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INDONESIA
Manajemen Kreatif Jurnal
Published by Sekolah Tinggi Ilmu Ekonomi Trianandra
ISSN : 29639638     EISSN : 29639654     DOI : 10.55606
Core Subject : Science,
Decision Sciences, Operations Research & Management
Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 239 Documents
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Uji Organoleptik Tepung Kacang Hijau Terhadap Daya Terima Konsumen Pada Kue Kering Choco Chips Tia Listiaty; Agung Setiawan
Manajemen Kreatif Jurnal Vol. 2 No. 3 (2024): Agustus: Manajemen Kreatif Jurnal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/makreju.v2i3.3216

Abstract

The aim of the research is to determine and analyze the substitution of green bean flour in making choco chip cookies, using experimental methods and organoleptic tests. The samples in this study were dry cakes with 50%, 75% and 100% substitution of green bean flour which were then tested on 30 panelists who assessed aspects of color, taste, aroma and texture. This research was conducted in the Pastry laboratory of the Prima International Tourism Polytechnic, Jalan Perjuangan No. 18, Kesambi District, Cirebon City. The time for carrying out this research starts from March 2024 to May 2024 using experimental methods and organoleptic tests. The consumer acceptability test was carried out on 30 panelists. Based on the results of research based on organoleptic tests, namely in terms of color, taste, aroma and taste. For the fourth aspect, the best quality was obtained by substituting 75% for green bean flour. The level of public liking for chocochips cookies substituted for green beans was obtained by substituting green beans at 75%, because the color, taste, aroma and texture produced were close to dry cookies in general.
Analisis Rasio Keuangan Untuk Menilai Kinerja Keuangan PT. Gudang Garam Tbk. Pada Periode 2020-2022 Muhammad Nurtajudin; Iswati Iswati; Anis Fitriyasari; Eny Sulistyowati
Manajemen Kreatif Jurnal Vol. 2 No. 3 (2024): Agustus: Manajemen Kreatif Jurnal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/makreju.v2i3.3217

Abstract

In this research the author wants to know more about "Financial Ratio Analysis to Assess the Performance of PT. Gudang Garam Tbk. In the 2020-2022 Period”. Regarding the author's desire to analyze this company because since the Covid-19 outbreak occurred, all shares in cigarette industry companies in Indonesia have decreased, so with this research the author wants to examine one of the largest cigarette companies in Indonesia, namely PT. Gudang Garam Tbk. The method used by the author in the research is quantitative. The analytical method used is analysis of liquidity, solvency, activity and profitability ratios. Research data and information were obtained from the Indonesia Stock Exchange which can be accessed via the official website www.idx.co.id The data collection technique used was analyzing or calculating PT Gudang Garam Tbk Financial Report data. Data processing is carried out descriptively quantitatively, namely using the financial ratio formula, namely Liquidity Ratio, Solvency Ratio, Activity Ratio and Profitability Ratio to analyze existing problems based on financial reports at PT. Gudang Garam Tbk. 2020-2022 period.
Pengaruh Pelatihan dan Lingkungan Kerja Terhadap Produktivitas Kerja Karyawan PT. Shenglu Zanmei International Muhamad Diva Daniswara S; Iswati Iswati; Anis Fitriyasari; Emilia Pranata
Manajemen Kreatif Jurnal Vol. 2 No. 3 (2024): Agustus: Manajemen Kreatif Jurnal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/makreju.v2i3.3218

Abstract

This research aims to test or analyze the influence of work environment training on the work productivity employees at PT Shenglu Zanmei International. The population in this study were all 53 employees in the production department of PT Shenglu Zanmei International, Surabaya City. The sampling technique for this research used a purposive sampling technique, thus the respondents for this research were 53 respondents from all permanent employees at PT Shenglu Zanmei International. This research uses primary data obtained through questionnaires and simple linear regression analysis methods as data analysis techniques. The data was processed using the Statistical for Product and Service Solution (SPSS) program. The results of the study showed that the physical work environment had a positive and significant effect on the work productivity variables of production employees at PT Shenglu Zanmei International.
Pengaruh Self Efficacy, Self Esteem, Dan Employee Engagement Terhadap Kinerja Karyawan PT Usaha Utama Bersaudara Surabaya Dwi Aji Pangestu; I Dewa Ketut Raka Ardiana
Manajemen Kreatif Jurnal Vol. 2 No. 3 (2024): Agustus: Manajemen Kreatif Jurnal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/makreju.v2i3.3219

