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Jurnal Mahasiswa Entrepreneur
Published by Universitas Abdurachman Saleh Situbondo
ISSN : 29648750     EISSN : 2964898X     DOI : https://doi.org/10.36841/jme.v2i2
Core Subject : Economy, Social, Engineering,
Economics, Econometrics & Finance Electrical & Electronics Engineering Social Sciences
Jurnal Mahasiswa Entrepreneurship (JME) Fakultas Ekonomi dan Bisnis Universitas Abdurachman Saleh Situbondo adalah jurnal yang ditulis oleh mahasiswa FEB UNARS sebagai jembatan antara ilmu dan praktek manajemen. JME mempublikasikan artikel baik berupa telaah pustaka maupun hasil penelitian empiris. JME menerima naskah dari berbagai bidang atau disiplin ilmu, seperti Keuangan, Manajemen Strategi, Pemasaran , Operasional dan Kewirausahaan . Kriteria utama untuk dapat diterima di JME adalah kemampuan untuk memberikan sumbangsih bagi perkembangan ilmu ekonomi khususnya manajemen. JME menerima kiriman naskah/artikel dalam bahasa Indonesia atau Inggris dan harus dinyatakan bahwa naskah yang dikirim tersebut, tidak dikirim atau belum pernah dipublikasikan dalam jurnal lainnya. Keputusan tentang pemuatan artikel dalam JME diambil melalui proses blind review oleh Dewan Redaksi dengan mempertimbangkan antara lain : orisinilitas, aktualitas serta signifikansi kontribusi artikel terhadap pengembangan ilmu pengetahuan maupun praktik dalam dunia nyata. Dewan redaksi akan memberikan telaah konstrutif dan jika dipandang perlu, menyampaikan hasil evaluasi kepada penulis artikel untuk ditanggapi dan didiskusikan. Untuk revisi kecil (minor revision), naskah yang telah diperbaiki bisa langsung mendapat persetujuan untuk dimuat. Artikel yang tidak memenuhi kriteria yang ditetapkan akan dikembalikan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 696 Documents
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PENGARUH HARGA, PELAYANAN DAN LOKASI TERHADAP KEPUASAN KONSUMEN PADA PANGKAS RAMBUT BANG ARDHI DI SITUBONDO Nugraha, Ragil Putra
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 12 (2023): DESEMBER 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i12.4214

Abstract

This research was conducted with the aim of knowing the impact of partially, simultaneously and dominantly variables of Price, Service and Location on the variable of consumer satisfaction at Bang Ardhi Barbershop in Situbondo. The research method uses observation, literature study, and documentation.The result of this reseach is multiple linier regression equation Y = 1.453E-16 – 0,004 X1 + 0,282 X2 + 0,351 X3 + e.. Value of tcount for the variable Price is -0.037. While the value of the 5% distribution ttable is 1.986, then tcount -0.037 > ttable -1.986 means Ho is accepted or Ha is rejected. The value of tcount for the Service variable is 2.750. While the value in the 5% distribution ttable is 1.986, then tcount 2.750 > ttable 1.986 means Ho is rejected or Ha is accepted. The tcount for the Location variable is 3.747. While the value of the 5% distribution ttable is 1.986, then tcount 3.747 > ttable 1.986 means Ho is rejected or Ha is accepted. Comparing the value of Fcount > Ftable, 8.508 > 2.71, based on statistical testing using the F-test method, where the significant level obtained is 0.000 < 0.05. The dominant test of research is the variable X3 Location of 3.747 which is greater than the value of the variabel X1 Price of -0.037 and the variabels X2 Service of 2,750.
DAMPAK KUALITAS LAYANAN, HARGA DAN FASILITAS TERHADAP LOYALITAS PELANGGAN DI CAFE KATTAPA JEMBER Putri, Angelita Leilia; Dhomas, Da’i Dito; Abdillah, Arya Abim; Permana, Bintang Rizky; Hidayat, Achmadani Nur; Qomariah, Nurul
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 2 (2025): FEBRUARI 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i1.6052

