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Jurnal Riset Manajemen dan Ekonomi
Published by INSTITUT TEKNOLOGI DAN BISNIS SEMARANG
ISSN : 2985623X     EISSN : 29857678     DOI : 10.54066
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 328 Documents
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Strategi Penyajian Menu Mie Instan dalam Layanan Sarapan terhadap Kepuasan Tamu di Hotel Neo Malioboro Priyanto Priyanto; Suparwi Suparwi; Denny Asmara
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 4 No. 2 (2026): April : Jurnal Riset Manajemen dan Ekonomi
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime.v4i2.4696

Abstract

Competition in the hospitality industry encourages hotels to present service innovations that are able to increase guest satisfaction, one of which is through the presentation of breakfast menus. This study aims to analyze the implementation of Standard Operating Procedure (SOP) for the presentation of Indomie menus with the concept of Live Cooking Stations, guest perception of the service, and its contribution to guest satisfaction at Hotel NEO Malioboro Yogyakarta. The research uses a qualitative approach with a descriptive method. Data was collected through observations, in-depth interviews with the Executive Chef Cluster and the Food and Beverage Manager Cluster, as well as documentation in the form of guest reviews on digital platforms. Data analysis uses the Miles and Huberman model which includes data reduction, data presentation, and conclusion drawing by triangulating sources to ensure data validity. The results of the study show that the SOP for serving the Indomie menu has been implemented in a standardized manner starting from the mise en place stage, the live cooking process, to the presentation according to time, temperature, and dosage standards. The concept of a Live Cooking Station provides a more interactive breakfast experience through the flexibility of topping selection and direct interaction between guests and staff. Guest perceptions of the service show a positive response reflected in online reviews, guest comment cards, and direct feedback. The presentation strategy contributes to increasing guest satisfaction as well as becoming a unique selling point that strengthens the competitiveness of Hotel NEO Malioboro Yogyakarta in Food and Beverage Services.
Analisis Dinamika Market Saturation dan Turnover pada Bisnis Coffeeshop di Kawasan Aniva Grande Gading Serpong Jasson Lorencius; Budi Setiawan
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 4 No. 3 (2026): Juli: Jurnal Riset Manajemen dan Ekonomi
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime.v4i3.4710

Abstract

The rapid growth of the coffee shop industry in the Aniva Grande area, Gading Serpong, has led to intense market saturation and a high rate of business turnover. This condition challenges the sustainability of businesses and requires a deep understanding of its root causes. Therefore, this study aims to analyze the systemic dynamics behind market saturation and turnover, and to identify the driving factors through the Structure-Conduct-Performance (SCP) theoretical framework.This research employs a systematic literature review of 50 relevant sources, including scientific journals, books, and industry reports. The data were analyzed qualitatively to map the cause-and-effect relationships between market structure, the collective conduct of business actors, and the resulting market performance.The analysis reveals that the primary issue is not merely competition, but a crisis of differentiation that triggers mimetic isomorphism. A market structure with low barriers to entry (Structure) encourages business actors to imitate one another (Conduct), which in turn creates a homogeneous market. The Performance resulting from these dynamics includes consumer perception of saturation and choice fatigue, as well as suppressed profitability and a high turnover rate that functions as a natural selection mechanism for businesses. This process is accelerated by external pressures such as price competition and rental costs, as well as internal weaknesses like limited managerial capabilities.
Pemanfaatan Instagram sebagai Media Promosi Produk pada UMKM Tempe Pak De Sori Yuli Elisa; Heri Setiawan; Kiki Azakia
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 4 No. 4 (2026): Oktober: Jurnal Riset Manajemen dan Ekonomi
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime.v4i4.4808

