International Journal of Business English and Communication (IJoBEC)
Articles in IJoBEC address all areas of business, English, and communication including, but not limited to, technology and financial management. English includes English Skills, English for Specific Purposes (ESP), English Language Learning (ELL), English Language Teaching (ELT), translation, Pragmatics, and Discourse Analysis. Business includes Entrepreneurship, Management, Finance, Sales, Marketing, Promotion, Advertising, Human Resource, Business Capital Market, Tourism Industry, Hotel and Restaurant Industry, and Meeting, Incentive, Convention, and Exhibition (MICE). Communication includes Interpersonal Communication, Organizational Communication, Communication Psychology, Public Relation Management, Intercultural Communication, Interactional and Transactional Communication, Hospitality, Journalism, and Broadcasting. Technology includes Information and Communication Technology (ICT), Business Database Processing, Information Management System (IMS), Business Data Visualization, and Business Data Analytics. Financial Management includes Financial Accounting, Computer Accounting, and Business Taxation. In addition, the journal IJoBEC welcomes submissions concerning the research results of internships, fieldwork research, community service, and library research.
Articles
88 Documents
<![CDATA[THE STRATEGIC ROLE OF ENGLISH IN IMPLEMENTING INSTAGRAM MARKETING STRATEGIES: AN INTEGRATED SWOT PERSPECTIVE ]]>
<![CDATA[Fahira]]>;
<![CDATA[Riny Jefri]]>;
<![CDATA[Fatimah Hidayahni Amin]]>
<![CDATA[ International Journal of Business English and Communication Vol 4 No 1 (2026): January ]]>
Publisher : <![CDATA[Bahasa Inggris Program Sarjana Terapan, Universitas Negeri Makassar ]]>
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DOI: 10.26858/ijobec.v4i1.1290
<![CDATA[This research is a qualitative descriptive study which aims to identify and describe strengths and weaknesses, opportunities and threats in understanding the role of English in implementing marketing strategies using Instagram. Data was obtained through documents on Instagram. The findings show that PT. Bumi Sarana Beton effectively uses English in their Instagram posts to showcase their products, showing professionalism and international appeal. However, the use of English on Instagram is limited, with non-standard usage including English words, regional languages, and abbreviations. Lack of English proficiency may hinder Kalla Beton's global growth, engagement from diverse users, and negatively impact brand reputation. English-language content can increase accessibility and engagement, potentially expanding reach to a wider audience. However, a lack of English proficiency in Instagram marketing could hinder Kalla Beton's global growth and negatively impact its reputation.]]>
<![CDATA[THE USE OF DOWNWARD COMMUNICATION AT PT. HADJI KALLA (HOLDING) ]]>
<![CDATA[Muhammad Fadhil Rusli]]>;
<![CDATA[Fatimah Hidayahni Amin]]>;
<![CDATA[Riny Jefri]]>;
<![CDATA[Surya Anantama Sembiring]]>
<![CDATA[ International Journal of Business English and Communication Vol 4 No 1 (2026): January ]]>
Publisher : <![CDATA[Bahasa Inggris Program Sarjana Terapan, Universitas Negeri Makassar ]]>
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DOI: 10.26858/ijobec.v4i1.1482
<![CDATA[This research aimed to find out the kinds of communication used in downward communication and its types employed in communication in Finance Division, PT. Hadji Kalla (Holding). It is a descriptive qualitative method. The data collection technique in this study was carried out using direct observation with video and audio recording, and interview questions in downward communication in the finance division. The subjects in this study were all employees in the Finance Division of PT. Hadji Kalla (Holding) which is one superior and two subordinates. Based on the results of direct observations conducted by researchers, the finance division managed and implemented the kinds of communication used, namely verbal and non-verbal communication. Superiors and subordinates at PT. Hadji kalla (Holding) uses verbal communication as a form of communication so that work goes well, while verbal communication is often used by superiors and subordinates, namely using simple sentences so that superiors and subordinates quickly understand information or task instructions. In addition Non-Verbal Communication is sign language, non-verbal communication within the scope of the office in the finance division and also greatly influences work communication between superiors and subordinates. It can be concluded that downward communication has an important role because it affects the performance of superiors and subordinates at work, with the results of this study showing that superiors and subordinates communicate using verbal and non-verbal communication as communication tools.]]>
