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INDONESIA
AMMA : Jurnal Pengabdian Masyarakat
Published by CV. Multi Kreasi Media
ISSN : -     EISSN : 28286634     DOI : -
Core Subject : Humanities, Health, Science, Social,
Humanities Chemistry Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Nursing
- Ilmu Komputer - Kemasyarakatan - Manajemen - Ekonomi - Manajemen - Agama - Ilmu Hukum - Pendidikan - Pertanian - Sastra - Teknik - Dan Bidang Ilmu Lainnya
Arjuna Subject : Umum - Umum
Articles 1,002 Documents
 81   82   83   84   85 
Strategi Pelatihan Digital Marketing Untuk Peningkatan Daya Saing UMKM Di Media Sosial Dan Marketplace Dienwati Nuris, Nisa; Narasati, Riri; Nuryadi; Yati Ningrum, Riska
AMMA : Jurnal Pengabdian Masyarakat Vol. 3 No. 3 : April (2024): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

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Abstract

Micro, small, and medium enterprises (MSMEs) make a significant contribution to the economy, but often face obstacles in developing their business potential in the digital era. This Community Partnership Program aims to empower MSME entrepreneurs through the design of an integrated business ecosystem based on digital platforms. The implementation methods include analyzing the conditions of partner MSMEs, developing a relevant business ecosystem model design, intensive training on the utilization of digital platforms in various aspects of business operations (marketing, sales, inventory management, and customer interaction), and assistance in implementing the designed digital ecosystem. The expected outcomes of this program are improved operational efficiency, expanded market reach, strengthened customer relationships, and the promotion of sustainable business growth for partner MSMEs through the adoption of an effective digital ecosystem.
Pemberdayaan Siswa SMK Kuningan Melalui Pelatihan Junior Web Developer Dalam Pengembangan Web Danar Dana, Raditya; Kurniawan, Rudi; Muhyi, Adbdul; Awaludin, Ade
AMMA : Jurnal Pengabdian Masyarakat Vol. 3 No. 3 : April (2024): AMMA : Jurnal Pengabdian Masyarakat
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Junior Web Developer Training is an empowerment program for SMK students in Kuningan that aims to improve their skills in web development. The program is designed to equip students with knowledge and skills relevant to the digital industry, including HTML, CSS, JavaScript, and the use of modern frameworks. Through a project-based approach, the training enables participants to develop web applications that meet the needs of the industry and the local community. The training delivery method includes a balance of theory and practice, with mentoring sessions from professional practitioners. Evaluation is based on individual assignments and group projects to ensure understanding and application of the material. In addition, participants were also given insights into industry trends as well as soft skills such as communication and teamwork that are essential in the world of work. The results of the training showed a significant improvement in participants' technical skills, as seen in their ability to build functional web projects. In addition, the program also contributed to the students' increased confidence in facing the challenges of the world of work in the field of technology. The success of this training opens up opportunities for broader development of similar programs, with the hope that it can become a model of empowerment for SMK students in other areas.With this training, it is hoped that students will not only have good technical competence, but also readiness to enter the technology industry. Improved skills in web development can be a valuable asset for them to pursue a career as a professional developer or even create their own job opportunities through digital entrepreneurship.
Peningkatan Daya Saing Siswa SMK Melalui Pelatihan Bahasa Inggris Untuk Dunia Kerja Narasati, Riri; Hamonangan, Ryan; Fajar, Achmad; Aulia Putri, Adinda
AMMA : Jurnal Pengabdian Masyarakat Vol. 3 No. 3 : April (2024): AMMA : Jurnal Pengabdian Masyarakat
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Abstract

English language skills are a key factor in improving the competitiveness of Vocational High School (SMK) graduates in an increasingly competitive and globalized world of work. This article discusses various strategies that can be applied to improve the English language competence of SMK students to be better prepared to face industry challenges. The approaches used include communication-based learning, utilization of technology in the learning process, and integration of English materials with the needs of the industrial world. In addition, intensive training programs and English language certification are strategic steps to improve students' abilities. This research shows that interactive and contextual learning methods are able to increase student motivation and understanding. project-based, workplace simulation, and the use of digital platforms have proven effective in improving students' communication skills. In addition, industry involvement in the learning process through internship programs and cooperation with educational institutions also has a positive impact on the job readiness of graduates. With an increase in English competency, SMK graduates are not only more confident in facing the world of work, but also have a greater chance of getting a job in a multinational company or working abroad. Therefore, improving the quality of English learning in SMK should be a major concern in order to create competitive human resources who are ready to compete in the era of globalization.
Transformasi Digital Umkm Sebagai Strategi Inovasi Dan Peningkatan Daya Saing Di Era Industri 4.0 Kurniawan, Rudi; Suprapti, Tati; Fikri, Achmad; Aditia
AMMA : Jurnal Pengabdian Masyarakat Vol. 3 No. 4 : Mei (2024): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

