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INDONESIA
Manajemen Kreatif Jurnal
Published by Sekolah Tinggi Ilmu Ekonomi Trianandra
ISSN : 29639638     EISSN : 29639654     DOI : 10.55606
Core Subject : Science,
Decision Sciences, Operations Research & Management
Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 239 Documents
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Peran Sumber Daya Manusia dalam Strategi Content Marketing pada Produk Somethinc untuk Meningkatkan Kompetitif Bisnis Internasional Zahrani Adhelia Putri
Manajemen Kreatif Jurnal Vol. 3 No. 1 (2025): Februari: Manajemen Kreatif Jurnal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/makreju.v3i1.3619

Abstract

In the ever-growing digital era, content marketing strategy is an important key in increasing business competitiveness, especially in the highly competitive beauty industry. This research aims to analyze the role of human resources (HR) in implementing content marketing strategies for Somethinc products, a beauty brand from Indonesia that has succeeded in penetrating the international market. The main focus of this research is to identify how HR's role in designing, managing and delivering relevant content can strengthen Somethinc's brand positioning in the global market and increase its business competitiveness. Through a qualitative approach with interviews and case studies, this research reveals that the quality and creativity of human resources, understanding of international audiences, and the ability to adapt to digital trends play a very important role in formulating an effective content marketing strategy. Apart from that, solid team collaboration and the use of analytical data in decision making also support the achievement of more targeted marketing goals. The results of this research show that competent human resources can have a significant impact on increasing brand awareness and customer loyalty, which in turn strengthens Somethingnc's position in the international market. Therefore, investing in developing human resources who have digital skills and understanding of global markets is an important factor in a successful content marketing strategy.
Peran Artificial Intelligence (AI) dalam Meningkatkan Layanan Pendidikan di SMP/MTs Abdul Kodir
Manajemen Kreatif Jurnal Vol. 3 No. 1 (2025): Februari: Manajemen Kreatif Jurnal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/makreju.v3i1.3622

Abstract

This research explores the role of Artificial Intelligence (AI) in improving education services at the junior high school and madrasah Tsanawiyah (MTs) levels. AI technology contributes significantly to learning personalization, student data analysis, and school administration efficiency. Through the Narrative Literature Review method, this research analyzes various literatures to identify the impact of AI on education, including challenges and potential solutions. The results show that AI supports more adaptive learning by analyzing students' individual needs, providing data-driven recommendations, and accelerating decision-making in the education process. In addition, AI improves operational efficiency through the automation of administrative tasks, such as managing student attendance and grades. However, AI implementation faces challenges such as limited infrastructure, lack of technical training for teachers, and data privacy issues. With strategic investment and intensive training, AI technology has great potential to revolutionize the education system, creating an inclusive and sustainable learning ecosystem.
Pengaruh Disiplin Kerja Terhadap Kinerja Pegawai Dinas Kebudayaan dan Pariwisata Kabupaten Bantaeng Nuranita Fitriani; M. Ikhwan Maulana Haeruddin; Zainal Ruma; Tenri Sayu Puspitaningsih Dipoatmodjo; Rezky Amalia Hamka
Manajemen Kreatif Jurnal Vol. 3 No. 1 (2025): Februari: Manajemen Kreatif Jurnal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/makreju.v3i1.3668

Abstract

This study aims to determine the influence of work discipline on employee performance at the Bantaeng Regency Culture and Tourism Office. This sampling method uses saturated sampling, which is the entire population of 45 respondents with a quantitative research method. Data collection was obtained through interviews and questionnaire distribution directly (offline). The data analysis techniques used to analyze the relationship between independent variables and dependent variables are validity tests, reliability tests, classical assumption tests, namely normality tests, linearity tests, and homokedasticity tests, hypothesis tests used Partial tests (t-test), and determination coefficients (R2 test). The results of this study show that work discipline has a positive and significant effect on the performance of employees at the Bantaeng Regency Culture and Tourism Office.
Pengaruh Influencer Marketing dan Kualitas Produk terhadap Minat Beli Konsumen Produk Skintific pada Pengguna E-Commerce di Jakarta Pusat Adi Rahmawan; Purwatiningsih Purwatiningsih; Ratih Setyo Rini
Manajemen Kreatif Jurnal Vol. 3 No. 1 (2025): Februari: Manajemen Kreatif Jurnal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/makreju.v3i1.3755

