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INDONESIA
Jurnal Riset Manajemen dan Ekonomi
Published by INSTITUT TEKNOLOGI DAN BISNIS SEMARANG
ISSN : 2985623X     EISSN : 29857678     DOI : 10.54066
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 328 Documents
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Optimalisasi Penerapan Diversity Management untuk Meningkatkan Kolaborasi dan Kinerja Pegawai di Dinas Perumahan dan Kawasan Permukiman Kota Gunungsitoli Widya Lestari Gea; Suka'aro Waruwu; Odaligoziduhu Halawa; Robin Markus Putra Waruwu
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 4 No. 4 (2026): Oktober: Jurnal Riset Manajemen dan Ekonomi
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime.v4i4.4981

Abstract

Employee diversity is a real condition in public sector organizations, including the Housing and Settlement Area Office (Dinas Perumahan dan Kawasan Permukiman) of Gunungsitoli City, yet no clear system or mechanism currently exists to assess the effectiveness of diversity management implementation in supporting employee collaboration and performance. This study aims to describe the implementation of diversity management and to analyze its role in supporting employee collaboration and performance. A descriptive qualitative approach was used, with data collected through in-depth interviews with ten purposively selected informants consisting of key, main, and supporting informants, and analyzed through open, axial, and selective coding. The results reveal five main themes: employee diversity as a natural organizational condition; diversity management embedded implicitly in general work mechanisms; strengthened collaboration through communication and trust; the contribution of diversity management to employee performance; and structural barriers as optimization challenges. The study concludes that employee diversity is naturally accepted through local kinship values, but diversity management implementation remains implicit and is not yet supported by a formal evaluation system, so optimization requires both policy formalization and strengthening of the organization's structural capacity.
Apakah Aktivitas Pemasaran Media Sosial Berpengaruh terhadap Kesetiaan Merek pada Konsumen Generasi Z yang Melakukan Pembelian Kosmetik Berulang? Dyah Nurul Utami; Waluyo Budi Atmoko; Ariefah Yulandari
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 4 No. 4 (2026): Oktober: Jurnal Riset Manajemen dan Ekonomi
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime.v4i4.4982

Abstract

This study examines the determinants of brand loyalty, including community engagement, commitment, trust, satisfaction, brand affection, and social media marketing activities. The study focuses on Generation Z respondents who have purchased the same cosmetic brand at least three times. The novelty of this study lies in the integration of two previous research models into a single comprehensive conceptual model. This study simultaneously tests the influence of social media marketing activities on community engagement, commitment, trust, satisfaction, brand affection, and brand loyalty. This study employs a quantitative approach, with data collected via a questionnaire administered to 200 Generation Z consumers who have purchased cosmetic products from the same brand at least three times. Structural Equation Modeling (SEM) was used to analyze the relationships among the variables or phenomena under investigation. The results of this study indicate that community engagement and satisfaction do not have a significant effect on brand loyalty. Conversely, commitment, trust, and brand affection have a positive effect on brand loyalty. Additionally, social media marketing activities have a positive effect on community engagement, commitment, trust, satisfaction, and brand affection. This study is limited to Generation Z consumers, so the results cannot yet be widely generalized. The implications of this study can serve as a basis for companies to develop and optimize social media marketing activities as a marketing strategy to increase brand loyalty.
Pengaruh Kualitas dan Efektivitas Layanan Mobile Jaminan Kesehatan Nasional terhadap Kepuasan Peserta Jaminan Sosial Kesehatan (BPJS) Kota Jambi Derma Sintike Gultom; Rama Dhonal; Ovie Yanti
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 4 No. 4 (2026): Oktober: Jurnal Riset Manajemen dan Ekonomi
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime.v4i4.4999

