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INDONESIA
Manajemen Kreatif Jurnal
Published by Sekolah Tinggi Ilmu Ekonomi Trianandra
ISSN : 29639638     EISSN : 29639654     DOI : 10.55606
Core Subject : Science,
Decision Sciences, Operations Research & Management
Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 239 Documents
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Payleteerr Demi Gengsi Ageng Kanda Saepudin S; Dela Apriliana
Manajemen Kreatif Jurnal Vol. 3 No. 2 (2025): Mei: Manajemen Kreatif Jurnal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/makreju.v2i1.2781

Abstract

The use of Paylater as a means to achieve a desired lifestyle, especially among the younger generation, is the highlight of this research. With a focus on psychological and financial impacts, this study combines qualitative and quantitative approaches to investigate the complex interactions between demographic factors, motivations, and the consequences of using Paylater for prestige. Through data collection using questionnaires and interviews with samples covering various age groups, education levels, and income levels, the research results highlight interesting findings. The main motivation for using Paylater was revealed as a drive to achieve a prestigious image and keep up with emerging digital consumption trends. The psychological impact cannot be ignored either, with some respondents admitting to the financial stress associated with this habit. Data analysis shows that education level plays an important role in an individual's ability to manage Paylater debt. Respondents with a higher level of education tend to be more aware of risk and have better debt management strategies. The implications of the results of this research include challenges in financial literacy and psychological well-being in the digital era. A more targeted approach is needed to educate young people about the financial risks associated with using Paylater for prestige. Nonetheless, this study acknowledges limitations in the generalisability of the results and suggests further research to investigate alternative financial management strategies and the long-term impact of this phenomenon
Analisis Sistem Kepribadian Dan Sistem Keluarga Terhadap Suksesi Bisnis UKM Syarifuddin Syarifuddin; M. Arpah; Mohammad Aras; Muhammad Sapuan
Manajemen Kreatif Jurnal Vol. 3 No. 2 (2025): Mei: Manajemen Kreatif Jurnal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/makreju.v2i1.2784

Abstract

This investigate points to look at the impact of the identity framework (identity framework) and family framework (family framework) on commerce progression. The populace in this investigate are SMEs in Batam. The test taken in this inquire about was 48 respondents utilizing the coincidental review strategy. The explanatory apparatus utilized is different direct relapse with the assistance of the SPSS 25 program. The comes about gotten in this inquire about appear that the personality system (identity framework) includes a positive and noteworthy impact on business progression.
Pengaruh Direct Marketing Dan Product Quality Terhadap Minat Beli Pada Live Streaming Marketing Online Shop Mefri Yudi Wisra; Mulyadi Mulyadi; Indra Nara; Febri Edward
Manajemen Kreatif Jurnal Vol. 1 No. 4 (2023): November: Manajemen Kreatif Jurnal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/makreju.v1i4.2822

Abstract

The development of increasingly sophisticated technology has an impact on various fields. One of the impacts of technological developments is social media. Many business people are utilizing social media as an e-commerce business platform by presenting innovative features and programs to help them compete in the market. To attract attention and increase consumer satisfaction, most e-commerce providers use live streaming. This allows buying and selling activities in real-time and reduces consumer concerns about the quality of the products offered. The purpose of this study is to analyze the effect of direct marketing and product quality on the purchase intention of online store users in Batam City. The results of direct and partial marketing research on product quality affect the purchase intention of online store applications.
Examining the Impact of Bloom's Taxonomy Integration in Entrepreneurship Education on the Competitiveness and Performance of Micro, Small, and Medium Enterprises (MSMEs) Aretha Widi Ailani; Gibrananda Putra Kanaan; Delan Kay 
Manajemen Kreatif Jurnal Vol. 1 No. 3 (2023): Agustus: Manajemen Kreatif Jurnal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/makreju.v1i3.2924

