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Paradoks : Jurnal Ilmu Ekonomi
Published by Universitas Muslim Indonesia
ISSN : -     EISSN : 26226383     DOI : https://doi.org/10.57178/paradoks
Core Subject : Social,
Social Sciences
Jurnal ini memuat tulisan ilmiah dalam bentuk hasil penelitian, kajian teori dan aplikasi teori, gagasan konseptual, resensi buku baru dan bibliografi. Tulisan-tulisan yang dimuat telah melalui proses penyuntingan seperlunya oleh penerbit dengan tanpa mengubah substansi sesuai naskah aslinya. Tulisan dalam setiap penerbitan merupakan tanggungjawab pribadi penulisnya, dan bukan mencerminkan pendapat penerbit. Naskah yang dikirim pada redaksi harus merupakan naskah asli dan tidak sedang dipertimbangkan untuk diterbitkan oleh penerbit yang lain.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 93 Documents
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Search results for , issue "Vol. 8 No. 2 (2025): Februari - April" : 93 Documents clear
The Role of Purchase Intention in Mediating the Impact of Digital Marketing Strategies on Online Shopping Behavior: A Case Study of Fashion Product Consumers in SMEs. Dirgantini, Devi; Haryono, Tulus
Paradoks : Jurnal Ilmu Ekonomi Vol. 8 No. 2 (2025): Februari - April
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v8i2.1124

Abstract

In recent years, the issues reveals that millennial interest in purchasing SMEs fashion products has declined in the digital era. This study aims to explores millennial enthusiasm for buying SMEs fashion products amidst the proliferation of digital marketing strategies like live streaming, sales promotions, and celebrity endorsements. Using convenience sampling, the study gathered data from 134 respondents in Central Java through an online survey. The analysis, conducted with Structural Equation Modeling (SEM) and Partial Least Squares (PLS) using SmartPLS 3. The results indicate a positive relationship between purchase intention, celebrity endorsements, and sales promotions towards online shopping behavior. However, live streaming did not directly impact online shopping behavior but had a positive and significant influence through purchase intention. Meanwhile, celebrity endorsements and sales promotions do not have a positive and significant impact on online shopping behavior through purchase intention. The implications of this study suggest that SMEs need to better leverage relevant digital marketing strategies to enhance consumer purchase intentions.  
The Effect of Social Support and Visual Content of Food Vloggers in Influencing Consumer Trust and Attitudes towards Purchase Intention through Social Media Sari, Delia Tridayana; Lilik Wahyudi
Paradoks : Jurnal Ilmu Ekonomi Vol. 8 No. 2 (2025): Februari - April
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v8i2.1126

Abstract

This study aims to examine the effect of information support, emotional support, and influencer credibility on consumer trust and consumer attitudes. In addition, it also examines the effect of consumer trust and attitudes on consumer purchase intentions. In the digital age, social media such as Facebook, YouTube, Instagram, Twitter, and TikTok greatly influence consumer purchasing decisions. In Indonesia, there are 63 million internet users, many of whom use social media. Visual content from food vloggers builds trust, and social support increases consumer purchase intention. Influencer credibility and positive interactions are also important in purchasing decisions. This research design uses a cross-sectional approach and quantitative methods. The study aims to analyze the relationship of information support, emotional support, and influencer credibility on consumer purchase intention in Indonesia. Data obtained from surveys on social media. The results of hypothesis testing show that Attitude affects Purchase Intention with a t-test value of 5. 0001. Emotional Support also affects Attitude and Trust, with a t-test of 6. 0528 and 5. 0752 respectively. Informational Support affects Attitude and Trust with t-test values of 5. 1194 and 3. 8635. Influencer Credibility has a significant effect on Attitude and Trust, with t-tests of 6. 2586 and 5. 3135 respectively. Finally, Trust affects Purchase Intention with a t-test value of 5. 7274. All hypotheses are accepted.
Multigroup Analysis: Stock Investment Decisions in Indonesia Sawitri, Ni Putu Yuliana Ria Sawitri
Paradoks : Jurnal Ilmu Ekonomi Vol. 8 No. 2 (2025): Februari - April
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v8i2.1148

