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Deske W. Mandag
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Klabat Journal of Management
Published by Universitas Klabat
ISSN : 2721690X     EISSN : 2722726X     DOI : https://doi.org/10.31154/kjm.v4i1
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Klabat Journal of Management (KJM) offers a wide-ranging and widespread analysis of all surfaces of management and science. Published two times per year, it delivers an emphasis on universal proficiency in the vital methods, techniques, and areas of research; presents an opportunity for its readers to share mutual understandings across the full range of businesses and skills in which management and science are used; covers all areas of management science from systems to practical facets; links concept with training by publishing case studies and covering the latest important issues. Klabat Journal of Management (KJM) areas include: Operations and Information management Human resource management Organizational Strategic management Operations and Information management Managerial Economics Bank Strategy and Management Entrepreneurship and Digital Business Leadership Supply Chain Management Quality Management Introduction to International Business
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 77 Documents
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Pengaruh Perputaran Total Aset, Pertumbuhan Penjualan, dan Ukuran Perusahaan Terhadap Kesulitan Keuangan Windi Novianti; Febbyana Cahya Permata
Klabat Journal of Management Vol 4 No 1 (2023): Klabat Journal of Management
Publisher : Faculty of Economics and Business, Universitas Klabat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1029.108 KB) | DOI: 10.60090/kjm.v4i1.866.90-103

Abstract

This study aims to determine the effect of Total Asset Turnover, Growth, and Firm Size on Finance in the trading subsector of companies listed on the Indonesia Stock Exchange in 2015-2020. This research was conducted using secondary data collection techniques obtained from the company's financial statement data. The method used in this research is descriptive and verification method with a quantitative approach. Statistical testing used is the calculation of multiple regression analysis, classical assumption test, correlation analysis test, coefficient of determination, and hypothesis testing using SPSS 26. The results of this study indicate that Total Asset Turnover has a significant negative effect on financial distress, while sales growth and Firm size have a significant negative effect. insignificant positive on financial distress Keywords: Firm Size, Financial Distress, Sales Growth, Total Asset Turnover. Penelitian ini bertujuan untuk mengetahui pengaruh Perputaran Total Aset, Pertumbuhan Penjualan, dan Ukuran Perusahaan terhadap Kesulitan Keuangan pada perusahaan subsektor perdagangan eceran yang terdaftar di Bursa Efek Indonesia tahun 2015-2020. Penelitian ini dilakukan dengan teknik pengambilan data sekunder yang diperoleh dari data laporan keuangan perusahaan. Metode yang digunakan dalam penelitian ini adalah metode deskriptif dan verifikatif dengan pendekatan kuantitatif. Pengujian statistic yang digunakan yaitu perhitungan analisis regresi berganda, uji asumsi klasik, analisis kolerasi, koefiesien determinasi, dan pengujian hipotesis dengan menggunakan SPSS Statistic 26. Hasil dari penelitian ini menunjukan bahwa perputaran total aset berpengaruh negatif signifikan terhadap kesulitan keuangan, sedangkan pertumbuhan penjualan, dan ukuran perusahaan memiliki berpengaruh positif tidak signifikan terhadap kesulitan keuangan. Kata Kunsi: Kesulitan Keuangan, Perputaran Total Aset, Pertumbuhan Penjualan, Ukuran Perusahaan.
THE EFFECTIVENESS OF LEAN SIX SIGMA IMPLEMENTATION IN HEALTH-CARE FACILITIES Donn Kevinson Sondakh; Risty Mandane Laloan
Klabat Journal of Management Vol 4 No 2 (2023): Klabat Journal of Management
Publisher : Faculty of Economics and Business, Universitas Klabat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60090/kjm.v4i2.1016.104-111

