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International Journal of Business English and Communication (IJoBEC)
Published by Universitas Negeri Makassar
ISSN : -     EISSN : 29877474     DOI : -
Core Subject : Education,
Education Languange, Linguistic, Communication & Media
Articles in IJoBEC address all areas of business, English, and communication including, but not limited to, technology and financial management. English includes English Skills, English for Specific Purposes (ESP), English Language Learning (ELL), English Language Teaching (ELT), translation, Pragmatics, and Discourse Analysis. Business includes Entrepreneurship, Management, Finance, Sales, Marketing, Promotion, Advertising, Human Resource, Business Capital Market, Tourism Industry, Hotel and Restaurant Industry, and Meeting, Incentive, Convention, and Exhibition (MICE). Communication includes Interpersonal Communication, Organizational Communication, Communication Psychology, Public Relation Management, Intercultural Communication, Interactional and Transactional Communication, Hospitality, Journalism, and Broadcasting. Technology includes Information and Communication Technology (ICT), Business Database Processing, Information Management System (IMS), Business Data Visualization, and Business Data Analytics. Financial Management includes Financial Accounting, Computer Accounting, and Business Taxation. In addition, the journal IJoBEC welcomes submissions concerning the research results of internships, fieldwork research, community service, and library research.
Arjuna Subject : Seni dan Humaniora - Bahasa dan Linguistik
Articles 80 Documents
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IMPLEMENTATION OF TASK-BASED LANGUAGE TEACHING (TBLT) ENGLISH CLASS FOR SECONDARY SCHOOL STUDENTS: A STUDY AT MADRASAH ALIYAH RADHIATUL ADAWIYAH MAKASSAR Armansyah; Sukardi Weda; Chairil Anwar Korompot
International Journal of Business English and Communication Vol 2 No 4 (2024): October
Publisher : Bahasa Inggris Program Sarjana Terapan, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/ijobec.v2i4.2943

Abstract

This research has three objectives, they are to explore teacher’s perception, to investigate the implementation, and to investigate challenges of Task-Based Language Teaching (TBLT) in teaching basic speaking skills to secondary school students at Radiatul Adawiyah Foundation. By utilizing Descriptive Qualitative method, the research involved one English teacher as the research subject, with the data collected through interviews and observations. The results of the research indicate that the teacher views TBLT positively, recognizing it as an effective method that emphasizes practical language use. The teacher employs various interactive tools and methods, such as quizzes and the Alef platform, to engage students and enhance their language skills. However, the implementation of TBLT faces challenges as well, including students’ limited English proficiency, behavioral issues, and inconsistent attendance of students. These factors hinder the full potential of TBLT in improving students’ speaking skills. Despite these challenges, the teacher remains committed to TBLT, continuously adapting her methods to meet the diverse needs of her students.
Teaching and Learning English Using WhatsApp: (Narrative Inquiry of Senior High School Students in Mamasa West Sulawesi) Chrismasari, Angeline; Kisman Salija; Sultan
International Journal of Business English and Communication Vol 2 No 4 (2024): October
Publisher : Bahasa Inggris Program Sarjana Terapan, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/ijobec.v2i4.4297

Abstract

This study in form of qualitative research by using narrative inquiry as a approach  in collecting data, that aim to find out (a) students’ perception  the way their teacher in teaching English using whatsapp, (b) students perception the learning English using whatsapp, (c) students challenges in learning English using whatsapp, and (d) students strategy to overcome their challenges in learning English using whatsapp. The participants of this research consisted of four students in the first grade of X MIA 2 in SMA N 1 Mamasa in 2020/2021 academic year. The instrument in collecting data was interview. The result of the interview analized by using three process, they are data reduction, data display and withdrawal/verification of conclusion. The results show that the students perception of the way their teacher in teaching English using whatsapp were making learning video, giving assignment, reviewing material, unsatisfying explanation, making q and a section, quite good explanation and initiative giving students time to ask. Students’ perception of learning English using whatsapp were Positive and negative perception. Students’s challenges in learning English using whatsapp were bad connection of network, must have internet quota, should have proper phone, not clearly understand, afraid to ask a question to teacher, inappropriate between material and  , phones’ storage is limited, and whatsapp is disorganized. Students’ strategy to overcome their challenges in learning English using whatsapp deleted unneeded files, giving star icon to files, arranging schedule, creating own whatsapp group, back up files, making and commitment for self. This study in form of qualitative research by using narrative inquiry as a approach  in collecting data, that aim to find out (a) students’ perception  the way their teacher in teaching English using whatsapp, (b) students perception the learning English using whatsapp, (c) students challenges in learning English using whatsapp, and (d) students strategy to overcome their challenges in learning English using whatsapp. The participants of this research consisted of four students in the first grade of X MIA 2 in SMA N 1 Mamasa in 2020/2021 academic year. The instrument in collecting data was interview. The result of the interview analized by using three process, they are data reduction, data display and withdrawal/verification of conclusion. The results show that the students perception of the way their teacher in teaching English using whatsapp were making learning video, giving assignment, reviewing material, unsatisfying explanation, making q and a section, quite good explanation and initiative giving students time to ask. Students’ perception of learning English using whatsapp were Positive and negative perception. Students’s challenges in learning English using whatsapp were bad connection of network, must have internet quota, should have proper phone, not clearly understand, afraid to ask a question to teacher, inappropriate between material and  , phones’ storage is limited, and whatsapp is disorganized. Students’ strategy to overcome their challenges in learning English using whatsapp deleted unneeded files, giving star icon to files, arranging schedule, creating own whatsapp group, back up files, making and commitment for self.
Semiotic Analysis of Oatside Video Advertisement “Enaknya Oatside Bikin Jadi Lupa Teman” Nur Fadillah; Reski Nurhidayah; Muh. Hasbi
International Journal of Business English and Communication Vol 2 No 4 (2024): October
Publisher : Bahasa Inggris Program Sarjana Terapan, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/ijobec.v2i4.4606

