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Priviet Social Sciences Journal
Published by PRIVIETLAB
ISSN : 2798866X     EISSN : 27986314     DOI : 10.55942/pssj
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences
PSSJ: Priviet Social Sciences Journal is an open access, monthly peer-reviewed international journal published by PRIVIETLAB. It provides an avenue to academicians, researchers, managers and others to publish their research work that contributes to the knowledge and theory of Social Sciences. PSSJ is published twelve a year. Publisher of Open Access Journals & Books designed to make it easy for worldwide researchers to discover leading-edge scientific research. Working closely with the global scientific community has been at the heart of our book and journal publishing activity. With a portfolio including journals, books, conference proceedings, we focus on Social Sciences and many more. PRIVIETLAB also publishes on behalf of other scientific organizations and represents their needs and those of their members. With worldwide impact, we support researchers, librarians and societies in their endeavours. PRIVIETLAB is an international center for supporting distinguished researchers, teachers, scholars and students who are researching various areas of Business, Science, and Technology. PRIVIETLAB wishes to provide good chances for academic and industry professionals to discuss recent progress in various areas of Business, Science, and Technology. PRIVIETLAB organizes many international conferences, symposia and workshops every year, and provides sponsor or technical support to researchers who wish to organize their own conferences and workshops.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 991 Documents
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Decoding Agul Ku Payung Butut: A linguistic-psychological inquiry through Adler’s Theory of Inferiority Muhammad Daffa Syafiq Nashr ad-Diba'i
Priviet Social Sciences Journal Vol. 5 No. 9 (2025): September 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i9.542

Abstract

This study examines the Sundanese proverb “Agul ku Payung Butut” from the perspective of Individual Psychology, as elaborated by Alfred Adler. The proverb judges’ people on their pride about meaningless things, implying intricate psychological processes that can be explained by Adler’s ideas on inferiority feelings, compensation, and social interest. Using qualitative content analysis, the study combines semantic-metaphoric linguistic analysis with Adlerian psychological ideas. The research was based on the text of proverbs, the novel Payung Butut by Akhmad Bakri, and interviews with experts on Sundanese culture. The results show that the proverb depicts sick pay of inferiority complex whereby payung butut (worn out umbrella) signifies inferiority and agul (arrogance) as efforts to create artificial superiority. The wisdom of traditional Sundanese people proves to agree with psychological principles by highlighting genuine contributions to society instead of empty showiness. This adds to the understanding of the overlap between cultural manifestations and psychological processes, which applies to cultural psychology and linguistic research. This indicates that Sundanese proverbs can be used as a medium of psychological wisdom, informing human behavioral patterns that cut across cultures yet remain at the local cultural level.
The use of gen alpha slang as a persuasive language in Instagram reels marketing Valencia Chen
Priviet Social Sciences Journal Vol. 5 No. 10 (2025): October 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i10.543

Abstract

Social media marketing has been increasingly used to advertise products and services, especially through Instagram Reels. This study investigates how Generation Alpha slang functions as persuasive language in marketing on Instagram Reels. Using a qualitative case study design, 15 influencer Reels were examined through thematic analysis of comments and engagement metrics, including likes, shares, saves and views. The results indicate that reels incorporating Gen Alpha slang and non-fiction storytelling achieved higher engagement rates than those using formal English or rhetorical questions. These findings are interpreted through the Elaboration Likelihood Model, Uses and Gratifications Theory, and Persuasion Theory, which collectively explain how slang operates as a peripheral cue, fulfills social identity needs, and enhances persuasion through increased liking and social proof. While the results provide insight into emerging generational language trends in digital marketing, the study’s scope is limited by its small sample size, convenience sampling, and the absence of intercoder reliability testing. Future research should adopt larger, systematically coded datasets to validate and expand on these findings.
Understanding Girl with Balloon: A metaphorical and semiotic analysis of Banksy's Street Work Regyna Margaretha; Hendri Hartono; Nur Sitha Afrilia
Priviet Social Sciences Journal Vol. 5 No. 9 (2025): September 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i9.547