<![CDATA[PERCEPTION OF BUSINESS ENGLISH COMMUNICATION STUDENTS’ TOWARDS THE DUOLINGO APPLICATION AS A MEDIUM FOR LEARNING ENGLISH VOCABULARY ]]>
<![CDATA[Nurul Aulia]]>;
<![CDATA[Riny Jefri]]>;
<![CDATA[Andi Hajar]]>
<![CDATA[ International Journal of Business English and Communication Vol 4 No 1 (2026): January ]]>
Publisher : <![CDATA[Bahasa Inggris Program Sarjana Terapan, Universitas Negeri Makassar ]]>
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DOI: 10.26858/ijobec.v4i1.3005
<![CDATA[The purpose of this study was to determine the perceptions of Business English Communication students towards Duolingo as a medium for learning English vocabulary. This research uses a descriptive quantitative method, with a sample of 23 Business English Communication students. This study used questionnaires and interviews as data collection tools. The results of this study show that students' perceptions of Duolingo are very positive, in its use students agree that Duolingo is easy, effective, and interesting to use as a medium for learning English vocabulary. In addition, the use of Duolingo also proved to have a positive impact on their learning.]]>
<![CDATA[ARTIFICIAL INTELLIGENCE IN LANGUAGE LEARNING: MICROSOFT READING PROGRESS AND ITS EFFECT ON PRONUNCIATION ]]>
<![CDATA[Arta Wahyu]]>;
<![CDATA[Riny Jefri]]>;
<![CDATA[Lely Novia]]>
<![CDATA[ International Journal of Business English and Communication Vol 4 No 1 (2026): January ]]>
Publisher : <![CDATA[Bahasa Inggris Program Sarjana Terapan, Universitas Negeri Makassar ]]>
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DOI: 10.26858/ijobec.v4i1.6482
<![CDATA[This study aims to evaluate the impact of Microsoft Reading Progress on students’ pronunciation skills in English language learning and identify the challenges faced by students in using the tool’s features. This study used a qualitative method involving pronunciation tests before and after using Microsoft Reading Progress, as well as conducting direct interviews. Microsoft Reading Progress, an AI-based tool integrated into Microsoft Teams, provides real-time feedback to students on their pronunciation. The results showed that Microsoft Reading Progress significantly improved students’ pronunciation accuracy and confidence in speaking English. However, there were some limitations in the accuracy of pronunciation error detection and other technical challenges, such as false positives and undetected accent variations. In addition, students faced difficulties in navigating the user interface and understanding the feedback provided. This study suggests the need for more systematic integration of Microsoft Reading Progress into the curriculum, training for educators and students, and ongoing evaluation to optimize the use of the tool. With further refinement, Microsoft Reading Progress has great potential to be an effective tool in improving students’ English pronunciation skills.]]>
<![CDATA[PRACTICING DIGITAL ETHICS IN SOCIAL MEDIA COMMUNICATION: PERSPECTIVES FROM GENERATION Z STUDENTS ]]>
<![CDATA[Nur Salsabila Sulaeman]]>;
<![CDATA[Fatimah Hidayahni Amin]]>;
<![CDATA[Indrawaty Asfah]]>
<![CDATA[ International Journal of Business English and Communication Vol 4 No 1 (2026): January ]]>
Publisher : <![CDATA[Bahasa Inggris Program Sarjana Terapan, Universitas Negeri Makassar ]]>
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DOI: 10.26858/ijobec.v4i1.7835
<![CDATA[This study investigates how Generation Z students at Universitas Negeri Makassar apply digital ethics in their communication through Instagram. Using a descriptive qualitative approach, this study involved eight participants selected via purposive sampling. The findings reveal that students mainly express emotions, gratitude, and appreciation using captions and comments, applying netiquette and privacy principles actively. However, other digital ethics principles like fairness, respect, and responsibility are mostly understood in perception rather than shown in practice. The study contributes to digital communication studies by revealing the gap between awareness and application of ethical communication.]]>
<![CDATA[EXAMINING UNIVERSITY STUDENTS' SPEAKING SKILL THROUGH PARTICIPATION IN ENGLISH MEETINGS CLUB ]]>
<![CDATA[A. Nur Aqidah Arrazzak. H]]>;
