International Journal of Business English and Communication (IJoBEC)
Articles in IJoBEC address all areas of business, English, and communication including, but not limited to, technology and financial management. English includes English Skills, English for Specific Purposes (ESP), English Language Learning (ELL), English Language Teaching (ELT), translation, Pragmatics, and Discourse Analysis. Business includes Entrepreneurship, Management, Finance, Sales, Marketing, Promotion, Advertising, Human Resource, Business Capital Market, Tourism Industry, Hotel and Restaurant Industry, and Meeting, Incentive, Convention, and Exhibition (MICE). Communication includes Interpersonal Communication, Organizational Communication, Communication Psychology, Public Relation Management, Intercultural Communication, Interactional and Transactional Communication, Hospitality, Journalism, and Broadcasting. Technology includes Information and Communication Technology (ICT), Business Database Processing, Information Management System (IMS), Business Data Visualization, and Business Data Analytics. Financial Management includes Financial Accounting, Computer Accounting, and Business Taxation. In addition, the journal IJoBEC welcomes submissions concerning the research results of internships, fieldwork research, community service, and library research.
Articles
80 Documents
<![CDATA[ADAPTATION PROCESS OF NON-SOUTH SULAWESI STUDENTS IN FACING CULTURE SHOCK IN BUSINESS ENGLISH COMMUNICATION STUDY PROGRAM OF UNIVERSITAS NEGERI MAKASSAR ]]>
<![CDATA[Nur Auliya Sucika Haidir]]>;
<![CDATA[Riny Jefri]]>;
<![CDATA[Andi Hajar]]>
<![CDATA[ International Journal of Business English and Communication Vol 3 No 2 (2025): April ]]>
Publisher : <![CDATA[Bahasa Inggris Program Sarjana Terapan, Universitas Negeri Makassar ]]>
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DOI: 10.26858/ijobec.v3i2.4263
<![CDATA[South Sulawesi is one of the largest islands in Indonesia, has a diverseand rich culture, which provides significant adaptation challenges for students fromother regions. The problem of this research is how the adaptation process of non-South Sulawesi students in dealing with culture shock in the Business EnglishCommunication Study Program at Universitas Negeri Makassar. This researchaims to find out how Business English Communication students adapt tointercultural communication and identify factors that cause culture shock. Thisresearch uses qualitative research method with descriptive design, this researchinvestigates the experiences and challenges faced by these students. Data werecollected through structured interviews with 12 students who came from variousregions outside South Sulawesi. The research identified five stages of culturaladaptation: planning, honeymoon, frustration, adjustment, and resolution. Findingsfrom this study revealed that students experienced both positive and negativeemotions during the adaptation period, which were influenced by differences inlanguage, social norms, and daily life.]]>
<![CDATA[THE ROLE OF ENGLISH USING BUSINESS COMMUNICATION STRATEGIES FOR INTRODUCING MICRO, SMALL AND MEDIUM ENTERPRISES (MSME) IN SOPPENG REGENCY ]]>
<![CDATA[Mutmainna Herman]]>;
<![CDATA[Indrawaty Asfah]]>;
<![CDATA[Asriati]]>
<![CDATA[ International Journal of Business English and Communication Vol 3 No 2 (2025): April ]]>
Publisher : <![CDATA[Bahasa Inggris Program Sarjana Terapan, Universitas Negeri Makassar ]]>
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DOI: 10.26858/ijobec.v3i2.6096
<![CDATA[The function of English in introducing micro, small, and medium-sized businesses (MSMEs) in Soppeng Regency through business communication techniques. thesis. English Department D4 at Makassar State University's Faculty of Language and Literature. In order to promote the welfare of its citizens, Indonesia, a growing nation, keeps expanding its collaboration with other nations in a number of areas, including commerce and investment. Consumer purchasing power is currently declining as a result of the crisis that is hitting practically every nation. UMKM in Indonesia is one of the groups impacted by the crisis. SMEs need a strategy to survive