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INDONESIA
e-Jurnal Apresiasi Ekonomi
Published by Sekolah Tinggi Ilmu Ekonomi Pasaman Simpang Empat
ISSN : 23373997     EISSN : 26139774     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
topics that will be published in this journal are: 1. Development theory and application of management science; 2. Study of entrepreneurship and entrepreneurship development; 3. Development and research on applying the theory of business science 4. Community economic development. But the other relevant topics with is available.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 23 Documents
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Search results for , issue "Vol 12, No 1 (2024)" : 23 Documents clear
HOW STRONGLY DO HEDONISM AND SOCIAL VALUES INFLUENCE CONSUMERS' ATTITUDES AND PURCHASE INTENTION? EMPIRICAL EVIDENCE FROM VOSCO COFFEE Rohima, Rohima; Anjaningrum, Widiya Dewi
Jurnal Apresiasi Ekonomi Vol 12, No 1 (2024)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v12i1.733

Abstract

Indonesia has achieved fourth in the global coffee production ranking, witnessing a 4.04% rise in coffee consumption, reaching an unprecedented level of 5 million bags (60 kg each) in 2020/2021. This surge has attracted numerous young entrepreneurs to the thriving coffee industry, especially in the burgeoning coffee shop sector. Cities such as Jakarta, Surabaya, and Medan, as well as educational hubs like Malang, are experiencing a proliferation of coffee establishments, creating new opportunities for the industry. This research aims to thoroughly assess how hedonism and social values influence customer attitudes and purchasing intentions, with a detailed examination of the mediating role of customer attitudes. The study focuses on Vosco Coffee consumers in Malang, with a carefully selected sample of 180 respondents using accidental sampling technique. Quantitative data collected through well-designed questionnaires underwent rigorous analysis using the Partial Least Square (PLS) method. The empirical findings emphasize that hedonism and social values directly, positively, and substantially impact consumer attitudes and purchase intentions. Notably, a resilient customer attitude significantly enhances purchasing intentions. This study encourages future researchers to conduct more comprehensive investigations into the factors shaping consumer attitudes and purchase intentions in this context.Keywords: Hedonism, Social Value, Consumer’s Attitude, Purchase Intention
THE INFLUENCE OF BRAND IMAGE AND E-SERVICE QUALITY ON PURCHASE DECISIONS GENERATION Z AT E-COMMERCE SHOPEE IN PEKANBARU Jusika, Alda; Afwa, Awliya; Puspita, Adella
Jurnal Apresiasi Ekonomi Vol 12, No 1 (2024)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v12i1.722

Abstract

 This research aims to analyze the Influence of Brand Image and E-Service Quality on Purchase Decisions of Generation Z at E-Commerce Shopee in Pekanbaru (Case Generation Z Pekanbaru). The object of this research is Generation Z in Pekanbaru City, with a sample of 100 respondents who are Shopee e-commerce users in Pekanbaru City. The data analysis technique uses Structural equation modeling using the Smart PLS version 3 application. The findings from this research show that Brand Image does not have a significant effect on purchase decisions at Shopee E-commerce in Pekanbaru city. Meanwhile, E-Service Quality has a positive and significant effect on Purchase Decisions. Based on the determination test, it is concluded that Brand Image and E-Service Quality influence Purchase Decisions on Shopee E-commerce simultaneously. Keywords:Brand Image, E-Service Quality, Purchase Decisions, E-commerce Shopee
EXPORT PERFORMANCE ANALYSIS OF BLACK TEA (HS 090240) INDONESIA IN THE UNITED STATES MARKET Wedari, Maharani Sri; Hendrati, Ignatia Martha
Jurnal Apresiasi Ekonomi Vol 12, No 1 (2024)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v12i1.795

Abstract

Tea stands as the second most consumed beverage worldwide, following water. Indonesia holds a prominent position among the largest tea-producing nations globally, with a primary emphasis on black tea production. The American market serves as a pivotal export destination for black tea, holding strategic significance in the trading dynamics of this commodity. The prevalence of black tea within the US market delineates discernible consumption patterns and interest, highlighting the United States' pivotal role in the global acceptance and dissemination of black tea commodities. The research methodology encompasses the utilization of Revealed Comparative Advantage (RCA), Revealed Symmetric Comparative Advantage (RSCA), and Constant Market Share (CMS). This study is designed to assess Indonesia's competitive standing and advantage in exporting black tea to the United States market within a specified timeframe. The analysis outcomes reveal Indonesia's comparative advantage within this sector and illustrate fluctuations in its competitive position vis-à-vis competing nations in the US market.
A MODEL IMPLEMENTATION BALANCED SCORECARD IN THE RETAIL INDUSTRY Iskhak, Iskhak; Purwana, Dedi; Handaru, Agung Wahyu; Wibowo, Setyo Ferry
Jurnal Apresiasi Ekonomi Vol 12, No 1 (2024)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v12i1.713