Abstract

This book review examines the impact of integrating Bloom's Taxonomy into entrepreneurship education on the competitiveness and performance of Micro, Small, and Medium Enterprises (MSMEs). Through a comprehensive analysis of literature, empirical evidence, and expert opinions, the review highlights the significance of this pedagogical approach in fostering critical thinking, problem-solving, and innovation skills among entrepreneurship students. Empirical studies demonstrate improvements in students' competencies and learning outcomes following exposure to Bloom's Taxonomy-aligned curricula. Case studies, such as the Entrepreneurship Development Institute of India (EDII), provide evidence of the practical relevance of this approach in addressing challenges faced by MSMEs. Expert opinions underscore the importance of preparing students for the dynamic demands of the entrepreneurial ecosystem through curriculum designs that prioritize higher-order cognitive skills development. Overall, the review emphasizes the transformative potential of Bloom's Taxonomy integration in shaping the future of entrepreneurship education and enhancing the competitiveness of MSMEs in global markets.
Studi Peran Citra Perusahaan Dalam Meningkatkan Motivasi Kerja Karyawan PT. PAL Indonesia (Persero) Ulfatus Solikha; Muhammad Isa Anshori
Manajemen Kreatif Jurnal Vol. 2 No. 2 (2024): Mei: Manajemen Kreatif Jurnal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/makreju.v2i2.2936

Abstract

This study investigates the factors that influence the formation of PT's corporate image. Pal Indonesia (Persero) and how this perception is related to employee work motivation. Through a literature analysis approach, this research analyzes the perceptions of various stakeholder groups, including prospective employees, customers, suppliers and the general public. The results of the analysis show that company reputation, product and service quality, relationships with stakeholders, organizational values, and commitment to social responsibility are the main factors that influence the company's image. Positive perceptions of the company's image can increase trust, reputation and support from various parties, which in turn can motivate employees to provide their best contribution. Conversely, negative or ambiguous perceptions can reduce employee interest and motivation. Therefore, company management must actively monitor and manage these factors, and strive to build good relationships with various stakeholders to create a motivating work environment that contributes to the company's long-term success.
Pengaruh Manajemen Kinerja, Antusiasme, Motivasi, dan Pelatihan terhadap Kepuasan Kerja Karyawan pada Badan Usaha Milik Negara (BUMN) Adriand Bagus Sopyan Nanda; Jatmiko Jatmiko
Manajemen Kreatif Jurnal Vol. 2 No. 2 (2024): Mei: Manajemen Kreatif Jurnal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Job satisfaction has the potential to increase company productivity and emphasizes the importance of developing concepts to measure human resources. Each individual has varying levels of job satisfaction, influenced by the values they hold and their unique characteristics. Satisfaction is also related to the extent to which individuals feel their needs, wants and aspirations are met, which ultimately depends on the goals they want to achieve in their lives. The purpose of this study is to determine the relationship between the variables of Performance Management, Enthusiasm, Motivation, and Training to Employee Job Satisfaction simultaneously and partially. This research is a deductive type of research using quantitative methods. The sample in this study amounted to 145 respondents using data collection techniques using purposive sumpling. Then the data is processed using multiple linear regression analysis methods using SPSS. Based on the test results, it is known that the variables of performance management, enthusiasm, motivation, and training simultaneously and partially have a positive effect on job satisfaction.
Efektivitas Penilaian Tingkat Kesehatan Perbankan Menggunakan Metode RGEC pada Bank Rakyat Indonesia Tahun 2018-2020 Desy Pratiwi
Manajemen Kreatif Jurnal Vol. 2 No. 2 (2024): Mei: Manajemen Kreatif Jurnal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/makreju.v2i2.2939

Abstract

This research aims to determine the effectiveness of assessing banking soundness levels using the PT RGEC method. Bank Rakyat Indonesia Tbk in 2018-2020. In this research, researchers used several research variables which include Risk Profile (NPL and LDR), Good Corporate Governance (GCG), Earnings (ROA, ROE, NIM, BOPO) and Capital (CAR). Based on research on the effectiveness of assessing the level of banking health at PT. Bank Rakyat Indonesia Tbk, using the RGEC method, shows that the bank's health status is in accordance with the standards set by Bank Indonesia regulations. For the 2018 period it can be concluded that PT. Bank Rakyat Indonesia Tbk received a composite rating of 1, namely "Very Healthy" with a composite score of 90%, for the 2019 period it can be concluded that PT. Bank Rakyat Indonesia Tbk received a composite rating of 1, namely "Very Healthy" with a composite score of 92.5%, for the 2020 period it can be concluded that PT. Bank Rakyat Indonesia Tbk received a composite rating of 1, namely "Very Healthy" with a composite score of 90%. As well as the bank's health level in terms of Risk Profile, Good Corporate Governance, earnings and Capital indicators at PT. Bank Rakyat Indonesia Tbk for 2018-2020 is "Very Healthy". It is hoped that future researchers will be more careful in carrying out calculations, can use better methods than this research and can add ratios so that the results of the research are more robust.
Pengaruh Gaya Kepemimpinan dan Budaya Organisasi Terhadap Kinerja Karyawan Pada Politeknik Negeri Jakarta Retno Oktaviani; Aden Prawiro Sudarso
Manajemen Kreatif Jurnal Vol. 2 No. 2 (2024): Mei: Manajemen Kreatif Jurnal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/makreju.v2i2.3025

