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M. Agus Sutiarso
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INDONESIA
Journal of Commerce Management and Tourism Studies
Published by Yayasan Mitra Persada Nusantara
ISSN : 00000000     EISSN : 29649927     DOI : https://doi.org/10.58881/jcmts
Core Subject : Economy, Humanities, Social,
Humanities Economics, Econometrics & Finance Social Sciences
The scope of the journal is Commerce (Business Administration, Business Digital, Business Management, Financial Accounting, Performance measurement, Managerial Accounting, Auditing, Taxation, Accounting Information Systems, Accounting for public services, Strategic Management Accounting, Transfer Pricing, International Accounting, Intellectual capital, Behavioural accounting, Forensic accounting and audit, Accounting educations, Shariah Accounting and Cooperative Accounting, Economic, Tourism Studies, Tourism Management, Hospitality, Tourism Event.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 103 Documents
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The role and use of social media as a medium for marketing tourist attractions and increasing tourist visits Susanto, Budi; Wardhani, Yanuaresti Kusuma; Sutiarso, M. Agus; Muhartoyo, Muhartoyo; Sadjuni, Ni Luh Gde Sri
Journal of Commerce, Management, and Tourism Studies Vol. 2 No. 1 (2023): Apr 2023
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v2i1.93

Abstract

This research aims to provide solutions to managers of the tourist attraction in increasing the number of tourist visits in the form of a marketing model that is cheap, easy, right on target, and can reach all elements of society without time and place limits, namely by using a social media platform. With this model, it is hoped that it can be used by the management and can further increase the number of tourist visits to Alas Kedaton. This tourist attraction has experienced problems in terms of the number of tourist visits since the Covid 19 pandemic. Until now the number of tourist visits has not returned to normal. On normal days it is still around 150 tourists, but it can increase to 800 people during the Galungan holidays. Even though the price of admission is 15,000 for children and 20,000 for adults, while foreign tourists are 30,000/person, with a low number of tourist visits, managers will still have difficulty covering their operational costs. The tourist attraction is located at Kukuh village, Marga sub-district, Tabanan district is a nature tour managed by the local village community so it is also a mainstay for villagers who work in this tourist attraction. Some of them work in the managerial field and some are souvenir traders who also serve as guides at the tourist attraction. Souvenir sellers at these attractions are also given the opportunity to become local tour guides at these attractions without asking for payment, but at the same time, they can offer their wares to the tourists they guide. While the tourism products offered by the Alas Kedaton tourist attraction are closely related to the preservation of nature and animals. This is perfect for educational tours. That way the market for this tourist attraction is actually very broad, especially for school children, students, teachers, lecturers, and other environmental observer communities. To create a social media platform-based marketing model, primary and secondary data will be sought. Primary data was obtained by conducting interviews with the object manager and secondary data was obtained from offline and online library sources. The data was then reduced, described, categorized and concluded, and analyzed using a qualitative descriptive analysis technique.
Exploring students’ entrepreneurial motivation and interest in developing innovative business ideas for future careers Santra, I Ketut; Kencanawati, Anak Agung Ayu Mirah; Winaya, Ni Nyoman Teristiyani; Masih, Ni Ketut; Jaya, I Made Sura Ambara
Journal of Commerce, Management, and Tourism Studies Vol. 4 No. 1 (2025): Apr 2025
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v3i2.32