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Micro, Small and Medium Enterprises (MSMEs) play a crucial role in the local economy, but often face challenges in marketing and financial management. Lack of knowledge and skills in marketing strategies and accounting leads to limited market reach and lack of efficiency in business management. This research aims to empower MSMEs through digital transformation to increase innovation and competitiveness in the industry 4.0 era. The methods used in this research include training on digital marketing and technology-based accounting systems for MSME players in Tarikolot District. The results show that the application of digital technology, such as online marketing and the use of accounting applications, can improve business efficiency and expand the MSME market. With digital transformation, MSMEs are more adaptive to changing market trends and able to compete with larger businesses. This study confirms that support in the form of education and technology implementation is essential to sustainably improve the competitiveness of MSMEs.
Pemanfaatan MATLAB Untuk Optimalisasi Penelitian Teknik Dan Sains Bagi Dosen Kopertip Indonesia Hamonangan, Ryan; Hayati, Umi; Luthfi, Achmad; Haekal Susanto, Ahmad
AMMA : Jurnal Pengabdian Masyarakat Vol. 3 No. 4 : Mei (2024): AMMA : Jurnal Pengabdian Masyarakat
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Optimizing the use of MATLAB in engineering and science research is an important aspect for lecturers in improving the efficiency and effectiveness of data analysis and numerical modeling. MATLAB is a numerical computing-based software that has various functions in data processing, numerical analysis, and simulation of complex systems. This study aims to evaluate the level of utilization of MATLAB by Kopertip Indonesia lecturers and identify the challenges faced in its implementation. The methods used in this study include surveys and interviews with lecturers who have used MATLAB in their research. The results show that most lecturers understand the potential of MATLAB in improving the accuracy of their research, but there are obstacles such as lack of training, license limitations, and complexity in advanced programming. Therefore, continuous training and the provision of adequate resources are needed to optimize the utilization of MATLAB. With the increased use of MATLAB in engineering and science research, it is expected to improve the quality of academic research and scientific publications produced by Kopertip Indonesia lecturers.
Peningkatan Kompetensi Digital Pengurus Koperasi Melalui Pelatihan Operator Komputer Madya Suprapti, Tati; Lukman Rohmat, Cep; Muhaimin, Ahmad; Sri Nurmala, Ai
AMMA : Jurnal Pengabdian Masyarakat Vol. 3 No. 4 : Mei (2024): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

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The Intermediate Computer Operator Training is a program designed to improve the digital competence of cooperative administrators in facing the challenges of the digitalization era. The program aims to provide an in-depth understanding of the use of office software, data management, and digital applications relevant to cooperative operations. The training method includes interactive theoretical and practical sessions to improve participants' skills in operating computers and managing information effectively. The results of the training showed a significant increase in participants' understanding of digital technology. In addition, the training also had a positive impact on the efficiency of the cooperative board's work in administrative and financial management. Evaluations conducted through tests and questionnaires showed that most participants felt more confident in using computers and supporting software after attending the training. In the era of digital transformation, increasing digital literacy for cooperative boards is an urgent need to improve the competitiveness and sustainability of cooperative businesses. With this training, it is expected that cooperatives can be more adaptive to technological developments and be able to take advantage of digitalization to increase productivity and transparency in business management.
Pemanfaatan E-Commerce Dan AI Dalam Meningkatkan Penjualan Digital UMKM Hayati, Umi; Martanto; Rai Fatkaozi, Ahmad; Ayu Febrian Lesmana, Alfira
AMMA : Jurnal Pengabdian Masyarakat Vol. 3 No. 4 : Mei (2024): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