and compete in this crisis. This strategy not only targets the local scope but also the international one. One of those strategies is mastering English in the business world. English is an international language that serves as a means of communication for people around the world. The ability to communicate in English can be used in various aspects of life. Language skills for business practitioners can be utilized for optimal product development, whether from SMEs or small businesses, such as marketing. The purpose of this research is to understand the role, constraints, and impact of English as the medium of instruction in business or marketing. This research uses descriptive qualitative research. The research subjects are MSME actors in Soppeng, with the research period from June to July 2024. The data collection method uses observation, interviews, and documentation techniques. From the research results, the role of English as a medium of communication in interacting with consumers is very important because it impacts long-term business efforts. Moreover, the challenges faced by MSME actors include difficulties in pronunciation and a lack of vocabulary knowledge. very relevant for SMEs because this approach is designed to meet specific language needs in a business context. By focusing on directly applicable communication skills, it enables MSMEs to understand technical terminology, marketing strategies, and negotiation tactics that are often required in international business interactions.]]>
<![CDATA[An Analysis of Locutionary, Illocutionary, and Perlocutionary Acts in The Phantom of The Opera ]]>
<![CDATA[Pribadi, Kayla Zahra Prawoto]]>;
<![CDATA[Muhammad Hasbi]]>
<![CDATA[ International Journal of Business English and Communication Vol 3 No 2 (2025): April ]]>
Publisher : <![CDATA[Bahasa Inggris Program Sarjana Terapan, Universitas Negeri Makassar ]]>
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DOI: 10.26858/ijobec.v3i2.7375
<![CDATA[This research explores the employment of speech acts in The Phantom of the Opera by Gaston Leroux, including locutionary, illocutionary, and perlocutionary acts. Using speech act theory, which was proposed by J.L. Austin and further elaborated on by John Searle, the study looks at how language goes beyond its literal interpretation to convey purpose and elicit reactions within the narrative. A qualitative descriptive methodology is utilized to examine particular dialogues and interactions, unveiling the depths of significance in the characters' speech. The results show how the Phantom's words reveal his intricate feelings, Christine's reactions emphasize her inner struggle, and the story increases tension and compassion in the readers. This study emphasizes the significance of speech acts in reinforcing the novel's central themes of love, fear, and obsession by examining how they express intention, provoke reactions, and influence character relationships.]]>
<![CDATA[THE FACTORS THAT INFLUENCE THE PARTICIPATION OF NON-ENGLISH MAJOR STUDENTS IN ENGLISH CLASSROOM ACTIVITIES ]]>
<![CDATA[Helena Tada]]>;
<![CDATA[Chairil Anwar Korompot]]>;
<![CDATA[Geminastiti Sakkir]]>
<![CDATA[ International Journal of Business English and Communication Vol 3 No 2 (2025): April ]]>
Publisher : <![CDATA[Bahasa Inggris Program Sarjana Terapan, Universitas Negeri Makassar ]]>
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DOI: 10.26858/ijobec.v3i2.7462
<![CDATA[This study aims to identify the factors that influence non-English major students' participation in English classroom activities. A qualitative approach was used, with data collected through in-depth interviews. Three students participated in the interviews. The results indicate that the main factors influencing participation include students' interest in the learning topic, teaching style of the lecturer, self-motivation, and the teaching method. In conclusion, this research highlights the significant role of the discussion-based method and student interest in promoting active participation.]]>
<![CDATA[AN ANALYSIS OF TYPES OF STUDENTS’ MISBEHAVIOURS IN EFL CLASSROOM ]]>
<![CDATA[Dian Indah Kusuma]]>;
<![CDATA[Ahmad Talib]]>;