Abstract

This study investigates the factors that influence entrepreneurial motivation and intention among Business Administration students at Politeknik Negeri Bali, focusing on the 2023 and 2024 batches. The primary aim is to understand the intrinsic and extrinsic factors shaping students' entrepreneurial intentions. A mixed-methods approach was employed, combining observation and in-depth interviews to gather qualitative data. The study examines the role of personal motivations, such as self-drive and prior entrepreneurial experiences, alongside external influences like family support and income potential. The analysis revealed that intrinsic factors, particularly self-motivation and early exposure to entrepreneurship, were more influential in fostering entrepreneurial intentions than extrinsic factors. Students with higher intrinsic motivation were more inclined to pursue entrepreneurial ventures independently. Challenges identified included a lack of practical experience and limited access to capital, which hindered students' entrepreneurial efforts. Although support from family and the local community played a role, the impact was less significant compared to personal desires and the satisfaction derived from running a business. In conclusion, intrinsic motivations are the primary drivers of entrepreneurial intention among the students, with external factors serving as secondary influences. To support students' entrepreneurial aspirations, addressing challenges like practical experience and access to resources is crucial.
Enhancing organizational efficiency and quality control through the implementation of total quality management: A strategic approach to sustainable improvement Waheed, Muhammad; Abbas, Mutahir
Journal of Commerce, Management, and Tourism Studies Vol. 3 No. 2 (2024): Aug 2024
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v3i2.35

Abstract

This study explores the strategic implementation of Total Quality Management (TQM) as a means to enhance organizational efficiency and strengthen quality control mechanisms. In an increasingly competitive business environment, organizations must adapt to quality-centric frameworks that not only improve operational performance but also ensure long-term customer satisfaction and sustainability. The primary aim of this research is to assess how the principles and practices of TQM contribute to increased efficiency, process optimization, and quality assurance across various organizational levels. A qualitative-descriptive method was employed, involving a combination of case study analysis and semi-structured interviews with quality managers from three manufacturing firms actively implementing TQM practices. Key components analysed include continuous improvement (Kaizen), customer focus, employee involvement, process standardization, and top management commitment. Data were coded and thematically analysed to identify recurring patterns and strategic outcomes of TQM application. The findings reveal that the successful implementation of TQM results in measurable improvements in productivity, defect reduction, cost efficiency, and employee morale. Firms that consistently applied quality control tools such as Six Sigma, PDCA cycles, and root cause analysis reported enhanced decision-making and better responsiveness to customer demands. The role of leadership and internal communication was also identified as a critical success factor in embedding quality culture. In conclusion, this study affirms that TQM is not merely a set of tools but a holistic organizational philosophy that, when implemented effectively, leads to sustainable competitive advantage. The research recommends continuous training, inclusive leadership, and clear performance metrics as key enablers for optimizing TQM outcomes.
Pemberdayaan masyarakat dalam pengembangan desa wisata Huta Tinggi, kecamatan Pangururan, kabupaten Samosir Sumatera Utara Zebua, Tri Indriani; Zendrato, Junita Timenikasih; Khairi, Nur Khafiza
Journal of Commerce, Management, and Tourism Studies Vol. 2 No. 3 (2023): Dec 2023
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v2i3.71

Abstract

In order to build the Huta Tinggi Tourism Village, the community is making empowerment efforts. This study intends to identify these efforts as well as supporting and inhibiting elements in the implementation of these empowerment initiatives. This research method uses a qualitative descriptive method. Ways to collect data through observation, documentation, and interviews. The findings show that two types of support were provided for infrastructure development in Jatimulyo Tourism Village: 1) Capital assistance and 2) Infrastructure development assistance, which included beds, speakers, gates, and other items. Relief assistance is arranged by the regional tourism office. 4) Strengthening the management structure, Pokdarwis, and secretariat of the Huta Tinggi Tourism Village 5) Strengthening collaboration between the public, private and non-profit sectors, especially between PLN and PT. Telkom, the Huta Tinggi Village Authority, and the Tourism and Culture Office of Samosir Regency. Supporting elements include itineraries based on local knowledge. While the limiting constraints include insufficient water, lack of tourist attraction, inadequate infrastructure, and low quality and unprofessional human resources.
Adoption of P model of communication on the reduction of unemployment in Kaduna State Ibrahim, Auwal Ahmed; Joseph, Ayodele Babatunde
Journal of Commerce, Management, and Tourism Studies Vol. 2 No. 3 (2023): Dec 2023
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v2i3.102

