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Business and Economic Publication
Published by Universitas KH. A. Wahab Hasbullah
ISSN : -     EISSN : 29887437     DOI : https://doi.org/10.32764/bep.v1i1
Core Subject : Economy,
Economics, Econometrics & Finance
Business and Economic Publication has a scope study on the family of management science and business economics with the topic: Marketing management Human resource management Financial management Operational management Development economy Management economics Entrepreneurship.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 43 Documents
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Analisis Pengaruh Kualitas Produk dan Citra Merek Terhadap Keputusan Pembelian Produk Glad2Glow di E-Commerce Shopee Hanum Wahda Zuhriyah; Ita Rahmawati
Business and Economic Publication Vol. 4 No. 2 (2026): Business and Economic Publication
Publisher : Fakultas Ekonomi Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/bep.v4i2.1779

Abstract

This study aims to analyze the influence of product quality and brand image on purchasing decisions for Glad2Glow products on the Shopee e-commerce platform. The study employed a quantitative approach involving 100 respondents selected using a purposive sampling technique. The respondents met the following criteria: consumers aged 15–44 years, had purchased Glad2Glow products through Shopee at least once, and owned a Shopee account through which they independently made purchases, enabling them to evaluate the product quality and brand image. Data were collected using a questionnaire and analyzed using multiple linear regression with SPSS Statistics 27. The results indicate that, partially, product quality has a positive but insignificant effect on purchasing decisions (t = 0.844; p = 0.401), whereas brand image has a positive and significant effect (t = 5.065; p < 0.001). Simultaneously, product quality and brand image have a significant effect on purchasing decisions (F = 67.123; p < 0.001). The coefficient of determination (R²) of 0.581 indicates that product quality and brand image explain 58.1% of the variance in purchasing decisions, while the remaining 41.9% is influenced by other factors not examined in this study. This study is limited by its relatively small sample size and its focus solely on consumers who have purchased and used Glad2Glow products through the Shopee platform.
Ketika Harga Bukan Penentu: Peran Citra Merek dan Social Media Influencer dalam Keputusan Pembelian Kosmetik Lokal Malikha Fitri; Khotim Fadhli
Business and Economic Publication Vol. 4 No. 2 (2026): Business and Economic Publication
Publisher : Fakultas Ekonomi Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/bep.v4i2.1839

Abstract

This study aims to analyze the effects of price, brand image, and social media influencers on OMG lipstick purchase decisions among female students at Universitas KH. A. Wahab Hasbullah. This quantitative study involved 100 respondents selected using purposive sampling, with data collected through a five-point Likert questionnaire. Data were analyzed using SPSS Statistics version 16 through validity, reliability, classical assumption, multiple linear regression, t-test, F-test, and coefficient of determination analyses. The results show that price does not significantly affect purchase decisions (t = 0.708; Sig. = 0.481), while brand image (t = 4.569; Sig. = 0.000) and social media influencers (t = 4.962; Sig. = 0.000) have positive and significant effects. Simultaneously, the three independent variables significantly affect purchase decisions (F = 42.990; Sig. = 0.000), with the model explaining 57.3% of the variance in purchase decisions. The novelty of this study lies in examining these three factors simultaneously among female students of Universitas KH. A. Wahab Hasbullah using OMG lipstick as the research object, while empirically identifying brand image and social media influencers as more influential than price in this research context.
Dinamika Inflasi, Suku Bunga, dan Pertumbuhan Ekonomi Jawa Timur: Analisis Empiris Periode 2011–2024 Syafa Salsabella; Siti Nur Qomariyah; Azhar Irfana Gangsar
Business and Economic Publication Vol. 4 No. 2 (2026): Business and Economic Publication
Publisher : Fakultas Ekonomi Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/bep.v4i2.1840

Abstract

Economic growth is a key indicator of regional development success, influenced by various macroeconomic factors, including inflation and interest rates. This study aims to analyze the impact of inflation and interest rates on the economic growth of East Java Province during the 2011–2024 period. A quantitative approach was employed using secondary data from Statistics Indonesia (BPS) and Bank Indonesia (BI). The analysis utilized classical assumption tests, multiple linear regression, t-tests, F-tests, and the coefficient of determination. The results indicate that inflation has a positive but insignificant effect (coefficient: 0.196; significance: 0.173), whereas interest rates have a positive and significant effect (coefficient: 0.294; significance: 0.044). Simultaneously, both variables exert a significant influence, with a significance value of 0.015 and an R-squared value of 0.537. The findings suggest that interest rates play a more substantial role than inflation in influencing economic growth in East Java.

Page 5 of 5 | Total Record : 43

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