Abstract

This study aims to analyze the relationship between the quality and effectiveness of the Mobile Jaminan Kesehatan Nasional (M-JKN) service and the satisfaction of BPJS Kesehatan participants in Jambi City. A quantitative approach was employed, utilizing data collected from BPJS Kesehatan participants in Jambi City who had used the M-JKN application. Data collection was conducted via questionnaires using a Guttman scale as the measurement instrument. Data analysis included instrument validity and reliability testing, normality testing, multiple linear regression analysis, and hypothesis testing to determine the relationships between the research variables. The results indicate that M-JKN service quality has a positive and significant effect on the satisfaction of BPJS Kesehatan participants in Jambi City. M-JKN service effectiveness also demonstrates a positive and significant influence on participant satisfaction. Simultaneous testing revealed that the quality and effectiveness of the M-JKN service collectively have a significant impact on participant satisfaction. These findings indicate that enhancing the quality and effectiveness of the M-JKN service is crucial for facilitating easy and efficient digital access to healthcare services and improving the service experience for BPJS Kesehatan participants in Jambi City.
Analisis Faktor-faktor yang Mempengaruhi Kinerja Sistem Informasi Akuntansi pada UPT. PLN (Persero) Medan Baru Haris Kevin Hutapea; Audrey M. Siahaan; Dandri Toni Siboro
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 4 No. 4 (2026): Oktober: Jurnal Riset Manajemen dan Ekonomi
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime.v4i4.5003

Abstract

The performance of the Accounting Information System (AIS) plays a vital role in ensuring the efficiency of corporate reporting and smooth operations. Although substantial technological investments have been made, the optimization of system performance is often hindered by the lack of readiness in non-technical factors stemming from human and organizational aspects. This study aims to examine and analyze the effect of user involvement, top management support, and training and education programs on AIS performance at UPT. PLN (Persero) Medan Baru. This study applied a quantitative design with a sample of 32 respondents consisting of employees and system operators. Data collection was carried out through the distribution of written questionnaires, and data analysis utilized Partial Least Squares Structural Equation Modeling (PLS-SEM). The results proved that user involvement along with training and education programs have a positive and significant effect on AIS performance. However, top management support was found to have a positive but not significant effect on AIS performance. The implications of this study assert that to achieve optimal system performance, the company must maintain two-way communication with users and provide relevant technical training. Furthermore, the top management ranks must demonstrate a more concrete commitment through continuous monitoring and evaluation of system utilization in the field.  
Pengaruh Diskon dan Gratis Ongkos Kirim terhadap Keputusan Pembelian Pengguna Shopeefood pada Mahasiswa Politeknik Negeri Medan Mhd. Wahyu Lubis; Jumjuma Jumjuma; Irwan Musriza Harahap; Harris P. Nasution; Annalisa Sonaria Hasibuan
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 4 No. 4 (2026): Oktober: Jurnal Riset Manajemen dan Ekonomi
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime.v4i4.5017

Abstract

This study aims to determine the extent to which discounts and free shipping influence the purchasing decisions of Politeknik Negeri Medan students who use ShopeeFood, both individually and simultaneously. A total of 99 active students who had previously made transactions through ShopeeFood participated in this quantitative study. Respondents were selected using purposive sampling, while the sample size was determined using the Slovin formula. SPSS version 23 was used to analyze the data, including instrument validity and reliability tests, classical assumption tests, multiple linear regression analysis, as well as hypothesis testing through t-test, F-test, and coefficient of determination. The results showed that the discount variable had a positive and significant effect on purchasing decisions, as indicated by a tcount of 2.434, which was greater than the ttable value of 1.985, with a significance value of 0.017. Similarly, free shipping had a positive and significant effect, with a t-count of 9.234, which exceeded the ttable value of 1.985, with a significance value of 0.000. Simultaneously, discounts and free shipping had a significant effect on purchasing decisions, as indicated by an Fcount of 124.025, which was greater than the Ftable value of 3.09, with a significance value of 0.000. The coefficient of determination (R Square) of 0.721 indicates that 72.1% of the variation in purchasing decisions can be explained by discounts and free shipping, while the remaining 27.9% is explained by other factors outside the scope of this study. The regression coefficients indicate that free shipping has a stronger influence on purchasing decisions than discounts.
Pengaruh Kualitas Pelayanan dan Kemudahan Prosedur terhadap Kepuasan Masyarakat pada Layanan Penerbitan Akta Kelahiran di Disdukcapil Kota Jambi Remikha Sondang Simorangkir; Yenny Yuniarti; Fitri Widiastuti
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 4 No. 4 (2026): Oktober: Jurnal Riset Manajemen dan Ekonomi
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime.v4i4.5023