Abstract

The objectives of this research are to find out what visual signs are contained in the Oatside brand beverage advertisement with the tagline “Enaknya OATSIDE Bikin Jadi Lupa Teman” and to understand how these visual signs convey the messages and information contained in the advertisement to the target market. The data of this research was obtained by watching the advertisement, tracing all the visual signs, and then identifying and collecting existing signs. Data analysis uses an interactive analysis model which includes data condensation, data display, and conclusion drawing. This research uses Roland Barthes’ semiotic categories consisting denotation, connotation, and myth to analyze the visual signs contained in the advertisement. The results of this study found 14 scenes of visual signs in Oatside advertisements that were interpreted to deliver messages and information to consumers well that the product has an extraordinary taste. Apart from that, the advertisement also has considerable potential to influence consumers through the use of humor, attractive visuals and relation, and create emotional connection with the audience.
IS THE STUDENTS’ SELF EFFICACY CORRELATED WITH STUDENTS’ PUBLIC SPEAKING ANXIETY? Dwiyanti, Diza Aura; Fatimah Hidayahni Amin; Misnawaty Usman; Musdalifah; Nur Masthurah
International Journal of Business English and Communication Vol 3 No 1 (2025): January
Publisher : Bahasa Inggris Program Sarjana Terapan, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/ijobec.v3i1.1288

Abstract

This quantitative research investigates the correlation between self-efficacy and public speaking anxiety among students enrolled in the Business English Program. Data collection was conducted through a questionnaire to explore whether self-efficacy has a correlation with speaking anxiety in students and to identify the dominant aspect of self-efficacy. Results indicate a weak correlation between self-efficacy and public speaking anxiety, with no specific aspect of self-efficacy predominantly influencing speaking anxiety. Hence, it is crucial to note that correlation does not imply causation, and while a relationship exists, it does not firmly conclude that high self-efficacy directly reduces public speaking anxiety. Other factors might also contribute significantly to alleviate this anxiety.
LANGUAGE USE BY STAFF AT KOMINFO IN PROVIDING INFORMATION VIA SOCIAL MEDIA PLATFORMS C.N, Ana Astrini; Riny Jefri; Abdullah
International Journal of Business English and Communication Vol 3 No 1 (2025): January
Publisher : Bahasa Inggris Program Sarjana Terapan, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/ijobec.v3i1.2948

Abstract

This research aims to determine the language used by the Makassar City Communications and Information Service in conveying information via social media. Knowing the extent of the language understood by the public in conveying information. This study used descriptive qualitative method. Data collection techniques use observation and observation checklists. The results of this research show that the use of Communication and Information communication language really helps the public in increasing understanding. To develop and attract public interest and public awareness about government policies, programs and initiatives. They can use creative and relevant language to attract users' attention and convey important messages effectively. The way Kominfo staff use language on social media plays a very important role in the public's understanding of the information disseminated on social media, there are six functions of language, namely: regulatory function, intersectional function, instrumental function, personal function, heuristic function, which helps the use of language used by Kominfo on social media.
BEC STUDENTS’ PERCEPTION TOWARDS THE USE OF WEBTOON TO IMPROVE READING COMPREHENSION SKILL A. Nur Arifa Zati Rajwa; Andi Anto Patak; Andi Hajar
International Journal of Business English and Communication Vol 3 No 1 (2025): January
Publisher : Bahasa Inggris Program Sarjana Terapan, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/ijobec.v3i1.3247

Abstract

This study aims to determine the perception of BEC students on the use of webtoons to improve reading comprehension. This study uses qualitative methods. Data collection techniques using questionnaires and interviews. The results of this study indicate that BEC students agree the use of webtoon applications is effective in improving aspects of reading comprehension, especially in determining the main idea, identifying references, making conclusions, and interpreting vocabulary. From the aspect of reading comprehension, students will be classified according to the level of reading comprehension, namely literal comprehension, inferential comprehension, critical comprehension and creative comprehension. based on the results of student interviews on the perception of the use of webtoons are classified based cognitive components, affective components and conative component. In addition, the results of exploring the benefits derived from the use of webtoons in the material are enhanced involvement, motivational factors, development of critical thinking skills and contextual education
An Analysis of Students’ Reading Comprehension through Story Mapping Technique Andi Kamariah; Syamsinar; Citra Dwi Safitri
International Journal of Business English and Communication Vol 3 No 1 (2025): January
Publisher : Bahasa Inggris Program Sarjana Terapan, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/ijobec.v3i1.6061

