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Journal Of Responsible Tourism

JRT
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Published by Sekolah Tinggi Pariwisata Mataram

ISSN : 2809736X EISSN : 28097394 DOI : 10.47492

Core Subject : Social,

Social Sciences

JRT for Journal Of Responsible Tourism, published by Sekolah Tinggi Pariwisata Mataram. Published in two formats, print and online, print version and the online version. Both of which are published in March, July, and November . The scope of the journal studies broadly includes: Hospitality | Any research focus on the hospitality industry, includes marketing management in the hotel industry, culinary sector, quality assurance, and related topics in the hospitality industry. Tourism Business | Any research focuses on E-business in tourism, innovation in the tourism business, tour and travel business, halal tourism practice on tourism business and any related topic on tourism business. Destination Development | Any research focus on destination development, includes destination marketing, tourist behavior, travel pattern and any related topic on destination development The emphasis of JRT is manifold, includes the case study of the tourism industry, analysis and dissemination information of tourism practice in Indonesia tourism industry, accurate and thick observation of tourism practice dan tourism development in Indonesia, critical thinking of Indonesia tourism practices, the forging of interdisciplinary work, and current issues in Tourism in Indonesia. JRT encourage innovative methodologies and different perspectives on tourism science application to broader views in the field of tourism and contribute to tourism science development in Indonesia.

Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)

Articles 20 Documents

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Search results for , issue "Vol 2 No 2: Nopember 2022" : 20 Documents clear

ANALISIS STRATEGI ALTERNATIF PEMASARAN HOTEL VILA OMBAK DALAM SITUASI COVID-19 Arief Astriawan; Erri Supriyadi; I Wayan Nuada; Dimas Eka Pratama
Journal Of Responsible Tourism Vol 2 No 2: Nopember 2022
Publisher : Program Studi S1 Pariwisata, Sekolah Tinggi Pariwisata Mataram

This study aims to describe an alternative marketing strategy at the Gili Trawangan Villa Hotel in the Covid 19 situation. This type of research is descriptive qualitative. The writing method used in this research is to combine field findings and theory. Data collection techniques such as observation, interviews, documentation, previous studies and the official website. This study describes the marketing strategy; segmenting, targeting and positioning with Strengths Weaknees Opportunities Threats (SWOT) analysis. The results of this study indicate that the strategy is carried out by changing the direction of the market segment from the overseas market with the criteria for the middle and upper segment to be multi-segment. Likewise with the targeting of foreign tourists to domestic tourists. Hotel Vila waves also positions itself as an international hotel that provides one stop leisure services. This study concludes that the strategy adopted is a win-win solution for all parties.

IMPLEMENTASI KOMUNIKASI PEMASARAN BERBASIS SOCIAL MEDIA MARKETING PADA INSTAGRAM WISATA SESAOT Ni Luh Sueni Widyanti; Erri Supriyadi; Muhammad Azizurrohman
Journal Of Responsible Tourism Vol 2 No 2: Nopember 2022
Publisher : Program Studi S1 Pariwisata, Sekolah Tinggi Pariwisata Mataram

The development of increasingly advanced and modern information dissemination also has an impact on the field of tourism marketing, one of which is for tourism village marketing communications. Sesaot Village is a village that has a fairly rapid development of tourism activities and has a variety of tourism potentials that can be used as supporting attractions. This village also utilizes the use of Instagram as a marketing communication medium. However, the use of Instagram as a marketing communication medium has not been maximized and the use of tourism potential as marketing communication content is minimal. Thus, this study aims to determine the application of Instagram-based marketing communications and to describe the use of tourism potentials in wisata PUREKMAS so that it can be used as marketing communication content on Instagram wisata sesaot. This study uses in-depth interviews, non-participant observation, and documentation and uses a qualitative descriptive approach. The results of the study indicate that there are obstacles in the application of marketing communications on Instagram wisata sesaot, such as constraints on human resource managers, packaging of content that is less attractive, and the application of components on marketing communication indicators that are not optimal.