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Micro, Small and Medium Enterprises (MSMEs) play an important role in the Indonesian economy. However, the main challenge faced is the low adoption of digital technology in marketing and business operations. This study aims to analyze the empowerment of MSMEs through the use of e-commerce and artificial intelligence (AI) in increasing digital sales. The research method used is literature study and secondary data analysis from various trusted sources. The results show that the adoption of e-commerce allows MSMEs to expand market reach, improve operational efficiency, and increase interaction with customers. Meanwhile, the application of AI in MSME businesses can improve customer experience through service personalization, business process automation, and more accurate data analysis for decision-making. Although the utilization of these technologies has many benefits, challenges such as limited digital literacy, technological infrastructure, and access to capital are still the main obstacles for MSMEs in adopting e-commerce and AI optimally. Therefore, support is needed from various parties, including the government, academia, and the private sector to provide training and assistance in the implementation of digital technology for MSMEs. Thus, MSMEs can improve their competitiveness and contribute more to national economic growth.
Peningkatan Kompetensi Digital Lulusan SMK Kabupaten Cirebon Melalui Pelatihan Junior Network Administrator Arie Wijaya, Yudhistira; Tohidi, Edi; Azhar, Alwan; Ardiansyah, Andi
AMMA : Jurnal Pengabdian Masyarakat Vol. 3 No. 4 : Mei (2024): AMMA : Jurnal Pengabdian Masyarakat
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Junior Network Administrator training for SMK graduates in Cirebon Regency aims to improve skills and competencies in the field of computer networks. The program is designed as a solution to employment challenges by providing competency-based training that refers to industry standards. Training methods include theory, hands-on practice, and case studies relevant to the needs of the world of work. The program evaluation showed an increase in participants' understanding and skills in managing computer networks, configuring network devices, and basic troubleshooting. In addition, participants obtained certifications that can increase their competitiveness in the job market. The training results showed that most of the participants were successful in obtaining jobs or internships in technology companies and related institutions. The success of this program is supported by cooperation between educational institutions, local governments, and the industrial sector. Challenges faced include limited facilities and participants' readiness to deal with rapid technological developments. To improve the effectiveness of the program, it is recommended to improve training facilities, update the curriculum in line with industry developments, and collaborate more closely with the private sector.
Penerapan Sistem Kontrol Berbasis IoT Pada Pompa Air Pertanian Di Desa Batur Kusumastuti, Sri; Hadwi Widi Sasono, Sindung; Artha Rochmanto, Raditya; Setya Kartika, Vinda; Fahrul Aji, Achmad
AMMA : Jurnal Pengabdian Masyarakat Vol. 4 No. 5 : Juni (2025): AMMA : Jurnal Pengabdian Masyarakat
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Batur Village, Batur Sub-district, Banjarnegara District, faces challenges in managing water for agricultural purposes. The current manual irrigation system is time- and labor-intensive and increases the risk of pump damage. To overcome this, an Internet of Things (IoT)-based pump control system is implemented to improve efficiency and productivity. The system automatically activates the water suction pump based on the water level in the reservoir and sets the irrigation schedule. The implementation process includes site survey, system design, installation, training, and evaluation. The system allows farmers to monitor and control irrigation through a smartphone-based application. The implementation results show that the system can reduce manual work, minimize the risk of pump damage, and ensure optimal water availability. In addition, this technology supports more efficient water management, increases agricultural yields, and provides a positive economic impact for farmers.
Sosialisasi Etika Penggunaan Media Sosial Bagi Siswa SMA YPK Oikumene Manokwari Sangka, Yuliana; Worabai, Engelberth; Tonapa, Jennis; J.Batkunde, Yammes; Zulkarnain; Petrus, Risma; Mardewi; Pangulimang, Joice; Leppang, Irmawati; Rainer N. Christi, Sabinus; Sofyan
AMMA : Jurnal Pengabdian Masyarakat Vol. 4 No. 4 : Mei (2025): AMMA : Jurnal Pengabdian Masyarakat
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In today's technological era, social media has had an impact on everyday life, both positive and negative, and almost all levels of society use social media. Some behaviors that are prone to being done by students, especially high school students, in social media such as cyberbullying, spreading hoaxes, uploading inappropriate content, spreading personal data, hate speech and addiction to social media. It is important to provide an understanding of the ethics of using social media so that there is no behavior that violates norms and can also be avoided from sanctions from the Electronic Information and Transactions Law (ITE). For this reason, participants are equipped with an understanding and skills in utilizing or using social media wisely and responsibly. There are 7 stages that are carried out starting from observation, implementation plan, proposal preparation, activity implementation, evaluation, reporting and publication.

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