Abstract

Public satisfaction with civil registration services depends greatly on administrative efficiency and service quality, particularly in processing essential documents such as birth certificates that provide legal identity and access to public services. This study examines the influence of administrative procedures and service quality on community satisfaction at the Jambi City Population and Civil Registration Office (Disdukcapil). A descriptive quantitative approach was employed involving 100 respondents who had previously used birth certificate registration services. Data were collected through questionnaires using a Likert scale and analyzed with statistical software through regression analysis, hypothesis testing, and variance analysis. The results indicate that both service quality and the ease of administrative procedures have a positive influence on public satisfaction. Clear procedures, responsive officers, accurate information, and efficient service processes contribute to a better public service experience. Therefore, improving service standards, simplifying bureaucratic procedures, and strengthening administrative efficiency are essential strategies for increasing community satisfaction and supporting effective local governance.
Peran Disiplin Kerja dalam Memediasi Pengaruh Motivasi Kerja dan Budaya Organisasi terhadap Kinerja Karyawan pada PT Agro Nusantara Halid (ANH) Suharman Suharman; Andi Gazly Satrya Amal; Irdawati Irdawati
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 4 No. 4 (2026): Oktober: Jurnal Riset Manajemen dan Ekonomi
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime.v4i4.5028

Abstract

Employee performance is a key determinant of organizational success and competitiveness. This study aims to analyze the direct and indirect effects of work motivation and organizational culture on employee performance, with work discipline as a mediating variable, at PT Agro Nusantara Halid (ANH). A quantitative survey approach was applied to 100 employees selected through probability sampling. Data were collected using a five-point Likert-scale questionnaire and analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) with SmartPLS version 4.0. The results show that work motivation and organizational culture have a positive and significant effect on both employee performance and work discipline, and that work discipline has a positive and significant effect on employee performance. Mediation analysis confirms that work discipline partially mediates the effect of work motivation and organizational culture on employee performance, with Variance Accounted For (VAF) values of 57.6% and 51.9%, respectively. These findings indicate that strengthening work motivation and organizational culture will be more effective in improving employee performance when supported by a high level of work discipline. This study contributes theoretically to human resource management literature and offers practical guidance for the management of PT ANH in formulating sustainable employee-performance policies.
Pengaruh Persepsi Guru Bersertifikasi terhadap Minat Investasi Emas Digital Syariah Ikmal Maulana Umam
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 4 No. 4 (2026): Oktober: Jurnal Riset Manajemen dan Ekonomi
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime.v4i4.5059

Abstract

Sharia-compliant digital gold investment is experiencing growth alongside the increasing adoption of digital financial solutions. Nevertheless, the involvement of certified educators in Sukabumi in such investment avenues remains minimal. The objective of this study is to explore how certified teachers' perceptions influence their willingness to engage in Sharia-compliant digital gold investments in Sukabumi. A quantitative research method with a survey framework was utilized. Primary data was gathered from 150 certified educators in Sukabumi during the period of July to August 2026, using purposive sampling to select participants. The data analysis was conducted through descriptive statistics and binary logistic regression, employing SPSS software. The findings reveal that the perceived benefits, perceived risks, perceived ease of use, and perceived Sharia compliance all significantly and positively impact interest in Sharia-compliant digital gold investment. In summary, these four factors collectively have a notable effect on investment interest. The results highlight that investment interest is connected to how educators perceive economic advantages, handling of risks, usability, and compliance with Sharia principles. Therefore, enhancing investment literacy by incorporating both financial knowledge and Sharia considerations is essential for boosting the involvement of certified teachers in Sharia-compliant digital gold investments.

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