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Research Horizon
Published by Lifescifi
ISSN : 28080696     EISSN : 28079531     DOI : https://doi.org/10.54518/
Core Subject : Economy, Humanities, Education, Art, Social,
Arts Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences
The journal aims to make significant contributions to applied research and knowledge across the globe through the publication of original and high-quality research articles. It publishes original research articles, reviews, mini-reviews, case reports, letters to the editor, and commentaries, thereby providing a forum for reports and discussions on cutting-edge perspectives in social science, art, and humanities. It publishes works from a wide range of fields, including business, economics, education, history, law, criminology, linguistics, political science, public health, psychology, sociology, agriculture, and so on. Kindly learn more in the Author Guidelines on how to organize and prepare manuscripts.
Arjuna Subject : Umum - Umum
Articles 581 Documents
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Empowering MSMEs as the Backbone of the National Economy through Credit Insurance Mayangsari, Jane Berliana; Pratomo, Hananto Budi; Perdana, Mirwan Surya; Mahfudz
Research Horizon Vol. 4 No. 6 (2024): Research Horizon - December 2024 (Thematic Issue)
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.4.6.2024.419

Abstract

This research explores the effectiveness of credit insurance in empowering MSMEs, which is one of the important sectors in building the national economy. Using a descriptive qualitative method with a case study of Bank Rakyat Indonesia (BRI), this research analyses changes in the Non-Performing Loan (NPL) ratio for MSME loans before and after the implementation of credit insurance. Data was collected from a literature review, reports from the Financial Services Authority (Otoritas Jasa Keuangan/OJK), Bank Indonesia, Ministry of Cooperatives and MSMEs, and BRI's internal reports. The findings show that the implementation of credit insurance lowered the NPL ratio in BRI's MSME segment from 3.5% to 2.1% over two years, supporting the role of credit insurance as a risk mitigation tool that transfers default risk to the insurance company. These results strengthen the theory of risk mitigation and have practical implications for banks in expanding access to secure financing for MSMEs. A limitation of this study is its focus on one bank, which means the results may not be generalizable across the board. Policymakers and regulators are encouraged to consider policies that encourage wider adoption of credit insurance for MSMEs. This study offers insights into developing effective risk mitigation strategies for the MSME credit sector.
The Effect of Purchase Intention on TikTok E-Commerce Live Streaming: Generation Z Perspective with Customer Engagement Retnosari, Marda; Nadlifatin, Reny
Research Horizon Vol. 4 No. 5 (2024): Research Horizon - October 2024
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.4.5.2024.420

Abstract

The expansion of digital technology has transformed e-commerce, with live-streaming platforms like TikTok becoming popular among Generation Z in Indonesia. Despite their high consumption rates, engaging Gen Z poses challenges for marketers. This study examines the influence of trust, flow experience, and perceived value on purchase intention, with customer engagement as a mediator and deal proneness as a moderator, using SOR theory. A quantitative method was adopted with 402 Gen Z respondents who use TikTok live-streaming e-commerce in Jakarta. Data collection involved questionnaires analyzed through PLS-SEM and chi-square tabulations. Findings reveal that trust in product does not significantly influence customer engagement, and customer engagement has an insignificant direct effect on purchase intention. However, it partially mediates purchase intention, while deal proneness does not strengthen this relationship. Control variables, including transaction frequency, gender, viewing duration, and occupation, showed no significant impact on purchase intention. These results suggest that Gen Z demonstrates prudence in TikTok transactions. Managerial implications highlight the need for e-commerce businesses to adapt strategies to suit Gen Z's characteristics. Enhancing product trust through quality improvements and leveraging trusted broadcasters can boost engagement and purchase intent. Transparent platforms and clear communication of product value during live streams are essential. Prioritizing data analytics to understand customer preferences and mitigate online shopping risks can create a positive shopping experience, driving Gen Z's purchase intention. Interactive content and secure platforms are crucial for fostering trust and loyalty in this demographic.
Employee Empowerment and Job Satisfaction: A Systematic Literature Review Sulistio, Ananda; Darmastuti, Ismi
Research Horizon Vol. 4 No. 6 (2024): Research Horizon - December 2024 (Thematic Issue)
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.4.6.2024.421

Abstract

In the face of a rapidly evolving business landscape, companies need to invest more effort in strengthening their capabilities. It's essential to remember that the success and competitive edge of an organization rely on a workforce that is dedicated, highly motivated, satisfied, and innovative. Employee empowerment is regarded as a crucial practice in human1resource management due to its perceived connection with job satisfaction. This literature review synthesizes findings from research, reports, magazines, and books that relate to the investigation of the correlation between employee empowerment and job happiness. This literature demonstrates a positive association between employee empowerment and job satisfaction across many industries, including hospitality, banking, and education, at the individual, work unit, and organizational levels. In conclusion, employee empowerment can serve as a powerful tool for enhancing job satisfaction. This paper assists practitioners and other researchers in deepening their understanding of empowerment and its impact on job satisfaction.
The Impact of Perceived Usefulness, Perceived Ease of Use, and Digital Literacy on QRIS Adoption Ikwanto, Azisma Nur Putri; Indriani, Farida
Research Horizon Vol. 4 No. 6 (2024): Research Horizon - December 2024 (Thematic Issue)
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.4.6.2024.422