Abstract

Street art has become a powerful medium for conveying social and political messages. Banksy, an anonymous street artist, creates meaningful works, one of which is the Girl with Balloon. This study aims to analyze the metaphorical meaning of the work using a semiotic approach. This approach is based on the theory of signs by Ferdinand de Saussure and Charles Sanders Peirce to identify how visual signs in the work form deeper meaning. The analysis shows that the elements in Girl with Balloon convey messages about loss, hope, and the future. The heart-shaped balloon symbolizes love and dreams, while the little girl who reaches for it represents human efforts to achieve hopes that often feel far away. Thus, this work is not just visual art but also a social critique that can arouse emotions and reflections in society.
Building competence through social interaction and the organisational environment: A case study Disky Rama Mahardika; Leonard Adrie Manafe; Abdul Chamid
Priviet Social Sciences Journal Vol. 5 No. 11 (2025): November 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i11.548

Abstract

This study investigates how social interaction and organizational context influence employee performance at PT Chemico Surabaya. Employing a qualitative case study design, this research captures firsthand accounts from workers navigating daily tasks. Data were gathered through in-depth interviews with six respondents, each chosen for their role and active participation in the department’s initiatives. The findings revealed that friendly relations among peers sharply boosted motivation, strengthened teamwork, and cultivated a shared sense of ownership. Similarly, a constructive organizational climate with open leadership, reliable resources, and inclusive practices further uplifts overall output. Together, these insights urge managers to build a culture that prioritizes positive relationships and enabling conditions. This study remains limited by its single-site focus and small sample size, prompting future scholars to extend the inquiry through larger longitudinal studies or cross-firm comparisons.
The contribution of mathematics to Islamic civilization: A historical study and its relevance in the modern era Bagus Hidayatulloh; Mohammad Nurwahid
Priviet Social Sciences Journal Vol. 5 No. 8 (2025): August 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i8.550

Abstract

This article discusses the contribution of mathematics to the development of Islamic civilization from a historical perspective and its relevance in the contemporary context, especially in Indonesia. Using a critical review of scientific literature and relevant primary sources, this study evaluates the significant role of mathematics in shaping the social, religious, and economic systems of Muslims. Through figures such as Al-Khawarizmi, Al-Battani, and Al-Biruni, this article shows that mathematics is not only a tool for calculation, but also an instrument for upholding justice in inheritance (faraidh), sharia accounting, statistics on the welfare of the community, and measures and scales in muamalah. These concepts reflect the integration of reason and revelation in building a scientific and spiritual civilization. The relevance of these values in the modern era has been increasingly strengthened by the development of digital technology and the demand for a transparent and fair economic system. Therefore, synergy is needed between mathematics education and Islamic values as well as strengthening sharia-based digital research and applications to realize a Muslim society that is spiritually and scientifically advanced.
Digital transformation of public financial management: A case study of regional financial application integration in North Sulawesi Junior Lakat
Priviet Social Sciences Journal Vol. 5 No. 8 (2025): August 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i8.552

Abstract

Local governments in Indonesia face the challenge of improving efficiency, transparency, and accountability in public financial management. One of the strategic efforts undertaken is the digital integration of regional financial applications. However, the success of this transformation depends not only on the technology itself but also on users’ perceptions regarding usefulness, ease of use, and perceived risk. This study aims to analyze the influence of Perceived Usefulness, Perceived Ease of Use, and Perceived Risk on the effectiveness of public financial management through the integration of regional financial applications in North Sulawesi. A quantitative approach was employed by distributing questionnaires to 70 respondents who are users of the financial application in regional government institutions. Multiple linear regression was used for analysis, along with classical assumption tests such as normality, multicollinearity, and heteroscedasticity, followed by t-test and F-test for significance testing. The findings indicate that Perceived Usefulness, Perceived Ease of Use, and Perceived Risk each have a significant partial and simultaneous effect on public financial management. Among them, Perceived Ease of Use exerts the strongest influence, followed by Perceived Usefulness and Perceived Risk. Interestingly, in contrast to previous research suggesting that risk negatively impacts technology adoption, this study finds that Perceived Risk has a positive and significant influence. This suggests that risk awareness can promote more careful and responsible use of financial systems without reducing their effectiveness. Digital transformation in public financial management is shaped not only by infrastructure but also by user perceptions. Perceived usefulness, ease of use, and risk are crucial in supporting the success of regional financial application implementation. Transformation strategies must therefore be supported by organizational readiness and enhanced digital literacy among public officials.
The The role of family environment and learning motivation in the dropout phenomenon among students in Eastern Indonesia border regions Retno Hernawati; Maria Yuliana Panie; Samrid Neonufa; Al Ihzan Tajuddin
Priviet Social Sciences Journal Vol. 5 No. 8 (2025): August 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i8.554

