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INDONESIA
Jurnal Nirta: Studi Inovasi
Published by Nirta Learning Centre
ISSN : -     EISSN : 28076648     DOI : 10.61412
Core Subject : Economy, Science, Education,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education
artikel penelitian dan pengabdian kepada masyarakat yang berfokus pada bidang keilmuan yaitu Pendidikan, Manajemen dan Pariwisata
Arjuna Subject : Ilmu Sosial - Pendidikan
Articles 194 Documents
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Analisis Strategi Dan Prospek Investasi Atau Trading pada Saham PT Multipolar Technology Tbk (MLPT) Rezzylina Dwi Akhirulyati; fatus solikhah, durratul hikmah; Fitri Elmawati; Magnus Alansius Bebo; I Made Suparta
Jurnal Nirta : Inovasi Multidisiplin Vol 4 No 2 (2025): Jurnal Nirta : Studi Inovasi
Publisher : Nirta Learning Centre

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61412/jnsi.v5i1.128

Abstract

Penelitian ini bertujuan untuk mengetahui strategi dan prospek dalam menentukan Investasi atau Trading dalam saham PT Multipolar Technology Tbk (MLPT). Penelitian ini menggunakan data data sekunder yaitu Laporan keuangan tahunan MLPT tahun 2019-2023. Metode analisis data yang digunakan adalah Metode Analisis Fundamental, Metode Analisis Teknikal, dan Metode Analisis SWOT (Strengths, Weaknesses, Opportunities, Threats). Hasil Penelitian dalam menggunakan Analisis fundamental menunjukkan bahwa saham PT Multipolar Technology Tbk (MLPT) memiliki prospek investasi yang sangat menguntungkan, terutama karena indikator keuangan yang stabil dan strategi bisnis yang fokus pada solusi teknologi modern. Sehingga Saham MLPT cocok untuk investor jangka panjang yang mencari eksposur pada sektor teknologi dengan potensi pertumbuhan yang stabil. Dengan prospek industri yang cerah dan strategi diversifikasi portofolio perusahaan, saham ini dapat menjadi pilihan untuk investasi jangka panjang. Namun bagi trader, volatilitas saham MLPT menawarkan peluang untuk perdagangan harian atau mingguan.
Pengaruh Persepsi Harga, Promosi, dan Kualitas Layanan terhadap Kepuasan Konsumen CV Simpatik Jaya Surabaya Jaya, I Nyoman Ary Danan; Ida Ayu Sri Brahmayanti
Jurnal Nirta : Inovasi Multidisiplin Vol 4 No 2 (2025): Jurnal Nirta : Studi Inovasi
Publisher : Nirta Learning Centre

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61412/jnsi.v4i2.130

Abstract

The aim of this research is to study how perceptions of price, promotion and service quality impact customer satisfaction at CV Simpatik Jaya Surabaya. The CV Simpatik Jaya company provides swimming pool construction, gardening and other cleaning services. To compete in the market and maintain customer loyalty, customer satisfaction is very important for companies. Service quality, price perception, and promotions were chosen because they are considered to greatly influence customer satisfaction. This research was conducted quantitatively through survey methods. Data was collected using a purposive sampling technique by distributing questionnaires to 100 selected CV Simpatik Jaya consumers. To examine the relationship between the three independent variables—promotion, service quality, and price perception—and the dependent variable—consumer satisfaction, data analysis used multiple linear regression. The research results show that promotion and service quality have a significant and positive influence on consumer satisfaction. The results of this research indicate that effective promotions and superior service quality are important factors in increasing customer satisfaction at CV Simpatik Jaya. Therefore, companies must improve their informative and attractive promotional strategies and ensure consistent service quality to meet customer expectations. This study helps develop the company's marketing strategy. In addition, it can be a source of additional research. Keywords: Price perception, Promotion, Service Quality, and Customer Satisfaction.
Optimalisasi Prospek Investasi dan Trading pada Saham PT Bank Rakyat Indonesia Tbk (BBRI) FITRI LUTHFIA WACHDAH; Nugroho Febrianto; Angga Dwi Permadi; Gilang Ramadani; I Made Suparta
Jurnal Nirta : Inovasi Multidisiplin Vol 4 No 2 (2025): Jurnal Nirta : Studi Inovasi
Publisher : Nirta Learning Centre