Abstract

The objective of this study is to explore the effects of Leadership Style and Organizational Culture on Employee Performance, either individually or in combination, within the State Polytechnic of Jakarta. A quantitative approach was adopted for this research, utilizing questionnaires to gather and analyze data. The participants comprised employees from the State Polytechnic of Jakarta, totaling 89 respondents. Analytical methods employed in this investigation included tests for validity, reliability, and normality, as well as tests for multicollinearity, autocorrelation, and heteroskedasticity. Additionally, analyses such as the correlation coefficient, simple linear regression, multiple linear regression, the coefficient of determination, and hypothesis testing were conducted, all facilitated through the use of SPSS 29, a statistical software designed for the social sciences, on a Windows platform. In testing individual hypotheses, results showed the calculated t for Leadership Style (5.239) significantly exceeded the critical t-value of 1.987, impacting Employee Performance significantly. However, the Organizational Culture's effect was not significant, as its t (0.706) was below 1.987. For combined hypotheses, the F-value of 47.444 far exceeded the critical value of 3.10, with significance below 0.001, leading to the rejection of H0 and acceptance of Ha, affirming that Leadership Style and Organizational Culture together significantly enhance Employee Performance at the State Polytechnic of Jakarta.
Pengaruh Kualitas Pelayanan Dan Kualitas Produk Terhadap Kepuasan Konsumen Di Seblak Pasta Taman Siswa Retno Septiana; Bangun Putra Prasetya
Manajemen Kreatif Jurnal Vol. 2 No. 2 (2024): Mei: Manajemen Kreatif Jurnal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/makreju.v2i2.3040

Abstract

This research aims to analyze the influence of service quality and product quality on consumer satisfaction at Seblak Pasta Taman Siswa. Service quality includes various aspects of interaction and service provided by staff to customers, while product quality is related to the taste, appearance and consistency of the seblak pasta served. The research method used was a survey with a questionnaire distributed to 120 respondents who were customers of Seblak Pasta Taman Siswa. The collected data was analyzed using multiple linear regression to determine the influence of the variables studied on consumer satisfaction. The research results show that both service quality and product quality significantly influence consumer satisfaction, with product quality having a stronger influence. These findings provide practical implications for the management of Seblak Pasta Taman Siswa to continue to improve service standards and product quality in order to increase customer satisfaction and maintain consumer loyalty.
Pengaruh Disiplin Kerja Dan Lingkungan Kerja Terhadap Kinerja Karyawan Pada Rocket Chicken Bantul Rui Restu Ade Nugraha; Bangun Putra Prasetya
Manajemen Kreatif Jurnal Vol. 2 No. 2 (2024): Mei: Manajemen Kreatif Jurnal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/makreju.v2i2.3041

Abstract

This research aims to analyze the influence of work discipline and work environment on employee performance at Rocket Chicken Bantul. Work discipline is an important factor that reflects employee discipline in carrying out their duties and responsibilities, while the work environment includes physical and non-physical conditions that affect employee comfort and productivity. The research method used was a survey with a questionnaire distributed to 100 respondents who were Rocket Chicken Bantul employees. The data obtained was analyzed using multiple linear regression to determine the influence of these two variables on employee performance. The research results show that work discipline and work environment have a significant influence on employee performance. Work discipline shows a more dominant influence than the work environment. These findings provide important implications for Rocket Chicken Bantul management to improve employee performance through increasing work discipline and improving the work environment.

Page 19 of 24 | Total Record : 239

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