Abstract

This study aims to analyze the effect of financial literacy, financial inclusion, and herding behavior on investment decisions, as well as the mediating role of financial inclusion and herding behavior on the effect of financial literacy on investment decisions. The research method used is a quantitative approach using a sample of 300 investors who were selected through non-probability sampling techniques. Data were analyzed using descriptive and inferential statistics, with Structural Equation Modeling (SEM) techniques using Partial Least Square (SEM-PLS) through the Smart PLS 3.0 program. The test results show that financial literacy has a positive and significant effect on financial inclusion, financial literacy has a positive and significant effect on Herding behavior, financial literacy has a positive and significant effect on Generation X and Z investment decisions, financial inclusion has a positive and significant effect on investment decisions, Herding behavior has a positive and significant effect on Generation Y and Generation Z investment decisions, Financial inclusion is able to mediate the effect of financial literacy on investment decisions in a complementary manner in generations X and Z and full mediation in Generation Y, Herding behavior is able to mediate the effect of financial literacy on Generation Y investment decisions in full mediation, but in Generations X and Z Herding behavior does not mediate the effect of financial literacy on investment decisions. The findings of this study are useful for the development of behavioral finance theory, organism response stimulus theory, and prospect theory and are useful for stock investors in Generations X, Y, and Z, securities companies, and the Indonesia Stock Exchange in an effort to improve investment decisions.
Mengelola Karyawan dalam Organisasi Multigenerasi: Tantangan, Peluang, dan Strategi Manajerial Berdasarkan Kajian Literatur Paska, Yesica Apriliana; Hanung, Hanung Eka Atmaja; Ratnawati, Shinta
Paradoks : Jurnal Ilmu Ekonomi Vol. 8 No. 2 (2025): Februari - April
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v8i2.1149

Abstract

Keberagaman generasi dalam organisasi menjadi isu penting dalam manajemen sumber daya manusia. Seiring dengan berkembangnya teknologi dan perubahan sosial, keberagaman ini membawa tantangan dan peluang besar bagi organisasi untuk beradaptasi dengan lingkungan kerja yang semakin dinamis. Penelitian ini bertujuan untuk menggali tantangan, peluang, dan strategi manajerial yang diterapkan dalam mengelola organisasi multigenerasi. Jenis penelitian yang digunakan adalah kajian literatur dengan pendekatan deskriptif. Populasi yang digunakan adalah penelitian-penelitian terdahulu yang membahas topik terkait, yang diperoleh dari berbagai sumber seperti jurnal ilmiah, artikel, dan buku terkemuka. Teknik sampling yang digunakan adalah purposive sampling, dengan memilih literatur yang relevan dan berkualitas tinggi. Hasil kajian menunjukkan bahwa perbedaan nilai, motivasi kerja, gaya komunikasi, dan teknologi antara generasi menciptakan tantangan besar, namun jika dikelola dengan baik, keberagaman ini dapat meningkatkan kreativitas, inovasi, dan kepuasan kerja. Implikasi dari penelitian ini adalah pentingnya pengembangan strategi manajerial yang inklusif, serta penerapan komunikasi yang efektif dan pelatihan keterampilan teknologi untuk mengoptimalkan potensi setiap generasi dalam organisasi.
Pengaruh Employer Branding dan Corporate Social Responsibility Terhadap Intention to Apply dengan Corporate Reputation sebagai Variabel Mediasi Nisa, Hayatun; Lukito, Hendra; Pujani, Vera
Paradoks : Jurnal Ilmu Ekonomi Vol. 8 No. 2 (2025): Februari - April
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v8i2.1150

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh employer branding dan corporate social responsibility terhadap intention to apply dengan corporate reputation sebagai variabel mediasi. Penelitian ini dilakukan pada Generasi Z, khusunya Alumni Fakultas Ekonomi Dan Bisnis Universitas Andalas, yang merupakan bagian dari kelompok angkatan kerja dominan di masa depan. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan teknik survei, melibatkan sampel yang dipilih secara purposive sampling. Data dianalisis menggunakan model persamaan Structural Equation Modeling (SEM) dengan software SmartPLS untuk menguji hubungan kausal antarvariabel. Kuesioner diukur dengan menggunakan skala likert 1-5. Berdasarkan hasil pengujian penelitian menunjukkan bahwa employer branding berpengaruh langsung positif dan signifikan terhadap intention to apply sedangkan Corporate social responsibility tidak berpengaruh langsung positif dan signifikan terhadap intention to apply. Employer branding dan corporate social responsibility berpengaruh positif dan signifikan terhadap corporate reputation. Employer branding dan corporate social responsibility terhadap intention to apply berpengaruh positif dan signifikan yang di mediasi oleh corporate reputation.
Pengaruh Lokasi Dan Fasilitas Sekolah Terhadap Keputusan Pemilihan Sekolah Yang Dimediasi Promosi Pada Sekolah Menengah Atas Muhammadiyah 8 Gresik Kristanto, Dwi; Santoso, Rahmat Agus
Paradoks : Jurnal Ilmu Ekonomi Vol. 8 No. 2 (2025): Februari - April
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v8i2.1152