Abstract

This study was conducted to investigate the effectiveness of implementing Lean Six Sigma within the field of health care facilities. Lean Six Sigma is a powerful tool that can increase the organization performance. In this study A systematic review was performed in accordance with current best practices through close adherence to the Preferred Reporting Items for Systematic Reviews and Meta-Analyses. This study was found that the implementation of Lean Six Sigma enables the hospital to reduce the consumption of plasminogen by 69%, block utilization was increase by 13%-28%, book appointment increases by 24-276%, time saving were increase by 17% to 21%. And for service quality in blood collection was increased by 55% housewide. Lean Six Sigma is an inexpensive methodology to implement, it can bring many benefits to the organization in the health-care facilities. The successful implementation of Lean Six Sigma was able to reduce waste, reduce defect rate, increasing the quality of service, and reduce process variability that led to patient satisfaction and cost effective. Keywords: lean six sigma, health-care facility, productivity, efficiency
ANALYSIS OF DIGITAL MARKETING STRATEGIES ON INTEREST AND ENROLLMENT DECISIONS OF PROSPECTIVE NEW STUDENTS IN PRIVATE HIGHER EDUCATION INSTITUTIONS IN INDONESIA (A CASE STUDY OF JAKARTA GLOBAL UNIVERSITY) Hadi Wijaya; RM Chairil Andri; Dwi Rachmawati
Klabat Journal of Management Vol 4 No 2 (2023): Klabat Journal of Management
Publisher : Faculty of Economics and Business, Universitas Klabat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60090/kjm.v4i2.1007.147-162

Abstract

The research investigates the impact of Google Adwords Advertising and Social Media Marketing on the interest to register (enrollment) and enrollment decisions of potential new students at Global University Jakarta (JGU). In Indonesia, Private Higher Education Institutions (PTS) make up 66.27% of the total higher education institutions, facing intense competition for prospective students, particularly from Generation Z. The COVID-19 pandemic has expedited the transition to digital activities, necessitating continuous adaptation by universities. Generation Z, characterized by 100% internet usage and high smartphone ownership, demands innovative digital marketing strategies. The study employs a quantitative approach, collecting data through questionnaires from 172 first- and second-semester students at JGU. Path analysis is utilized to examine the relationships between Google Adwords Advertising, Social Media Marketing, interest to register, and enrollment decisions. The results indicate that both Google Adwords Advertising and Social Media Marketing significantly and positively influence the interest to register. Furthermore, interest to register significantly affects enrollment decisions. These findings emphasize the significance of effective digital marketing strategies in influencing prospective students' interest and enrollment decisions. Given that digital marketing dynamics evolve alongside changing technologies and platform algorithms, regular analysis and adaptation are recommended. This study aim to provide valuable insights for educational institutions, encouraging the utilization of Google Adwords Advertising and Social Media Marketing to enhance enrollment among prospective students. Keywords: Digital marketing, Google adwords advertising, social media marketing, interest to register, enrollment decisions.
THE IMPACT OF E-COMMERCE IMPLEMENTATION ON THE INCOME OF SUKMAJAYA'S MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMES) AFTER THE PANDEMIC PERIOD Rahmawati Ulfah
Klabat Journal of Management Vol 4 No 2 (2023): Klabat Journal of Management
Publisher : Faculty of Economics and Business, Universitas Klabat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60090/kjm.v4i2.1004.128-137

Abstract

This research is to determine the influence of e-commerce implementation on the income of micro, small, and medium enterprises (MSMEs) in Sukmajaya after the pandemic period and to assess the extent of this influence. The sample size for this research consists of 100 respondents. The data used in this study are primary data collected through questionnaires, and the correlation analysis model adopted is the Pearson Product Moment Correlation. Based on the results of the analysis conducted, a significance level of 5% yields a value of 0.380, which is greater than 0.361. This implies that H0 is rejected, and Ha is accepted, signifying the influence of e-commerce implementation on the income of micro, small, and medium enterprises (MSMEs) in Sukmajaya after the pandemic period. Keywords: E-Commerce, Earning, MSMES, Pandemic
THE EFFECT OF TECHNOLOGY-ORGANIZATION-ENVIRONMENT (TOE) ON E-COMMERCE ADOPTION AMONG SMES AT MAGELANG REGENCY Suci Ayu Sudari
Klabat Journal of Management Vol 4 No 2 (2023): Klabat Journal of Management
Publisher : Faculty of Economics and Business, Universitas Klabat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60090/kjm.v4i2.1002.138-146