Abstract

This research aims to prove and analyze several things, such as the simultaneous and partial influence of Self-Efficacy, Self-Esteem, and Employee Engagement on Employee Performance at PT Usaha Utama Bersaudara Surabaya. This type of research is quantitative and all data is obtained through filling out a questionnaire distributed via Google Form. The sample in this study amounted to 66 people. The data analysis and hypothesis testing methods used are Validity Test, Reliability Test, Classic Assumption Test (normality test, multicollinearity test, and heteroscedasticity test), Coefficient of Determination Test (R2), Partial Test (t test), Simultaneous Test (f test) , and Multiple Linear Regression Coefficient Test. The results of data analysis and hypothesis testing using SPSS version 27. Where the results of this research show that partially Self Efficacy has a positive and significant effect on employee performance at PT Usaha Utama Bersaudara Surabaya, then partially Self Esteem has a positive and significant effect on employee performance at PT Usaha Utama Bersaudara Surabaya, and other partial results. Employee Engagement also has a positive and significant effect on employee performance at PT Usaha Utama Bersaudara Surabaya. Other results also show that Self Efficacy, Self Esteem, and Employee Engagement simultaneously have a positive and significant effect on employee performance at PT Usaha Utama Bersaudara Surabaya.
Pengaruh Pemasaran Digital Dan Kualitas Produk Terhadap Keputusan Pembelian Suyo Body Lotion Di Kota Surabaya Siti Juliana Putri; Iswati Iswati; Anis Fitriysasari
Manajemen Kreatif Jurnal Vol. 2 No. 3 (2024): Agustus: Manajemen Kreatif Jurnal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/makreju.v2i3.3220

Abstract

This study aims to examine the effect of digital marketing and product quality on purchasing decisions for Suyo Body Lotion products in Surabaya. The population in this study were all consumers who made purchases of Suyo Body Lotion products. This study uses a quantitative approach. Sampling using a non-probability sampling approach and obtained 65 respondents. The data collection technique was obtained by distributing questionnaires to consumers who buy Suyo Body Lotion products in Surabaya. The data analysis technique uses the Multiple Linear Regression Analysis method. The results showed that, partially (t test) digital marketing has a positive and significant effect on purchasing decisions. Product quality has a positive and significant effect on purchasing decisions. Simultaneous test results (F test) show that digital marketing communication and product quality have a positive and significant effect on purchasing decisions.
Pengaruh Gaya Kepemimpinan dan Disiplin Kerja terhadap Kinerja Guru di SMA Negeri 81 Jakarta Timur Ghina Allya Pebriani; Adi Wibowo Noor Fikri; Christophorus Indra Wahyu Putra
Manajemen Kreatif Jurnal Vol. 2 No. 3 (2024): Agustus: Manajemen Kreatif Jurnal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/makreju.v2i3.3237

Abstract

This research aims to find out how much influence leadership style and work discipline have on teacher performance at SMA Negeri 81 East Jakarta. The population in this study were all students in classes X1.1, X1.3, X1.7. The sampling method uses a Slovin sample, namely the entire population is used as a sample in distributing the questionnaire. The sample used in this research was 85 students. This research uses quantitative methods with multiple linear regression analysis, and hypothesis testing uses the t test and f test with a significance level of 5%. Based on the t test, Leadership Style has a significant effect on Teacher Performance and Work Discipline has a significant effect on Teacher Performance. And based on the f test, Leadership Style and Work Discipline influence Teacher Performance.
Pengaruh Online Customer Review dan Brand Image Terhadap Keputusan Pembelian Produk Somethinc di Kota Bekasi Tarisa Agista; Widi Winarso; Kardinah Indrianna Meutia
Manajemen Kreatif Jurnal Vol. 3 No. 3 (2025): Agustus: Manajemen Kreatif Jurnal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/makreju.v2i3.3239

