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Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Published by Sekolah Tinggi Agama Buddha Nalanda
ISSN : 29859743     EISSN : 29859204     DOI : 10.47861
Core Subject : Humanities, Education,
Humanities Education
Jurnal ini memublikasikan artikel-artikel yang berkaitan dengan Jurnal Ilmu Komunikasi, Sosial dan Humaniora. Pengajuan naskah terbuka sepanjang tahun, naskah harus sesuai dengan fokus dan ruang lingkup TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Arjuna Subject : Seni dan Humaniora - Bahasa dan Linguistik
Articles 254 Documents
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Peran Drama Konflik sebagai Strategi Komunikasi Pemasaran pada Akun Elvara Finna Maulana Kismawardani; Masnia Ningsih; Fatihatul Lailiyah
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 2 No. 4 (2024): November : TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v2i4.1259

Abstract

In marketing communication, there are several important aspects that need to be a priority for a businessman, one of which is promotion. Promotion is a strategy carried out by a company to attract and make consumers aware of the products offered. Along with technological advances, business people are now increasingly utilizing e-commerce platforms, such as Tiktokshop, to promote and advertise their products. Tiktokshop also has a live streaming feature whose purpose is to introduce business people's products in detail to consumers directly. Now, one of the Tiktok accounts that uses promotions via live streaming is the Elvara account. Elvara is one of the Tiktok accounts that sells skincare products using a unique marketing communication strategy. Presenting household conflict dramas every day when offering products on live streaming. The purpose of the study was to determine the role of conflict drama as a marketing communication strategy in promoting skincare products offered during live streaming. This study uses a qualitative approach method with the 7P marketing mix theory which includes product, price, place, promotion, people, process, and physical evidence. The results of this study indicate that promotion through conflict drama can influence decision making by loyal consumers (customers) to repeat orders and potential consumers to directly purchase skincare products offered by the Elvara account.
Implementasi Revitalisasi Komunikasi Pembangunan Berkelanjutan Pada Branding Cultural Heritage Traildi Desa Trowulan, Kabupaten Mojokerto: Ditinjau Dari Teori Coordinated Management of Meaning Mokhamad Yunus; Nurma Yuwita
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 2 No. 4 (2024): November : TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v2i4.1265

Abstract

This research uses descriptive qualitative research with the method of Sustainable Development Communication and Coordinated Management of Meaning Theory which aims to find out how the implementation of sustainable development communication revitalization on cultural heritage trail branding in Trowulan Village, Mojokerto Regency with the CMM theory approach. The Coordinated Management of Meaning theory provides a strong foundation for analyzing and implementing effective communication in cultural heritage branding efforts in Trowulan Village. This theory not only helps to understand complex communication dynamics, but also provides tools to effectively manage and coordinate meaning in the context of sustainable development.Thus, this research is expected to obtain the result that the implementation of revitalization of sustainable development communication has an important role in tourism development in Trowulan Village, especially in Branding Cultural Heritage Trail which is contained in the CMM theory.
Analisis Semiotika Hubungan Masyarakat (Humas) dalam Film “Cek Toko Sebelah” Hafizur Kahfi Adnan; Elsa Tabina Siregar
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 2 No. 4 (2024): November : TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v2i4.1269

Abstract

The movie “Cek Toko Sebelah” directed by Ernest Prakasa, not only presents a family comedy-drama but also provides an in-depth look at public relations (PR) in a business context. Narrating the conflict between two brothers who must manage the family store while facing personal and professional challenges, the movie implies elements of image management, public communication, and customer relationship strategies. This research uses Ferdinand de Saussure's semiotic approach to analyze how semiotic elements in the film depict PR practices. Using qualitative and descriptive analytical methods, this research explores the meaning of signs and symbols in the film and their impact on the audience's understanding of PR. Data was drawn from the movie, script, critics' reviews, and related literature. The results show that the film conveys the conflict between modern and traditional values and changes in individual life priorities through visual and narrative elements, as well as how PR strategies shape the characters' perceptions and interactions with their environment.
Integrated Marketing Communication dalam Mempromosikan Wisata Waduk Gajah Mungkur di Era Digital Syafa Aziz Syaputra; Hasbullah Azis; Rahmat Wisudawanto
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 2 No. 4 (2024): November : TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v2i4.1304

