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Contact Name
Yana Priyana
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INDONESIA
West Science Journal Economic and Entrepreneurship
Published by Westscience Press
ISSN : -     EISSN : 29863996     DOI : https://doi.org/10.58812/wsee.v1i02
Core Subject : Economy,
Journal of Economics and Entrepreneurship published since 2023 by Westscience Press. Editors receive scientific articles from research results, surveys, and literature reviews closely related to the Economics and Entrepreneurship sectors. WSJEE is a peer-reviewed and open-access scientific magazine. Manuscripts of articles are published after going through a thorough peer-review process. Journal publications are managed by Westscience Press as the publisher.
Articles 362 Documents
The Effect of Environmental Sustainability Factors, Funding Models, and Risk Management on Social Entrepreneurship Success: A Case Study on CV. Pangalusna Sukabumi Sunarni, Sunarni
West Science Journal Economic and Entrepreneurship Vol. 1 No. 03 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i03.408

Abstract

This study investigates the complex mechanisms that impact the achievement of social entrepreneurship endeavors, concentrating on the case of CV. Pangalusna Sukabumi. The study investigates the relationships between environmental sustainability factors, funding models, risk management, and social entrepreneurship success via quantitative analysis involving 213 participants. The findings demonstrate statistically significant positive correlations, suggesting that social entrepreneurship endeavors of organizations dedicated to environmental sustainability, employing a variety of funding models, and executing efficient risk management strategies are more likely to be prosperous. This study makes a valuable contribution to the current body of literature by providing empirically validated insights. It also offers practical guidance for policymakers, practitioners, and researchers who are interested in improving the sustainability and effectiveness of social entrepreneurship initiatives.
Analysis of Factors Influencing Laptop Purchase Decisions Nawiyah, Nawiyah; Kurniawati, Renny; Endrawati, Titin
West Science Journal Economic and Entrepreneurship Vol. 1 No. 11 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i11.409

Abstract

Consumers are currently vying for laptops as desirable electronic goods. Customers consider price, brand, and quality while making laptop purchases. The study's goal covered the considerations while buying a laptop. Utilizing tools from linear regression analysis, the study methodology combines quantitative descriptive methodologies. The Likert scale is used to collect data using SPSS version 27, and 200 students are sampled from the student body of APP Polytechnic who utilize laptops. The t-test results indicate that purchasing decisions are positively and significantly influenced by price, brand image, and quality. The F test findings show that the variables together have a 13.7% influence, with other factors accounting for the remaining 86.3%.
The influence of Career Development and Management Support on Employee Performance PT Bank Rakyat Indonesia (Persero) Wonosari Branch Office mediated by Employee Engagement Nugraha, Yogi; Siswanti, Yuni; Sabihaini, Sabihaini
West Science Journal Economic and Entrepreneurship Vol. 1 No. 11 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i11.414

Abstract

This study aims to analyze the effect of career development and management support on employee performance of PT Bank Rakyat Indonesia (Persero) Wonosari Branch Office mediated by employee engagement. This study uses Partial Least Square to determine the relationship so that researchers use the Smart PLS application to determine the relationship between employee performance variables. The sample in this study were employees within the scope of PT Bank Rakyat Indonesia (Persero) Wonosari Branch Office totaling 90 employees. This study uses quantitative data by distributing questionnaires to all samples studied. Based on outer testing, this study passed the validity and reliability tests. While based on the Inner model, the results show that management support positively has a significant positive effect on employee engagement. However, career development on employee performance, management support on employee performance, career development on employee engagement, management support on employee engagement, has no significant effect. For PT Bank Rakyat Indonesia (Persero) Wonosari Branch Office, it is recommended to further improve company facilities in this case management support and career development in order to improve employee performance in the future. For further research, it is expected to increase the number of respondents, because the amount of research data greatly affects the results of the analysis.
The Influence Of Price Consciousness, Brand Image And Celebrity Endorsement Toward Women's Purchase Intention On The Whitening Skincare Group : Indonesian Gen-Y Females Novilia , Fitri; Rahayu, Agus; Hendrayati, Heny
West Science Journal Economic and Entrepreneurship Vol. 1 No. 12 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i12.418

Abstract

This study examines the influence of price consciousness, brand image, and celebrity endorsement on purchase intention among women in the whitening skincare segment, focusing on Generation Y women in Indonesia. In the rapidly growing beauty market, particularly in the whitening skincare category, understanding consumer behavior is crucial. The factors of price consciousness, brand image, and celebrity endorsement have become prominent in shaping consumer preferences, especially among Generation Y women. The research aims to explore the relationships between these factors and the purchase intentions of Generation Y women towards whitening skincare products. By delving into the impact of price awareness, brand perception, and celebrity endorsements on purchase decisions, the study seeks to provide valuable insights for the beauty industry. The findings are expected to assist in crafting more effective marketing strategies aligned with the preferences and needs of the Generation Y female consumer market in Indonesia.
Exploring the Role of Influencer Marketing and Word of Mouth on Purchasing Decisions with Consumer Trust as a Moderating Variable: Quantitative Analysis Study on E-Commerce Market in Banten Province, Indonesia Supriadi, Asep
West Science Journal Economic and Entrepreneurship Vol. 1 No. 09 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i09.429

Abstract

This study explores the complex relationships between word-of-mouth, customer trust, influencer marketing, and their combined effects on buying decisions in Banten's e-commerce markets. Data from 195 online shoppers were examined using Structural Equation Modelling with Partial Least Squares (SEM-PLS). The study finds a strong correlation between consumer trust, word-of-mouth, influencer marketing, and purchase decisions. One key component that emerged was consumer trust, which moderated the impact of word-of-mouth and influencer marketing on purchase decisions. The results provide useful information for companies looking to maximize marketing plans in the particular setting of Banten's e-commerce environment.
A Systematic Literature Review of Organizational Performance through Talent Management Strategies Yuliana, Rena; Senen, Syamsul Hadi
West Science Journal Economic and Entrepreneurship Vol. 1 No. 12 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i12.435