ANALISIS PENENTUAN STRATEGI PEMASARAN DENGAN KONSEP MARKETING MIX PADA DAYA TARIK WISATA GILI LAMPU LOMBOK TIMUR Yona Floranika; Erri Supriyadi; I Wayan Nuada; Muharis Ali; I Gusti Ngurah Oka Widjaya; Indrapati Indrapati; I Wayan Bratayasa
Journal Of Responsible Tourism Vol 2 No 2: Nopember 2022
Publisher : Program Studi S1 Pariwisata, Sekolah Tinggi Pariwisata Mataram

Gili Lampu is a marine tourism destination that has potential with uniqueness and characteristics that are not owned by other tourist destinations in the vicinity which are expected to attract large numbers of tourists, one way is to do marketing. This study will discuss the marketing strategy carried out by the Gili Lampu manager using the concept of the marketing mix, the aim is to find out the obstacles in the application of the strategy that has been carried out. This research method uses a qualitative method with a descriptive approach. The results of this study reveal that the marketing strategy carried out by the Gili Lampu manager uses the concept of a marketing mix, especially the 8p marketing mix, where for each 8p variable it has been carried out namely product, price, place, promotion, people, packaging, program and partnership. , there are several variables that are still not optimally carried out by the manager such as products, prices, promotions and programs. For this reason, it is very important to determine the right marketing strategy for tourist destinations because it will have a very large influence in increasing the number of tourist visits.

EMPOWERMENT THROUGH THE DEVELOPMENT OF TOURISM VILLAGE IN JENGGALA VILLAGE, TANJUNG DISTRICT NORTH LOMBOK DISTRICT Marjadi Marjadi; Mohammad Jomail; Ajuar Abdullah
Journal Of Responsible Tourism Vol 2 No 2: Nopember 2022
Publisher : Program Studi S1 Pariwisata, Sekolah Tinggi Pariwisata Mataram

Study this aim for knowing efforts made _ for empower Public through Development Village Village Tour _ Jenggala as well as knowing role active Kadin Republic of Indonesia can restore economy the resulting community by disaster earthquake on A devastating 2018 house and economy they Type study this is descriptive with approach qualitative . Informant study Among other Head Institution Training Work Intesa Yogyakarta as companion empowerment trusted community _ Indonesian Chamber of Commerce , Head of Village Jenggala , Chief Pokdarwis and community ( perpetrators ) travel ). Instrument study is researcher alone . Technique data analysis with method data collection through observation , interview and documentation and next Data Condensation that is After the researcher collected the data, the data was then analyzed. The raw data that has been found is carried out through a process of selecting, centralizing, simplifying, and transforming into summaries, tables, and figures according to the focus of this research. Results study show that activity empowerment Public through development village Village tourism _ Jenggala among others: 1). Help development infrastructure , including house with each one room vavilium for for rent to guest , hall , room bath , prayer room , angkringan , cage communal and others _ all given help by Room Dangang and Industry ( Kadin ) of the Republic of Indonesia; 2). Help mentoring , training language foreign , welcoming guest , house keeping , culinary , bookkeeping about tourism , structure organization and management manager tour village ; 3). Strengthening institutional , pokdarwis and secretarial manager village tour Jenggala ( Tasola Beach Village ), government Village Jenggala , District Cape , government area North Lombok Regency and North Lombok Regency BUMD ; 4). Strengthening partnership Among community , government , BUMD and private that is government Village Jenggala , Service Tourist North Lombok Regency , college high , organization field rescue , PLN , Indosat and other . Supporting factor of them is potency abundant tourism , accommodation _ with population local already available , cheer up and response positive from community , as well as help from Kadin Republic of Indonesia. While the inhibiting factors that appear that is the quality of human resources that are still low and unprofessional, not yet there is regulation and governing policy _ about village tour specifically Village Tour Jenggala and recording tourism that has not clear .

PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN WISATAWAN DI KAWASAN WISATA ALAM AIK NYET KABUPATEN LOMBOK BARAT Riki Kusuma Marga; Lalu Masyhudi; Ida Nyoman Tri Darma Putra; I Wayan Suteja; ulfan Mulyawan
Journal Of Responsible Tourism Vol 2 No 2: Nopember 2022
Publisher : Program Studi S1 Pariwisata, Sekolah Tinggi Pariwisata Mataram

This study aims to determine the effect of service quality on tourist satisfaction in the natural tourism area of Aik Nyet, West Lombok Regency. This research is a quantitative research with service quality variables which include physical evidence, reliability, responsiveness, assurance and empathy as independent variables and tourist satisfaction as the dependent variable. The sample used was 100 respondents and the sampling technique used was simple random sampling. Data collection techniques using a questionnaire. The data analysis technique used is multiple linear regression with application SPSS version 25. The results of this study indicate that the variables of physical evidence, assurance and empathy partially have a significant influence on tourist satisfaction. The results of the t-test (partial) also show that the reliability and responsiveness variables do not have a significant effect on tourist satisfaction. Based on the results of the F (simultaneous) test, it shows that the service quality variable which includes physical evidence, reliability, responsiveness, assurance and empathy variables simultaneously has a significant influence on tourist satisfaction.