Abstract

Penelitian ini bertujuan untuk menganalisis pemanfaatan Instagram sebagai media promosi di UMKM Tempe Pak De Sori dan merumuskan strategi promosi yang tepat berdasarkan analisis SWOT. Penelitian ini menggunakan metode kualitatif dengan data yang dikumpulkan melalui observasi, wawancara, dan dokumentasi. Informan terdiri dari pemilik usaha, karyawan, konsumen, dan seorang ahli pemasaran. Analisis data disusun menggunakan analisis SWOT yang dibantu oleh Matriks Ringkasan Analisis Faktor Internal (IFAS), Matriks Ringkasan Analisis Faktor Eksternal (EFAS), Kuadran SWOT, dan Matriks SWOT. Hasil penelitian menunjukkan bahwa Instagram dimanfaatkan sebagai media promosi melalui pembuatan akun, pengembangan profil bisnis, dan pembuatan konten promosi menggunakan fitur Feed, Story, dan Reels. Sebelum implementasi Instagram, kegiatan promosi dilakukan secara konvensional melalui penjualan langsung, komunikasi dari mulut ke mulut, dan WhatsApp. Setelah Instagram dimanfaatkan, akun tersebut mencapai 8.942 impresi, menjangkau 5.693 akun, menghasilkan 94 interaksi, dan memperoleh 176 pengikut. Hasil analisis SWOT menunjukkan bahwa Tempe Pak De Sori memiliki skor IFAS sebesar 2,82 dan skor EFAS sebesar 3,10, serta berada di Kuadran I. Hasil ini menunjukkan bahwa strategi yang tepat adalah strategi berorientasi pertumbuhan. Studi ini memberikan rekomendasi untuk mengembangkan strategi promosi digital yang dapat membantu memperluas jangkauan pemasaran UMKM Tempe Pak De Sori.
Pengaruh Subsidi Pupuk terhadap Pendapatan Petani Padi di Desa Buahan, Kecamatan Payangan Kabupaten Gianyar Provinsi Bali I Made Dwi Riadi; Ni Made Tisnawati
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 4 No. 4 (2026): Oktober: Jurnal Riset Manajemen dan Ekonomi
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime.v4i4.4834

Abstract

The government's fertilizer subsidy policy aims to help farmers reduce production costs and thus increase income. However, this policy still faces obstacles in its implementation, including in Buahan Village, Payangan, Gianyar. The purpose of this study was to determine whether the fertilizer subsidy policy has successfully increased the income of rice farmers in Buahan Village. The research method used a descriptive approach, using primary data in the form of questionnaires and interviews with 30 rice farmers in Buahan Village. Based on data processing using the Wilcoxon 2-tailed related samples statistical test, it was found that the fertilizer subsidy policy significantly influenced the income differences among rice farmers in Buahan Village, Payangan District, Gianyar, Bali. The study's findings indicate that the fertilizer subsidy policy indirectly provides greater benefits to rice farmers with larger landholdings because the fertilizer distribution technique is carried out in groups. The implication of this study is the need for more equitable distribution of subsidized fertilizer based on the economic conditions of rice farmers, thus more precisely targeting rice farmers who need the subsidy assistance.
Pengaruh Motivasi Kerja, Beban Kerja, dan Lingkungan Kerja terhadap Kinerja Pegawai pada Dinas Koperasi, Usaha Kecil, Transmigrasi, Energi dan Sumber Dayamineral Kabupaten Karanganyar Muhammad Alrafsanjani; Abu Bakar Akbar
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 4 No. 4 (2026): Oktober: Jurnal Riset Manajemen dan Ekonomi
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime.v4i4.4954

Abstract

This study aims to analyze the effects of work motivation, workload, and work environment on employee performance at the Department of Cooperatives, Small Enterprises, Transmigration, Energy and Mineral Resources of Karanganyar Regency. This research was motivated by the condition of employee performance that was not yet optimal, as well as issues related to work motivation, workload, and work environment. This study employed a quantitative approach, with data collected through questionnaires distributed to employees as respondents. The data were analyzed using multiple linear regression analysis, t-test, F-test, and coefficient of determination. The results showed that work motivation had a positive and significant effect on employee performance, with a regression coefficient of 0.486 and a significance value of 0.000. Workload had a negative and significant effect on employee performance, with a regression coefficient of -0.257 and a significance value of 0.000. Meanwhile, the work environment had a positive and significant effect on employee performance, with a regression coefficient of 0.442 and a significance value of 0.000.  The adjusted R-square value of 0.661 indicates that work motivation, workload, and work environment were able to explain 66.1% of the variation in employee performance, while the remaining 33.9% was influenced by other factors outside the research model. Therefore, increasing work motivation and creating a supportive work environment should be prioritized, while workload should be managed proportionally to support the optimal improvement of employee performance.
Pengaruh Kepemimpinan Transformasional Kepala Sekolah, Motivasi Kerja dan Lingkungan Kerja terhadap kepuasan Kerja pada Sd Negeri 4 Pasir Panjang, Pangkalan Bun Muammar Dhafa Raihan Hadi; Abu Bakar Akbar
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 4 No. 4 (2026): Oktober: Jurnal Riset Manajemen dan Ekonomi
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime.v4i4.4957