Abstract

This study aims to analyze the impact of perceived usefulness, perceived ease of use, and digital literacy on the intention of Micro, Small, and Medium Enterprises (MSMEs) to adopt Quick Response Code Indonesian Standard (QRIS) to support economic digitalization for community development. Using a quantitative approach, this research examines three primary independent variables: perceived usefulness, perceived ease of use, and digital literacy, and their effect on the dependent variable, which is MSMEs' intention to use QRIS (Y). Data were gathered through a survey of 50 MSME owners in Central Java who have implemented QRIS as a digital payment method. Regression analysis results indicate that both perceived usefulness and perceived ease of use have a significant positive influence on the intention to use QRIS. Digital literacy is also found to contribute significantly to MSMEs' interest in using QRIS, especially by enhancing their confidence in technology and reducing technical barriers. The findings suggest that perceived usefulness and ease of use play essential roles in encouraging MSMEs to adopt digital payment technologies. Moreover, higher digital literacy supports MSMEs' readiness to engage in an inclusive digital economy, thereby accelerating community development. These insights provide valuable guidance for policymakers and stakeholders to improve digital infrastructure and literacy, fostering MSME growth through economic digitalization.
Empowering Women through Entrepreneurship Education: A Pathway to Economic Prosperity in Indonesia Djati, Astrid Laksmita; Putri, Meylisa Eka; Andriyani; Ratnawati, Intan
Research Horizon Vol. 4 No. 6 (2024): Research Horizon - December 2024 (Thematic Issue)
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.4.6.2024.423

Abstract

Gender equality is an important focus to discuss as the basis of the global movement for women's empowerment. To achieve economic prosperity in Indonesia, one of the women empowerment programs that can be implemented is the provision of entrepreneurship education. With an emphasis on innovation and skill development, this study highlights how entrepreneurship education not only creates better job opportunities, but also significantly improves women's competitiveness in the workforce. It is therefore necessary to explore the relationship between entrepreneurship education and women's empowerment in the context of sustainable economic prosperity in Indonesia. This study uses the Systematic Literature Review (SLR) method through the Watase Uake website. Data was obtained through analysis of relevant articles from reputable journals. The analysis shows that entrepreneurship education helps women develop the skills needed to manage businesses, understand finances and respond to market changes, contributing to financial independence and family well-being. The findings of this study are that entrepreneurship education has a significant role in increasing women's participation in sustainable economic sectors and positively impacting national economic growth through greater empowerment of women in sustainable and environmentally friendly economic activities. Through women's economic empowerment, it is hoped that community welfare can be achieved more equitably, fairly and sustainably in the long term.
Human Resource Competency Development in Facing the Challenges and Opportunities of the Industry 4.0 Era Aji, Bagas Ananta; Ikhlas, Disa Insanul; Wati, Intan Ratna
Research Horizon Vol. 4 No. 6 (2024): Research Horizon - December 2024 (Thematic Issue)
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.4.6.2024.425

Abstract

In an era of technological advancements such as automation, artificial intelligence (AI), and the Fourth Industrial Revolution, the global labor market faces significant challenges, requiring the workforce to continuously adapt to new skills. Increasing global competition has heightened the demand for relevant hard and soft skills, enabling workers to contribute effectively within organizations. This study aims to analyze the role of education and training in supporting high-performing employees in the era of globalization and digitalization. Education and training are viewed as key instruments in fostering a competitive workforce, aligned with the ever-evolving demands of industry. The study employs a literature review method, referencing various studies. The findings indicate that structured, adaptive education and training are essential in shaping a superior and competitive workforce, capable of swiftly adapting to technological changes and market demands. This research enriches the literature on the importance of education and training in addressing skill gaps and supporting superior workforce performance in the era of globalization and technology. It also encourages companies to strategically and sustainably adopt technology-based training to enhance workforce skills.
Indonesia's Empowered Economy Transition: A Path to Sustainable Prosperity Iffada, Berliana; Syafa’ati, Fiskia; Mawardi, Wisnu
Research Horizon Vol. 4 No. 6 (2024): Research Horizon - December 2024 (Thematic Issue)
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.4.6.2024.426

