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Jurnal Riset Manajemen
Published by INSTITUT TEKNOLOGI DAN BISNIS SEMARANG
ISSN : 29856221     EISSN : 29857627     DOI : 10.54066
Core Subject : Science,
Decision Sciences, Operations Research & Management
Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 273 Documents
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Kebijakan Dividen sebagai Moderasi Pengaruh ROA, PER, dan PBV Terhadap Return Saham pada Perusahaan Sektor Infrastruktur Sebelum dan Sesudah Pandemi COVID-19 Muhammmad Iqbal Yuliansyah; Gatot Nazir Ahmad; Titis Fatarina Mahfirah
JURNAL RISET MANAJEMEN (JURMA) Vol 3 No 1 (2025): JURNAL RISET MANAJEMEN (JURMA)
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v3i1.2951

Abstract

This study analyzes the effect of Return on Assets (ROA), Price to Earning Ratio (PER), and Price to Book Value (PBV) on stock returns, with Dividend Payout Ratio (DPR) as a moderating variable in infrastructure sector companies listed on the Indonesia Stock Exchange (IDX) during 2017–2022. The research aims to understand the factors influencing stock returns and the role of external factors, such as the COVID-19 pandemic, in these relationships.Using secondary data from financial reports of 54 companies with a total of 295 observations, the study employs unbalanced panel data regression analyzed using STATA. The results show that ROA and PER do not significantly affect stock returns. PBV significantly influences stock returns during the combined period (2017–2022) but not in separate periods before and during the pandemic. DPR significantly affects stock returns but does not moderate the relationships between ROA and PER with stock returns. Interestingly, DPR strengthens the relationship between PBV and stock returns only before the COVID-19 pandemic. These findings indicate that PBV and DPR can influence stock returns, although their impact varies across economic periods. This study provides important insights for designing adaptive investment strategies and dividend policies based on market conditions.
Pengaruh Beban Kerja terhadap Kinerja Karyawan dengan Motivasi Intrinsik sebagai Variabel Intervening pada PT. Bank Rakyat Indonesia (Persero) Cabang Jambi Az’zahra Machzunah; Sumarni Sumarni; Fitri Widiastuti
JURNAL RISET MANAJEMEN (JURMA) Vol 3 No 1 (2025): JURNAL RISET MANAJEMEN (JURMA)
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v3i1.2953

Abstract

This study aims to describe the effect of workload on employee performance with intrinsic motivation as an intervening variable at PT. Bank Rakyat Indonesia (Persero) Cabang Jambi. This research uses a quantitative method with data collection techniques by distributing questionnaires to 65 respondents. Hypothesis testing was performed using descriptive analysis with SmartPLS software. The results of the study show that workload has a significant positive effect on employee performance at PT. Bank Rakyat Indonesia (Persero) Cabang Jambi. Workload has a significant positive effect on intrinsic motivation. Intrinsic motivation has a significant positive effect on employee performance. Workload has a significant positive effect on employee performance through intrinsic motivation as an intervening variable. The recommendations from this study are: (1) For the employee performance variable, the company is advised to regularly evaluate employee performance objectively to provide constructive feedback. (2) For the workload variable, it is necessary to adjust it to the employees' capacity to maintain productivity and work quality. (3) For the intrinsic motivation variable, intrinsic motivation improvement can be done through self-development programs and creating a conducive work environment.
Pengaruh Gaya Kepemimpinan terhadap Motivasi Kerja Karyawan pada PT. Barakah Niaga Semen Andi Abriani Ayu Sari; Nurman Nurman; Tenri Sayu Puspitanigsih Dipoatmodjo
JURNAL RISET MANAJEMEN (JURMA) Vol 3 No 1 (2025): JURNAL RISET MANAJEMEN (JURMA)
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v3i1.2954

Abstract

This study aims to analyze the influence of leadership style on employee work motivation at PT. Barakah Niaga Semen. In this study, the population studied was 30 employees who were also used as samples. The method used is a quantitative approach with simple linear regression analysis, using Statistical Product and Service Solutions (SPSS) software to analyze the data obtained. Data were collected through questionnaires distributed to respondents involved in this study. The results of the analysis show that leadership style has a positive and significant effect on employee work motivation. With a determination coefficient (R2) value of 55.4%, it shows that 44.6% of the variation in employee work motivation can be explained by the leadership style applied in the company. Meanwhile, the remaining 44.6% is influenced by other factors not examined in this study. This finding emphasizes the importance of implementing a good leadership style to improve employee motivation. Therefore, companies are advised to continue to strengthen their leadership style in order to improve work motivation which can ultimately contribute to improving the company's overall performance. This study also provides insight for management to improve work motivation by strengthening the existing leadership style, so as to create a more productive and harmonious work environment.
Implementasi Nilai-Nilai Pancasila dalam Era Digital Tasya Salsabilah Efendi; Nazwa Dwi Savitri; Azenia Lisani Putri; Dinda Puspita Sari; Rafli Annaufal; Yoan Abdul Ghani
JURNAL RISET MANAJEMEN (JURMA) Vol 3 No 1 (2025): JURNAL RISET MANAJEMEN (JURMA)
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v3i1.2973

