International Journal of Business English and Communication (IJoBEC)
Articles in IJoBEC address all areas of business, English, and communication including, but not limited to, technology and financial management. English includes English Skills, English for Specific Purposes (ESP), English Language Learning (ELL), English Language Teaching (ELT), translation, Pragmatics, and Discourse Analysis. Business includes Entrepreneurship, Management, Finance, Sales, Marketing, Promotion, Advertising, Human Resource, Business Capital Market, Tourism Industry, Hotel and Restaurant Industry, and Meeting, Incentive, Convention, and Exhibition (MICE). Communication includes Interpersonal Communication, Organizational Communication, Communication Psychology, Public Relation Management, Intercultural Communication, Interactional and Transactional Communication, Hospitality, Journalism, and Broadcasting. Technology includes Information and Communication Technology (ICT), Business Database Processing, Information Management System (IMS), Business Data Visualization, and Business Data Analytics. Financial Management includes Financial Accounting, Computer Accounting, and Business Taxation. In addition, the journal IJoBEC welcomes submissions concerning the research results of internships, fieldwork research, community service, and library research.
Articles
80 Documents
<![CDATA[INFLUENCING GLOBAL AUDIENCES: AN ARISTOTELIAN RHETORICAL ANALYSIS OF RETNO MARSUDI’S UN SPEECH ]]>
<![CDATA[Waode Surya Darmadali]]>;
<![CDATA[Selvy]]>
<![CDATA[ International Journal of Business English and Communication Vol 3 No 3 (2025): July ]]>
Publisher : <![CDATA[Bahasa Inggris Program Sarjana Terapan, Universitas Negeri Makassar ]]>
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DOI: 10.26858/ijobec.v3i3.9279
<![CDATA[This research analyzes the rhetorical strategies used by Retno Marsudi in her speech at the General Debate of the 78th Session of the United Nations General Assembly on 23 September 2023. The study aims to identify how Retno Marsudi employed rhetorical strategies to influence the audience and strengthen the acceptance of her diplomatic messages. Guided by Aristotle's theory of rhetoric Logos, Ethos, and Pathos. This study uses a qualitative descriptive method and in-depth textual analysis. The findings reveal that Retno Marsudi successfully utilized rhetorical strategies in various forms: eight instances of Ethos (demonstrating perceived intelligence, moral character, and goodwill), five of Logos (in the form of enthymemes and examples), and six of Pathos (appealing to emotions such as confidence, admiration, and solidarity). These rhetorical elements played a significant role in constructing persuasive arguments, building credibility, and emotionally connecting with the audience. The conclusion suggests that Retno Marsudi's rhetorical approach effectively supported her goals in promoting Indonesia's diplomatic stance, global cooperation, and solidarity. This study recommends further research on rhetorical strategies in international diplomacy, especially speeches delivered by female leaders in multilateral forums.]]>
<![CDATA[THE FUNCTION OF APPLIED LINGUISTICS IN BUSINESS COMMUNICATION: BENEFITTING FROM GENRE ANALYSIS IN THE DIGITAL ERA ]]>
<![CDATA[Nugrahaningtyas Fatma Anyassari]]>
<![CDATA[ International Journal of Business English and Communication Vol 3 No 3 (2025): July ]]>
Publisher : <![CDATA[Bahasa Inggris Program Sarjana Terapan, Universitas Negeri Makassar ]]>
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DOI: 10.26858/ijobec.v3i3.9280
<![CDATA[The onset of the English for Business and Professional Communication study program in vocational higher institutions in Indonesia gains more attention as the number of the study programs has increased. This study describes the teaching of applied linguistics in business communication to equip students with linguistics skills appropriate for business communication from ESP point of view and the student’s perspectives after attending the class. This study employed case study as the research method. Sampling technique used was convenient sampling by which a class of 22 second-year applied bachelor students majoring English for Business and Professional Communication participated. The methods of data collections were observation, documentation, and interview. The findings show that genre analysis being performed in two modes—as an instructional method for teachers and as an analytical method for students—raised students’ genre awareness in business communication in the digital era. The awareness helped students find how English can accommodate business and professional communication in the digital era. Some examples of worksheets and students are displayed to provide vivid illustrations. This study suggests company websites as one of authentic materials representing business communication in the digital era be used in the class to bridge the gap between students’ language skills and expected outcomes of digital business communication nowadays.]]>
<![CDATA[PHATIC EXPRESSIONS USED IN BUILDING A CONDUCIVE ATMOSPHERE AT PT BOSOWA BERLIAN MOTOR ]]>
<![CDATA[Dwi Annisa]]>;
<![CDATA[Fatimah Hidayahni Amin]]>;
<![CDATA[Lely Novia]]>
<![CDATA[ International Journal of Business English and Communication Vol 3 No 4 (2025): October ]]>
Publisher : <![CDATA[Bahasa Inggris Program Sarjana Terapan, Universitas Negeri Makassar ]]>
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DOI: 10.26858/ijobec.v3i4.1702