Abstract

This study examines the role of learning motivation as a mediating variable in the relationship between the family environment and the phenomenon of school dropout in the Indonesian-Timor Leste border area. A quantitative approach was used as the explanatory research method. The population in this study comprised high school/vocational school students who dropped out of school in the Malacca Regency, East Nusa Tenggara. A sample of 120 respondents from 12 sub-districts was obtained through proportional sampling techniques. Data collection was carried out through questionnaires and data analysis using Path Analysis with the help of the SPSS 27. The results showed that family environment had a significant effect on learning motivation, with a score of 9.676 and a significance value of 0.001. Family environment had a significant effect on school dropouts, which was calculated to be 4.312 and a significance value of 0.001. Learning motivation had a significant effect on school dropouts, with a score of 4.465 and significance value of 0.001. Learning motivation was able to mediate the influence of the family environment on school dropouts, with an indirect effect of -1,048, and the Sobel test score = 12,467 > t table = 1,658; thus, the mediation was significant. This study concluded that a positive family environment can increase learning motivation and indirectly reduce the risk of dropping out of school. These findings have important implications for education policies in border areas.
Conceptualization of the Bangsa in Indonesian national song texts: A cognitive linguistic study Afid Andono
Priviet Social Sciences Journal Vol. 5 No. 9 (2025): September 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i9.555

Abstract

This study aims to reveal the forms of conceptual metaphors in the lyrics of Indonesian national songs and explain how these forms represent national ideology and shape collective identity. Using the Cognitive Linguistics approach through conceptual metaphor theory (Lakoff & Johnson, 1980), five national songs were analyzed: Indonesia Raya, Ibu Pertiwi, Bangun Pemudi Pemuda, Hari Merdeka, and Garuda Pancasila. The data were collected through the listening method and note-taking technique and then analyzed using source-target domain mapping technique and image schema. The results show that there are 17 metaphorical data divided into five main patterns: +BODY is BODY+, +HOMELAND+, +Mother/Living Creature+, +Movement+, and +PERSONAL COMMITMENT+. Each metaphor reflects ideological values such as organic, territorial, affective, progressive, and personal-communal nationalism. This finding confirms that national songs are linguistic and ideological texts that shape the way people view the concept of Bangsa, both collectively and emotionally.
The phenomenon of begging in the comment columns of public figures’ Instagram account viewed by the lens of Media Ecology Theory Rafiqah Yusna Siregar; Mazdalifah Mazdalifah; Sri Ulina Br Sembiring
Priviet Social Sciences Journal Vol. 5 No. 9 (2025): September 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i9.556

Abstract

The phenomenon of digital begging in Instagram comments by public figures reflects changing patterns of social interaction influenced by digital media. This study aims to analyze the practice of openly asking for help on social media through the lens of McLuhan's media ecology theory. Using a descriptive qualitative approach, this study combines thematic and critical discourse analyses of netizen comments directed at seven Indonesian public figures with a luxurious lifestyle. The analysis shows that these comments form a discourse pattern that emphasizes the glorification of wealth, emotional dependence, representations of suffering, and the legitimacy of public pleas. Media, in this case, Instagram, functions as a symbolic environment that shapes perceptions, behaviors, and social values. This study offers novelty by revealing the dark side of social media as a mediating space for economic hope and parasocial interaction while also highlighting the changing power relations between public figures and digital society. These findings broaden our understanding of the impact of media ecology on shaping communication culture in the platform era.
Potential conflicts of interest in Indonesia's energy transition policy Firdaus Cahyadi; Soeryo Adiwibowo; Edy Hartulistyoso
Priviet Social Sciences Journal Vol. 5 No. 8 (2025): August 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i8.557

Abstract

Energy is of paramount importance to public interest, as underscored by the Indonesian Constitution, which mandates state intervention to safeguard these interests. Nevertheless, Indonesia’s energy policy is frequently dominated by specific actors, potentially leading to conflicts of interest that may adversely affect the public. This study reveals that both fossil-based and renewable energy policies are consistently influenced by elites from international financial institutions and national actors with close affiliations with political elites. This research identifies international funding bodies, such as the World Bank and the Asian Development Bank (ADB), as the predominant actors in Indonesia's energy transition policy. In addition to international elites, national elites also exert a significant influence on energy transition policies. Consequently, active participation in the civil society is essential. The predominance of a single actor in the formulation of energy policies can result in inequitable energy policies.

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