HUBUNGAN KEPUASAN WISATAWAN TERHADAP KUALITAS PRODUK WISATA KULINER DI KAWASAN PARIWISATA PANTAI GADING MAPAK KOTA MATARAM Dewi Ramadhani; Ni Luh Kartini; Lalu Masyhudi; I Ketut Purwata
Journal Of Responsible Tourism Vol 2 No 2: Nopember 2022
Publisher : Program Studi S1 Pariwisata, Sekolah Tinggi Pariwisata Mataram

Pantai Gading Mapak is a relatively new culinary tourism centre compared to other culinary tourism place, one of its seafood culinary product that is up to sale by the food merchant is a grilled fish. One key things that the food merchant have to accomplish is the Satisfaction of Tourist is a need, wish, and hope of tourist that is fulfilled and will create a Loyality to the food merchant. The purpose of this research is to acknowledge if there is a correlation of the Satisfaction of Tourist toward the Quality of Product at Pantai Gading Mapak Kota Mataram. This research is a descriptive quantitavie research with the use of simple analysis regression as it technique of data analyze. The process of collecting the data has been done witth observation, questionnaire, interview, and documentation. The total sample of this research is 30 respondent with the use of purposive sampling. Result of the research has found that Satisfaction of Tourist significantly affected the Quality of Product. With satisfaction of Tourist affected Quality of Product with the amount of 72,6%, the rest 27,4% is affected by another variable that has not been researched on this paper.

STRATEGI PENGEMBANGAN ISTANA DALAM LOKA SEBAGAI DAYA TARIK WISATA KOTA SUMBAWA NTB Dova Novita; I Made Suyasa; Agusman Agusman; i Ketut Bagiastra; Rizal Kurniansah
Journal Of Responsible Tourism Vol 2 No 2: Nopember 2022
Publisher : Program Studi S1 Pariwisata, Sekolah Tinggi Pariwisata Mataram

Permasalahan yang dikaji dalam penelitian ini terkait dengan pengembangan Istana Dalam Loka yang telah dilakukan oleh pemerintah Kabupaten Sumbawa dan merumuskan strategi pengembangan yang sesuai dengan kondisi lingkungan dan sosial Istana Dalam Loka. Metode penelitian yang digunakan bersifat deskriptif dengan pendekatan kualitatif yang dilakukan di Istana Dalam Loka Kecamatan Sumbawa, Kota Sumbawa, NTB. Teknik pengumpulan data berupa wawancara mendalam, observasi, dan dokumentasi dengan informan antara lain Kabid. Kebudayaan, Kabid. Pariwisata, juru pelihara, budayawan, wisatawan, dan masyarakat dengan teknik analisis data berupa reduksi data, penyajian data, dan menarik kesimpulan. Analisis selanjutnya menggunakan SOAR untuk merumuskan strategi pengembangan Istana Dalam Loka yang tepat. Hasil penelitian ini menunjukkan bahwa pengembangan Istana Dalam Loka belum dilaksanakan secara optimal, khususnya pengembangan pada komponen pengembangan destinasi wisata (4 A). Hal tersebut terjadi karena adanya tumpang tindih dalam pembagian tugas terkait dengan pengelolaan Istana Dalam Loka. Sementara itu, analisis SOAR menunjukkan perumusan strategi berupa perlu adanya peningkatan sinergitas antar-stakeholder,pembangunan sarana prasana, pemberdayaan masyarakat, sosialisasi dan pelatihan, optimalisasi peran DIKBUD dan DISPOPAR, kerjasama dengan pengelola museum, pembentukan organisasi atau kelompok seperti UKM masyarakat dan Pokdarwis. Perumusan strategi ini diharapkan dapat digunakan sebagai acuan oleh stakeholder dalam pengembangan Istana Dalam Loka sebagai daya tarik wisata Kota Sumbawa NTB.

STRATEGI PENGEMBANGAN KAWASAN PARIWISATA HOME INDUSTRI TAHU TEMPE DI KEKALIK - KOTA MATARAM I Wayan Suta Tanaya; Lalu Yulendra; Ni Luh Kartini
Journal Of Responsible Tourism Vol 2 No 2: Nopember 2022
Publisher : Program Studi S1 Pariwisata, Sekolah Tinggi Pariwisata Mataram