Abstract

Tourism plays a crucial role as a key driver of economic growth and national development, making the planning and promotion of this sector essential. This study aims to analyze the Integrated Marketing Communication (IMC) strategies implemented by DISPORA in promoting tourism at the Gajah Mungkur Reservoir in the digital era. A qualitative approach was employed to illustrate the IMC strategies used to attract visitors. The findings of the study indicate that DISPORA's IMC strategy has been successful in building a strong brand image and attracting tourists through word-of-mouth marketing, social media platforms (Instagram and Facebook), and consistent messaging across channels. Notably, the use of social media as the primary platform has proven effective in capturing visitor interest through engaging visual content. However, the study also identifies weaknesses in sales promotion efforts, such as the lack of discounts and loyalty programs. To enhance the effectiveness of their campaign, it is recommended that DISPORA improve the quality of digital content, provide staff training on digital technology and social media, and collaborate with influencers to expand promotional reach.
Penerapan Kekayaan Media Tentang Pemberitaan Unggahan Terkait Raperda APBD Tahun 2020-2023 Oleh Humas pada Instagram DPRD Kota Surakarta Olivia Murlitta; Rahmat Wisudawanto; Hasbullah Azis
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 2 No. 4 (2024): November : TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v2i4.1307

Abstract

The Public Relations of the Surakarta DPRD disseminates information related to the upload of the draft regional regulation (Raperda) of the APBD via Instagram. In disseminating information via Instagram, public relations utilizes Instagram features, namely photos, captions, hashtags, links, and mentions that can invite responses from followers. The study aims to assess the extent to which the Instagram uploads of the Surakarta DPRD meet the criteria for media richness which include immediacy, diversity of signs, language variation and personal sources based on the Media Richness theory by Daft and Lengel (1984). This study is a qualitative descriptive study with primary data sources uploaded on the Instagram account @dprdkotasurakarta and secondary data from relevant journal articles. The sampling technique used total sampling. This study used data collection techniques, namely observation and documentation. The application of media richness by the Surakarta DPRD public relations has great potential in conveying information quickly and effectively. However, several aspects need to be improved to optimize the effectiveness of messages conveyed to the public which have been proven through a SWOT analysis. SWOT analysis identifies the strengths, weaknesses, opportunities, and threats of each unsurt which shows that Instagram has implemented media richness.
Implementasi Personal Selling dan Word Of Mouth dalam Mempertahankan Loyalitas Pelanggan PT Putra Abadi Jaya Mandiri Anatha Tri Anzani; Rindana Intan Emeilia
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 2 No. 4 (2024): November : TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v2i4.1312

Abstract

In an era of increasingly intense business competition, maintaining customer loyalty is key to a company's success. Loyal customers not only provide ongoing revenue contributions but also act as promoters through positive recommendations. Many modern construction companies utilize social media for sales. However, PT Putra Abadi Jaya Mandiri still relies on traditional methods through Personal Selling and Word of Mouth marketing strategies. This study aims to understand the implementation of Personal Selling and Word of Mouth in maintaining customer loyalty at PT Putra Abadi Jaya Mandiri. The method used is descriptive qualitative research, with data collected through interviews, observations, and documentation. The results show that PT Putra Abadi Jaya Mandiri implements Personal Selling in three forms: Field Selling, Retail Selling, and Executive Selling. Personal Selling is conducted through stages of prospect selection, pre-approach, approach, presentation and demonstration, handling objections, closing, and follow-up with customers. The implementation of Word of Mouth is carried out by applying the 5T model: Talkers, Topics, Tools, Talking Part, and Tracking.
Representasi Poligami dalam Film Bismillah Kunikahi Suamimu : Analisis Semiotika Roland Barthes Syahbina Laila Wahda; Rindana Intan Emeilia
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 2 No. 4 (2024): November : TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v2i4.1313

Abstract

Films can have a strong emotional impact and connect viewers with personal stories. Society's perspective regarding polygamy in films is often negative, which ends in discrimination against third parties. One of the films that tells the story of polygamy is the film Bismillah Kunikahi Suamimu. A film that invites viewers not to think negatively about polygamy. From this problem, the author is interested in studying the representation of polygamy using Roland Barthes' semiotic theory, as well as examining how polygamous life does not have a negative ending. The method used in this research is descriptive qualitative with analysis of Roland Barthes' semiotic theory examining the signs in this film and the pressure to search for meaning in denotation, connotation and myth. The data collection techniques used in this research are observation, documentation and interviews. The results of the research shown are several meanings of denotation, connotation and myth that represent polygamy in the house steps and shows the importance of exploring further the meaning of polygamy as a whole, both in terms of conditions, reasons and impacts. Other results show that in the film Bismillah Kunikahi Suamimu, polygamy can be carried out if the husband can fulfill the requirements and clear reasons and the husband can treat his wives fairly.
Analisis Semiotika Makna Motivasi pada Lirik Lagu “Teramini” Karya Ghea Indrawari Salsah Anggraeni; Liliyana Liliyana; Fajar Muharam
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 2 No. 4 (2024): November : TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v2i4.1319