<![CDATA[This research aims to find out what are the phatic expressions and the ways used by employees in using phatic expressions. This research uses a qualitative research design with a descriptive approach to describe the research subject. Data collection techniques used observation and audio recording and observation checklist. The result of this study shows that the use of phatic expressions in the office environment can create a conducive working environment. In this study, the employees used the types of phatic communication in three phases namely opening, medial, and closing phases. The phatic expressions are also adapted with three conditions, namely physical, psychological and security conditions. The ways they use communication are six ways namely greetings and small talk, expressing politeness and gratitude, acknowledging information, closing and farewells, team-building encouragement and expression of empathy. Using phatic expressions can establish good relationships between employees and can create a conducive work environment.]]>
<![CDATA[AN EMOTIONAL APPROACH ON CONSUMER SATISFACTION AND LOYALTY AT GANESHA OPERATION MAKASSAR ]]>
<![CDATA[Putri Annisa R. Siduppa]]>;
<![CDATA[Andi Anto Patak]]>;
<![CDATA[Riny Jefri]]>
<![CDATA[ International Journal of Business English and Communication Vol 3 No 4 (2025): October ]]>
Publisher : <![CDATA[Bahasa Inggris Program Sarjana Terapan, Universitas Negeri Makassar ]]>
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DOI: 10.26858/ijobec.v3i4.2398
<![CDATA[This research aimed to identify the influence of an emotional approach on consumer satisfaction and loyalty to Ganesha Operation Makassar. This research uses qualitative methods to obtain data from respondents. Respondents in this study consisted of four employees and two students of Ganesha Operation Makassar. The results obtained from this research show that presenting an emotional approach in service greatly influences consumer comfort. This is because, through an emotional approach, a company can understand consumers from an internal and external perspective, and comfort can form consumer loyalty because a sense of trust has been formed in the company.]]>
<![CDATA[STUDENTS’ PERCEPTION ON THE USE OF ENGLISH TALK SHOW VIDEO IN THE STUDENTS’ SPEAKING SKILL ]]>
<![CDATA[Risnawati]]>;
<![CDATA[Andi Anto Patak]]>;
<![CDATA[Nurming Saleh]]>
<![CDATA[ International Journal of Business English and Communication Vol 3 No 4 (2025): October ]]>
Publisher : <![CDATA[Bahasa Inggris Program Sarjana Terapan, Universitas Negeri Makassar ]]>
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DOI: 10.26858/ijobec.v3i4.6077
<![CDATA[This study aims to identify the extent of students' speaking ability in English and to find out what are the speaking challenges faced by students in communicating by using talk shows as one of the learning media. This research uses qualitative methods as the method used to obtain data from respondents. Data collection techniques used for interviews and audio recording. The result of this study shows that the use of talk show video affects students' speaking ability, vocabulary processing and the application of speaking techniques. As for the speaking challenges, the difficulties that students face in communicating are the use of high language, fast pronunciation and the application of new vocabulary in conversation.]]>
<![CDATA[STUDENTS’ STRATEGIES IN IMPROVING MASTERY OF NEW VOCABULARY IN THE ENGLISH FOR SPECIFIC PURPOSE (ESP) COURSE ]]>
<![CDATA[Rusmaladewi]]>;
<![CDATA[Indrawaty Asfah]]>;
<![CDATA[Andi Kamariah]]>
<![CDATA[ International Journal of Business English and Communication Vol 3 No 4 (2025): October ]]>
Publisher : <![CDATA[Bahasa Inggris Program Sarjana Terapan, Universitas Negeri Makassar ]]>
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DOI: 10.26858/ijobec.v3i4.6429
<![CDATA[This research examines the strategies used by Business English communication students in mastering new vocabulary within the English for Specific Purposes (ESP) course. Using a qualitative research design, data were collected through interviews and questionnaires. The findings indicate that cognitive strategies such as constructing sentences or paragraphs, extensive reading, and watching movies or listening to music help students gain a deeper and more natural understanding of vocabulary usage, thereby strengthening long-term retention. As a result, these strategies are employed by the majority of Business English Communication students to master new vocabulary in the ESP course.Meanwhile, memory strategies, such as mnemonics and flashcards, have proven effective in enhancing short-term memory, enabling students to quickly memorize technical terms. Group discussions, as a social strategy, also have a positive impact by providing an interactive learning environment that enhances contextual understanding and builds confidence in using academic vocabulary.Furthermore, this research highlights that the effectiveness of each strategy depends on its alignment with students' individual needs and learning styles. A well-suited combination of strategies can enrich vocabulary learning experiences in the ESP course, improving memory, comprehension, and the application of vocabulary in professional contexts. Ultimately, these strategies prepare students to succeed in future academic and professional environments.]]>
<![CDATA[THE IMPLEMENTATION OF EMANCIPATED CURRICULUM AT AN ISLAMIC HIGH SCHOOL IN PAREPARE ]]>
<![CDATA[Zahrah Rafidah Irwan]]>;
<![CDATA[Geminastiti Sakkir]]>;
<![CDATA[Asriati]]>
<![CDATA[ International Journal of Business English and Communication Vol 3 No 4 (2025): October ]]>
Publisher : <![CDATA[Bahasa Inggris Program Sarjana Terapan, Universitas Negeri Makassar ]]>