Abstract

The purpose of this study is to investigate and analyze the influence of Technology-Organization-Environment (TOE) factors on the adoption of E-Commerce among Small and Medium-sized Enterprises (SMEs) in Magelang Regency. The research employs regression analysis as the primary method to evaluate the relationships between the independent variables—Technology, Organization, and Environment—and the dependent variable, E-Commerce Adoption. To gather primary data, a questionnaire was utilized as the data collection instrument. The population of interest consisted of 1080 SMEs within Magelang Regency, from which a representative sample of 100 SMEs was selected using the Slovin formula. Subsequently, the collected data was processed using SPSS version 23. The findings of the study demonstrated a positive and significant effect of the TOE factors on E-Commerce Adoption among SMEs in Magelang Regency. This research contributes to a deeper understanding of the dynamics and determinants of E-Commerce adoption in the specific context of SMEs within the mentioned region, highlighting the crucial role of Technology, Organization, and Environment in shaping adoption patterns. Keywords: Technology, Organization, Environment, E-Commerce, SMEs
THE INFLUENCE OF DIGITAL BRANDING ON BRAND AWARENESS AND PURCHASE DECISIONS AMONG MSMES IN PALEMBANG: A CASE STUDY ON ZANAIA ACRYLIC RM Chairil Andri; Hadi Wijaya
Klabat Journal of Management Vol 4 No 2 (2023): Klabat Journal of Management
Publisher : Faculty of Economics and Business, Universitas Klabat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60090/kjm.v4i2.1009.112-127

Abstract

Digital branding has become a necessity in the contemporary business landscape. These branding efforts often involve leveraging social media marketing and influencer marketing techniques to enhance brand awareness and drive product sales. This study aims to investigate the role of digital branding strategies at ZANAIA Acrylic Palembang in influencing brand awareness and purchase decisions for MSMEs' products or services. The independent variables encompass social media marketing and influencer marketing, while brand awareness acts as the intervening or mediating variable, and purchasing decisions represent the dependent variable. Primary data was collected using a questionnaire as the research instrument and analyzed using SPSS. The study involved a total sample of 100 respondents in Palembang City. The anticipated results of this research are expected to contribute valuable insights and serve as a reference for other SMMEs in formulating effective business strategies, targeting consumers, and optimizing their profits. Keywords: Digital Branding, Social Media Marketing, Influencer Marketing, Brand Awareness, Purchasing Decision
The Role of Cyberpsychology in the Context of Digital Marketing Dewani, Shinta Laura; Presida, Sesy Briliana; Swatantra, Gallant Yosava
Klabat Journal of Management Vol. 5 No. 1 (2024): Klabat Journal of Management
Publisher : Faculty of Economics and Business, Universitas Klabat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60090/kjm.v5i1.1060.72-89

Abstract

The widespread use of the internet and digital technology is revolutionizing consumer interactions with the business world. This necessitates marketers to grasp how psychological factors influence behavior in the virtual realm, a facet that can be explored through the field of cyberpsychology. Cyberpsychology offers insights into human interactions with the digital world, paving the way for personalized marketing content and a profound understanding of consumer preferences. This study aims to elucidate the role of cyberpsychology in the context of digital marketing, providing additional insights into efforts to optimize business strategies in the digital realm. The research employs a literature review method sourced from online platforms. The results indicate that a deep understanding of the relationship between cyberpsychology and digital marketing has unveiled the complexity of human interactions in the digital sphere, the dynamics of consumer behavior, and the pivotal role of color psychology and design in crafting successful digital marketing campaigns. The implications of these findings can offer valuable guidance for marketers to enhance consumer engagement, comprehend market preferences, and devise more effective marketing strategies amidst the evolving challenges of the digital era.
SHORT VIDEO APPLICATION USAGE AND FLOW EFFECT ON IMPULSE BUY Wingdes, Irawan; Luwuk, Yosua Markoliano
Klabat Journal of Management Vol 4 No 2 (2023): Klabat Journal of Management
Publisher : Faculty of Economics and Business, Universitas Klabat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60090/kjm.v4i2.1027.163-172