Abstract

Penelitian ini dilakukan untuk mengetahui hal yang mempengaruhi keputusan pemilihan sekolah. Penelitian ini bertujuan untuk menganalisis pengaruh lokasi dan fasilitas sekolah terhadap keputusan pemilihan sekolah dengan promosi sebagai variabel mediasi di SMA Muhammadiyah 8 Gresik. Jenis penelitian yang digunakan dalam penelitian ini adalah penelitian kuantitatif deduktif. Populasi dalam penelitian ini adalah 328 peserta didik dengan sampel 180 peserta didik SMA Muhammadiyah 8 Gresik. Hasil penelitian menunjukkan bahwa lokasi tidak berpengaruh terhadap keputusan pemilihan sekolah dengan nilai t-statistik 1.512 dan nilai p-value yaitu 0.131, fasilitas Sekolah memiliki pengaruh positif signifikan terhadap Keputusan Pemilihan Sekolah dengan nilai t-statistik 4.419 dan nilai p-values yaitu 0.000, lokasi memiliki pengaruh positif signifikan terhadap promosi dengan nilai t statistik 3.211 dan p-value sebesar 0.001, fasilitas Sekolah memiliki pengaruh positif signifikan terhadap promosi dengan nilai t statistik 5.648 dan p-value sebesar 0.000, Promosi memiliki pengaruh positif signifikan terhadap keputusan pemilihan sekolah dengan nilai t statistik 8.824 dan nilai p-value yaitu 0.000, lokasi memiliki pengaruh positif signifikan terhadap Keputusan Pemilihan Sekolah melalui promosi dengan nilai t-statistik sebesar 3.459 dan p-values sebesar 0.001, fasilitas Sekolah memiliki pengaruh positif signifikan terhadap Keputusan Pemilihan Sekolah melalui promosi dengan nilai t-statistik 3.923 dan p-value sebesar 0.000. Dari hasil penelitian ini diharapkan SMA Muhammadiyah 8 Gresik memanfaatkan lokasi strategis sebagai bagian dari strategi promosi, terus berinvestasi dalam fasilitas yang mendukung pembelajaran dan kenyamanan peserta didik, serta memastikan bahwa promosi mereka tidak hanya menjangkau calon peserta didik yang lebih luas, tetapi juga menyampaikan keunggulan-keunggulan sekolah secara jelas dan menarik.
The Role of Leadership in Effective and Efficient Human Resource Management Decision Making Kessi, Andi Makkulawu Panyiwi; Pananrang, Ayyub Daeng; Muchsidin, Feronica Fungky; Rizal, Muhammad; Ramlah, Ramlah
Paradoks : Jurnal Ilmu Ekonomi Vol. 8 No. 2 (2025): Februari - April
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v8i2.1153

Abstract

This study examines the role of leadership in effective and efficient human resource management (HRM) decision-making. It analyzes leadership styles, including transformational, adaptive, ethical, and AI-driven leadership models; it explores how leadership strategies influence key HRM functions such as recruitment, talent retention, workforce planning, and performance management. Furthermore, the research addresses the integration of data-driven decision-making and AI technologies in optimizing HRM strategies while maintaining ethical and human-centered leadership principles. This study adopts a Systematic Literature Review (SLR) approach, synthesizing recent scholarly works from reputable sources to evaluate the effectiveness of leadership in HRM decision-making. A qualitative analysis of peer-reviewed journals, books, and empirical studies was conducted to identify patterns, challenges, and best practices in leadership-driven HRM. The study also examines the interplay between technological advancements and ethical governance in shaping leadership effectiveness within HRM frameworks. The findings reveal that leadership is crucial in shaping HRM policies, ensuring efficiency, strategic workforce planning, and organizational agility. AI-powered HR analytics and automation enhance efficiency but require ethical oversight to maintain fairness and transparency. The study also highlights challenges in leadership adaptation, including resistance to digital transformation, concerns over AI ethics, and the balance between efficiency and employee well-being. This research provides valuable insights for HR leaders, policymakers, and organizational managers, emphasizing the need for leadership development programs that integrate AI literacy, ethical governance, and strategic HR analytics. Future research should empirically validate leadership effectiveness and its contextual applications across different industries and workforce structures.
Analysis of Effective Marketing Strategies in Facing Tight Competition in the Marketplace Global Salam, Karta Negara; Aslim, Sandi; Palinggi, Prudence Patricia Hieroploise; Marsela, Ibrahim; Megawaty, Megawaty
Paradoks : Jurnal Ilmu Ekonomi Vol. 8 No. 2 (2025): Februari - April
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v8i2.1154