Abstract

This study aims to determine the effect of Influencer Marketing and product quality on buying interest in e-commerce users in Central Jakarta. This research uses descriptive research with a quantitative approach, namely the author describes the phenomena that exist in the formulation of problems that have been determined based on data that has been collected from primary sources. Data collection was obtained through distributing questionnaires online to e-commerce users in Central Jakarta. The sample used in this study amounted to 100 respondents. The sampling technique used was purposive sampling, then processed using SPSS 25 with multiple linear data analysis techniques. The results showed that Influencer Marketing and product quality partially had a positive and significant effect on buying interest. Furthermore, Influencer Marketing and product quality simultaneously have a positive and significant effect on buying interest in e-commerce users in Central Jakarta. This proves that Influencer Marketing and product quality are effective strategies in influencing consumer buying interest in products or services.
Optimalisasi Retribusi Parkir oleh Dinas Perhubungan Kabupaten Malang untuk Meningkatkan Pendapatan Asli Daerah di Kepanjen Laura Aki Tasurruni; Siti Munawaroh; Rizka Angelia Putri; Umi Kulsum; R Muhamad Mahrus Alie
Manajemen Kreatif Jurnal Vol. 3 No. 1 (2025): Februari: Manajemen Kreatif Jurnal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/makreju.v3i1.3812

Abstract

This study aims to evaluate various strategies for optimizing parking fees to increase their contribution to the PAD of Malang Regency. The method used is a combination of primary data collection through direct interviews with the Malang District Transportation Office and secondary data in the form of literature, laws and regulations, and data from BPS Malang District. The results showed that there are 68 official parking spots in Kepanjen, all of which are categorized as Public Parking Lots (TJU) with deposits varying from Rp10,000 to Rp300,000 per week. Planned optimization efforts include digitizing the QRIS-based retribution collection system and improving supervision through regular monitoring, applying strict sanctions, and curbing illegal parking attendants. The Malang District Transportation Office targets to increase the contribution of the parking sector to PAD by 20% per year with a target revenue from public roadside parking services by 2025. The implementation of a comprehensive optimization strategy has implications for increasing the effectiveness, transparency, and accountability of parking management so that it can make a significant contribution to strengthening regional finances.
Pengaruh Literasi Keuangan dan Gaya Hidup terhadap Pembayaran Digital, dengan Penggunaan Teknologi Keuangan sebagai Variabel Intervening pada Mahasiswa Bisnis Digital Universitas Jambi Angkatan 2021 – 2024 Dhimas Kurniawan; Tona Aurora Lubis; Ida Masriani
Manajemen Kreatif Jurnal Vol. 3 No. 2 (2025): Mei: Manajemen Kreatif Jurnal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/makreju.v3i2.3858

Abstract

This study aims to determine the effect of financial literacy and lifestyle on digital payments with the use of financial technology as an intervening variable for Jambi University digital business students Class of 2021 - 2024. This study uses a quantitative approach with a random sampling method. The population in this study, namely Jambi University digital business students in the 2021-2024 batch of 174 students and the sample of this study amounted to 64 students. The data collection technique used a questionnaire. The data analysis method in this study used Patrial Least Square and was processed using smartPLS 4.0 software. The results of this study found that: 1) Financial literacy has a positive and significant effect on digital payments. 2) Lifestyle has a positive and insignificant effect on digital payments. 3) Financial Literacy has a positive and significant effect on the use of financial technology. 4) Lifestyle has a positive and significant effect on the use of financial technology. 5) the use of financial technology has a positive effect on digital payments. 6) Financial Literacy has a positive and significant effect on digital payments with the use of financial technology as an intervening variable. 7) Lifestyle has a positive and insignificant effect on digital payments with the use of financial technology as an intervening variable.
Pengaruh Insentif dan Lingkungan Kerja terhadap Kinerja Karyawan PT Pentasari Pranakarya Semarang Veni Feriyanti; Riyono Riyono; Hesti Ristanto
Manajemen Kreatif Jurnal Vol. 3 No. 3 (2025): Agustus: Manajemen Kreatif Jurnal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/makreju.v3i3.4153

