cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Ahmad Ashifuddin Aqham
Contact Email
ahmad.ashifuddin@gmail.com
Phone
+6285726173515
Journal Mail Official
Dimas@stie-trianandra.ac.id
Editorial Address
Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) Sekolah Tinggi Ilmu Ekonomi Trianandra Jl. Diponegoro No.69, Dusun I, Wirogunan, Kec. Kartasura, Kabupaten Sukoharjo, Jawa Tengah 57166 ; Email : lppm@stie-trianandra.ac.id
Location
Kota adm. jakarta timur,
Dki jakarta
INDONESIA
Jurnal bintang manajemen
Published by Sekolah Tinggi Ilmu Ekonomi Trianandra
ISSN : 29636035     EISSN : 29634830     DOI : 10.55606
Core Subject : Science,
Decision Sciences, Operations Research & Management
Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 264 Documents
 23   24   25   26   27 
Analisis Strategi Penggunaan Digital Marketing dalam Meningkatkan Penjualan : (Studi Kasus pada UMKM Alfa di Kota Medan) Torang Daud Panjaitan; Mohd. Nawi Purba; Ara Auza
Jurnal Bintang Manajemen Vol. 3 No. 1 (2025): Jurnal Bintang Manajemen (JUBIMA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v3i1.3796

Abstract

Social media marketing expands market reach through platforms such as Instagram, Facebook, and TikTok, while video marketing displays products more attractively on TikTok, Instagram Reels, or YouTube to increase customer engagement. Social media analytics functions to analyze customer data, measure campaign effectiveness, and optimize promotional strategies to be more targeted. This research used a quantitative method with 100 samples from Medan Selayang District using the cluster sampling method. The research results show that social media marketing has a positive and significant effect on increasing sales (t-statistics 6.249 > 1.66, p-values ​​0.000), while video marketing has no significant effect (t-statistics 0.784 < 1.66, p-values ​​0.433). Social media analytics has a positive and significant influence (t-statistics 2.589 > 1.66, p-values ​​0.010). Adjusted R-Square of 0.482 shows that 48.2% of the variation in the increase in MSME sales is explained by these three variables, while 51.8% is influenced by other factors outside this research.
Pengaruh Job Enrichment, Budaya Organisasi dan Komunikasi Organisasi terhadap Kinerja Karyawan pada PT. Semen Padang Sonia Rahmayani; M. Afuan; Bayu Pratama Azka
Jurnal Bintang Manajemen Vol. 3 No. 1 (2025): Jurnal Bintang Manajemen (JUBIMA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v3i1.3807

Abstract

This study aims to find out and try to analyze how much the Influence of Job Enrichment, Organizational Culture and Organizational Communication on Employee Performance at PT. Semen Padang. The data analysis method used a questionnaire, with a sample of 75 people with a population and a sample of PT. Semen Padang. The data analysis method uses structural equation modeling (SEM) with the SmartPLS 4.1 analysis tool. The results of the study found that there was a significant influence between Job Enrichment and Employee Performance. There is a significant influence between Organizational Culture and Employee Performance. There is a significant influence between organizational communication and employee performance.
Pengaruh Komunikasi dan Kerja Sama Tim terhadap Efektivitas Kerja Pegawai melalui Kepuasan Kerja sebagai Variabel Intervening pada UPTD RSUD Sungai Dareh Syifa Malika Anzanie; M. Afuan; Bayu Pratama Azka
Jurnal Bintang Manajemen Vol. 3 No. 1 (2025): Jurnal Bintang Manajemen (JUBIMA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v3i1.3808

Abstract

This research aims to determine and try to analyze the influence of communication and teamwork on employee work effectiveness through job satisfaction as an intervening variable at UPTD RSUD Sungai Dareh. This research is a structural equation modeling (SEM) model with the SmartPLS 3.0 analysis tool. The population and sample for this study were employees of UPTD RSUD Sungai Dareh. The research results found that there was a significant influence between communication and job satisfaction. There is a significant influence between teamwork and job satisfaction. There is no significant influence between communication on employee work effectiveness. There is a significant influence between teamwork on employee work effectiveness. There is a significant influence between job satisfaction and employee work effectiveness. Job satisfaction is able to mediate communication on employee work effectiveness. Job satisfaction is able to mediate teamwork on employee work effectiveness.
The Influence of Social Media Marketing and Live Streaming on Skintific Product Purchases via TikTok in Jambi City Nita Safitri; Musnaini Musnaini; Sigit Indrawijaya
Jurnal Bintang Manajemen Vol. 3 No. 1 (2025): Jurnal Bintang Manajemen (JUBIMA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v3i1.3811

