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Bambang Ismaya
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INDONESIA
Journal Sains and Education
Published by SABA JAYA PUBLISHER
ISSN : -     EISSN : 29860199     DOI : https://doi.org/10.59561/jse.v1i1.1
Core Subject : Education, Social,
JSE: Journal of Science and Education is to provide a forum for the sharing, dissemination and discussion of research, experience and perspectives across a wide range of education, teaching, development, instruction, evaluation and assessment, educational media, educational projects and innovations, learning methodologies and new technologies in science education implemented in primary, secondary, and tertiary education. Criteria for publication in this journal are novelty, quality and general interest in experimental and theoretical science education.Articles are welcome that deal with theoretical analysis, meta-analysis reviews, and results of research or empirical studies from all aspects in science education implemented in primary education, secondary education, and tertiary education. Experimental papers are supposed to be brought into relation with theory, and theoretical papers should be connected to present or future experiments. Manuscripts that implement routine use or minor extensions or modifications of established and/or published experimental and theoretical methodologies are appropriate if they report novel results for an important problem of high interest and/or if they provide significant new insights.
Articles 41 Documents
Analisis Komunikasi Lintas Budaya Sebagai Strategi Pemasaran Pariwisata Di Destinasi Wisata Antapura Djati Garut Jawa Barat Irawaty, Sandra; Yuniarsih, Yuyun
Journal Sains and Education Vol. 3 No. 02 (2025): JSE : Journal Sains and Education
Publisher : Saba Jaya Publisher

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Abstract

Penelitian ini bertujuan untuk menganalisis peran komunikasi lintas budaya sebagai strategi pemasaran pariwisata di destinasi wisata Antapura Djati, Garut, Jawa Barat. Latar belakang penelitian ini didasari oleh fenomena meningkatnya kunjungan wisatawan domestik dan mancanegara yang memiliki keberagaman budaya dan bahasa, sehingga diperlukan strategi komunikasi yang efektif dalam mempromosikan potensi wisata. Metode penelitian yang digunakan adalah deskriptif kualitatif dengan teknik pengumpulan data melalui observasi, wawancara, dan studi dokumentasi. Hasil penelitian menunjukkan bahwa pengelola Antapura Djati menerapkan strategi komunikasi berbasis budaya melalui tiga pendekatan utama: adaptasi bahasa, personalisasi layanan, dan penggunaan media digital. Strategi ini terbukti efektif dalam meningkatkan citra destinasi dan menarik minat wisatawan.