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61412/jnsi.v5i1.131

Abstract

This study aims to analyze the investment and trading prospects of PT Bank Rakyat Indonesia Tbk (BBRI) shares with a fundamental and technical analysis approach. BBRI is one of the largest banks in Indonesia that focuses on financing Micro, Small, and Medium Enterprises (MSMEs), and has an important role in national economic growth. The results of fundamental analysis show strong financial performance with consistent net income, stable financial ratios, and significant credit growth through the distribution of People's Business Credit (KUR). On the other hand, technical analysis indicates a bullish trend in BBRI stock, with buy signals emerging from indicators such as Moving Average and Relative Strength Index (RSI). The combination of these two analyses provides a comprehensive guide for long-term investors and short-term traders to maximize profits while being mindful of market risks. This study concludes that BBRI stock offers an attractive investment opportunity, although it is necessary to consider external factors that may affect price movements.
Pengaruh Electronic Word of Mouth (E-WOM), Store Atmosphere, dan Price Perception terhadap Keputusan Pembelian pada Kafe MAB Surabaya Mujahidah, Sofi Saadatul; Ida Bagus Cempena
Jurnal Nirta : Inovasi Multidisiplin Vol 4 No 2 (2025): Jurnal Nirta : Studi Inovasi
Publisher : Nirta Learning Centre

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61412/jnsi.v4i2.133

Abstract

This study aims to analyze and verify the influence of Electronic Word of Mouth (E-WOM), Store Atmosphere, and Price Perception on Purchase Decisions at MAB Café in Surabaya. The research employs a quantitative method with a sample size of 100 respondents collected through questionnaires. The data analysis techniques used include Descriptive Analysis, Instrument Testing, Classical Assumption Testing, and Hypothesis Testing, conducted using SPSS 26. The study was carried out from October to November 2024. The findings indicate that all indicators are valid and reliable. Based on Multiple Linear Regression analysis, the Price Perception variable has a more dominant influence, while the Store Atmosphere variable has a lesser influence. The T-test results reveal that Electronic Word of Mouth (E-WOM) has a significant partial effect on Purchase Decisions, Store Atmosphere has an effect but is not significant, and Price Perception has a significant partial effect on Purchase Decisions at MAB Café in Surabaya. The F-test results confirm that Electronic Word of Mouth (E-WOM), Store Atmosphere, and Price Perception collectively have a significant influence on Purchase Decisions at MAB Café. Meanwhile, the Coefficient of Determination (R²) test results show that the independent variables account for 78.5% of the variation in the dependent variable, with the remaining 21.5% influenced by other variables outside the research model Keywords: Electronic Word of Mouth (E-WOM); Store Atmosphere; Price Perception; Purchase Decision.
Pengaruh Kepercayaan Pelayanan, Kualitas Pelayanan dan Fasilitas Terhadap Kepuasan Pelanggan di Kantor Kelurahan Jeruk Kecamatan Lakarsantri Kota Surabaya Keenan, Ravi; Ida Bagus Cempena
Jurnal Nirta : Inovasi Multidisiplin Vol 4 No 2 (2025): Jurnal Nirta : Studi Inovasi
Publisher : Nirta Learning Centre

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61412/jnsi.v4i2.134

Abstract

Abstract. This study aims to examine and analyze the effect of Service Trust, Service Quality, and Facilities on Customer Satisfaction. The research was conducted among customers of the Jeruk Sub-district Office, Lakarsantri Sub-district, City of Surabaya. A total of 100 respondents were sampled using questionnaires, and the analytical techniques applied included Validity Tests, Reliability Tests, Multiple Linear Regression, and Classical Analysis Tests using SPSS 25.The results of the study indicate that all indicators are valid and reliable. Based on the Multiple Linear Regression Test, the Facility variable has a more dominant influence, while the Service Quality variable has a lower impact. The T-Test results show that Trust in Quality has a significant partial effect on Customer Satisfaction, Service Quality has a partial but insignificant effect on Customer Satisfaction, and Facilities have a significant partial effect on Customer Satisfaction at the Jeruk Subdistrict Office in Lakarsantri District, Surabaya City. The F-Test results indicate that Trust in Service, Service Quality, and Facilities simultaneously have a significant effect on Customer Satisfaction at the Jeruk Subdistrict Office in Lakarsantri District, Surabaya City. Meanwhile, the Coefficient of Determination Test (R²) shows that the independent variables influence the dependent variable by 34.9%, while the remaining 65.1% is influenced by other variables outside the research model. Keywords: Service Trust; Service Quality; Facilities; Customer Satisfaction.
Pengaruh Variasi Menu, Service Quality, dan Lokasi terhadap Keputusan Pembelian pada Ramen Master cabang Merr Surabaya Cahyaningthyas, Afifa Devi; Abdul Halik
Jurnal Nirta : Inovasi Multidisiplin Vol 4 No 2 (2025): Jurnal Nirta : Studi Inovasi
Publisher : Nirta Learning Centre

