researchers to discover leading-edge scientific research. Working closely with the global scientific community has been at the heart of our book and journal publishing activity. With a portfolio including journals, books, conference proceedings, we focus on Social Sciences and many more. PRIVIETLAB also publishes on behalf of other scientific organizations and represents their needs and those of their members. With worldwide impact, we support researchers, librarians and societies in their endeavours. PRIVIETLAB is an international center for supporting distinguished researchers, teachers, scholars and students who are researching various areas of Business, Science, and Technology. PRIVIETLAB wishes to provide good chances for academic and industry professionals to discuss recent progress in various areas of Business, Science, and Technology. PRIVIETLAB organizes many international conferences, symposia and workshops every year, and provides sponsor or technical support to researchers who wish to organize their own conferences and workshops.
Articles 383 Documents
The impact of technological risk perception on consumer experience with digital curiosity as a moderating variable Laksmi P, Kadek Wulandari; Putra P, Komang Widhya Sedana; Ariwangsa, IGN Oka
Priviet Social Sciences Journal Vol. 5 No. 12 (2025): December 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i12.1035

Abstract

In the advanced digital age, consumers engage with new technological interfaces that provide value in the form of personalization, convenience, and efficiency while exposing them to possible threats such as data insecurity, privacy breaches, and system failures. These opposing threats highlight the importance of understanding how consumers perceive technology-related risks and how this perception impacts their psychological experiences. Although the technology acceptance model and user satisfaction have been extensively studied, little is known about the psychological variables—particularly the construct of digital curiosity—that buffer perceptions of risk associated with technology. This study aims to fill this void by analyzing the effect of technological risk perception on consumer experience and the role of digital curiosity in this relationship. A quantitative approach involved using a structured questionnaire distributed to active digital consumers on different online platforms. Data analysis was performed using SmartPLS 4.0. The measurement model attained satisfactory validity and reliability. It was established that perceived technological risk negatively impacts the consumer experience. This suggests that a higher perceived risk correlates with diminished satisfaction, trust, and emotional ease. Among other variables, digital curiosity positively impacted consumer experience and interacted in such a way as to lessen the negative influence of perceived technological risk. This suggests that curiosity may serve as a psychological buffer that allows consumers to emotionally reconcile with technological risks, enabling them to retain a positive experience in situations where technology imposes a high risk. These findings indicate the need for organizations to offer digital experiences that provide a level of assurance concerning security while simultaneously fostering curiosity. Allowing exploration and more interactive engagement may help users navigate and trust more complex technological systems. The model proposed in this study may provide the basis for future studies to include additional variables, such as technostress and digital self-efficacy, to capture a more comprehensive theoretical perspective.
Digital economy development in Eastern Indonesia: The infrastructure and socio-economic dimensions Dwipatna, I Made Jyotisa Adi; Darwin, Dirmansyah; Andriani, Shadry; Nugraha, Putu Ananda Devi; Wahyuningsih, Andi Nur
Priviet Social Sciences Journal Vol. 5 No. 12 (2025): December 2025
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i12.1040

Abstract

The growth of the digital economy brings both challenges and opportunities for regional economic development, especially in areas where infrastructure and human resources are unevenly distributed. This study examines how digital infrastructure and socio-economic factors influence ICT competence, which is a key driver of digital economic progress in Eastern Indonesia. Using data from 13 provinces between 2016 and 2023, the study applied a Fixed Effects Model (FEM) to analyze regional and time-based differences. The results show that Internet access has a strong positive impact on ICT competence, highlighting the critical role of digital infrastructure in boosting participation and reducing the digital gap. Education also plays a significant role, with improved education helping to build digital literacy and better prepare the population for technological change. On the other hand, income does not seem to have a significant effect on ICT competence, suggesting that economic factors are not yet the main drivers of technological skills in the region. Overall, the findings emphasize that digital development in Eastern Indonesia is primarily influenced by the availability of infrastructure and the quality of human resources. To support inclusive and sustainable digital growth, policies should focus on ensuring equal access to the Internet and incorporating digital literacy into education.
Human resource transformation in the era of Artificial Intelligence (AI) and automation at UIN Syahada Siregar, Indah Permasasari; Harahap, izzatul Hanifah; Sembiring, Syifa Amanda
Priviet Social Sciences Journal Vol. 5 No. 12 (2025): December 2025
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i12.1056