Abstract

Increasingly tight business competition, the performance of Human Resources owned by employees is required to continue to improve, in order to create human resources as assets whose productivity must be increased, to achieve this, the company must be able to create conditions that can encourage and enable comfort to develop and improve the abilities and skills they have optimally, one of the efforts that can be taken by the company to achieve these conditions is by providing incentives and a good work environment. The purpose of this research is to determine and analyze the influence of incentives and work environment on employee performance at PT Pentasari Pranakarya Semarang, which is located at Jl. Tambakaji I, No.1, Tambakaji Village, Ngaliyan District, Semarang City. The variables studied are the independent variables consisting of incentives and work environment. The dependent variable is employee performance. The sampling technique uses a saturated sample or census, namely taking the entire population as a sample, as many as 182 employees. The data collection method uses a questionnaire, then the respondents' answers are scored using a Likert scale. The data analysis used in this method is multiple linear regression. The research results can be concluded that: 1). Incentives do not have a significant effect on the performance of PT Pentasari Pranakarya employees, 2). The work environment does not have a significant effect on the performance of PT Pentasari Pranakarya employees. 3). Incentives and work environment together have no effect on the performance of PT Pentasari Pranakarya employees.
Studi Implementasi Manajemen Risiko di PT. Lippo General Insurance Tbk. Selama Periode 2022-2024 Iswardhani, Indri
Manajemen Kreatif Jurnal Vol. 3 No. 3 (2025): Agustus: Manajemen Kreatif Jurnal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/makreju.v3i3.4155

Abstract

This study analyzes the implementation of risk management at PT Lippo General Insurance Tbk over 2022–2024 using a qualitative descriptive approach. The review focuses on the four core risk-management cycles: identification, measurement, monitoring, and mapping–mitigation and on one key output: the risk profile assessment (inherent risk rating, quality rating of risk-management implementation, and implementation of risk level). The results indicate that risk-management processes are consistent and well documented through a risk register and supported by a Risk Management Information System, enabling rapid linkage of findings to action plans. Overall, the composite risk profile remains low, underpinned by a moderately strong quality of implementation and risk-level application. On the inherent-risk dimension, dynamics are observed: strategic risk improves in the final year, while insurance, credit, and liquidity risks rise relative to 2023. Nevertheless, the consistency of implementation quality and disciplined execution mitigates these effects, keeping the composite profile stable. Managerial implications include strengthening underwriting and claims management, enhancing counterparty and reinsurance quality, and enforcing liquidity discipline, while maintaining a strong risk culture and tiered monitoring mechanisms.
Microsoft Teams dan Efektivitas Kerja Pegawai KPP Pratama Langsa dalam Meningkatkan Kolaborasi Tim, Komunikasi, dan Kinerja Organisasi Putris Elianka; Rahmi Meutia; Dhian Rosalina
Manajemen Kreatif Jurnal Vol. 3 No. 3 (2025): Agustus: Manajemen Kreatif Jurnal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/makreju.v3i3.4165

Abstract

The rapid advancement of digital collaboration platforms has reshaped the way organizations manage communication, motivation, and performance. Microsoft Teams, as one of the most widely adopted tools, provides integrated features for real-time messaging, virtual meetings, and document sharing that enable employees to collaborate more effectively. This study aims to explore the impact of Microsoft Teams on communication, motivation, and employee performance at the Pratama Tax Service Office (KPP) in Langsa. A quantitative research design was applied using a survey method, with data collected through pretest and posttest questionnaires. The study involved a total population of 89 employees, of which 81 valid responses were analyzed. Data processing was carried out with SPSS version 25 to compare employee conditions before and after the use of Microsoft Teams. The findings reveal that the adoption of Microsoft Teams contributes to more effective communication, enhances employee motivation by simplifying coordination and task management, and improves overall performance. These results highlight the potential of digital collaboration platforms to strengthen organizational effectiveness, particularly in government institutions that require efficiency, transparency, and adaptability in their operations. The study further implies that maximizing the use of digital platforms can support long-term organizational goals in the context of ongoing digital transformation.

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