<![CDATA[Syarifah Farahdiba]]>
<![CDATA[ International Journal of Business English and Communication Vol 3 No 2 (2025): April ]]>
Publisher : <![CDATA[Bahasa Inggris Program Sarjana Terapan, Universitas Negeri Makassar ]]>
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DOI: 10.26858/ijobec.v3i2.7463
<![CDATA[This research conducted at MTS Guppi Pesuloang and 16 seventh grade students and an English teacher were the subject in this research. This research is a qualitative descriptive that aims to find out the types of student misbehavior that appear in the EFL class. Student misbehavior as a single variable. This research has two instruments, namely the observation checklist and interview. From the research it was found that there were 7 misbehaviors committed by students in the process of learning English in the classroom during the research, namely 1) Ignoring the uniform rules, 2) Not paying attention to teacher's explanation, 3) Distrupting classmates, 4) Using google translate, 5) Diverting the conversation from the subject matter, 6) Disobeying teacher's instructions, and 7) Talking too much.]]>
<![CDATA[PORTRAIT AND IMPLEMENTATION OF INTERCULTURAL COMMUNICATION COMPETENCE AT THE WORLD OF WORK ]]>
<![CDATA[Andi Nurafni]]>;
<![CDATA[Abdul Wahid]]>;
<![CDATA[Lely Novia]]>
<![CDATA[ International Journal of Business English and Communication Vol 3 No 3 (2025): July ]]>
Publisher : <![CDATA[Bahasa Inggris Program Sarjana Terapan, Universitas Negeri Makassar ]]>
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DOI: 10.26858/ijobec.v3i3.186
<![CDATA[Intercultural communication is a process of exchanging information or ideas between two or more individuals from different cultural backgrounds. The purpose of this study is to identify communication patterns and assess intercultural communication competencies. The data were analyzed using a qualitative descriptive method and were collected through interviews and questionnaires. The research was conducted at Pangkalan Utama TNI AL VI. This study involved nine respondents, who are personnel or employees at Pangkalan Utama TNI AL VI. The findings indicate the presence of three communication patterns: primary, secondary, and circular communication patterns. The challenges faced by the personnel include physical barriers, differences in experience, and competition; however, these do not significantly hinder communication due to their understanding of intercultural communication competencies, which encompass motivation, knowledge, and skills.]]>
<![CDATA[THE STRATEGIES OF PROMOTION STRATEGIES AND THE ROLE OF ENGLISH FOR EARNING HOTEL PROFIT ]]>
<![CDATA[Vinka Beby Salsabila]]>;
<![CDATA[Andi Anto Patak]]>;
<![CDATA[Fatimah Hidayahni Amin]]>;
<![CDATA[Muhammad Fahri Jaya Sudding]]>
<![CDATA[ International Journal of Business English and Communication Vol 3 No 3 (2025): July ]]>
Publisher : <![CDATA[Bahasa Inggris Program Sarjana Terapan, Universitas Negeri Makassar ]]>
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DOI: 10.26858/ijobec.v3i3.3083
<![CDATA[This study looks at promotion strategies and how using English increases revenue for the Mercure Hotel Makassar. Effective promotion strategies and fluent English usage are essential for drawing both domestic and foreign guests in the hospitality industry. Open-ended and structured interview questions were used to gather data from guests and hotel managers. The study's findings indicate that the Mercure Makassar Hotel uses four different promotional strategies: differentiation, market segmentation, target market, and market position. Every strategy has a set of tasks. The study's findings also indicate that English serves three purposes: first, it is a language associated with formality and upper class; second, it is a language that staff members use to communicate with foreign visitors; and third, it is an international language that is used in international communication. The research study's findings support the notion that hotel management can plan and target promotional strategies to help them achieve their primary objective of increasing hotel profits]]>
<![CDATA[MARKETING COMMUNICATION STRATEGY IMPLEMENTED BY COLOR PRODUCTION IN PROMOTING AND SELLING THEIR SERVICES ]]>