Abstract

Mobile Short Video Applications (MSA), offering short video content and often including referral and commercial features, have attracted a substantial user base, appealing to marketers. However, previous research has not specifically focused on how the use of MSA can influence impulsive buying. Therefore, this research aims to fill this gap by integrating the concept of flow (intense engagement with an activity) into the Stimulus-Organism-Response (SOR) Model. In this context, the utilization of MSA serves as the Stimulus, while flow is divided into enjoyment, concentration, and time distortion, acting as the Organism. The observed Response is impulsive buying. A survey-based questionnaire research method was employed, with a sample of 190 university students. Structural equation modeling (SEM) techniques were used to examine the relationships among the constructs, complemented by qualitative analysis. The research findings indicate that the use of MSA significantly influences the experience of flow, which, in turn, affects impulsive purchasing behavior. Flow (enjoyment) exerts the strongest influence on impulsive buying (0.459 correlation), compared to concentration (0.204) and time distortion (0.212). Enjoyment also mediates the relationship between MSA usage and impulsive purchasing. Users tended to engage in spontaneous and unplanned impulsive purchases when they were in a heightened state of flow, predominantly triggered by enjoyment while using MSA, as opposed to concentration or time distortion. The testing model is valid and reliable within a statistical confidence level exceeding 90%, explaining 29.5% of the variance in impulse buying. Keywords: MSA usage, SOR model, flow, impulse buy
Online Base Transportation Service Quality and Customers Satisfaction Analysis Dengah, Josephine Angela; Indrajit, Indrajit
Klabat Journal of Management Vol. 5 No. 2 (2024): Klabat Journal of Management
Publisher : Faculty of Economics and Business, Universitas Klabat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60090/kjm.v5i2.1165.156-166

Abstract

This study investigates how customer satisfaction is influenced by various service quality factors, including price, convenience, safety, and information and communication technologies (ICT). The study focused on Go-Jek users in Airmadidi and its surrounding areas, encompassing both frequent and first-time users. Data were collected using a Google Forms questionnaire from a sample of 315 respondents selected through convenience sampling. Prior to distribution, the validity and reliability of the questionnaire were tested with 37 respondents in a pilot study. Pearson correlation coefficients were calculated to assess the relationships between the different service quality attributes (safety, price, convenience, ICT) and customer satisfaction. The results revealed a strong relationship between customer satisfaction and the service quality factors of safety, price, convenience, and ICT. Among these factors, ICT showed the strongest association with customer satisfaction.
Internalization of Smart Service Management in Improving Service Quality: The Case of Regional Library Masruroh, Nikmatul; Sari, Rini Fatika; Novitasari, Indri Dwi Putri; Rini, Anggi Amanda Septia
Klabat Journal of Management Vol. 5 No. 1 (2024): Klabat Journal of Management
Publisher : Faculty of Economics and Business, Universitas Klabat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60090/kjm.v5i1.1058.90-103

Abstract

Service quality is the main goal in providing satisfaction for the public. Especially services from regional institutions, in this case from Jember Regional Library which since the last 3 years has implemented digitalization in its services. So the purpose of this research, firstly; to explore the quality of services carried out by the Jember Regional Library, second; to explore smart services carried out by the Jember Regional Library, third; to analyze the process of internalizing smart service management in improving service quality at the Jember Regional Library. In achieving these objectives, this research uses a qualitative approach, descriptive type. The technique of determining research subjects with purposive technique. Data collection by observation, interview and documentation. This research results in first, the quality of library services has improved in quality and efficiency after digital transformation, second, the form of smart service in the library in the form of smart library is a new innovation by utilizing digital transformation in the service process. Third; smart service is internalized in the form of management that is managed from planning to evaluation and becomes a reference in service.

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