Abstract

Pancasila, as the foundation of the Indonesian state, plays a fundamental role in social and national life. However, the advancement of the digital era presents new challenges in upholding the values of Pancasila, such as the spread of hoaxes, hate speech, and radicalization through social media. This article aims to analyze the application of Pancasila values in facing social changes influenced by the advancements of digital technology. The research uses a library research method by analyzing various literatures related to Pancasila and the impact of the digital era on social life. The research findings indicate that although digital technology offers convenience in disseminating information, significant challenges arise in the form of individualism, materialism, and the misuse of social media, which can threaten national unity. Therefore, it is essential to strengthen public understanding of Pancasila values through proper digital literacy and introduce cultural education to maintain social harmony. Additionally, regulations supporting ethics and norms in the digital world are crucial to prevent the negative impacts of technological misuse. Pancasila must remain relevant amidst technological progress, by making it a guide in daily life to preserve national unity in facing the challenges of the digital era.
Pengaruh Service Quality dan Customer Perceived Value terhadap Customer Satisfaction Dimediasi oleh Trust Miftahul Jannah Al Kutubi; Ritta Setiyati
JURNAL RISET MANAJEMEN (JURMA) Vol 3 No 1 (2025): JURNAL RISET MANAJEMEN (JURMA)
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v3i1.2978

Abstract

Customer satisfaction plays an important role in marketing strategies that can be implemented by the banking industry by providing the best facilities for its customers to be able to provide value and experience of the services provided so that trust increases. The aim of this research was to measure more specifically service quality and customer perceived value towards trust in customers using the Livin Mandiri application. This type of research is quantitative with a purposive sampling technique distributed through questionnaires to 100 male and female Livin Mandiri mobile banking user respondents aged 20 - 55 years and domiciled in West Jakarta. Primary data analysis was carried out using the Structural Equation Modeling (SEM) method. The results of this research show that the variables Service Quality, Customer Perception Value, Customer Satisfaction and Trust are proven to have a positive effect and the service quality variable has the greatest influence on trust. Then the biggest indirect influence is trust with service quality and customer satisfaction. This research contributes to the banking industry in maintaining and increasing customer satisfaction by looking at several factors in consumer complaints in an optimal and measurable manner. For further research, researchers suggest expanding the research area and looking for objects in other fields.
Pengaruh Customer Review dan Celebrity Endorser terhadap Purchase Intention Dimediasi oleh Trust Dhea Oktaviani; Ritta Setiyati
JURNAL RISET MANAJEMEN (JURMA) Vol 3 No 1 (2025): JURNAL RISET MANAJEMEN (JURMA)
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v3i1.2979

Abstract

Celebrity endorsers play an important role in marketing strategies that can be implemented by Make Over companies by providing accurate and interesting information for their consumers to be able to provide trust, satisfaction so that consumers make continuous purchases of the product. The purpose of this study was to determine the greatest influence on purchase intention. The population of this study is users of Make Over beauty products in Jakarta. This study uses a purposive sampling technique with the criteria of female social media users aged 17-25 years (Generation Z), following the official Make Over social media account, intending to or having purchased Make Over products, and residing in Jakarta which was distributed through a questionnaire to 100 generation z respondents. Primary data analysis was carried out using the Structural Equation Modeling (SEM) method. This study shows that the variables of customer review, celebrity endorser, purchase intention and trust can be proven to have a positive influence and the trust variable has the greatest direct influence on purchase intention. Then the trust variable has the greatest indirect influence on customer reviews and purchase intention. This study contributes to Make Over companies in maintaining and increasing purchase intention, which can be seen from several consumer trust factors formed from customer reviews and celebrity endorsers optimally and measurably. For further research, researchers suggest expanding the research area and looking for objects in other fields.
Pengaruh Electronic Word Of Mouth (E-WOM) dan Social Media Marketing Activities terhadap Purchase Intention Dimediasi Brand Image Nunung Sari; Ritta Setiyati
JURNAL RISET MANAJEMEN (JURMA) Vol 3 No 1 (2025): JURNAL RISET MANAJEMEN (JURMA)
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v3i1.2981