Abstract

Micro, Small and Medium Enterprises or MSMEs are one of the important pillars of economic growth that have the potential to drive economic activity. Changes in people's lifestyles, which are increasingly changing by enjoying their free time in cafes, have caused the development of cafes to increase, marked by the number of new cafes with various services provided. Cafes currently face intense competition, and every company must maintain customer loyalty. This research aims to determine the influence of service quality, price and facility variables on customer loyalty at Cafe Kattapa in Jember. This research is quantitative research with a research population of Cafe Kattapa Jember customers. The sample used in this research was 100 people. The data collection method used in this research is by distributing questionnaires online. The data processing application used is IBM SPSS v.25. The results of this research state that service quality (X1), price (X2) and facilities (X3) have a positive and significant effect on customer loyalty (Y) at Cafe Kattapa Jember. The implication of this research is that customer loyalty can be built and increased by improving service quality, setting affordable prices and providing adequate facilities for businesses in the café sector.
ANALISIS SWOT KUALITATIF DALAM RANGKA PERENCANAAN STRATEGIS UMKM SEBLAK PREANGER Nurhidayati, Aulya; Nursaid, Nursaid; Aprilia, Adinda Eka Kimiel; Mawalia, Siti Anisa Rahmatil; Faraswati, Iyan Dea; Qomariah, Nurul
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 2 (2025): FEBRUARI 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i2.6068

Abstract

UMKM merupakan salah satu bentuk usaha yang mudah bagi setiap orang untuk melakukan bisnis apapun dalam level mikro. UMKM juga pernah menjadi garda terdepa saat Indonesia mengalami krisis moneter. Dengan UMKM setiap orang dapat melakukan bisnis walauppun dalam skala kecil dan mikro. UMKM Seblak Preanger, sebuah usaha kuliner khas Jawa Barat yang mencoba usaha di Kabupaten Jember. UMKM ini telah menunjukkan potensi besar melalui inovasi produk, seperti seblak dengan variasi tingkat kepedasan dan bahan tambahan premium. Strategi pemasaran digital yang efektif telah digunakan dengan menggunakan platform media social. Selain itu UMKM Seblak Preanger ini juga konsistensi dalam menjaga kualitas produk, sehingga telah mendorong pertumbuhan usaha ini sejak berdiri pada tahun 2018 hingga memiliki 25 cabang. Namun, Seblak Preanger menghadapi berbagai tantangan seperti keterbatasan modal untuk ekspansi, ketergantungan pada strategi pemasaran digital, serta persaingan pasar yang ketat. Penelitian ini memanfaatkan analisis SWOT. Hasil analisis menunjukkan bahwa kekuatan utama Seblak Preanger adalah cita rasa otentik, inovasi produk, dan pemanfaatan media sosial. Peluang besar mencakup permintaan pasar yang meningkat, dukungan pemerintah melalui program pembiayaan, dan tren ekonomi kreatif. Tantangan berupa fluktuasi preferensi konsumen, munculnya pesaing baru, serta keterbatasan modal dapat diatasi dengan diversifikasi pemasaran dan penguatan strategi branding.
KOLABORASI KUALITAS PRODUK DAN STORE ATMOSPHERE DALAM MENINGKATKAN KEPUTUSAN PEMBELIAN PADA KULINER MIE DI JEMBER Zahruna, Ulfi; Putri, Risma Nur Ariyana; Subawe, Imam; Hasani, Mohammad Rohib; Apriyansah, Noval Dias; Qomariyah, Nurul
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 1 (2025): JANUARI 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i1.6037

Abstract

Currently, culinary development is experiencing a period where Indonesian people are busy looking for new culinary with new names and also appetizing tastes. Culinary names are made that can make consumers interested and curious about the culinary products. Noodles are a culinary that is currently still the choice for people to meet their food needs. One of the goals of culinary is to make the name and taste as attractive as possible to attract tourists both domestically and abroad. The culinary industry continues to grow and develop in several cities in Indonesia, including Jember Regency. This study aims to determine the effect of product quality and store atmosphere on purchasing decisions at Mie XYZ Jember. This study is a quantitative study with a research population of Mie XYZ Jember consumers. The sample in this study amounted to 30 people. The data collection method used in this study was by distributing questionnaires online. Data analysis uses descriptive statistics and inductive statistics. After being analyzed, this study resulted in the product quality of Mie XYZ Jember being able to increase purchasing decisions by consumers. The next result is that the situation of the dining place or store atmosphere at Mie XYZ Jember also has a positive impact on increasing purchasing decisions. The results of this study have implications for developments related to purchasing decisions that can increase due to product quality and the resulting good store atmosphere.
PENGARUH FLASH SALES DAN GRATIS ONGKIR TERHADAP PERILAKU KONSUMTIF MAHASISWA PRODI MANAJEMEN FEB UNIVERSITAS MUHAMMADIYAH JEMBER Mubarok, Muhammad Umam; Wulandary, Dian Anisa; Islami, Riska Dwi; Ramadhan, Akhmad Viqri; Fadhiah, Masyitha Sari; Qomariyah, Nurul
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 1 (2025): JANUARI 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i1.6044

