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West Science Journal Economic and Entrepreneurship
Published by Westscience Press
ISSN : -     EISSN : 29863996     DOI : https://doi.org/10.58812/wsee.v1i02
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Economics and Entrepreneurship published since 2023 by Westscience Press. Editors receive scientific articles from research results, surveys, and literature reviews closely related to the Economics and Entrepreneurship sectors. WSJEE is a peer-reviewed and open-access scientific magazine. Manuscripts of articles are published after going through a thorough peer-review process. Journal publications are managed by Westscience Press as the publisher.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Keuangan
Articles 362 Documents
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The Influence of Regulatory Policy, Technology Infrastructure, and Human Resource Quality on Economic Growth in Surabaya City Sutono, Sutono; Harsono, Iwan; Nasruddin, Nasruddin; Judijanto, Loso
West Science Journal Economic and Entrepreneurship Vol. 1 No. 11 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i11.352

Abstract

Economic growth of a city is a multifaceted phenomenon that is influenced by various factors, including regulatory policies, technological infrastructure, and the quality of human resources. This quantitative analysis investigates these determinants in the context of Surabaya City. Through surveys data analysis, we use Structural Equation Modeling with Partial Least Squares (SEM-PLS) to examine the relationship between regulatory policy, technological infrastructure, human capital quality, and economic growth. Our results show a significant positive relationship between these factors and economic growth, providing insights that can guide policymakers, business leaders, and academics in advancing the economic prosperity of Surabaya City.
Assessing the Impact of Training, Industry Partnerships, and Government Policies on the Success of Business Development Programs: A Case Study in Central Java Province Wahdiniawati, Siti Annisa; Jusdienar, Akka Latifah; Yahya, Afif Syarifudin; Judijanto, Loso
West Science Journal Economic and Entrepreneurship Vol. 1 No. 11 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i11.353

Abstract

This research explores the multifaceted factors influencing the success of business development programs in Central Java Province. Specifically, it examines the impact of training initiatives, industrial partnerships, and government policies on the participation and effectiveness of development programs. A sample of 120 businesses and entrepreneurs in the region was analyzed using structural equation modeling (SEM) with Partial Least Squares (PLS) as the data analysis method. The results reveal significant relationships between the variables under investigation. Businesses perceiving favorable government policies are more likely to participate in development programs. Likewise, investments in training programs and engagement in industry partnerships are positively associated with participation in development initiatives. The goodness-of-fit analysis demonstrates that the Estimated Model adequately represents the data, affirming its validity and reliability. The research provides valuable insights into the interconnected nature of factors contributing to the success of business development programs in Central Java Province, highlighting the importance of collaboration, supportive government policies, and training initiatives. These findings can inform policymakers, businesses, and stakeholders in the region, aiding in the design and implementation of more effective development programs.
Analysis of the Application of Operational Management in Manufacturing Companies in Bandung City: The Effect of Production Efficiency, Product Innovation, and Customer Satisfaction on Financial Performance Suseno, Bambang Dwi; Sugianto, Efendi; Purnamasari, Eva; Supriadi, Asep
West Science Journal Economic and Entrepreneurship Vol. 1 No. 11 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i11.354

Abstract

The operational management of manufacturing companies in Bandung City plays a pivotal role in shaping their financial performance. This quantitative research aimed to analyze the implementation of operational management, with a focus on production efficiency, product innovation, and customer satisfaction, and their effects on financial performance. Structural Equation Modeling (SEM) with Partial Least Squares (PLS) was employed to assess these relationships. The research involved a sample of 130 manufacturing companies, spanning various sizes. The study found robust support for the following hypotheses: production efficiency positively influences financial performance, product innovation has a positive impact on financial performance, higher customer satisfaction is associated with improved financial performance, and there are significant interdependencies among production efficiency, product innovation, and customer satisfaction, collectively affecting financial performance. The findings emphasize the need for a holistic approach to operational management, innovation, and customer-centric strategies in manufacturing companies. These results provide valuable insights for managers and policymakers in Bandung City, offering practical recommendations for enhancing financial performance in the manufacturing sector.
The Importance of Digital Marketing As an MSME Marketing Strategy: A Literature Review Sudarsono, Sudarsono; Yusuf, Rinto
West Science Journal Economic and Entrepreneurship Vol. 1 No. 11 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i11.359

Abstract

Small, medium and micro enterprises (MSMEs) play an important role in driving the economy of the community, especially in certain regions. This is indicated by the fact that most of the population works in this industry. However, in reality, small and medium enterprises (MSMEs) often use traditional methods to sell their goods, namely selling directly to consumers. Observations show that they face challenges in adopting today's rapidly evolving information technology, resulting in a limited market. The study used Mendeley, Google Scholar, and Semantic Scholar to conduct a literature review. From this exposition, it can be concluded that MSMEs must utilize the latest technology to increase revenue to expand market share. In order for them to compete in a wider market, they must also make their products stand out because they are unique.
MSME Empowerment Strategy: A Literature Review Dunggio, Titin; Basri, Abjul
West Science Journal Economic and Entrepreneurship Vol. 1 No. 11 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i11.360