Abstract

The overall aim of this study is to analyze the students’ reading comprehension through story mapping technique. This research is provided to explore how story mapping can enhance students’ ability to organize, understand, and retain information from the text. Therefore, the research applied quasi-experimental design was given to the third-semester students in Business English Program, English Department, UNM. In addition to the pre-test and post-test, qualitative data will be collected through student interviews and classroom observations as the instrument to find out the students’ perception. The findings of the research showed that the experimental group, which used the Story Mapping Technique, experienced a significantly greater improvement in reading comprehension compared to the control group, which followed traditional instructional methods. Moreover, the data from interview and observation showed that the students showed positive attitude and perception towards the use of story map in reading activities.
THE EFFECT OF TEACHER ORAL CORRECTIVE FEEDBACK ON STUDENTS’ PRONUNCIATION Azzahra Meyditha Salsabila; Haryanto; Geminastiti Sakkir
International Journal of Business English and Communication Vol 3 No 1 (2025): January
Publisher : Bahasa Inggris Program Sarjana Terapan, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/ijobec.v3i1.6613

Abstract

This study aims to find out whether there is a significant effect of teacher oral corrective feedback on students' pronunciation. The researcher applied pre-experimental method also to achieve the research objectives, data collection was conducted through pre-test and post-test that designed to evaluate four main aspects of pronunciation, namely accuracy, clarity, intonation and word stress. Pronunciation scores are assessed using a 1-5 scale on each aspect. The population of this study was all ninth grade students of SMPN 27 Makassar that consisted of 11 classes with a total of 341 students and the sample of this study consisted of 30 students of class IX.2 at SMPN 27 Makassar that selected by purposive sampling technique. The results of the pre-test and post-test of students' English pronunciation through the provision of oral corrective feedback treatment after being analyzed by T-Test showed a probability value of 0.000 which was significantly lower than the level of significance (0.05), so the alternative hypothesis (Ha) was accepted, and after being analyzed by N-Gain value, the results showed a result of 0.24 which was lower or <0.30 therefore, the improvement that occurred in the pronunciation of the students in the sample group was at a low level.
THE IMPLEMENTATION OF THE MERDEKA CURRICULUM IN ENGLISH TEACHING AT SMAN 3 PANGKEP Nurul Annisa Mahmud; Baso Jabu; Chairil Anwar Korompot
International Journal of Business English and Communication Vol 3 No 1 (2025): January
Publisher : Bahasa Inggris Program Sarjana Terapan, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/ijobec.v3i1.6620

Abstract

This study investigates the implementation of the Merdeka Curriculum in English language teaching at SMAN 3 Pangkep, focusing on teacher perceptions and challenges. Employing a descriptive qualitative approach, data were gathered through classroom observations and semi-structured interviews with three English teachers teaching grades X and XI under the Merdeka Curriculum framework. Findings reveal a partial success in adopting the curriculum's core principles, such as student-centered learning, integration of local cultural elements, and the use of diverse assessment methods. While teachers demonstrated efforts to engage students actively, disparities in curriculum implementation were observed. Challenges such as limited digital resources, lack of training, and infrastructure constraints affected teachers’ ability to fully integrate the curriculum's goals. This study concludes that while teachers at SMAN 3 Pangkep show openness to the curriculum’s objectives, enhanced support in terms of professional development and resources is essential for a consistent and effective application. These findings contribute valuable insights for improving curriculum implementation, supporting a more inclusive, engaging, and adaptive educational environment.
STUDENTS’ PERCEPTIONS OF THE USE OF GROUP WORK ACTIVITIES IN LEARNING ENGLISH Suci Candrawinata; Chairil Anwar Korompot; Fitri Radhiyani
International Journal of Business English and Communication Vol 3 No 1 (2025): January
Publisher : Bahasa Inggris Program Sarjana Terapan, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/ijobec.v3i1.6621

Abstract

This research is descriptive qualitative research that aims to know students' perceptions of the use of group work activities in learning English. Group work activities serve as the independent variable, and students' perceptions, divided into cognitive, affective, and conative components, are the dependent variables. The population of this research is all ninth-grade students of SMP Negeri 3 Barru in the 2024/2025 academic year. The subjects of this research are students of class IX.1 SMP Negeri 3 Barru in the 2024/2025 academic year. The data for the research was obtained through interviews. The results showed that students' perceptions of group work activities in learning English were positive across all three components, highlighting its effectiveness in improving students' understanding, motivation, and participation in the learning process.

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