Abstract

This study aims to analyze the effect of transformational leadership, work motivation, and work environment on teacher job satisfaction at SD Negeri 4 Pasir Panjang, Pangkalan Bun. This study employed a quantitative approach, with data collected through questionnaires distributed to the respondents. The data were analyzed using multiple linear regression analysis, t-test, F-test, and coefficient of determination to determine the effect of each independent variable on teacher job satisfaction. The results showed that transformational leadership had a positive and significant effect on teacher job satisfaction. Work motivation also had a positive and significant effect on teacher job satisfaction. In addition, the work environment had a positive and significant effect on teacher job satisfaction. Simultaneously, transformational leadership, work motivation, and work environment had a significant effect on teacher job satisfaction, as indicated by the F-test significance value of 0.000 < 0.05. The Adjusted R Square value of 0.721 indicates that transformational leadership, work motivation, and work environment explained 72.1% of the variation in teacher job satisfaction, while the remaining 27.9% was influenced by other factors outside the research model, such as discipline, compensation, and workload. Based on these findings, improving transformational leadership, work motivation, and creating a conducive work environment are important to increase teacher job satisfaction at SD Negeri 4 Pasir Panjang.
Peran Kepemimpinan Inovatif dalam Mendukung Kinerja ASN di Kantor Camat Huruna Epa Froditus Giawa; Maria Magdalena Batee; Meiman Hidayat Waruwu; Yamolala Zega
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 4 No. 4 (2026): Oktober: Jurnal Riset Manajemen dan Ekonomi
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime.v4i4.4968

Abstract

This study examines the role of innovative leadership in supporting the performance of State Civil Apparatus (ASN) at the Huruna Subdistrict Office, South Nias Regency. The study employed a qualitative descriptive approach, with data collected through structured interviews, non-participant observation, and documentation. Seven informants were purposively selected, consisting of one key informant, four main informants, and two supporting community informants. Data were analyzed through data reduction, presentation, interpretation, and source triangulation. The findings indicate that the Head of Huruna Subdistrict implements innovative leadership through routine evaluations, open communication, clear task distribution, motivation, coaching, appreciation, participatory decision-making, and the use of technology in public services. The leadership style is characterized as open, communicative, participatory, motivational, and firm in maintaining discipline. ASN performance was generally fairly good in terms of work quality, service delivery, discipline, and adaptation. However, technological competence and service timeliness still require improvement. Supporting factors include ASN commitment, positive working relationships, open communication, and training opportunities. Inhibiting factors include differences in employee capabilities, work delays, coordination problems, limited facilities, unstable internet connectivity, and geographical conditions. The study concludes that innovative leadership contributes to ASN performance, although its effectiveness depends on organizational support, employee readiness, infrastructure, and contextual conditions.
Analisis Proses Pengendalian Kualitas Produksi pada Proses Produksi Batu Bata Di UD. Alwin Dian Indah Putri Harefa; Martha Surya Dinata Mendrofa; Jeliswan Berkat Iman Jaya Gea; Serniati Zebua
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 4 No. 4 (2026): Oktober: Jurnal Riset Manajemen dan Ekonomi
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime.v4i4.4970