Abstract

By creating jobs and improving people's welfare, micro, small and medium enterprises (MSMEs) play a significant role in economic development. Limited capital, lack of innovation, traditional marketing, inefficient financial management, poor branding, and lack of utilization of online marketing due to not understanding technology are some of the challenges often faced by MSMEs. The purpose of this study is to help small and medium enterprises (MSMEs) compete in the market. This study used literature research. In this situation, an aggressive growth-oriented strategy is suggested. Combining digital marketing elements such as content marketing, blogs, search engine optimization (SEO), social media marketing, and branding with community empowerment through training, demonstrations, and mentoring is one relevant alternative strategy.
MSMES Success Strategy: Unveiling the Secrets of Inspiring Small Business Success Wahyudin, Ahmad; Sudarmiatin, Sudarmiatin; Wardana, Ludi Wishnu
West Science Journal Economic and Entrepreneurship Vol. 1 No. 11 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i11.364

Abstract

Identify and analyze key factors that lead to success in micro, small, and medium-sized enterprises (MSMES). This research aims to provide in-depth insigh into the strategies used by successful MSMES, with the hope of providing practical guidance to other UMKM. The research methods used include surveys, interviews, and analysis of case studies of a number of UMKMs considered successful. The results reveal the secrets of success, including effective marketing strategies, smart financial management, product innovation, superior customer service, and engagement in the local business community. The findings are expected to be a source of inspiration for MSMES owners and prospective entrepreneurs, as well as to make a positive contribution to the development of the UMKM sector as a whole. By understanding and implementing proven successful strategies, MSMES has the potential to increase their competitiveness in the market and long-term success.
Creativity in Marketing: MSMEs Innovative Steps in Attracting Consumers Santoso, Fuji; Sudarmiatin, Sudarmiatin; Wardana, Ludi Wishnu
West Science Journal Economic and Entrepreneurship Vol. 1 No. 11 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i11.371

Abstract

Growth and success of micro, small and medium-sized enterprises (SMEs) are heavily influenced by product creativity and innovation. MSMES must develop high-quality goods to face increasing competition. These products must be able to meet the needs and demands of the changing market. The aim of this research is to identify progress in MSMEs products and emerging challenges. These small often have difficulties when it comes to product development; they still rely on old products for innovation, lack adequate capital, and do not have the right approach to developing their products. If a business wants to survive, they have to keep creating new products. Most of the income comes from MSMES, because the economy of the community can be helped by the existence of MSMES. But MSMES today is still limited in the presence of borrowing capital, because there are still many MSMES that have not been touched by the financial institutions. 
Bibliometric Analysis in Mapping Corporate Marketing Research Trends and Developments Maharani, Dewi; Yuswono, Irawan; Sutono, Sutono; Junianto, Pilifus
West Science Journal Economic and Entrepreneurship Vol. 1 No. 11 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i11.372

Abstract

This research conducts a comprehensive bibliometric analysis to map the trends and developments in corporate marketing research, utilizing data from a diverse range of publications. Through theme analysis, influential publications, and keyword occurrences, the study unveils the multifaceted nature of the field. The most prevalent themes include Corporate Marketing, Green Marketing, Reputation, Communication, and Relationship Marketing, reflecting the dynamic interplay of strategic elements within corporate marketing. Noteworthy publications, such as "Principles of Corporate Finance" and "Corporate Social Responsibility: A Theory of the Firm Perspective," emerge as key influencers, shaping the intellectual discourse in the domain. The integration of these findings provides valuable insights for researchers, practitioners, and policymakers, offering a nuanced understanding of the current state of corporate marketing research. As the field continues to evolve, this research sets the stage for future inquiries, providing a foundation for strategic decision-making and ongoing scholarly exploration.
Bibliometric Analysis of Human Resource Development: Trends, Research Focuses, and Recent Developments Darman; Judijanto, Loso; Harsono, Iwan; Putra, Alfa Santoso Budiwidjojo
West Science Journal Economic and Entrepreneurship Vol. 1 No. 11 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i11.373

Abstract

This bibliometric analysis delves into the dynamic landscape of Human Resource Development (HRD) research, exploring trends, collaborative networks, and influential works. Utilizing VOSviewer, we conducted a temporal analysis, co-authorship network analysis, keyword co-occurrence analysis, and citation analysis on a comprehensive dataset from leading databases. Temporal trends reveal an increasing scholarly interest in HRD since the early 2000s. Co-authorship networks unveil collaborative clusters, showcasing influential authors and fostering a collective research agenda. Keyword co-occurrence analysis uncovers interconnected thematic clusters, emphasizing the interdisciplinary nature of HRD. Citation analysis identifies pivotal works shaping HRD scholarship. Integrating these findings provides a holistic understanding of HRD research, offering implications for future endeavors and insights for scholars, practitioners, and policymakers.
Online Marketing Strategy and Customer Loyalty in E-commerce-Based Asian Business: The Case of Tokopedia and Shopee Eri Mardiani; Judijanto, Loso; Syamsuri, Syamsuri; Sufa, Siska Armawati
West Science Journal Economic and Entrepreneurship Vol. 1 No. 04 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i04.389

Abstract

This research investigates the dynamic interactions between online marketing strategies, customer loyalty, and e-commerce business success in Asian markets, with a particular focus on the Tokopedia and Shopee platforms. Quantitative analysis was conducted with a diverse sample, taking into account demographic factors such as age, gender, and geographical distribution. The measurement model assessment confirmed the reliability and validity of the survey instrument, providing a solid foundation for the subsequent analysis. Evaluation of the structural model revealed a significant direct impact of online marketing strategies on customer loyalty, which in turn positively impacts e-commerce business success. The model fit assessment, R-Square value, and hypothesis testing results collectively underscore the robustness and significance of this study's findings. The implications of this study extend to businesses, marketers, and policymakers looking to navigate the competitive landscape of Asian e-commerce.

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