cover
Contact Name
Ary Subiyantoro
Contact Email
lppm@amayogyakarta.ac.id
Phone
+6282136279209
Journal Mail Official
lppm@amayogyakarta.ac.id
Editorial Address
Akademi Manajemen Administrasi Yogyakarta , Jl. Brawijaya No. 101, Ring Road Selatan, Yogyakarta. E-mail : lppm@amayogyakarta.ac.id Fax/Telp. (0274) 2818878
Location
Kab. bantul,
Daerah istimewa yogyakarta
INDONESIA
Hikmayo: Jurnal Pengabdian Masyarakat
ISSN : 29858801     EISSN : 28287479     DOI : https://doi.org/10.56606/hikmayo.v2i1
Core Subject : Religion, Education,
Jurnal Pemberdayaan Masyarakat Akademi Manajemen Administrasi Yogyakarta merupakan jurnal ilmiah yang memuat makalah dan artikel ilmiah yang berasal dari hasil-hasil penelitian terapan berbasis kepada komunitas dan masyarakat, maupun hasil kegiatan pengabdian masyarakat dari berbagai disiplin ilmu yang bersumber dari pelaksanaan kegiatan pemberdayaan lokal maupun nasional. Jurnal ini diterbitkan 2 kali dalam setahun yaitu pada bulan April dan bulan Oktober.
Arjuna Subject : Umum - Umum
Articles 95 Documents
PENINGKATAN KAPASITAS SISWA SMAN 1 PAJANGAN BANTUL DENGAN STRATEGI DIGITAL MARKETING Sur Yanti; Hera Wasiati; Ronny Agung Hendrawan; Ariesta Damayanti; Danny Kriestanto
HIKMAYO: JURNAL PENGABDIAN MASYARAKAT AMAYO Vol. 5 No. 1 (2026): HIKMAYO : Jurnal Pengabdian Masyarakat
Publisher : LPPM Akademi Manajemen Administrasi Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56606/hikmayo.v5i1.364

Abstract

The advancement of digital technology has transformed communication and marketing patterns, requiring young generations to acquire digital marketing skills. This Community Service Program (PkM) was conducted at SMA 1 Pajangan Bantul to equip students with digital marketing literacy through both theoretical and practical training. The methods included lectures, workshops on Instagram, WhatsApp Business, and Photo Room applications. Participants were also introduced to content creation strategies, social media analytics, and TikTok Affiliate implementation. The results indicate an improvement in students’ knowledge and skills in creating digital content, managing business accounts, and understanding online marketing strategies. Positive responses from students and the school highlight the relevance of this training and the need for its continuation with more diverse topics. The program successfully prepared students not only to understand digital marketing concepts theoretically but also to acquire practical skills applicable in business and entrepreneurship.
PENGOLAHAN BUAH PEDADA MENJADI SIRUP DAN PUPUK ORGANIK DI KAWASAN WISATA CIGIMBAL PARK KABUPATEN CILACAP Nurlinda Ayu Triwuri; Theresia Evila Purwanti Sri Rahayu; Oto Prasadi; Annisa Yuliana Angeline; Nur Indah Wardani; Murni Handayani; Ilma Fadlilah
HIKMAYO: JURNAL PENGABDIAN MASYARAKAT AMAYO Vol. 5 No. 1 (2026): HIKMAYO : Jurnal Pengabdian Masyarakat
Publisher : LPPM Akademi Manajemen Administrasi Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56606/hikmayo.v5i1.379

Abstract

The mangrove forest in Cilacap Regency, Central Java, is located in the Cigimbal Park area of ??Tritih Kulon Village. Mangroves grow in river mouths or estuaries, where organic sediment and mud are collected. One type of mangrove, namely pedada fruit (Sonneratia alba), contains flavonoids, terpenoids, tannins, phenolics, steroids, and other bioactive compounds that function as antioxidants. The implementation method of community service activities consists of socialization and training stages. Based on the content of pedada fruit, pedada fruit processed into syrup also has nutritional content such as 1.20% protein, 0.20% fat, 3.50% carbohydrates, and 55.30% vitamin C. The storage time of pedada syrup at room temperature lasts for 7 days, if at a cold temperature of 4oC lasts for 30 days. In addition, the residue from pedada syrup production in the form of pedada skin, petals and dregs can be processed into organic fertilizer. The decomposition period of organic material is added with effective microorganisms 4 for 28 days, until it is black and odorless.
Membangun Usaha Berdasarkan Kearifan Lokal dalam Rangka Ketahanan Ekonomi di Krasaan, Jogotirto, Berbah, Sleman, Yogyakarta Maelana, Herman Wahyu Dwi; Himawan Agung Nugroho; Susatyo Herlambang; Luluk Priyanti; Saimin
HIKMAYO: JURNAL PENGABDIAN MASYARAKAT AMAYO Vol. 5 No. 1 (2026): HIKMAYO : Jurnal Pengabdian Masyarakat
Publisher : LPPM Akademi Manajemen Administrasi Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56606/hikmayo.v5i1.411