Abstract

This research aimed to examine the influence of social media marketing and live streaming on purchasing decisions for skintific products through the TikTok platform in Jambi City. This research is a type of quantitative research. Determination of the number of samples in this research was 96 respondents with the sampling technique used as Purposive Sampling and the sampling method used was Non-Probability Sampling. The primary data used was obtained through a digital questionnaire, namely Google Form with a Likert scale. The data analysis method in this research uses SPSS (Statistical Product and Service Solution) using IBM SPSS Statistics 25 For Windows software. The results of this research indicate that social media marketing and live streaming have a positive and significant effect on purchasing decisions for skintific products through the TikTok platform in Jambi City.
Pengaruh Kompensasi terhadap Kinerja Karyawan Melalui Kepuasan Kerja sebagai Variabel Intervening pada PT. Jambi Ekspres Televisi Ronaldo Simarmata; Zulfina Adriani; Erwita Dewi
Jurnal Bintang Manajemen Vol. 3 No. 1 (2025): Jurnal Bintang Manajemen (JUBIMA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v3i1.3813

Abstract

This study aims to see the effect of compensation on employee performance through job satisfaction as an intervening variable at PT Jambi Ekspres Televisi. The technique applied for this study is quantitative research. The population for this study was all employees of PT Jambi Ekspres Televisi as many as 30 people and for the research sample as many as 30 people. The data collection method used was a questionnaire that had been proven valid and reliable. The research analysis method used descriptive statistical analysis using the equation model structure (SEM), with Smart PLS 4.0 Software as a tool to process the data. The output of this study shows that compensation has a positive and significant effect on employee performance, compensation has a positive and significant effect on employee job satisfaction, job satisfaction has a positive and significant effect on employee performance, compensation has a positive and significant effect on employee performance through job satisfaction as an intervening variable.
Pengaruh Employee Engagement dan Budaya Organisasi Terhadap Kinerja Karyawan pada Yayasan Pendidikan Avicenna Prestasi Gita Aulia Darma Putri
Jurnal Bintang Manajemen Vol. 3 No. 1 (2025): Jurnal Bintang Manajemen (JUBIMA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v3i1.3814

Abstract

Strong organizational culture and engaged employees will improve performance which has a very positive effect on the sustainability of an organization. This study aims to analyze the impact of employee engagement and organizational culture on employee performance at the Avicenna Prestasi Education Foundation. The research method used is a quantitative method with a descriptive approach. The data was collected through a questionnaire distributed to 50 respondents selected using the Slovin method. The results showed that employee engagement and organizational culture significantly have a positive effect on employee performance. This means that maintaining and improving employee engagement and organizational culture can improve employee performance at the Avicenna Prestasi Education Foundation. This study contributes to the understanding of human resource management in companies and can be the basis for policies to improve employee performance and satisfaction.
Pengaruh Kompensasi dan Disiplin Kerja Terhadap Kinerja Karyawan PT Nouf Teknik Nusantara Mega Rossalia Nopier Aristia; Joko Ariawan
Jurnal Bintang Manajemen Vol. 3 No. 1 (2025): Jurnal Bintang Manajemen (JUBIMA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v3i1.3816

Abstract

PT Nouf Teknik Nusantara is a company operating in the marine and electrical sector. PT Nouf Teknik Nusantara makes a full contribution to the Indonesian shipping industry. It cannot be denied that competition is currently at the highest level in the trade sector, especially in the Marine and Electrical trade sector, there are many competitors who are superior in providing services and in procuring goods, according to consumer needs. This research aims to analyze and determine the effect of compensation and work discipline on employee performance at PT Nouf Teknik Nusantara. This type of research uses a questionnaire distributed to employees of PT Nouf Teknik Nusantara. The data collected from the questionnaire is tabulated and then processed. To carry out data processing, researchers used SPSS 27 software. The results of this research show that compensation influences employee performance at PT Nouf Teknik Nusantara, work discipline influences employee performance at PT Nouf Teknik Nusantara, compensation and work discipline simultaneously influence employee performance at PT Nouf Teknik Nusantara.
Pengaruh Pengembangan Karir dan Lingkungan Kerja Terhadap Kepuasan Kerja Karyawa PT Silverindo Djaya Lestari Fransiska Alvianti Bali; Joko Ariawan
Jurnal Bintang Manajemen Vol. 3 No. 1 (2025): Jurnal Bintang Manajemen (JUBIMA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v3i1.3817