Abstract

Unemployment is to the time when one is unable to find work. It is retrogressive to development, as it causes setback for national development and growth. This study attempts to look at the dangers of unemployment in Kaduna state and find ways to reduce. It seeks to investigate the dangers of unemployment in Kaduna state. Anchored on the Hypodermic Needle theory, 50 employed and 50 unemployed people within Kaduna using Kaduna South Local Government were purposely selected to be interviewed. The study concludes that for any state or country to develop meaningfully it must have less unemployment rate. It therefore recommended that government should design communication programs on various media to sensitize and enlighten Kaduna state citizens the importance of employment to curtail it.
Public perception of the use of television in promoting healthy water consumption Habibu, Richifa Aminu; Joseph, Ayodele Babatunde
Journal of Commerce, Management, and Tourism Studies Vol. 2 No. 3 (2023): Dec 2023
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v2i3.103

Abstract

The Mass Media plays a crucial role in advocacy and publicity, influencing people's mindset and perceptions, thereby affecting their behavior. This study focuses on understanding the public perception of television's role in promoting healthy water consumption in Kaduna state, with the aim of managing solid incidents. Using the magic bullet theory of the press and a survey research design, 60 respondents were sampled through stratified sampling. The study revealed that television programs enlighten people about the importance of using hygienic water and increase their knowledge about water usage. It concludes that television is instrumental in achieving SDG goals by propagating the significance of healthy water consumption among Kaduna state residents. The study recommends that all media organizations in Kaduna state should implement similar programs to raise awareness about the importance of clean drinking water. Additionally, television programs should educate the public about water contamination and its effects on human health.
Employee motivation as a predictor of organizational competitiveness of Nigerian bottling firms Enyinna, Ugwu Kelechi; Ogbonna , Ofor George; Odinakachi, Njoku Charles
Journal of Commerce, Management, and Tourism Studies Vol. 2 No. 3 (2023): Dec 2023
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v2i3.104

Abstract

This study focused on employee motivation and organizational capabilities of Nigerian Bottling Firms, South-East. The study adopted correlational survey design and questionnaire as instrument for data collection. The total population of the study comprised of 610 participants from the cadre of senior level managers, middle level managers, and lower-level staff/subordinates of the firm. The sample size was determined using Taro Yamane formula and calculated as 242. Simple random sampling technique was adopted in the distribution of the survey. Out of 242 questionnaires administered only 226 were filled and returned while the remaining 16 were not utilized for the study. The results of hypothesis confirmed a strong correlation between employee motivation and organizational competitiveness. The data collected from the field survey are limited to Owerri and Enugu production plant. The researchers contribute to knowledge in the literature through the use of new concepts in the research objective, use analytical tool, industry of study and geographic coverage. The researchers recommend managers to routinely re-evaluate their organizational strengths and weaknesses and work with the human resources department to fill competency shortages. The researchers developed a mathematical model representing employee commitment and organizational capabilities in the methodology.
A review of Bukit Asah camping ground of Karangasem, Bali Susanto, Budi; Dewi, Ni Wayan Miranda Aprita; Sinambela, Mario Togi Parlindungan; Saputra, I Komang Ari Wijaya; Savitry, Gusti Ayu Devi Succi Pramitya Maha; Setiawan, Indra
Journal of Commerce, Management, and Tourism Studies Vol. 2 No. 3 (2023): Dec 2023
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v2i3.105