Abstract

Indonesia's pursuit of an empowered economy aligns with its broader goal of achieving sustainable prosperity. This transition necessitates a comprehensive approach that integrates economic, environmental, and social dimensions. A key component of this strategy is the empowerment of Indonesian citizens, particularly those in the traditional sector, to drive economic growth and reduce poverty. This study aims to provide a comprehensive overview of current research related to economic empowerment for sustainable welfare in Indonesia. The method used in this research is Systematic Literature Review, referring to various literatures published between 2015 to 2024. The results of this study show that by implementing structural reforms, optimizing natural resource management, and strengthening the industrial sector, Indonesia can build a resilient and inclusive economy. Moreover, investing in renewable energy, developing sustainable infrastructure, and fostering community empowerment are essential for realizing a sustainable future. Through a concerted effort by the government, private sector, and civil society, Indonesia can position itself as a global leader in realizing sustainable economic empowerment and prosperity.
Improving Employee Performance Quality Through Training and Work Life Balance: Literature Review Rizqulloh, Ahmad Dafa Bahits; Kuncoro, Wicaksono Andy; Hidayati, Retno; Lataruva, Eisha
Research Horizon Vol. 4 No. 6 (2024): Research Horizon - December 2024 (Thematic Issue)
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.4.6.2024.427

Abstract

Employee empowerment is a major focus in organizations because it plays an important role in improving performance. By improving employee skills and motivation, organizations can create a positive impact on work productivity and effectiveness. However, companies are faced with challenges in implementing empowerment practices, such as changing organizational culture and overcoming resistance to change. Therefore, companies must proactively address these challenges to optimize employee empowerment and achieve organizational goals. The concept of employee empowerment involves key elements such as providing autonomy in decision-making, providing training and skills development, and creating strong managerial support. In addition, open communication and policies that support work-life balance also contribute to employee empowerment. By implementing strategies such as rewarding achievements, working time flexibility, and career development opportunities, companies can create a supportive atmosphere. This study uses the literature review method to evaluate the impact of empowerment through training and work-life balance on employee performance. The results show that training and work-life balance consistently have a positive impact on employee performance.
The Importance of Digital Marketing Implementation for MSMEs in Indonesia: A Systematic Literature Review Sunggara, Alvianno Difta; Nurhaliza, Putri; Ferdinand, Augusty Tae; Dirgantara, I Made Bayu
Research Horizon Vol. 4 No. 6 (2024): Research Horizon - December 2024 (Thematic Issue)
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.4.6.2024.428

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in Indonesia play a crucial role in supporting the national economy, contributing significantly to employment and the gross domestic product. However, many MSMEs have yet to fully leverage digital marketing due to limited digital literacy, restricted access to technology, and uneven infrastructure, particularly in remote areas. With the increasing use of the internet and social media in Indonesia, digital marketing strategies present a promising opportunity for MSMEs to expand their market reach, enhance customer engagement, and strengthen competitiveness. Through a systematic literature review, this study evaluates the implementation of digital marketing by MSMEs, including the use of social media and e-commerce platforms to increase brand visibility and foster more personal interactions with consumers. The analysis reveals that digital marketing enables MSMEs to enhance customer loyalty and reach wider markets at relatively low costs. Nevertheless, limitations in technological capability and low digital literacy remain significant barriers. This study highlights the importance of government support in the form of digital literacy training and equitable technology access to enable MSMEs to optimize their digital marketing strategies. Such support is essential to accelerate MSME digital transformation and improve their business sustainability in the competitive digital marketplace.
The Effect of Social Media Marketing on Intention to Visit Through Local Wisdom Widiantoro, Angger Bondan; Ardiansyah, Reza Eka; Ferdinand, Augusty Tae
Research Horizon Vol. 4 No. 6 (2024): Research Horizon - December 2024 (Thematic Issue)
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.4.6.2024.429

Abstract

This study explores the interplay between Social Media Marketing (SMM) strategies and tourists’ intention to visit, mediated by local wisdom, within the framework of Community-Based Tourism (CBT) in Magelang, Indonesia. Employing a quantitative approach, this research gathers data from 100 respondents selected through purposive sampling, targeting active social media users interested in visiting Magelang. The findings reveal that SMM significantly enhances tourists' intention to visit both directly and indirectly via the perception of local wisdom. Local wisdom emerges as a pivotal mediator, fostering cultural authenticity and strengthening emotional bonds with the destination. This underscores its dual role as a cultural preservation tool and a strategic enhancer of destination appeal. The study provides novel insights into the integration of traditional cultural elements into contemporary digital marketing practices. By merging modern technological platforms with rich cultural narratives, this research advances the discourse on sustainable tourism marketing, particularly in underrepresented regions. Implications for policy makers, tourism marketers, and community stakeholders are discussed, highlighting the potential of CBT to foster economic growth, cultural sustainability, and community empowerment.

Page 28 of 59 | Total Record : 581

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