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International Journal of Applied Research and Sustainable Sciences (IJARSS)
Published by MULTITECH PUBLISHER
ISSN : -     EISSN : 30260205     DOI : https://doi.org/10.59890/ijarss.v1i2
Core Subject : Religion, Humanities, Science, Education, Engineering,
Religion Humanities Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Education
International Journal of Applied Research and Sustainable Sciences (IJARSS) is an international journal published online monthly by the Multitech Publisher. The journal publishes research papers in the fields of social science, natural science, art, humanities, law, health sciences, technology, and related sciences.
Arjuna Subject : Umum - Umum
Articles 102 Documents
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Using Artificial Intelligence (AI) in Developing Marketing Strategies Sri Handila Mirwan; Puti Lenggo Ginny; Dirmansyah Darwin; Rahmat Ghazali; Meldilianus N J Lenas
International Journal of Applied Research and Sustainable Sciences Vol. 1 No. 3 (2023): November 2023
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijarss.v1i3.896

Abstract

This research explores the application of artificial intelligence (AI) in contemporary marketing strategies. Through case analysis of leading companies, the study uncovers how AI contributes to market data analysis, marketing personalization, trend forecasting, marketing process automation, recommendation systems, and chatbot development. Data was collected by studying existing literature and analyzing case studies of companies such as Amazon, Netflix, Starbucks, Spotify, Alibaba, and Sephora. The results show that using AI in marketing improves operational efficiency, enriches the customer experience, and increases engagement and loyalty
Human Resource Management Transformation in the Digital Age: Recent Trends and Implications Wahdaniah; Riska Sucianti; Elizabeth Ambalele; Andi Herman Tellu
International Journal of Applied Research and Sustainable Sciences Vol. 1 No. 3 (2023): November 2023
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijarss.v1i3.902

Abstract

This article examines the transformation of human resource management (HRM) in the evolving digital era. The main focus is integrating advanced technologies such as automation, Artificial Intelligence (AI), and digital platforms in HR management. Also discussed are changes in the role of HR managers, which now require skills in managing technology and analyzing data and adaptive abilities in responding to changing employee needs and industry trends. Emphasis is also placed on the importance of continuous development and training for employees to keep up with technological developments. The article also highlights an organization's readiness for change, including updating policies, restructuring, and retraining. From this analysis, it is concluded that the transformation of HR management in the digital era brings both opportunities and challenges and demands an integrated and adaptive approach from the organization.
Determination of Sodium Sulfate Requirement for Obtaining Sodium Sulfide Content in Green Liquor at the Recovery Boiler Unit in PT XYZ North Sumatra Donda; Paranita, Darni; Simatupang, Dimas Frananta
International Journal of Applied Research and Sustainable Sciences Vol. 1 No. 4 (2023): December 2023
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijarss.v1i4.937

Abstract

Black liquor is a residual cooking liquid containing organic chemicals utilized as fuel in the recovery boiler and inorganic chemicals that can be recovered into cooking liquid through the recovery boiler process. The recovery boiler is a specialized boiler unit used to restore black liquor by reducing sodium sulfate into sodium sulfide. The research method involved field observations, liquor content analysis, and stoichiometric calculations to determine the sodium sulfate requirement. The calculations revealed that the sodium sulfide content obtained from the recovery boiler process in green liquor was 24.428 g/l Na2O, requiring a reactive amount of 46,5225.0328 kg/day of sodium sulfate. The target sodium sulfide content in the green liquor aimed for was 18-30 g/l. The results indicated that the sodium sulfide content has met the predetermined target and can be utilized for subsequent processes.
Potential Development of Sea Cucumber Farming in Tablolong Beach, Kupang, East Nusa Tenggara suleman; Djonu, Asriati; Kautsari, Neri
International Journal of Applied Research and Sustainable Sciences Vol. 1 No. 4 (2023): December 2023
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijarss.v1i4.988

Abstract

Tablolong Beach, Kupang, West Nusa Tenggara, has significant potential for sea cucumber aquaculture development. This study examines the environmental conditions, climatic factors, and local natural resources that support sea cucumber farming in this area. The results showed that Tablolong Beach has very suitable environmental characteristics for sea cucumber growth, including suitable water temperature and sufficient natural food availability. In addition, the local community has strong traditional knowledge on sea cucumber collection and cultivation. the purpose of this study was to determine the potential and types of sea cucumbers found around Tablolong beach. This research method is an experimental method where samples are taken by diving in the waters of Tablolong beach. Sea cucumber species found consisted of H. atra, H. leucospilota, H. fuscocinerea, and S. monoturbeculatus. This research provides an important basis for designing a sustainable sea cucumber aquaculture development plan in Tablolong Beach, integrating ecological, economic, and social aspects. By utilizing the natural potential and local knowledge, the development of sea cucumber aquaculture in this area can become a model for sustainable utilization of marine resources and support the livelihoods of coastal communities
Recommendations for the Use of Ozone Technology in Post-Harvest Handling to Improve Food Security Tetelepta, Edward G.; Salakory, Melianus; Ansiska, Paisal
International Journal of Applied Research and Sustainable Sciences Vol. 1 No. 4 (2023): December 2023
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijarss.v1i4.999

Abstract

Harvest and post-harvest processes are crucial in agriculture, with ozone and irradiation technologies offering sustainable solutions to extend shelf life, reduce spoilage, and enhance food security and competitiveness. The research focuses on determining ozone's impact on vegetable freshness, providing implementation recommendations. Pattimura University's lab experiment on Gnetum gnemon L. leaves evaluates ozone tech for vegetable preservation. Factors include ozone dosage and treatment duration. Data will undergo univariate and SWOT analysis. Research findings indicate that applying ozone at 3 ppm for 25 minutes preserves Gnetum gnemon L. freshness. Implementing ozone in Ambon's food resilience involves education, infrastructure, certification, marketing, and government support.
China’s Intervention Policy in Myanmar Facing Challenges from India Lê Hoàng, Kiệt
International Journal of Applied Research and Sustainable Sciences Vol. 1 No. 4 (2023): December 2023
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijarss.v1i4.1026