Abstract

This research aims to explore the application of Sapta Pesona, the seven aspects of tourist attraction, in the context of Taman Harmoni Bali Campground, a popular tourist destination in Bali, Indonesia. The study investigates how Taman Harmoni Bali Campground incorporates these seven aspects to enhance the overall tourist experience and attract a diverse range of visitors. The methodology employed in this research includes a combination of qualitative and quantitative approaches. Data collection involves conducting interviews with the management of Taman Harmoni Bali Campground, as well as surveys administered to a sample of tourists who have visited the campground. The interviews aim to gain insights into the strategies and practices employed by the management to implement Sapta Pesona, while the surveys aim to assess the perceptions and satisfaction levels of tourists regarding their experience at the campground. The findings of this study provide a comprehensive analysis of the application of Sapta Pesona in Taman Harmoni Bali Campground. The research reveals that the campground effectively integrates all seven aspects of Sapta Pesona, including security, order, cleanliness, coolness, beauty, hospitality, and memories. The results of the study also demonstrate the positive impact of implementing Sapta Pesona in Taman Harmoni Bali Campground. The application of these seven aspects contributes to an enhanced tourist experience, leading to higher levels of visitor satisfaction, increased tourist arrivals, and positive word-of-mouth recommendations. This research contributes to the understanding of how Sapta Pesona can be effectively implemented in a tourist attraction, specifically in the context of Taman Harmoni Bali Campground. The findings provide valuable insights for the management of other tourist destinations seeking to enhance their attractiveness and improve the overall visitor experience. Additionally, the study highlights the significance of sustainable tourism development by incorporating local cultural elements and maintaining environmental integrity while promoting tourism in Bali.
Influence of digital finance service worth on customer satisfaction in Nepal Shrestha, Binay; Agrawal, Neha
Journal of Commerce, Management, and Tourism Studies Vol. 2 No. 3 (2023): Dec 2023
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v2i3.106

Abstract

Customer satisfaction is a major factor to sustain competitive advantage in the present dynamic and competitive environment for the organisations. The present research work is conducted to find how customers of Nepalese banks are happy with online banking system. Primary data is collected through the questionnaire developed from SERVPERF model on 5-point Likert scale. A sample sizes of 335 total respondents taken as for data collection. The research is descriptive, causal comparative in nature. Variables included in the study are tangibles, reliability, assurance, responsiveness, empathy as exogenous variables and customer satisfaction with e-banking service quality as endogenous variable. The data analysis were performed through the techniques:- descriptive statistics, correlation, multiple regression.Results of the study showed  influenceof independent variables in all categories is positive and significant on dependent  with R2 value of 0.627 which means 62.7% change in endogenous variable is due to exogenous variables and rest 37.3% is due to the other factors outside the model. Study shows that customers of Nepal are appropriatelycontended with the digital banking system in Nepalese banks. Assurance have been found as highest determining factor for customer satisfaction in e-banking services in Nepal followed by reliability and empathy.
Ethnicity and resource allocation management: Practical consideration Ogu, Sokari
Journal of Commerce, Management, and Tourism Studies Vol. 2 No. 3 (2023): Dec 2023
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v2i3.107

Abstract

This paper analyses the theoretical issues underlying the problems of ethnicity and resource sharing, basing its discussion on recent continental developments (as in Sierra Leone, Liberia, Sudan, Rwanda and Nigeria). Arguing for ethnic identification and integration into national development matrix, it notes that smaller group domination by the larger ones (or the reverse) does not only trigger suspicion and governance tension but engender political independence agitation that could culminate in disintegration of nations (as found in the former Yugoslavia and Soviet Union). Why do we have ethnic conflicts in different parts of the world at a time there is tremendous growth in education and modernization? What accounts for intra-country civil disturbances? Why do countries disintegrate? What are the behavioural tendencies of the majority/minority ruling class and how acceptable are they to the other parties? How equitable is resource sharing in different counties and communities? How homogeneous is the world we live in today? The above questions capture the mood of the people in various countries where ethnic tension has overshadowed economic development, triggered civic disobedience, caused coup de’tat and engendered loss of lives and property. In both developed and developing countries, ethnicity has been a dividing line between people. All these are developmental issues that present a lot of implications for other countries including Nigeria where ethnicity has not only caused a civil war but has been an impediment to democratization. This paper is written to address them and offer some policy direction in the light of many democratic disruptions and the attendant confusions presently experience in the country and elsewhere.

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