<![CDATA[Nurfitrah]]>;
<![CDATA[Seny Luhriyani Sunusi]]>;
<![CDATA[Andi Hajar]]>;
<![CDATA[Himala Praptami Adys]]>;
<![CDATA[Ahmad Azhari]]>
<![CDATA[ International Journal of Business English and Communication Vol 3 No 3 (2025): July ]]>
Publisher : <![CDATA[Bahasa Inggris Program Sarjana Terapan, Universitas Negeri Makassar ]]>
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DOI: 10.26858/ijobec.v3i3.6485
<![CDATA[The objective of this research is to examine the implementation of the marketing communication strategy (the 7Ps of the marketing mix) as well as to identify the inhibiting factors in the promotion and sale of services. This study employed a qualitative research design with a descriptive approach to provide a comprehensive understanding of the research subject. Data were collected through observation and interviews. The findings reveal that Color Production utilizes the 7Ps marketing mix product, price, place, promotion, people, physical evidence, and process in its business practices. Additionally, the study identified several inhibiting factors affecting the promotion and sale of services, including limited capital, competition, and pricing challenges. The results suggest that an effective marketing communication strategy plays a crucial role in increasing sales and attracting customers.]]>
<![CDATA[CHALLENGES ENCOUNTERED BY EFL STUDENTS IN COMPLETING THE STRUCTURE & WRITTEN EXPRESSION SECTION OF THE TOEFL ]]>
<![CDATA[Mutmainnatussafiyyah]]>;
<![CDATA[Geminastiti Sakkir]]>;
<![CDATA[Fauzan Hari Sudding Sally]]>
<![CDATA[ International Journal of Business English and Communication Vol 3 No 3 (2025): July ]]>
Publisher : <![CDATA[Bahasa Inggris Program Sarjana Terapan, Universitas Negeri Makassar ]]>
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DOI: 10.26858/ijobec.v3i3.8919
<![CDATA[The purpose of this study is to identify the challenges encountered by EFL students in completing the Structure & Written Expression section of the TOEFL. This study employed a mixed-method explanatory design, collecting data through online questionnaires and semi-structured interviews. The participants of this study were undergraduate students from the English Department of Universitas Negeri Makassar. The findings revealed several challenges including insufficient preparation, limited vocabulary, difficulties with grammatical concepts such as parallelism, inversion, and reduced clauses, poor time management, low self-confidence, and a lack of motivation. These results highlight the need for more targeted TOEFL preparation programs and offer insights for educators and institutions to improve support for EFL learners aiming to succeed in high-stakes English proficiency tests.]]>
<![CDATA[AN ANALYSIS OF SLICE-OF-LIFE VIDEO ADVERTISEMENT STRUCTURES IN LEICA AND FUJIFILM ]]>
<![CDATA[Ivana Larissa Nirwasita]]>;
<![CDATA[Fatma Anyassari, Nugrahaningtyas]]>
<![CDATA[ International Journal of Business English and Communication Vol 3 No 3 (2025): July ]]>
Publisher : <![CDATA[Bahasa Inggris Program Sarjana Terapan, Universitas Negeri Makassar ]]>
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DOI: 10.26858/ijobec.v3i3.9107
<![CDATA[Leica and Fujifilm are two well-known camera brands that use a slice-of-life advertising style, which emphasizes everyday problems and portrays their products as solutions. However, there has been limited research on the linguistic features of this type of advertisement. This study analyzed the structure of 24 slice-of-life video advertisements by Leica and Fujifilm posted on YouTube in 2024. This study aims to identify the structures used in these advertisements. The research employed a qualitative case study as the research method. Intra-coder reliability was conducted twice to ensure the credibility of the findings. The results revealed five mandatory structures: headline, problem, solution, features to benefit, and speaker’s introduction, which can be rearranged flexibly except for the headline. This research benefits novice copywriters, especially non-native ones, in writing advertising copy for high-involvement products in English.]]>