Abstract

The purpose of this research is to identify in the literature the challenges and barriers to implementing the Balanced Scorecard in the retail industry. Previous research has mostly examined its application in the retail industry but did not explain in detail the challenges and obstacles in its application. Therefore, researchers evaluated the Balanced Scorecard framework in the retail industry into a model in the third-generation balanced scorecard framework by Kaplan & McMillan. This research uses systematic literature review to provide the right position in the direction of renewal into consideration regarding the challenges and obstacles companies face in implementing the Balanced Scorecard in the retail industry. This research finds that the retail category industry must be able to foster a culture of innovation and continuous improvement to take full advantage of the benefits of the Balanced Scorecard. This literature study still refers to the use of the classic Balanced Scorecard. It is hoped that future research will use at least the third-generation Balanced Scorecard is expected to use case studies and empirical research for further research and add measurement methods to evaluate the implementation of the balanced scorecard in s the retail industry.Keywords: Balance Scorecard, vision and strategy, retail industry
A PERFORMANCE MEASUREMENT IN THE FRAMEWORK OF THE BALANCED SCORECARD: ITS IMPLEMENTATION AT THE PUBLIC SECTOR Biswan, Ali Tafriji; Sholikhah, Mar'atus; Sandi, Hendrik Heri
Jurnal Apresiasi Ekonomi Vol 12, No 1 (2024)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v12i1.681

Abstract

This study aimed to reveal the essence of the uniqueness of the balanced scorecard practice in the public sector based on its dynamics and characteristics. This qualitative research utilized a case study model combining literacy, data processing, in-depth interviews, and the researchers’ involvement. The results of the study indicate that the balanced scorecard can be adapted to an organization's vision and mission. Meanwhile, the customer perspective can be further divided into several perspectives, such as service partners and the stakeholder perspective, which became the ultimate goal of services. However, the financial aspect remained important and relevant for the object of the study even though it was not developed into a financial perspective independently. Instead, this aspect is included as a strategic objective from the perspective of learning and growth. In addition, the sharpening of the Key Performance Indicators (KPI) is also carried out after the results of the KPI achievement are measured and evaluated. Keywords: Performance Measurement, Balanced Scorecard, Key Performance Indicators, Public Sector.
MEASUREMENT OF HIGHER EDUCATION SERVIVE QUALITY USING HEDPERF AND HIEDQUAL IMPORTANCE PERFORMANCE ANALYSIS METHODS Wati, Linda; Dharma, Surya; Jadmiko, Purbo; Sugiarti, Titin
Jurnal Apresiasi Ekonomi Vol 12, No 1 (2024)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v12i1.700

Abstract

The image of a tertiary institution is indicated by the quality of service perceived by students because the quality of service can also reflect the academic and non-academic quality of a tertiary institution. There have been many studies focusing on measuring the quality of services in higher education (using the Serqual measurement), therefore, this study aims to measure quality services by combining other approaches, namely HEdPERF and HiEDQUAL. Bung Hatta University was used as the research object (n=370 students). The university was selected because it is a reputable private university which was founded under the name one of the nation's proclamator with significant influence. Based on the results of data analysis using the Importance Performance Analysis (IPA) technique, it can be concluded that aspects of academic facilities and support services are in the quadrant that exceeds student expectations. On the other hand, the campus infrastructure aspect should be the main priority that must receive immediate attention, followed by the reputation, academic and program aspects which are quadrant positions that must be maintained while the administrative service aspect is in low priority positionKeywords: Service Quality, Higher Education, IPA (Importance-Performance Analysis), HedPERF, HiEDQUAL
COMMUNITY EMPOWERMENT IN THE VILLAGE OF DUKUH KUPANG, SURABAYA, IN THE NATURAL DISASTER MITIGATION PROGRAM IN 2022 Ardiansjah, Fahmi Fitra
Jurnal Apresiasi Ekonomi Vol 12, No 1 (2024)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v12i1.803