Abstract

A retail company is a company that sells goods or services directly to the end consumer. The success of a retail company is highly dependent on employee satisfaction which if employee satisfaction is met, work productivity will be effective so that it can encourage the company to achieve its goals. However, if employee satisfaction is not met, it will cause poor productivity so that it can have an impact on the company's achievements. This study aims to analyze and determine the influence of career development and work environment on employee job satisfaction at PT Silverindo Djaya Lestari. The study used a statistical quantitative method with a sample of 43 employees. The independent variables in this study are career development and work environment, while the dependent variable is employee job satisfaction. The results of this study show that partially career development has a positive and significant effect on employee job satisfaction with a tcal value of 4,575 t table 2,021 and a sig value of 0.000<0.05, and the work environment also has a positive and significant effect on employee job satisfaction with a tcal value of 2,343>t table 2,021 and a sig value of 0.024<0.05. And simultaneously career development and work environment have a positive and significant effect on employee job satisfaction with a fcal value of 31,783>f table 4,085 and a sig value of 0.000<0.05.
Pengaruh Kualitas Produk dan Harga terhadap Keputusan Pembelian Moisturizer Originote di Kalangan Gen Z Kota Jambi Putri Nadia Isnaini; Sigit Indrawijaya; Husni Hasbullah
Jurnal Bintang Manajemen Vol. 3 No. 1 (2025): Jurnal Bintang Manajemen (JUBIMA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v3i1.3822

Abstract

This research aims to analyze the influence of product quality and price on the purchase decision of Originote moisturizer among Gen Z Jambi City. The independent variables in this study are product quality and price, while the dependent variable is the purchase decision. The research method used is quantitative with the type of associative research. Data was collected through a questionnaire distributed to 97 respondents who are Gen Z in Jambi City. Data analysis using multiple linear regression. Research results show that product quality and price simultaneously have a significant effect on the purchase decision of Originote moisturizer. Partially, product quality has a positive and significant effect on purchasing decisions, and price also has a positive and significant effect on purchasing decisions. Variations in purchasing decisions can be explained by product quality and price.
Pengaruh Content Marketing, Live Streaming, Online Customer Review terhadap Minat Beli Konsumen pada Aplikasi Media Sosial Tiktok: (Studi Kasus Pelanggan TikTok Shop di Kabupaten Lamongan) Yunita Dwi Editia; Indira Shofia Maulida; Moh. Muklis Sulaeman; Sabilar Rosyad
Jurnal Bintang Manajemen Vol. 3 No. 1 (2025): Jurnal Bintang Manajemen (JUBIMA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v3i1.3827

Abstract

This study aims to analyze and test the effect of content marketing, live streaming, online customer reviews on consumer buying interest in the TikTok social media application in Lamongan Regency. This research uses quantitative methods. The population in this study were residents of Kec. Lamongan. The sampling method used in this study was purposive sampling of 100 respondents. The data analysis method used in this study is multiple linear regression analysis, with the help of SPSS version 26. The results of this study indicate that the variables of content marketing, live streaming, online customer review partially have a positive and significant effect on purchasing decisions. And the variables of content marketing, live streaming, online customer review simultaneously have a positive and significant effect on purchasing decisions. And the content marketing variable has the most dominant effect on consumer buying interest in the TikTok social media application in Lamongan Regency.

Page 26 of 27 | Total Record : 264

 23   24   25   26   27 

Filter by Year

2023 2025


Reset
Filter By Issues
All Issue Vol. 3 No. 3 (2025): September : Jurnal Bintang Manajemen (JUBIMA) Vol. 3 No. 2 (2025): Juni : Jurnal Bintang Manajemen (JUBIMA) Vol. 3 No. 1 (2025): Jurnal Bintang Manajemen (JUBIMA) Vol. 2 No. 4 (2024): Desember : Jurnal Bintang Manajemen (JUBIMA) Vol. 2 No. 3 (2024): September : Jurnal Bintang Manajemen (JUBIMA) Vol. 2 No. 2 (2024): juni : Jurnal Bintang Manajemen (JUBIMA) Vol. 2 No. 1 (2024): Maret : Jurnal Bintang Manajemen (JUBIMA) Vol. 1 No. 4 (2023): Desember : Jurnal Bintang Manajemen Vol 1 No 4 (2023): Desember : Jurnal Bintang Manajemen Vol 1 No 3 (2023): September : Jurnal Bintang Manajemen Vol. 1 No. 3 (2023): September : Jurnal Bintang Manajemen Vol. 1 No. 2 (2023): Juni : Jurnal Bintang Manajemen Vol 1 No 2 (2023): Juni : Jurnal Bintang Manajemen Vol. 1 No. 1 (2023): Maret: Jurnal Bintang Manajemen Vol 1 No 1 (2023): Maret: Jurnal Bintang Manajemen More Issue