Kekalik Jaya merupakan salah satu kelurahan yang ada di Kota Mataram tepatnya di Kecamatan Sekarbela, yang memiliki pengolahan berbagai macam olahan dari tahu dan tempe. Tradisi pengolahan tahu dan tempe tersebut menjadi daya tarik tersendiri sebagai objek wisata yang ada di Mataram. Penelitian ini menggunakan analisis teori SWOT dalam menganalisis strategi yang digunakan untuk mengembangkan Kawasan Pariwisata Home Industri Tahu Tempe Kekalik – Kota Mataram. Selain itu penelitian ini juga menggunakan beberapa konsep diantaranya konsep 4A (Attraction, Amenities, Ancillary dan Accesibility). Metode yang digunakan dalam penelitian ini adalah metode deskriptif kualitatif. Hasil penelitian ini menjelaskan bahwa dalam menjalankan strategi pengembangannya Dinas Pariwisata Kota Mataram memiliki faktor pendorong dan penghambat. Untuk faktor pendorong didukung oleh letak geografis Kelurahan Kekalik yang sangat strategis, skill dalam membuat olahan tahu dan tempe dan pembuatan yang tidak menggunakan bahan pengawet. Untuk faktor penghambat sendiri adalah akses menuju kawasan pariwisata, limbah yang belum dikelola dengan baik dan masih terus melakukan kerjasama dengan beberapa pihak untuk memperoleh dana yang cukup besar untuk membangun kawasan pariwisata Kekalik Jaya.

PERSEPSI MASYARAKAT TERHADAP PENGEMBANGAN DESTINASI HONEYMOON DI GILI MENO KABUPATEN LOMBOK UTARA Roly Handika; I Made Murdana; Lalu Masyhudi; I Putu Gede; Uwi Martayadi
Journal Of Responsible Tourism Vol 2 No 2: Nopember 2022
Publisher : Program Studi S1 Pariwisata, Sekolah Tinggi Pariwisata Mataram

Perception is the process by which a person selects, organizes, and interprets information inputs to create a meaningful overall picture. While the development of tourism is a destination whose development is determined in certain phases. The objectives to be achieved in this study are to determine the development of tourism in Gili Meno and to determine public perceptions of the development of honeymoon destinations in Gili Meno. In this study, the informants were village officials, pokdarwis leaders, and community leaders. In this study, the data collection methods used were observation, interviews, and documentation. The technique of determining the informants used purposive sampling. The initial step taken to find out the public's perception of the development of honeymoon destinations and tourism development in Gili Meno was by observing and conducting interviews with several informants. The results of this study indicate that the public's perception of honeymoon destinations is in the good category and the development of tourism in Gili Meno is in the development phase and has implications for the economy, environment, social and culture.

ANALISIS KEPUASAN WISATAWAN TERHADAP KUALITAS PRODUK WISATA KULINER SATE IKAN TANJUNG DI KABUPATEN LOMBOK UTARA Ni Putu Hendri Widiartini; Lalu Yulendra; Muhammad Azizurrohman
Journal Of Responsible Tourism Vol 2 No 2: Nopember 2022
Publisher : Program Studi S1 Pariwisata, Sekolah Tinggi Pariwisata Mataram

This study aims to determine tourist satisfaction with the quality of Tanjung Fish Satay tourism products in Lombok Regency. This study is a quantitative descriptive study with four sub-variables of tourist satisfaction expectations, performance, comparison, confirmation/disconfirmation as independent variables and one tourism product quality as the dependent variable. The population in this research are tourists who buy tanjung fish satay tourism products and the sample used is 50 respondents and the sampling technique uses porposive sampling with a specific goal, namely tourists who buy cape fish satay products at least twice. Data collection techniques using questionnaires, documentation, interviews, and observations. The data analysis technique used is multiple linear regression with the help of SPSS application. The results of this study indicate that the sub-variables of expectation, performance, comparison, confirmation/disconfirmation partially have a significant effect on the quality of tourism products. The results of the t-test (partial) also show that the sub-variable expectations, comparisons have no significant effect on tourism products and expectations and the actual performance of the product have a significant effect on product quality. Based on the results of the F (simultaneous) test, it shows that the sub-variables of tourist satisfaction expectations, performance, comparison, confirmation/disconfirmation simultaneously have a significant effect on tourism products.

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Home Page

OAI Link

Editorial Team

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Reviewer

Google Scholar

Contact Name Lalu Masyhudi

Contact Email laloemipa@gmail.com

Phone +6287864008292

Journal Mail Official laloemipa@gmail.com

Editorial Address Jl. Panji Tilar Negara No.99X Kekalek Jaya Mataram-NTB

Location Kota mataram, Nusa tenggara barat INDONESIA

Abstract

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Contact Name
Lalu Masyhudi

Contact Email
laloemipa@gmail.com

Phone
+6287864008292

Journal Mail Official
laloemipa@gmail.com

Editorial Address
Jl. Panji Tilar Negara No.99X Kekalek Jaya Mataram-NTB

Location
Kota mataram,

Nusa tenggara barat

INDONESIA