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to test and analyze the influence of menu variations, Service Quality and location on consumer purchasing decisions at Ramen Master Merr Branch Surabaya. This research uses quantitative methods with a survey approach. The sample used was 100 respondents who had purchased Ramen Master at the Merr Surabaya branch. Data collected through a questionnaire with a Likert Scale as a measurement instrument. Data analysis techniques were carried out using validity tests, reliability tests, classical assumption tests, multiple linear regression tests, as well as t tests (partial) and F tests (simultaneous) to evaluate the effect of Menu Variations, Service Quality. And Location on Purchasing Decisions.The results of this research show that all indicators are valid and reliable. Based on the Multiple Linear Regression test, the Menu Variation variable has a more dominant influence, while the Location variable has a lower influence. The results of the t test state that Menu Variation partially has a significant influence on purchasing decisions, Service Quality partially has a significant influence on purchasing decisions, and Location partially has an influence but is not significant on purchasing decisions at Ramen Master Merr Surabaya branch. The F test states that Menu Variation, Service Quality and Location simultaneously have a significant influence on Purchasing Decisions at Ramen Master Merr Surabaya branch. Meanwhile, the results of the Coefficient of Determination (R2) test show that the influence of the independent variable on the dependent variable is 71.9%, while the remaining 28.1% is influenced by other variables outside the research model. Keywords: Menu Variations, Service Quality, Location and Purchasing Decisions
Brand Trust, Garansi Produk, dan Electronic Word of Mouth untuk mendorong Keputusan Pembelian Ban Merek Gama di Kota Surabaya Putri Sesanti, Wiwit Ryzki; Abdul Halik
Jurnal Nirta : Inovasi Multidisiplin Vol 4 No 2 (2025): Jurnal Nirta : Studi Inovasi
Publisher : Nirta Learning Centre

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61412/jnsi.v4i2.136

Abstract

This study aims to analyze the influence of Brand Trust, Product Warranty, and Electronic Word of Mouth on Purchase Decisions for Gama brand tires in Surabaya. The research adopts a quantitative method, involving a sample of 100 respondents who purchased Gama brand tires at CV BanQ Tangguh Perkasa. Data were collected using a questionnaire with a Likert scale. The data analysis techniques include Instrument Testing, Classical Assumption Testing, and Hypothesis Testing. The results show that all research indicators are valid and reliable. Based on Multiple Linear Regression analysis, Product Warranty exerts the most dominant influence on Purchase Decisions, while Brand Trust has the lowest impact. The T-test indicates that Product Warranty significantly affects Purchase Decisions, whereas Brand Trust and Electronic Word of Mouth do not have significant effects. Simultaneously, all three variables influence Purchase Decisions with an R² value of 48.2%, meaning 52.8% is influenced by other factors outside the scope of this study. This research recommends future studies adopt qualitative methods to explore consumers' reasons behind purchase decisions. Additionally, including variables such as product quality, price, or promotion is suggested to broaden the study. Expanding the sample size is also advised to enhance the validity and generalizability of the findings. Keywords: Brand Trust, Product Warranty, Electronic Word Of Mouth, Purchasing Decisions.
Pengaruh Content Marketing, Influencer Marketing dan Electronic Word of Mouth (e-WOM) terhadap Minat Beli produk Skincare Bromen pada Aplikasi TikTok di Surabaya Triana, Brahma Nanda Putra; Ida Ayu Sri Brahmayanti
Jurnal Nirta : Inovasi Multidisiplin Vol 4 No 2 (2025): Jurnal Nirta : Studi Inovasi
Publisher : Nirta Learning Centre