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DOI: 10.26858/ijobec.v3i4.9718
<![CDATA[This study aims to explore the implementation of the Emancipated Curriculum at an Islamic Senior High School in Parepare. A qualitative research design was employed. The participants of this study were teachers at MAN 2 Kota Parepare during the 2024/2025 academic year, including the P5 supervisory team and English teachers. Data were collected through observation, interviews, and documentation. The findings reveal that the Emancipated Curriculum at MAN 2 Kota Parepare has been effectively implemented by teachers through careful planning, classroom instruction, and evaluation. The curriculum has encouraged students to become more active, think critically, and enhance their knowledge and skills. Most teachers expressed positive perceptions toward the Emancipated Curriculum, noting that it provides greater flexibility in designing lessons that address students’ needs. It also promotes creativity and supports technology-integrated learning, despite some remaining challenges. Overall, the implementation of the Emancipated Curriculum has positively transformed the learning environment by granting greater autonomy to both teachers and students.]]>
<![CDATA[PUBLIC SPEAKING EFFECTIVITY IN COMMUNICATING BEST FEATURES AND BENEFITS OF MERCURE HOTEL ]]>
<![CDATA[Sitti Humaerah. P]]>;
<![CDATA[Indrawaty Asfah]]>;
<![CDATA[Seny Luhriyani]]>
<![CDATA[ International Journal of Business English and Communication Vol 3 No 4 (2025): October ]]>
Publisher : <![CDATA[Bahasa Inggris Program Sarjana Terapan, Universitas Negeri Makassar ]]>
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DOI: 10.26858/ijobec.v3i4.4329
<![CDATA[This study describes how effective public speaking techniques help communicate the unique features and benefits of Mercure Hotel in Makassar. Public speaking is crucial in the hospitality industry for influencing customer perceptions and enhancing engagement. The research utilizes qualitative methods through questionnaires, distributed both online and face-to-face, to capture the perspectives of hotel guests and staff. The findings show that verbal and nonverbal communication significantly improve customer satisfaction and loyalty. Verbal communication helps convey clear messages, while nonverbal elements like eye contact and body language strengthen emotional connections. This study suggests that training hotel staff in public speaking can enhance their ability to effectively engage with customers and promote the hotel's offerings, thereby increasing guest loyalty and brand reputation.]]>
<![CDATA[STUDENT VOICES: EXPLORING LEARNERS' PERCEPTIONS OF QUESTION GAMES TO IMPROVE SPEAKING SKILLS IN AN INDONESIAN EFL CLASSROOM ]]>
<![CDATA[Fiqhi Yulianingsih]]>;
<![CDATA[Syarifuddin Dollah]]>;
<![CDATA[Fatimah Hidayahni Amin]]>
<![CDATA[ International Journal of Business English and Communication Vol 3 No 4 (2025): October ]]>
Publisher : <![CDATA[Bahasa Inggris Program Sarjana Terapan, Universitas Negeri Makassar ]]>
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DOI: 10.26858/ijobec.v3i4.9542
<![CDATA[This study investigated Grade VIII learners’ perceptions of using question games to improve speaking skills in an Indonesian EFL classroom. Employing a qualitative case study design, the research drew on classroom observations, four focus group discussions, reflective journal entries, and a students’ perception questionnaire (data collection conducted over four weeks) to capture both collective and individual experiences. Thematic analysis revealed consistently positive learner responses: students reported heightened enjoyment and motivation, increased confidence in speaking, greater incidental vocabulary acquisition, and a clear preference for small-group game formats that lowered affective barriers to participation. Quantitative summary data from the questionnaire corroborated these themes. Pedagogically, the findings indicate that question games can create low-pressure, interaction-rich opportunities that support fluency and willingness to communicate, provided they are complemented by teacher scaffolding and vocabulary reinforcement. Limitations include the single-class setting and short intervention period; future research should employ longitudinal designs, larger and more varied samples, and objective measures of speaking gains to triangulate perceptual evidence.]]>
<![CDATA[BEHIND THE EXHAUSTION: EXPLORING CONTRIBUTING FACTORS TO BURNOUT AMONG UNIVERSITY STUDENTS ]]>
<![CDATA[Vieryal Afrilia]]>;
<![CDATA[Geminastiti Sakkir]]>;
<![CDATA[Fitri Radhiyani]]>
<![CDATA[ International Journal of Business English and Communication Vol 3 No 4 (2025): October ]]>
Publisher : <![CDATA[Bahasa Inggris Program Sarjana Terapan, Universitas Negeri Makassar ]]>
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DOI: 10.26858/ijobec.v3i4.10788
<![CDATA[The purpose of this research is to explore the factors contributing to student burnout. This study employed a qualitative approach involving 10 participants from students in the English Education Study Program at UNM. Data were collected through self-report instruments and semi-structured interviews to gain a deeper understanding of the students' experiences with burnout. The findings revealed that several factors, such as academic workload, lack of control, insufficient support, and unclear goals, contributed to feelings of burnout. These insights highlight the importance of addressing burnout in educational settings to support students' well-being and academic involvement.]]>