Abstract

This research aims to deeply and thoroughly analyze various talent management strategies that have been proposed and implemented in the related literature. The research method used is Systematic Literature Review (SLR) by following the PRISMA stages to collect, review, and synthesize key findings related to optimizing organizational performance through talent management strategies over the past five years (2018-2023). This research will focus on identifying strategies that have proven successful in creating a work environment that supports the development and optimal utilization of employee potential. By involving concepts such as recruitment, employee development, retention, and overall talent management, this research aims to provide a holistic view of how organizations can integrate talent management strategies to achieve optimal performance goals. The results of this study are expected to provide valuable insights for business practitioners, HR managers, and researchers in the development and implementation of effective talent management strategies. In addition, this research can serve as a foundation for the development of conceptual models that can be adapted by organizations in the face of changing market dynamics and competition.
Analysis of the Impact of Digital Technology on MSME Business Growth in Bandung City: Case Study on the Use of E-commerce, Digital Marketing, and Online Management System Putra, Wira Pramana; Hayati, Feb Amni; Andriani, Jeni; Putra, Irsan Herlandi
West Science Journal Economic and Entrepreneurship Vol. 1 No. 12 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i12.444

Abstract

This study looks into how digital technology has affected the expansion of MSMEs (micro, small, and medium-sized enterprises) in Bandung City. It focuses on online management systems, digital marketing tactics, and e-commerce. A thorough study of 150 MSMEs across a range of industries yielded rich information about their demographic makeup and level of digital technology usage. Regression analysis and structural equation modeling (SEM) were used to evaluate the associations between factors related to digital technology and metrics related to business growth. Because of the measurement model's strong validity and reliability, further studies could be conducted with confidence. Actionable insights for businesses and policymakers were provided by the results, which showed strong positive connections between E-commerce adoption, Digital Marketing, and business success. The significance of E-commerce, Digital Marketing, and Product Innovation in propelling MSME growth was shown by the regression analysis. The results give useful implications for MSMEs in Bandung City and add to the current conversation on digital transformation.
Analysis of the Effect of Sustainable Business Practices on the Financial Performance of Manufacturing Companies in Jakarta: Case Study on Renewable Energy Use, Waste Management, and Environmental Economic Principles Soelistianto, Farida Arinie; Nasirly, Riri; Sudarmanto, Eko; Cahya, Darmawan Listya
West Science Journal Economic and Entrepreneurship Vol. 1 No. 12 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i12.446

Abstract

The adoption of renewable energy, waste management methods' efficacy, the application of environmental economic concepts, and the financial performance of manufacturing enterprises in Jakarta are all examined in this study. This study examined measurement models and structural models by analyzing data from 174 organizations using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The findings demonstrate that the company's profitability is considerably and favorably impacted by the use of environmental economic concepts and the deployment of renewable energy. This research highlights the significance of sustainable practices in attaining financial prosperity and provides useful guidance for companies seeking to manage the intricate terrain of ecological accountability and financial efficacy.
The Impact of Globalization on the Economy and Entrepreneurship in the Creative Industry Sector: A Case Study in Jakarta City Judijanto, Loso; Musprihadi, Ribut; Semmawi, Ramli; Harahap, Rahma Hayati
West Science Journal Economic and Entrepreneurship Vol. 1 No. 12 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i12.447

Abstract

Using a quantitative methodology based on structural equation modelling with partial least squares (SEM-PLS), this study examines the relationship between globalization, entrepreneurship, and local economic indicators within Jakarta's creative economy. The intricate dynamics of the creative economy were revealed through the observations of a sample of 150 participants drawn from a variety of sub-sectors. Strong validity and reliability were demonstrated by the measuring approach, which also successfully captured the latent dimensions of entrepreneurship, globalization, and local economic indicators. Significant direct effects of globalization and entrepreneurship on regional economic indicators were found by the structural model analysis. Furthermore, it was shown that entrepreneurship acted as a partial mediator, enhancing the effects of globalization on the regional economy. The results provide policymakers, industry stakeholders, and creative entrepreneurs with important takeaways. They also serve as a basis for well-informed plans aimed at promoting sustainable economic development within Jakarta's thriving creative sector.
The Impact of Digital Technology Implementation on the Productivity of MSMEs in Jakarta: An Analysis of E-commerce Adoption, Business Process Automation, and Business Growth Judijanto, Loso; Supriyanto, Wawan; Afin, Ach.; Mayndarto, Eko Cahyo
West Science Journal Economic and Entrepreneurship Vol. 1 No. 12 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i12.448

Abstract

This study explores the complex interrelationships between digital technology, e-commerce adoption, business process automation, and business growth in Micro, Small, and Medium-sized Enterprises (MSMEs) in Jakarta. Using Structural Equation Modeling, the study examines how these variables interact with a sample of businesses. The findings show strong positive correlations, suggesting that companies are more likely to use a whole range of digital technologies when they grow, automate processes, and implement e-commerce strategies. The results have practical ramifications for MSMEs in Jakarta, highlighting the strategic value of technology investment and proposing opportunities for automation and digitization to work together. E-commerce is becoming a more significant part of business operations, and this serves as a potent motivator for more extensive digital reforms. In addition to offering useful insights on the dynamics of digital adoption within the MSME sector, this research offers practical suggestions for companies and policymakers.

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