Abstract

This research focuses on the transformation of human resources at UIN Syahada in facing the challenges of automation and AI. The lack of sufficient digital skills and the inability of teachers and educational staff to adapt to technological advances are emerging problems in the field. To meet the needs of the digital era, this study aims to identify strategies, policies, and innovations that can be used to improve the competence, professionalism, and ability of educators, educational staff, and students to adapt to digital changes. It also focuses on UIN Syahada Padangsidimpuan's efforts to achieve its vision and mission in the era of higher education digitalization by creating excellent human resources that are globally competitive and have Islamic character, and are capable of utilizing technology morally and productively. A qualitative approach was applied through observation, interviews, and documentary research in UIN Syahada's work units. The findings of this study reveal that digital literacy, technology-based training, and the inculcation of an innovative work culture will effectively transform human resources. This study shows that it is imperative to integrate Islamic values with state-of-the-art technologies in the process of developing superior and flexible human resources in Islamic universities.
The comparison of narcotics criminalization in Indonesia and The Netherlands Faisal, Fedhli; Imron, Ali
Priviet Social Sciences Journal Vol. 5 No. 12 (2025): December 2025
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i12.1063

Abstract

This article discusses the comparative punishment for drug crimes in Indonesia and the Netherlands, two countries with very different legal approaches to dealing with drug-related cases. This article's primary goal is to examine the variations in the two nations' criminal policy strategies, the types of sanctions, and the legal foundations. This study uses a comparative legal method by examining the laws, doctrines, and criminal policies in force in each country. The results show that Indonesia tends to use a repressive approach with the threat of severe criminal penalties, including the death penalty and life imprisonment, whereas the Netherlands adopts a limited decriminalization approach for certain substances, focusing on rehabilitation and harm reduction. These findings reflect the differences in criminal law philosophy between punitive and more progressive legal systems. This article recommends a re-evaluation of the effectiveness of punishment in Indonesia, taking into account a more humane and public health-based approach, such as that applied in the Netherlands
The regulator’s dilemma in proving algorithmic cartels against the principle of fair competition in the digital economy era Prayudha, Tengku Andrias; Banjarnahor, David; Rochman, Auliya; Ikhsan, Sy. Muhammad; Naridha, Alifah Nur Fitriana
Priviet Social Sciences Journal Vol. 5 No. 12 (2025): December 2025
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i12.1064

Abstract

The rapid development of the digital economy, marked by the adoption of pricing algorithms, has introduced new dynamics to Indonesia's competition law landscape. Algorithmic systems enable autonomous price setting based on market data learning without direct human intervention. This condition potentially gives rise to algorithmic cartels, a form of market coordination occurring without explicit agreement, yet producing anti-competitive effects similar to conventional cartels. The national legal framework, specifically Law No. 5 of 1999 and KPPU Regulation No. 4 of 2010, remains inadequate to address this phenomenon, as it is still anchored to a traditional paradigm requiring the element of “agreement” as a prerequisite for proving violation. This study aims to analyze the dilemma faced by the regulator (KPPU) in proving the existence of algorithmic cartels against the principle of fair competition in the digital era. Employing a normative juridical approach, this study examines relevant legislation, academic literature, and international policies from the OECD and European Commission. The findings indicate a regulatory gap in Indonesia's competition law regarding proof involving autonomous systems. Furthermore, the KPPU faces conceptual and technical obstacles in determining legal intent (legal intent) and the validity of digital evidence derived from algorithmic systems. The study concludes that proving algorithmic cartels must shift from an intent-based approach to an effects-based approach, which focuses on assessing the economic impact on market structure and consumer welfare. Therefore, strategic recommendations include reinterpreting the element of “agreement” in Article 1, paragraph 7, and Article 11 of Law No. 5 of 1999 to encompass algorithmic coordination that generates anti-competitive effects. Additionally, the KPPU is mandated to develop digital evidence guidelines and strengthen the multidisciplinary institutional capacity to effectively oversee algorithmic behavior. These steps are crucial for Indonesian competition law to adapt to the realities of the digital economy while ensuring justice and legal certainty.
Social communication from the perspective of religious and scientific moderation: Building harmonious dialogue in the digital era Irwanto, Irwanto
Priviet Social Sciences Journal Vol. 5 No. 9 (2025): September 2025
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i9.1066