Abstract

This Community Service Program (PkM) aims to enhance entrepreneurial motivation, business management skills, and collaboration among Micro, Small, and Medium Enterprises (MSMEs), Women Farmers’ Groups (KWT), and youth in Krasaan Hamlet, Jogotirto, Berbah, Sleman, Yogyakarta. The main problems faced by the community include low entrepreneurial motivation, weak financial management, and limited synergy among local potentials. The methods employed consisted of lectures, counseling, and interactive discussions. The results of the program indicate an increase in participants’ understanding of the importance of businesses based on local wisdom, the separation of personal and business finances, and collaborative strategies. This program provides tangible contributions to strengthening the economic resilience of families and communities. Keywords: MSMEs, local wisdom, entrepreneurship, financial management, economic resilience
PELATIHAN PEMANFAATAN GOOGLE BUSINESS PROFILE UNTUK MENINGKATKAN STRATEGI DIGITAL MARKETING BAGI PELAKU UMKM DI KELURAHAN KEDUNG BARUK, KOTA SURABAYA Nugroho, Novianto Eko; Djawoto; Anton Eko Yulianto; Dian Arini
HIKMAYO: JURNAL PENGABDIAN MASYARAKAT AMAYO Vol. 5 No. 1 (2026): HIKMAYO : Jurnal Pengabdian Masyarakat
Publisher : LPPM Akademi Manajemen Administrasi Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56606/hikmayo.v5i1.413

Abstract

Digital transformation is a crucial factor for the sustainability of Micro, Small, and Medium Enterprises (MSMEs) in facing increasingly competitive market challenges, yet many entrepreneurs in Kedung Baruk Village still encounter obstacles in optimizing digital platforms. This community service initiative aims to empower MSME actors through the utilization of Google Business features as a strategic digital marketing instrument to enhance online visibility, credibility, and market reach. The implementation method employed a participatory approach, encompassing stages of problem identification, socialization on the urgency of digital marketing, technical training on business profile management, as well as intensive mentoring and periodic evaluation. The results of the activity indicate a significant improvement in the partners' digital skills, as participants are now capable of independently managing account profiles, optimizing product catalog features, and analyzing consumer search trends through Google Business Insights. The integration of Google Business with other social media channels has proven to strengthen brand identity and facilitate direct interaction with potential customers. The conclusion of this program emphasizes that continuous technological assistance is essential for MSMEs to enhance local economic competitiveness and build consumer trust in a dynamic digital transformation era.
EDUKASI LITERASI PETA DIGITAL MELALUI STANDARISASI ALAMAT RUMAH BERBASIS GOOGLE MY MAPS DI PERUMAHAN DOSEN UNTAD DI KOTA PALU Hilal Rapsanjani; Yeyen Masrianti Langkadja; Adel Astari Bansoe; Olivia Natalia; Asmawia; Moh. Fahrit W. Hein; Asdar; I Gede Pasek Antawijaya; Ardy Pratama; Delon Tantu; Nada Syafirah; Priska Pertiwi Ramadhani; Jamaluddin
HIKMAYO: JURNAL PENGABDIAN MASYARAKAT AMAYO Vol. 5 No. 1 (2026): HIKMAYO : Jurnal Pengabdian Masyarakat
Publisher : LPPM Akademi Manajemen Administrasi Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56606/hikmayo.v5i1.374

Abstract

Rendahnya keterwakilan alamat rumah dan belum seragamnya penomoran perumahan di Perumahan Dosen Universitas Tadulako Blok B8–15 menimbulkan kesulitan pencarian lokasi, pengiriman barang, dan akses layanan publik berbasis peta digital. Program ini bertujuan meningkatkan literasi peta digital masyarakat melalui edukasi penggunaan Google My Maps, mewujudkan standarisasi alamat rumah yang akurat, serta menyusun peta digital lingkungan sebagai referensi bersama. Metode meliputi observasi lapangan, perhitungan jumlah dan jenis rumah, analisis keterdaftaran di Google Maps, penyusunan daftar perumahan yang belum terpetakan, pendaftaran titik lokasi baru, edukasi literasi digital kepada warga, dan evaluasi. Hasil menunjukkan terdapat 117 unit rumah, terdiri atas 86 rumah berpenghuni, 15 rumah indekost, dan 16 rumah tak berpenghuni; sekitar 30% atau 36 rumah sudah terdaftar dan 70% atau 81 rumah belum terdaftar. Melalui program ini, 81 rumah berhasil ditambahkan sebagai titik baru dan disusun daftar rumah berbasis peta terintegrasi koordinat GPS. Selain itu, teridentifikasi potensi pengembangan 30 rumah baru karena masih terdapat bidang tanah kosong, terutama di Blok B8 dan B10. Edukasi yang diberikan meningkatkan kemampuan warga mengakses, membaca, serta memanfaatkan peta digital, sehingga literasi spasial, keteraturan alamat, dan kemandirian warga dalam mengelola data spasial semakin baik. Upaya ini mendukung kelancaran layanan publik dan penataan organisasi yang tertib dan lebih berkelanjutan.

Page 10 of 10 | Total Record : 95