Abstract

The development of digital technology has brought about a major change in consumer behavior, especially among the younger generation. This study aims to determine the influence of flash sale and free shipping on the consumptive behavior of FEB Management Study Program students of the University of Muhammadiyah Jember. The population in this study is all students of the Management Study Program FEB Muhammadiyah University of Jember. The sample was determined on the basis of a large sample, which was n ≥ 30, in this study a sample of 65 respondents. The sampling method uses simple random sampling. The data analysis method uses descriptive analysis, validity test and reliability test as well as multiple linear regression analysis. The results of the study show that flash sales have an effect on students' consumptive behavior. Free shipping affects the consumptive behavior of FEB Management Study Program students of the University of Muhammadiyah Jember.
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUASAN KONSUMEN MIE GC JEMBER Lestari, Dwi Ayu; Mayasari, Fariza Kurnia; Khusniah, Khasin; Safira, Imelda Khairiza; Rumsiyah, Silatur; Qomariah, Nurul
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 1 (2025): JANUARI 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i1.5718

Abstract

Mie GC, as one of the popular instant noodle brands in Indonesia, faces the challenge of understanding how these two factors contribute to purchasing decisions and customer satisfaction. One of the main players in this market is Mie GC which has succeeded in attracting consumer interest with various flavor variants and product innovations. Product quality covers various aspects, including taste, texture, packaging, and nutritional value. The aim of this research is to determine the influence of product quality and price variables on consumer satisfaction at "Mie GC" Jember. In this research, we examine the influence of product quality and price on consumer satisfaction with Mie GC using quantitative techniques and survey methods. The population of this research is all buyers who have purchased Mie GC Jember. The sample was determined using the concept of a minimum sample size of n≥30, so a sample of 35 was determined using the purposive sampling method, namely for buyers who had purchased only once. To find out the respondent's description, descriptive analysis was used. Validity tests and reliability tests are used to test research questionnaires. Multiple linear regression analysis for hypothesis testing. The research results show that product quality influences customer satisfaction at Mie GC Jember. Price also makes a positive contribution to Mie GC Jember customer satisfaction. This research has implications for the concept of customer satisfaction which can increase due to product quality and price.
PENGARUH PENERAPAN MARKETING MIX (4P) TERHADAP VOLUME PENJUALAN PRODUK MIE JEBEW PAK DAYAT JEMBER Amaliya, Yeni; Nursaid, Nursaid; Qomariah, Nurul
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 2 (2025): FEBRUARI 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i2.6097

Abstract

This research aims to analyze in depth the marketing strategy implemented by Mie Jebew Pak Dayat in Jember using the 4P marketing mix concept, which includes product, price, location and promotion elements. In an effort to understand the implementation of this marketing strategy, this research uses interviews and direct observation methods with restaurant owners and staff. The analysis results show that Mie Jebew Pak Dayat has succeeded in offering high quality products, especially noodles with a distinctive spicy taste which has been proven to meet the tastes of the local market. Apart from that, the prices offered are quite competitive, comparable to the quality of the products provided, and can compete amidst the many other culinary businesses. Even though this restaurant is located in a strategic location in the center of Jember city, this research found that the restaurant's visibility could still be improved by adding more attractive ornaments and lighting to the outside of the restaurant to make it easier for customers to find the place. In terms of promotion, Mie Jebew Pak Dayat has succeeded in utilizing social media such as Instagram and Facebook as the main channels to build awareness and introduce their products to a wider audience. Word of mouth also plays an important role, with satisfied customers sharing their positive experiences on social media and in everyday conversations, strengthening the restaurant's brand image. It is hoped that the results of this research will provide broader insight for culinary entrepreneurs in designing marketing strategies that are more effective and adaptive to market changes, as well as becoming a reference in increasing the competitiveness of culinary businesses in this era of globalization.
PENGARUH CITRA MEREK, KUALITAS PRODUK, DAN HARGA TERHADAP MINAT BELI SAMBEL MBEGOR DI JEMBER Illahi, Dian Septi Riski; Alfan, Afif; Aurellya, Safa Natasha; Hafit, Muhammad Nur; Prabuana, Indra; Qomariah, Nurul
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 2 (2025): FEBRUARI 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i2.6055