Abstract

Social communication has changed entirely because of the advancement of digital technology, especially in the context of religious life.  With an emphasis on initiatives to foster peaceful discourse in the digital age, this study explores social communication from the perspectives of religious moderation and science.  Using a literature review approach, this study examined scholarly works, research reports, and current scientific sources on social communication tactics, digital literacy, and religious moderation.  The results show that religiously moderated communication can be a useful tool for reducing polarization, lowering the risk of online extremism, and promoting tolerance and respect for diversity. From a scientific standpoint, digital literacy plays a vital role in strengthening the public's critical ability toward the flow of information, allowing them to filter extremist propaganda, hate speech, and hoaxes. Additionally, communication tactics that combine scientific methods with religious principles can make messages more inclusive and logical, while also enhancing their validity. To create a healthy, moderate, and long-lasting social communication ecosystem, this study also highlights the significance of multi-stakeholder collaboration among religious leaders, academics, educators, digital media managers, and the government. Therefore, this study claims that integrating scientific and religious moderation is essential for fostering peaceful socio-religious discourse in the digital age.
Analysis of the rational tafsir of Q.S. Al-Baqarah verse 164 on the signs of Allah’s power in Tafsir Al-Manar by Muhammad ‘Abduh and Rasyid Rida Siska , Vera; Aulia, Janna; Ismail, Hidayatullah
Priviet Social Sciences Journal Vol. 5 No. 12 (2025): December 2025
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i12.1068

Abstract

This study discusses the rational interpretation of Q.S. al-Baqarah verse 164 concerning the signs of Allah’s power in Tafsir al-Manār by Muhammad ‘Abduh and Rasyid Rida. This study is motivated by the need to understand the relationship between revelation and scientific reality within the framework of modern Qur’anic exegesis. Muhammad ‘Abduh and Rasyid Rida employed a rational (‘aqli) approach in interpreting verses related to natural phenomena, emphasizing the role of reason and scientific observation in recognizing the greatness of Allah. This study adopts a library research method, using Tafsir al-Manār as the primary source, supported by relevant books, journals, and academic articles as secondary references. The analysis is conducted descriptively and analytically to identify the interpretive principles (qawā‘id al-tafsīr) applied by the exegetes, including al-Tafsīr bi al-Qur’ān, al-Tafsīr bi al-‘Aql, al-Tafsīr bi al-Wāqi‘, and al-Tawḥīd wa al-Tajdid. The results show that Tafsir al-Manār interprets natural phenomena such as the heavens, the earth, rain, and wind not merely as physical realities but as āyāt kauniyyah (cosmic signs) that guide human beings to think and strengthen their faith. Revelation and science are viewed as complementary, not contradictory, in affirming Allah’s oneness and wisdom.
Analysis of the principle of Asbāb al-Nuzūl and its implications for social exegesis: A study of QS. An-Nisā’ [4]:58 and QS. al-Ḥujurāt [49]:9 in Tafsir al-Jalālain Sari, Indah Purnama; Kasih, Mutiara; Ismail, Hidayatullah
Priviet Social Sciences Journal Vol. 5 No. 12 (2025): December 2025
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i12.1070