<![CDATA[Andi Anto Patak]]>;
<![CDATA[Fitriyani]]>
<![CDATA[ International Journal of Business English and Communication Vol 4 No 1 (2026): January ]]>
Publisher : <![CDATA[Bahasa Inggris Program Sarjana Terapan, Universitas Negeri Makassar ]]>
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DOI: 10.26858/ijobec.v4i1.8083
<![CDATA[This research examines the impact of participation in the English Meeting Club on the speaking skills of university students. In the context of foreign language learning, especially in Indonesia, English clubs serve as practical platforms for students to improve their communication competence outside the formal classroom setting. This study adopts a qualitative method with a case study approach to explore how students develop their speaking performance through engagement in club activities, specifically at Al-Markaz for Khudi Enlightening Studies (MAKES) in Makassar. Data were collected through semi-structured interviews with four active participants and analyzed using thematic analysis. The findings reveal significant improvements in five key components of speaking skills: comprehension, grammar, vocabulary, pronunciation, and fluency. Participants also reported increased confidence, clearer sentence structure, and more fluent expression, both during club discussions and in external academic or social contexts. The research highlights that peer support, frequent practice, structured discussions, and exposure to varied topics are essential factors that contribute to students’ speaking development. This study provides valuable insights into how English clubs can enhance language learning and suggests directions for future research by addressing sample and methodological gaps.]]>
<![CDATA[AN ANALYSIS OF JOURNALISTIC ETHICS IN THE DIGITAL AGE: A CASE STUDY ON ETHICAL PRACTICES IN DIGITAL MEDIA ]]>
<![CDATA[Mayangsari]]>;
<![CDATA[Abdul Wahid]]>;
<![CDATA[Lely Novia]]>
<![CDATA[ International Journal of Business English and Communication Vol 4 No 1 (2026): January ]]>
Publisher : <![CDATA[Bahasa Inggris Program Sarjana Terapan, Universitas Negeri Makassar ]]>
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DOI: 10.26858/ijobec.v4i1.8458
<![CDATA[This study explores how digital media apply journalistic ethics and identifies key ethical challenges in the digital age. Using a qualitative case study approach, the research focuses on Beritakota Makassar, Media Sulsel, and Herald Sulsel. Data were gathered through interviews with journalists and editors, and document analysis.The results show that digital media uphold ethical principles such as independence, accuracy, verification, and professionalism. However, they also face challenges including the spread of fake news, pressure for speed, social media influence, and monetisation demands. Strengthening verification and promoting digital literacy are essential responses.This research offers insights into ethical practices in digital journalism and practical recommendations to support media integrity and public trust.]]>
<![CDATA[STUDENT PERCEPTIONS OF USING LINGOPANDA APPLICATION TO IMPROVE PRONUNCIATION SKILLS ]]>
<![CDATA[Fadia Rezky Amelia]]>;
<![CDATA[Seny Luhriyani Sunusi]]>;
<![CDATA[Asriati]]>
<![CDATA[ International Journal of Business English and Communication Vol 4 No 1 (2026): January ]]>
Publisher : <![CDATA[Bahasa Inggris Program Sarjana Terapan, Universitas Negeri Makassar ]]>
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DOI: 10.26858/ijobec.v4i1.8884
<![CDATA[In today’s era of globalization, English plays a crucial role as a means of international communication and interaction. One of the main challenges in mastering English is pronunciation. This study aims to explore students’ perceptions of the use of the LingoPanda application in improving English pronunciation, as well as to examine how this application helps them overcome pronunciation difficulties. A qualitative method was employed, with data collected through interviews with BEC students from the 2021–2023 cohorts who have used the LingoPanda application. Thematic coding was used for data analysis. The findings reveal that students have a positive perception of using the LingoPanda application. It is considered practical, easy to use, and supportive of independent learning. Students feel more confident in speaking English as they can practice anytime without embarrassment. Features such as immediate feedback and native pronunciation models help students become more aware of their pronunciation errors, improve fluency, and apply accurate pronunciation in real-life speaking contexts.]]>