Abstract

Sambel Mbegor is a restaurant that provides food with one of the typical sambal variants from Jember, East Java. This dish is famous for its spicy, sour and savory taste that is appetizing. This Sambel Mbegor dish uses the basic ingredients of chilies, tomatoes, shallots, garlic, as well as additional natural ingredients such as shrimp paste, which are mashed and mixed until evenly distributed. The uniqueness of mbegor chili sauce lies in the use of special spices and the processing method which is simple but produces a very distinctive taste. This study investigates the role of brand identity, product quality, and price of goods on consumer purchasing interest in the Sambel Mbegor business. The research approach is descriptive quantitative research, where the research population is Sambel Mbegor customers in Jember City. Data collection was carried out through the use of questionnaires and literature reviews, while data was analyzed with the help of the SPSS application. The results of this research show that the brand image, product quality and price of Sambal Mbegor Jember have an influence on consumer buying interest.
STRATEGI PEMASARAN DIGITAL BAGI UMKM DI JEMBER: ADAPTASI DAN TANTANGAN Wilaga, Brian Adi; Qomariah, Nurul; Nursaid, Nursaid
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 2 (2025): FEBRUARI 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i2.6126

Abstract

UMKM in Jember have a strategic role in the local economy, but face challenges in competition in the digital era. This research analyzes the digital marketing strategies implemented by UMKM in Jember as well as the obstacles and opportunities they face. Using qualitative descriptive methods, data was collected through observation, interviews and documentation. The research results show that UMKM in Jember are starting to utilize social media such as Instagram and TikTok, as well as marketplaces such as Shopee and Tokopedia to expand their market reach. However, the main challenges faced include low digital literacy, limited capital, intense competition on digital platforms, and changes in social media algorithms. To overcome this obstacle, UMKM implement adaptation strategies such as digital marketing training, collaboration with micro-influencers, and marketing diversification between online and offline. This study concludes that digital marketing can increase the competitiveness of UMKM, but it needs support from the government and the business community to ensure its sustainability and effectiveness.
PERAN DISIPLIN KERJA PENDIDIKAN DAN KOMITMEN TERHADAP KINERJA PERANGKAT DESA DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENNING (Studi Kasus di Desa Laprak, Desa Sumbersuko, Desa Pandak dan Desa Klampokan Kecamatan Klabang Kabupaten Bondowoso) Hariyanto, Hariyanto; Sari, Lita Permata; Fandiyanto, Randika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 2 (2025): FEBRUARI 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i2.6266

Abstract

The aim of this research is to analyze the influence of variablesThe Role of Educational Work Discipline and Commitment to the Performance of Village Officials with Job Satisfaction as an Intervening Variable (Case Study in Leprak Village, Sumbersuko Village, Pandak Village, and Klampokan Village, Klabang District, Bondowoso Regency). By using the Partial Least Square (PLS) Structural equation model. Results of direct influence hypothesis testing using the Smart PLS 3.0 application. Work discipline has a significant positive effect on job satisfaction Education has a significant positive effect on job satisfaction, Commitment has a significant positive effect on job satisfaction, Work discipline has a significant positive effect on performance, Education positive but not significant effect on Performance, Commitment has a significant positive effect on Performance, Job satisfaction has a positive but not significant effect on Performance, Work discipline has a positive but not significant effect on Performance through Job Satisfaction, Education has a positive but not significant effect on Performance through Job Satisfaction, and Commitment has a positive but not significant effect on Performance through Job Satisfaction.

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