Abstract

The quality of bricks is closely related to the consistency of the production process and the quality control applied at each production stage. This study aims to analyze the production process, examine the implementation of quality control, and identify factors that affect brick production quality at UD. Alwin, Gunungsitoli. This study uses a qualitative descriptive approach. Informants were selected purposively and consisted of the business owner, production workers, and consumers, with a total of seven informants. Data were collected through direct observation, semi-structured interviews, and documentation. Data analysis was conducted through data reduction, data display, and conclusion drawing/verification, while data credibility was examined through source, technique, and time triangulation. The findings show that brick production at UD. Alwin is carried out through interconnected stages consisting of raw material preparation, mixing, molding, drying, firing, and final inspection and sorting. Quality control has been implemented comprehensively through continuous quality inspection, beginning with raw material selection and continuing until the final product is marketed. However, the control system remains largely conventional and experience-based because the business does not yet have written standard operating procedures and still relies on manual measurement, particularly in raw material proportioning and firing-temperature control. Quality is influenced by raw material quality, mixture condition, workforce skills, machinery and equipment, drying, firing, weather, and production capital. The study concludes that the existing quality control is effective in maintaining product quality and meeting customer expectations, but greater standardization and objective process measurement are needed to reduce product variation and defects and to strengthen production efficiency and competitiveness.
Pengaruh Harga dan Kualitas Pelayanan Terhadap Keputusan Penggunaan Jasa Bengkel Talenta Motor Kota Gunungsitoli Yobi Hura; Nanny Artatina Bu’ulolo; Heniwati Gulo; Otanius Laia
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 4 No. 4 (2026): Oktober: Jurnal Riset Manajemen dan Ekonomi
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime.v4i4.4975

Abstract

Talenta Motor Workshop in Gunungsitoli City experienced fluctuations and a decline in the number of service customers, from 1,438 motorcycle service units in 2024 to 1,217 units in 2025. This condition occurred amid increasingly intense competition among motorcycle repair businesses and direct competition from a larger workshop located next to Talenta Motor. This study aims to determine the effect of price and service quality on consumers’ decisions to use Talenta Motor Workshop services, both partially and simultaneously. The study employed a quantitative explanatory research approach with a cross-sectional design. The population consisted of 1,217 customers who used the workshop’s services in 2025, while 92 respondents were selected using purposive sampling and the Slovin formula. Data were collected through a five-point Likert questionnaire and analyzed using multiple linear regression with SPSS. The results show that price has a positive and significant effect on the decision to use services (t = 2.410; Sig. = 0.018), while service quality has a positive and significant effect and is the dominant variable (t = 5.941; Sig. = 0.000; Beta = 0.559). Simultaneously, price and service quality have a positive and significant effect (F = 48.541; Sig. = 0.000), with an Adjusted R Square of 0.511, meaning that 51.1% of the variation in service-use decisions is explained by the two variables. The findings indicate that Talenta Motor should prioritize service quality improvements while maintaining competitive, transparent, and value-based pricing
Pengaruh Literasi Keuangan Terhadap Perilaku Keuangan Mahasiswa Fakultas Ekonomi Universitas Nias Desti Putri Insafan Gulo; Maria Magdalena Bate'e; Heniwati Gulo; Idarni Harefa
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 4 No. 4 (2026): Oktober: Jurnal Riset Manajemen dan Ekonomi
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime.v4i4.4976

Abstract

Financial literacy is one of the important factors in shaping individual financial behavior because it is related to the ability to understand, manage, and make appropriate financial decisions. Students as individuals who begin to have independence in managing finances need to have a good understanding of Finance in order to be able to implement responsible financial behavior. This study aims to determine the influence of financial literacy on financial behavior of students of the Faculty of Economics, University of Nias. The study used a quantitative approach with a sample of 42 respondents. Data collection was done through the spread of questionnaires, while data analysis using simple linear regression, correlation coefficient, coefficient of determination, and hypothesis testing with the help of IBM SPSS. The results showed that financial literacy has a positive and significant effect on student financial behavior. This is evidenced by the value of t-count of 4.741 > t-Table of 2.021 with a significance value of 0.000 < 0.05. The coefficient of determination of 0.360 indicates that financial literacy contributes 36.0% to student financial behavior, while 64.0% is influenced by other factors outside the study. These findings suggest that increasing financial literacy can be one of the strategies in shaping student financial behavior that is more prudent and responsible.

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