Abstract

The Qur’an serves as a comprehensive guide for life, directing spiritual aspects and regulating the social dimensions of human existence. To grasp its universal messages comprehensively, an asbāb al-nuzūl approach is essential, as it traces the historical context of the revelation. This study examines the application of the asbāb al-nuzūl concept in Tafsir al-Jalālain by Jalāl al-Dīn al-Maḥallī and Jalāl al-Dīn al-Suyūṭī and its relevance to the formation of social interpretation, particularly concerning QS. An-Nisā’ [4]:58 and QS. al-Ḥujurāt [49]:9. Employing a qualitative-descriptive approach through library research, this study explores the exegetes’ interpretive patterns. The findings indicate that Tafsir al-Jalālain employs asbāb al-nuzūl not only to explain the causes of revelation but also to affirm broader moral and social meanings. QS. An-Nisā’ [4]:58 emphasizes the values of trustworthiness and justice in public leadership, while QS. al-Ḥujurāt [49]:9 highlights the importance of reconciliation in mitigating social conflicts. The application of the principle al-‘ibrah bi ‘umūm al-lafẓ lā bi khuṣūṣ as-sabab universalizes the message of the verses, making them relevant across the ages. Thus, Tafsir al-Jalālain is not only a concise exegesis (tafsīr ijmālī) but also contributes significantly to shaping a contemporary paradigm of social interpretation that resonates with modern reality.
The forgotten pillar: Strengthening the correctional subsystem in the integrated reform of the criminal justice system Tajuddin, Mulyadi Alrianto; Darmawati, Darmawati; Putri, Rendie Meita Sarie
Priviet Social Sciences Journal Vol. 5 No. 11 (2025): November 2025
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i11.1071

Abstract

The Indonesian criminal justice system faces significant challenges related to the role and function of correctional institutions, which are still viewed as mere technical enforcers of punishment rather than integral parts of the rehabilitation and social reintegration process. This inequality results in high recidivism rates and failure to achieve true restorative justice, while also causing problems in enforcing prisoners human rights. This study aims to examine the structural disharmony between criminal justice subsystems and formulate an integrative model that positions correctional institutions as strategic actors in criminal policy and the implementation of restorative justice. The method used is normative legal research with a qualitative approach through an analysis of legislation, legal doctrine, and comparative studies of international correctional systems. Research findings show that marginalization in the criminal justice system exacerbates recidivism rates and weakens rehabilitative functions. The proposed integrative model places the correctional system as a partner from the early stages of the criminal process, including sentencing recommendations, risk assessments, and post-sentencing reintegration plans. This study reinforces the importance of functional equality between subsystems and the integration of restorative justice principles as the foundation for a more humane and effective criminal justice system reform in accordance with international human rights standards.
Consumer engagement dynamics: The role of social media marketing in building brand awareness and purchase intention among UMKM Bachiro Surabi, Nur Fadilah; Hidayah, Nurul; Fani, Julyia; Mahardika, Kalam; Yuliana, Yuliana; Rahmawati, Rahmawati
Priviet Social Sciences Journal Vol. 5 No. 12 (2025): December 2025
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i12.1076

Abstract

This study aims to analyze the extent to which social media marketing strategies influence brand awareness and consumers’ desire to purchase products from Bachiro MSMEs, with consumer involvement as a mediating variable. The approach used is quantitative, analyzing data using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method through SmartPLS 4 software. There were 110 respondents, all of whom were active social media users who had interacted (liked, commented, shared, etc.) with Bachiro SME content.The results of the analysis prove that social media marketing activities have a positive and significant impact on consumer engagement, brand awareness, and purchase intention. Consumer engagement has a significant effect on brand awareness and purchase intention and functions as a bridge that strengthens the relationship between social media marketing and these two aspects.