Abstract

The research conducted in this study aimed to investigate the influence of the Quality of Human Resources, Environment, and Group Support on the Community Empowerment of Dukuh Kupang Surabaya Village in the Natural Disaster Mitigation Program in 2022. The objective was to evaluate the level of preparedness of the Dukuh Kupang Village community in dealing with flood disasters through the implementation of disaster mitigation programs. To achieve this objective, the researchers selected a sample of 392 respondents who were residents of 8 Rukun Warga in Dukuh Kupang Surabaya Village. The sample was chosen using the Simple Random Sampling technique, ensuring that a diverse range of individuals from the community were included. The researchers distributed questionnaires to all respondents, which allowed them to collect data on various factors related to the Quality of Human Resources, Environment, Group Support, and Community Empowerment. The collected data was then analyzed using Multiple Linear Regression analysis, which enabled the researchers to test their hypotheses. The results of the analysis indicated that the Quality of Human Resources, Environment, and Group Support had a positive and significant impact on the Community Empowerment of Dukuh Kupang Surabaya Village in the Natural Disaster Mitigation Program in 2022. This means that individuals with higher levels of knowledge, skills, and abilities, as well as a supportive environment and group dynamics, were more likely to be empowered in dealing with natural disasters.
THE INFLUENCE OF WORK MOTIVATION, MASTERY OF INFORMATION TECHNOLOGY AND COMPETENCY ON EMPLOYEE PERFORMANCE AT THE OFFICE OF THE MINISTRY OF RELIGION, PASAMAN Sari, Ria Widhia; Endarwita, Endarwita
Jurnal Apresiasi Ekonomi Vol 12, No 1 (2024)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v12i1.741

Abstract

This research aims to examine the influence of Work Motivation, Mastery of Information Technology and Competence on Employee Performance at the Pasaman Regency Ministry of Religion Office. The population in this study were employees of the Ministry of Religion of Pasaman Regency, consisting of 38 people. This research sample used the Saturated Sampling technique. This research was analyzed using multiple linear regression. The results of the research show that work motivation has no significant effect on employee performance at the Pasaman Regency Ministry of Religion Office with a significance value of 0.112. Mastery of Information Technology partially has a significant effect on Employee Performance at the Pasaman Regency Ministry of Religion Office with a significance value of 0.001 and Competency has a significant effect on Employee Performance at the Pasaman Regency Ministry of Religion Office with a significance value of 0.004. Simultaneously, Work Motivation, Mastery of Information Technology and Competency have a significant effect on Employee Performance at the Pasaman Regency Ministry of Religion Office with a significance value of 0.000. From the Coefficient of Determination Test Results (R2), a value of 0.556 was obtained, meaning that Work Motivation, Mastery of Information Technology and Competency were able to contribute 55.6% to Employee Performance at the Pasaman Regency Ministry of Religion Office. Keywords: Work Motivation, Mastery of Information Technology, Competency and Performance 
JOB ANALYSIS MODEL AT THE MINISTRY OF YOUTH AND SPORTS Oktavian, Ade; Giyanto, Bambang; Saksono, Afsdy
Jurnal Apresiasi Ekonomi Vol 12, No 1 (2024)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v12i1.757

Abstract

This research evaluates the job analysis practices at the Ministry of Youth and Sports (Kemenpora). Findings reveal that the current job analysis is not optimal due to incomplete exploration of the Ministry's mandated tasks, leading to unclear mapping of responsibilities and a lack of adherence to the PermenpanRB No. 1 of 2020 guidelines. Data collection, primarily executed by an internal team using templated methods, raises concerns about information validity and reliability. Three main agents provide job analysis information: the jobholder, their superior, and the job analyst. A challenge identified is the limited comprehension of organizational strategy and job functions among jobholders and superiors, combined with the inadequate competency of job analysts. Additionally, the research found that the data's validity and reliability are compromised due to insufficient verification processes. As a remedy, a four-stage job analysis model is proposed, encompassing preparation, data collection, data processing, and result distribution, aiming for more accurate and comprehensive job analyses. Keywords: Job Analysis, Model, the Ministry of Youth and Sports.
STRATEGY TO IMPROVE MSME PRODUCT BRANDING THROUGH DIGITAL MARKETING IN THE 5.0 ERA Satriadi, Satriadi; Salsabila, Frysilia; Yuwanda, Fernanda; Azizah, Rijki Nur; Wan Mohd Yunus, Wan Mohd Azam
Jurnal Apresiasi Ekonomi Vol 12, No 1 (2024)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v12i1.734

Abstract

There have been significant changes in economic life, business and trade in the era of Society 5.0. The presence of digital transformation in society has marked significant changes in business and trade activities. In order to survive and compete with many competitors, entrepreneurs need to implement HR development strategies to increase their competitiveness, one of which is by integrating their business with digital technology innovation. The aim of this research is to find out the right strategy to increase MSME product branding to increase the competitiveness of MSME product branding through digital marketing in the 5.0 era. This research uses a qualitative descriptive method, with data collection using the literature study method from various literature and relevant data related to the research topic. The research results show that the strategy for increasing MSME product branding that is needed to maximize the competitiveness of MSMEs in the 5.0 era is related to the ability to operate digital technology, as well as implementing creative and innovative marketing strategies through the use of digital technology, such as social media. media and websites to support MSME business activities and maximize their competitive advantages. Keywords: Strategy, Competitiveness, MSMEs, Human Resource Keywords: Strategy, Competitiveness, MSMEs, Human Resource

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