Abstract

This study was conducted to determine the effect of online customer reviews and brand image on consumer purchasing decisions of Somethinc products. This study is a quantitative research using a non-probability sampling method with an accidental sampling/incidental sampling technique. In this study, primary data in the form of questionnaires through Google Forms was used. The number of samples used in this study was 96 respondents who were people domiciled in Bekasi City. The analysis technique used in this study uses multiple linear regression analysis with the help of SPSS 26 software. Based on the results of the data processing carried out, the results of this study showed that the Online Customer Review variable has a positive and significant effect on Purchasing Decisions, the Brand Image variable has a positive and significant effect on Purchasing Decisions. The Online Customer Review and Brand Image variables simultaneously have a significant influence on the Purchasing Decision variable.
Pengaruh Motivasi Kerja dan Disiplin Kerja terhadap Prestasi Kerja Pegawai di Kelurahan Bojong Rawalumbu 2024 Jendro Diu; Tutiek Yoganingsih; Cahyadi Husadha
Manajemen Kreatif Jurnal Vol. 3 No. 3 (2025): Agustus: Manajemen Kreatif Jurnal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/makreju.v2i3.3240

Abstract

This research aims to determine and analyze the influence of work motivation and work discipline on employee work performance in Bojong Rawalumbu Subdistrict. This type of research is quantitative. The sample used was 56 respondents from Bojong Rawalumbu Village employees. To test and prove the research hypothesis using the SPSS version 26 application. The results of the research that has been carried out are that the independent variables have a positive and significant effect on the dependent variable. Based on the test results and data analysis for the Work Motivation variable, it was obtained that the t-value was 2.677 > 1.674 (t-table) with a sig of 0.010 < 0.05, meaning that Work Motivation (X1) had a positive and significant effect on Work Performance (Y). Then the Work Discipline variable obtained a t-count value of 5.873 > 1.674 (t-table) with a sig of 0.000 < 0.05, which means that Work Discipline (X2) has a positive and significant effect on Work Performance (Y) and it is known that the f-count is 33.151 > 3.172 (Ftable) with a sig value of 0.000 < 0.05 that simultaneously Work Motivation (X1) and Work Discipline (X2) have a positive and significant effect on Work Performance (Y).
Pengaruh Harga, Kualitas Produk, dan Promosi Terhadap Keputusan Pembelian Konsumen Pada PT Anugrah Packaging Indo Kemasan Princess Taza Tesalonica; Iswati Iswati; Anis Fitriyasari
Manajemen Kreatif Jurnal Vol. 3 No. 3 (2025): Agustus: Manajemen Kreatif Jurnal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/makreju.v2i3.3241

Abstract

This study aims to look at the effect of price, product quality, and promotion on consumer purchasing decisions. The population in this study were all consumers who made purchases at PT Anugrah Packaging Indo Kemasan. Sampling using a non-probability sampling approach and obtained 125 respondents. The data analysis technique uses the Multiple Linear Regression Analysis method. The results showed that, partially (t test) price has a positive and significant effect on purchasing decisions. Product quality has a positive and significant effect on purchasing decisions and promotions also have a positive and significant effect on purchasing decisions. Simultaneous test results (F test) show that price, product quality, and promotion have a positive and significant effect on purchasing decisions.
Pengaruh Disiplin Kerja, Motivasi Kerja, Komunikasi Kerja terhadap Kinerja Karyawan di PT Alpha Teknologi Indonesia Andriani Andriani; Kardinah Indrianna Meutia; Nita Komala Dewi
Manajemen Kreatif Jurnal Vol. 3 No. 3 (2025): Agustus: Manajemen Kreatif Jurnal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/makreju.v2i3.3242

Abstract

This research aims to test whether Work Discipline, Work Motivation and Work Communication have an effect on employee performance. The method used in this research uses quantitative methods. The population in this study were employees at PT. Alpha Technology Indonesia. The sample used in this research used a saturated sample using the Slovin formula calculation to obtain 133 respondents. Data analysis using SmartPLS 4.0 The analysis method used is descriptive analysis, validity test, reliability test, R-Square test, F-Square test and hypothesis test. The research results show that work discipline has no effect on employee performance with a t-statistic of 0.790 < 1.96, then the research results also show that work communication has no effect on employee performance, this is shown by a t-statistic value of 0.910 < 1.96 However, there is a positive and significant influence between work motivation on employee performance with a t-statistic value of 6.635 > 1.96. This shows that the greater the employee's motivation, the better the employee's performance will be

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