Abstract

This study aims to analyze the effectiveness of marketing strategies in addressing intense global competition, focusing on digital transformation, differentiation, and adaptive strategies. It examines how artificial intelligence (AI), big data analytics, and omnichannel marketing enhance customer engagement and competitive advantage. Additionally, it explores challenges small and medium enterprises (SMEs) face in global markets and evaluates key performance indicators (KPIs) for marketing effectiveness. This study adopts a systematic literature review (SLR) approach, synthesizing findings from existing academic research on global marketing strategies. The research integrates theoretical frameworks such as Porter’s Competitive Advantage theory and digital transformation models to assess how businesses leverage AI, data analytics, and innovative marketing techniques. Relevant literature from credible sources, including Emerald, Elsevier, Wiley, and Springer, is analyzed to identify trends and practical insights. The findings highlight that AI-driven marketing and data analytics enhance precision in market segmentation, real-time engagement, and personalization. Differentiation through innovation, branding, and omnichannel marketing is critical for maintaining competitive positioning. While SMEs face resource constraints, digital strategies like SEO and social media marketing offer cost-effective, competitive tools. However, barriers such as high technology adoption costs and resistance to change must be addressed for successful digital transformation. This study provides practical insights for businesses to adopt data-driven marketing strategies, enhance brand positioning, and optimize marketing investments. It offers recommendations for policymakers and industry leaders on fostering digital adoption and innovation to sustain competitiveness.
Evaluation of the Sustainability of Organizational Welfare and Human Resources to Improving Long-Term Performance R.A, Ria Andriany; Hardy, Hardy; Asrul, Asrul; Maslim, Maslim; Megawaty, Megawaty
Paradoks : Jurnal Ilmu Ekonomi Vol. 8 No. 2 (2025): Februari - April
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v8i2.1157

Abstract

This study evaluates the sustainability of organizational welfare and human resource (HR) management in enhancing long-term corporate performance. It explores how sustainable HRM strategies and employee welfare policies contribute to workforce stability, engagement, and corporate resilience while aligning with Environmental, Social, and Governance (ESG) standards. This research adopts a Systematic Literature Review (SLR) approach to synthesize existing studies on HR sustainability, employee well-being, and corporate performance. The study systematically reviews academic literature from leading databases, focusing on theoretical perspectives, empirical findings, and best practices in HR sustainability and organizational welfare. The analysis identifies critical themes, trends, and research gaps to understand the topic comprehensively. The findings suggest that sustainable HR policies positively impact employee productivity, innovation, and corporate reputation. Organizations that integrate HR sustainability within their business strategies experience higher workforce engagement, lower turnover rates, and improved adaptability to industry disruptions. However, challenges persist, including the trade-off between cost efficiency and long-term workforce investment and difficulties in aligning HR sustainability with ESG frameworks and digital transformation. This study underscores the need for strategic HR investments, emphasizing continuous learning, workforce well-being, and ethical leadership. The findings provide business leaders, policymakers, and HR professionals with actionable insights to develop sustainable workforce policies that drive corporate growth, employee satisfaction, and competitive advantage.
Analisis Penerapan Manajemen Risiko Terhadap Layanan Produktivitas Agen BRIlink Sebagai Pendorong Financial Inclusion Dalam Perspektif Islam Ria Dwi Anggraini; Madnasir; Rosilawati, Weny
Paradoks : Jurnal Ilmu Ekonomi Vol. 8 No. 2 (2025): Februari - April
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v8i2.1160

Abstract

Tujuan dari penelitian ini adalah untuk menganalisis bagaimana penerapan manajemen risiko dapat meningkatkan produktivitas layanan agen BRILink sehingga mendorong inklusi keuangan dalam perspektif Islam. Penelitian ini dilakukan di BRI unit yang berlokasi di Sukalem, Bandar Lampung. Metodologi yang digunakan adalah deskriptif kuantitatif dengan menggunakan rumus Sloven, dimana populasi penelitian sebanyak 97 unit. Pengambilan sampel dilakukan dengan menyebarkan kuesioner kepada 50 responden di outlet agen BRILink. Analisis data menggunakan SmartPLS 4. Hasil penelitian menunjukkan bahwa penerapan manajemen risiko berpengaruh positif dan signifikan terhadap produktivitas layanan. Selain itu, manajemen risiko juga memberikan kontribusi positif dan signifikan terhadap inklusi keuangan. Namun perlu diketahui bahwa inklusi keuangan berdampak negatif terhadap produktivitas agen BRILink. Penelitian ini diharapkan dapat menggambarkan secara jelas dampak penerapan manajemen risiko terhadap produktivitas agen BRILink dalam perspektif Islam, serta kontribusinya terhadap inklusi keuangan. Selain itu, penelitian ini juga diharapkan dapat memberikan rekomendasi kepada BRI unit di wilayah Sukalem untuk meningkatkan efektivitas manajemen risiko dalam layanan agen BRILink.

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