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61412/jnsi.v5i1.142

Abstract

Abstract. This study aims to examine the influence of Content Marketing, Influencer Marketing, and Electronic Word of Mouth (e-WOM) on Purchase Intention for Bromen skincare products on the TikTok application in Surabaya. The research employs a quantitative approach with purposive sampling, involving 100 consumers of Bromen skincare products who use TikTok. Data were collected through a Likert-scale questionnaire and analyzed using validity and reliability tests, classical assumption tests, multiple linear regression, t-tests (partial), F-tests (simultaneous), and determination coefficient analysis. The results indicate that Content Marketing (t-value = 6.145; p < 0.05) and Influencer Marketing (t-value = 3.682; p < 0.05) have a significant influence on Purchase Intention, whereas e-WOM does not show a significant effect (t-value = 1.720; p > 0.05). Simultaneously, the three variables have a significant influence on Purchase Intention (F = 125.042; p < 0.05), contributing 79% to the variance, while the remaining 21% is influenced by other factors outside the scope of this study. These findings imply the need to enhance Content Marketing strategies, expand collaborations with influencers, and optimize e-WOM to boost consumer Purchase Intention. Keywords: Content Marketing, Influencer Marketing, Electronic Word of Mouth, Purchase Intention.
Pengaruh Pertumbuhan Perusahaan, Struktur Modal, Dan Profitabilitas Terhadap Nilai Perusahaan Cahya, Nindya; Sri Rahayuningsih
Jurnal Nirta : Inovasi Multidisiplin Vol 4 No 2 (2025): Jurnal Nirta : Studi Inovasi
Publisher : Nirta Learning Centre

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61412/jnsi.v5i1.151

Abstract

Penelitian ini bertujuan untuk mengkaji bagaimana nilai perusahaan dipengaruhi oleh struktur modal, pertumbuhan perusahaan, dan profitabilitas. Dengan sampel penelitian sebanyak sembilan perusahaan, fokus perusahaan kesehatan yang diteliti terdaftar di Bursa Efek Indonesia (BEI) antara periode 2020 hingga 2023. Penelitian ini menggunakan data sekunder sebagai sumber informasinya dan merupakan bentuk penelitian kuantitatif. Dengan menggunakan perangkat lunak SPSS versi 26, Regresi linier berganda dan uji asumsi klasik digunakan dalam prosedur analisis penelitian ini. Temuan penelitian menunjukkan Nilai perusahaan secara signifikan dipengaruhi oleh profitabilitas, sedangkan pertumbuhan dan struktur modal memiliki dampak yang kecil. Secara bersamaan nilai perusahaan secara signifikan dipengaruhi ketiga faktor tersebut (profitabilitas, pertumbuhan perusahaan, struktur modal) pada industri kesehatan yang ada di Bursa Efek Indonesia tahun 2020-2023.
Pengaruh Charismatic Leadership, Communication Organization, dan Work-Life Balance terhadap kinerja karyawan pada Perusahaan Lembaga Manajemen Infaq (LMI) di Indonesia ramli, Divo Affan Syahputra; Tri Andjarwati
Jurnal Nirta : Inovasi Multidisiplin Vol 4 No 2 (2025): Jurnal Nirta : Studi Inovasi
Publisher : Nirta Learning Centre

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61412/jnsi.v5i1.152

Abstract

This study aims to test and analyze the Influence of Charismatic Leadership, Communication Organization, and Work Life Balance on Employee Performance at the Infaq Management Institution Company. With a sample of 86 respondents collected using a questionnaire and the data analysis techniques used were Descriptive Test, Instrument Test, Classical Assumption Test, and Hypothesis Test with SPSS 26. This study was conducted from October - November 2024.The results of this study are that Charismatic Leadership partially has no significant effect on Employee Performance, Communication Organization partially has a positive and significant effect on Employee Performance, and Work-Life Balance partially has a positive and significant effect on Employee Performance at the Infaq Management Institute.Keyword : Charismatic Leadership Communication Organization, Work-Life Balance, Employee Performance

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