Abstract

The development of music in Indonesia has experienced growth and change from time to time, with unique and varied characteristics. As Indonesians, it is important for us to help preserve Indonesian music by supporting local musicians and appreciating their works. Music has an important role in culture and human life, not only as a means of entertainment and artistic expression, but also has a significant psychological and emotional impact on listeners. This research focuses on analyzing the motivational meaning of the lyrics of the song "Teramini" by Ghea Indrawari, which gained popularity through social media such as TikTok and Instagram. Using Ferdinand De Saussure's semiotic theory approach, this research explores the meaning of motivation by analyzing the signifiers and signifieds contained in the song lyrics. The qualitative descriptive method was used with data collection techniques in the form of text research, where the researcher interpreted the verses of the lyrics of the song "Teramini" without involving direct informants. The results of this research reveal the motivational meaning contained in the lyrics of the song "Teramini", connecting syntagmatic and paradigmatic elements to understand the message that Ghea Indrawari wants to convey through her work. The main aim of this research is to explore and interpret the hidden motivational meanings in the lyrics of the song "Teramini", while another aim is to fulfill the graduation requirements in working on the author's thesis or final project. Thus, this research contributes to a deeper understanding of music as a communication medium that influences and inspires its audience.
Pengaruh Konten Sosial Media Instagram Mpr Ri Terhadap Online Angegament: Survei Pada Followers Akun Istagram @Mprgoid Muhammad Iqbal Nana Supriatna; Daniel Handoko
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 2 No. 4 (2024): November : TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v2i4.1321

Abstract

This research examines the impact of Instagram social media content of the People's Consultative Assembly of the Republic of Indonesia (MPR RI) on online engagement of its followers. In the digital era, government agencies increasingly rely on social media to communicate with the public. The aim of this research is to analyze the effectiveness of the MPR RI's Instagram content strategy in increasing community interaction and participation online. The aim of this research is to measure the influence of Mpr Ri's Instagram social media content on online engagement, then the theories used are Instagram (miles 2019: 125) and online Engagemnet (Corkum et al 2021). And this research method uses quantitative survey data collection techniques and then distributes questionnaires to followers of the Instagram account @mprgoid as many as 75 respondents. content analysis and measurement of engagement metrics such as number of likes, comments & shares
Strategi Komunikasi Pemasaran dalam Meningkatkan Kepercayaan Konsumen pada PT Albis Nusa Wisata di Jakarta Muhammad Reza Pahlevi; Aminah Swarnawati
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 2 No. 4 (2024): November : TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v2i4.1322

Abstract

In competitive business competition, every company needs to develop an effective marketing communications strategy to attract potential consumers. This research aims to determine the marketing communication strategies that have been implemented by PT Albis Nusa Wisata Jakarta in increasing consumer trust. The theory used in this research is Marketing Communication theory; Marketing Communication Strategy; Consumer Confidence; Hajj and Umrah. This research methodology uses a qualitative approach with descriptive methods. Data collection techniques through in-depth interviews, observation, analysis and documentation. The technique for determining informants used purposive sampling, 2 informants were interviewed. Data analysis techniques are 1) data reduction; 2) data presentation; 3) drawing conclusions. Test the validity of the data using source triangulation. The results of this research found that PT Albis Nusa Wisata implemented 7 marketing communication strategy steps, such as determining marketing communication objectives, identifying target audiences, determining effective messages, choosing communication channels, managing marketing communication budgets, implementing and managing communication campaigns, and conducting evaluations and adjustment. In its implementation, there are several more prominent points in its implementation, namely determining communication objectives; determine effective messages; selection of communication channels, implementing and managing the campaign final evaluation and adjustments. However, there are aspects that need to be improved in PT Albis Nusa Wisata's marketing communications strategy. Target audience identification needs to be improved to be more targeted, and marketing communications budget settings need to be optimized.

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