Abstract

In the context of the 21st century, Myanmar holds a significant geopolitical position, serving as a hotbed of competition between India and China in the Indian Ocean and Southeast Asia region. To counter India’s influence, China has employed various tools to increase its sway in Myanmar. This article investigates China’s intervention policies in Myanmar in the face of challenges from India. The research results indicate that China is implementing four main policies to intervene in Myanmar: (1) Approaching political factions; (2) Exploiting ethnic issues, particularly the Rohingya; (3) Creating economic dependence through investment and trade; (4) Enhancing military and defense cooperation. However, Myanmar’s policies have undergone numerous changes, causing China’s influence to waver. Nevertheless, in the current volatile context, Myanmar tends to rely on China economically and militarily. This has posed challenges to India’s position, especially since the National League for Democracy (NLD) leader - Aung San Suu Kyi was ousted.
Social Media a Concern for Foreign Relationships with Neighbor Countries Hossan, Md. Alomgir
International Journal of Applied Research and Sustainable Sciences Vol. 1 No. 4 (2023): December 2023
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijarss.v1i4.1038

Abstract

Indian Sub-continent, especially Bangladesh, India, and Pakistan were divided by Islamic ideology. Bangladesh gained independence from West Pakistan in 1971 with the unbelievable support of the neighboring country India. The present article attempts to find out about the recent time controversy through social media between these countries. In the 2023 Men’s World Cup Cricket Final match India vs Australia held on November 19, 2023, Australia won by 6 Wickets. Here Bangladeshi young cricket lovers enjoyed supporting Team Australia but Indians could not take it positively. They think Bangladesh as a Muslim country avoids Hindus and does not respect and love them. However, the study reveals that 83% disagree that Islam is related to support. 59.50% voted that a player’s behavior is responsible for the support of India and only 3% think that religion may affect supporting the cricket matches. Finally, an effective recommendation has been structured for resolving the crisis.
Indigenous Healing Practices among Mothers in the Rural Areas of Pilar: an Alternative Health Care During Covid 19 Obligar, Philomel Innocent; Dayal, Elizabeth; Contretas, Eric Esteban
International Journal of Applied Research and Sustainable Sciences Vol. 2 No. 3 (2024): March 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijarss.v2i3.1045

Abstract

Since the advent of modern medicine, indigenous healing methods have been used in rural areas. Mothers have a significant rule on family’s health decision-making, they often manage diseases by keeping an eye on symptoms, researching potential causes, and weighing the family's financial burden before seeking medical assistance. This study aimed to find out the indigenous healing practices among women’s in the rural areas of Pilar, Capiz which aims to find out the socio-demographic profile of the respondents; determine the common illnesses respondents family experienced; and determine the indigenous healing practices they used in treating such illnesses. The researchers used descriptive type of research conducted in 6 barangays in the Municipality of Pilar. 1087 women serves as respondents of the study selected through stratified sampling technique. Percentage and frequency were the statistical tools used in analysing the data. Result revealed that seventeen (17) common illnesses were experienced by the respondents. Cough, headache, body pain, parasitic infection and diarrhea were the top 5 common illnesses they have experienced. The respondents practice seven (7) indigenous healing techniques.
Fabrication of Biobriquettes from Mixture of Palm Fronds and Palm Shells with Varying Binders of Tapioca and Sago Flour Simatupang, Dimas Frananta; Simbolon, Merta
International Journal of Applied Research and Sustainable Sciences Vol. 1 No. 4 (2023): December 2023
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijarss.v1i4.1062

Abstract

Biobriquettes are products obtained from the compaction process of biomass residue used as fuel and formed by using a binding agent. In this study, the biomass used comprised palm fronds and palm shells. The objective was to determine the characteristics of biobriquettes. The research methodology adopted was quantitative experimentation. Results showed that the highest calorific value of biobriquettes was 6729.92 cal/g (1:3-sago 15%), the lowest moisture content was 1.1168% (1:3-tapioca 10%), the lowest ash content was 9.5232% (1:3-sago 10%) and the highest density was 0.9927 g/cm3 (1:3-tapioca 20%). Based on the test results, it can be concluded that the optimal ratio of raw materials palm fronds to palm kernel shells for biobriquette fabrication is 1:3 with 10% tapioca flour and 10-15% sago flour as binders.
Activated Carbon Paste Electrode for Voltammetric Determination of Butylated Hydroxyanisole Pasaribu, Regina; Noviandri, Indra
International Journal of Applied Research and Sustainable Sciences Vol. 1 No. 4 (2023): December 2023
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijarss.v1i4.1090

Abstract

Butylated Hydroxyanisole (BHA) is an antioxidant with phenolic groups commonly added to food materials as an oxidative deterrent. According to The Acceptable Daily Intake (ADI), the permissible human consumption limit for BHA is very low. Therefore, having a sensitive and simple analytical method for BHA determination is important. In this study, we developed an activated carbon paste electrode (aCPE) for the voltammetric determination of BHA in food samples. Carbon paste electrode (CPE) was activated in 1 M H2SO4 solution in two steps: 10 cycles of cyclic voltammetry followed by immersion in 1 M H2SO4 solution for 30 seconds. The aCPE electrode had been used for BHA determination in food samples and the results were in good agreement with those of HPLC.

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