Abstract

Social media marketing activities an important role in marketing strategies that can be implemented by e-commerce companies by providing the best service for consumers to improve the company's brand image and increase consumer purchase intention. The purpose of this study was to measure more specifically Social media marketing activities on brand image and purchase intention. This type of research is quantitative with a purposive sampling technique distributed through a questionnaire to 100 respondents who use the Tiktok Shop application, male and female, aged 18-55 years and intend to or have purchased skincare products through the Tiktok Shop application and are in the DKI Jakarta area. Primary data analysis was carried out using the Structural Equation Modeling (SEM) method. The results of this study tested with the results that all affect. This study contributes to e-commerce companies for skincare products on Tiktok Shop in maintaining and increasing purchase intention, which can be seen from several factors, namely always having new innovations in every feature presented and presenting information that is appropriate and needed by consumers. Then e- commerce companies also need to listen to consumer criticism that can be constructive.
Studi Kelayakan Bisnis pada UMKM Rempeyek 4 Sekawan : Strategi Analisis SWOT Erlangga Aditya Pratama; Sinta Sukmawati; Putri Mahabbatun Aliyah; Maisya Hayina Zahra; Perwito Perwito
JURNAL RISET MANAJEMEN (JURMA) Vol 3 No 1 (2025): JURNAL RISET MANAJEMEN (JURMA)
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v3i1.2988

Abstract

In the era of globalization, strong economic development is a priority for every country, with a significant focus on the role of Micro, Small, and Medium Enterprises (MSMEs). Using a qualitative descriptive approach of the field research method through interviews by utilizing field research to evaluate Rempeyek's business feasibility study. This research highlights the fundamental contribution of MSMEs to the national economy, especially in addressing issues such as poverty, unemployment, and income distribution. The study emphasizes the importance of understanding market opportunities and capitalizing on them through innovative product offerings that appeal to consumers. One of these promising businesses is the culinary business "Rempeyek 4 Sekawan", a traditional Indonesian snack that has gained popularity in various demographics. The study identified the potential market for reampeyek businesses, especially with the increasing demand for local snacks that combine traditional flavors with modern innovations. However, dynamic market conditions present challenges that require a comprehensive feasibility analysis. Therefore, the results of the research on the 4 friends business are worthy of being carried out as a business opportunity by using analysis that covers various aspects, including market and marketing, finance, operations, production and technology, human resources, and legal considerations. By applying a SWOT analysis, this study aims to provide insight into the competitive position of Rempeyek 4 Sekawan's business, ensuring its sustainability and success in the market.
Pengaruh Prestasi Kerja dan Loyalitas Kerja Terhadap Promosi Jabatan Karyawan pada Direktorat SDM PT Krakatau Bandar Samudera Siti Salma Nurul Huda; Hero Wirasmara Kusuma; Enji Azizi
JURNAL RISET MANAJEMEN (JURMA) Vol 2 No 4 (2024): December : Jurnal Riset Manajemen
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v2i4.2996

Abstract

This research aims to determine the influence of work performance and monkey loyalty on job promotion at the HR Directorate of PT Krakatau Bandar Samudera. The influence you want to know is partial and simultaneous (together). This type of research is a saturated sample that explains the influence between variables through hypothesis testing. This research used a sample of 50 respondents. The sample in this research was determined through Non Probability Sampling using the characteristics of respondents and employee performance at the company. The test tool used is SPSS version 27, including the tests analyzed, namely regression analysis, T test, F test. From the results of this test it can be concluded that the influence of work performance and loyalty has a partial and simultaneous (together) effect on employee promotion at HR Directorate of PT Krakatau Bandar Samudera.
Analisis Kepuasan Konsumen di PT. Royal Bestindo Shakti Raga Aquino; Eka Febrianata; Heri Sapari Kahpi
JURNAL RISET MANAJEMEN (JURMA) Vol 2 No 4 (2024): December : Jurnal Riset Manajemen
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v2i4.2997

Abstract

This study aims to explore the influence of product quality and brand image on consumer satisfaction levels. The explanatory research approach, with data obtained by distributing questionnaires. The sampling technique uses the Slovin formula, a sample of 94 respondents. The method is carried out quantitatively. Based on descriptive analysis, information is obtained regarding product quality and brand image in relation to consumer satisfaction. Partial tests show that product quality and brand image have a positive and significant influence on consumer satisfaction. In addition, the results of the simultaneous test inform that there is a positive and significant influence of both variables on consumer satisfaction.

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