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KarismaPro
Published by Universitas Al-Ghifari
ISSN : 20865848     EISSN : 27750647     DOI : https://doi.org/10.53675/karismapro.v14i1
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal KarismaPro dengan nomor registrasi p-issn 2086-5848 dan e-issn 2775-0647 merupakan jurnal yang diterbitkan Prodi Manajemen Fakultas Ekonomi, Universitas Al Ghifari. Penerbitan secara online dimulai pada Vol 22 No 2 (2019). KarismaPro terbit berkala setiap dua kali setahun pada bulan Mei dan Nopember. Jurnal KarismaPro memuat karya ilmiah dalam penyebaran teori dan penelitian di semua bidang bisnis, manajemen, dan kewirausahaan yang sesuai bagi akademisi dan praktisi.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 64 Documents
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Strategi Digital Marketing dan Brand Awareness Dalam Meningkatkan Keputusan Pembelian Produk Beras Kita di Perum Bulog Bandung Bukhori, Reza Fauzi
KarismaPro Vol 15, No 02 (2024): Karismapro
Publisher : Program Studi Manajemen, Universitas Al Ghifari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53675/karismapro.v15i02.1439

Abstract

This study uses descriptive and verification methods with a quantitative approach or in the form of numbers. The population in this study were customers of Perum Bulog Subdrive Regional Bandung as many as 410 customers. And sample  in this study were customers of Perum Bulog Subdrive Regional Bandung as many as 80 coustemers. The analysis used is Path Analysis of find out. And indirectly to other variables. The result of this study indicate that: (1) digital marketing has a significant positive effect on the purchasing decision at Perum Bulog Subdrive Regional Bandung is 41.7%. (2) brand awareness commitment has a significant positive effect on the buying decision at Perum Bulog Subdrive Regional Bandung is 14%. The total influence of the variable digital marketing and brand awareness on the srtuctural model buying decision is shown by the magnitude of the coefficient of determination r2 = 0.559 or 55.9%, while the influence of outside variables or errors is 44.1%Based on the result of the above research, it can be concluded that the model formed belongs to the strong category so that in this study variables of digital marketing and brand awareness are precisely used to measure the purchasing decision of customers at Perum Bulog Subdrive Regional Bandung. The  44.1% variables that were not examined inclued advertising, public relations, sales promotion, brand image, product quality, etc.
Urgensi Kompetensi dan Motivasi dalam Mendorong Produktivitas Kerja: Analisis di Sektor Manufaktur Sepatu Fatimah, Gevira Siti; Ardiansyah, Iwan
KarismaPro Vol 15, No 1 (2024): KarismaPro
Publisher : Program Studi Manajemen, Universitas Al Ghifari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53675/karismapro.v15i1.1431

Abstract

Produktivitas kerja karyawan merupakan elemen krusial dalam menentukan daya saing perusahaan, terutama di sektor manufaktur sepatu yang menuntut efisiensi dan kualitas tinggi. Namun, rendahnya produktivitas sering kali dikaitkan dengan lemahnya kompetensi dan menurunnya motivasi kerja. Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh kompetensi dan motivasi terhadap produktivitas kerja karyawan pada PT. Primarindo Asia Infrastructure Tbk di Bandung. Penelitian menggunakan pendekatan kuantitatif dengan metode analisis jalur (path analysis) terhadap 87 responden. Hasil penelitian menunjukkan bahwa kompetensi berpengaruh langsung sebesar 36,8% dan motivasi sebesar 30,4% terhadap produktivitas kerja. Secara simultan, kedua variabel memberikan kontribusi sebesar 67,1%, sedangkan sisanya dipengaruhi faktor lain di luar model. Secara praktis, hasil ini mengindikasikan bahwa pengembangan kompetensi dan peningkatan motivasi karyawan merupakan strategi penting untuk meningkatkan produktivitas kerja. Keterbatasan penelitian ini terletak pada lingkup kasus yang hanya mencakup satu perusahaan, sehingga disarankan untuk penelitian selanjutnya memperluas objek kajian agar hasilnya lebih general.
The Effectiveness of Islamic Human Capital Management Strategies in Building Agile and Well-being-Oriented Organizations Rahmat, Taufiq; Apriliani, Diah
KarismaPro Vol 15, No 02 (2024): Karismapro
Publisher : Program Studi Manajemen, Universitas Al Ghifari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53675/karismapro.v15i02.1436

Abstract

This study explores the role of Islamic Human Capital Management (IHCM) in enhancing organizational agility and improving employee well-being. The central problem addressed is the need for organizations to adopt strategies that foster a highly skilled, ethically grounded, and adaptable workforce to remain competitive in a dynamic business environment. The objectives of the study include examining the theoretical foundations of IHCM, analyzing its impact on organizational performance, and providing practical recommendations for its implementation.The research employs a qualitative conceptual approach, rooted in literature review and analysis of existing studies on IHCM, organizational agility, and employee well-being. The analysis focuses on the contributions of IHCM in creating a workforce that is not only skilled but also engaged and ethically responsible, enabling organizations to respond effectively to external changes. The study synthesizes findings from over 30 scholarly articles, offering insights into the integration of IHCM strategies such as ethical leadership, employee empowerment, continuous learning, and work-life balance.Results suggest that adopting IHCM practices leads to improved employee satisfaction, innovation, and organizational adaptability. Organizations that invest in employee development and promote ethical leadership are more likely to foster a positive work environment, enhancing both performance and retention.However, the study's limitations include its focus on Islamic organizations, which may not be applicable to non-Islamic contexts. Future research could include comparative studies across various sectors to assess the generalizability of IHCM strategies.
ROE, Volume Transaksi, dan IHSG: Strategi Prediktif Return Saham pada Emiten LQ45 Ihtisam, Dini
KarismaPro Vol 15, No 1 (2024): KarismaPro
Publisher : Program Studi Manajemen, Universitas Al Ghifari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53675/karismapro.v15i1.1433

Abstract

Ketidakstabilan pasar saham mendorong investor untuk memahami lebih dalam hubungan antara kinerja keuangan dan return saham. Penelitian ini bertujuan untuk menganalisis pengaruh Return on Equity (ROE) terhadap Return Saham, dengan Volume Transaksi Saham sebagai variabel mediasi dan Indeks Harga Saham Gabungan (IHSG) sebagai variabel moderasi. Studi ini dilakukan pada perusahaan yang terdaftar dalam Indeks LQ45 selama periode 2018–2022. Sampel dipilih dengan teknik purposive sampling, menghasilkan 225 data observasi. Analisis data dilakukan menggunakan regresi data panel dengan bantuan perangkat lunak EViews versi 10.Hasil penelitian menunjukkan bahwa ROE memiliki pengaruh positif dan signifikan terhadap Return Saham, baik secara langsung maupun melalui mediasi Volume Transaksi Saham. Volume Transaksi Saham juga berperan signifikan dalam meningkatkan Return Saham. Sementara itu, IHSG sebagai variabel moderasi memberikan pengaruh positif namun tidak signifikan, sehingga memperlemah pengaruh ROE terhadap Return Saham secara tidak langsung.Implikasi praktis dari hasil ini menunjukkan pentingnya memperhatikan indikator internal perusahaan dan tren pasar dalam mengambil keputusan investasi. Penelitian ini memiliki keterbatasan pada ruang lingkup sampel yang hanya mencakup perusahaan dalam LQ45 serta periode pengamatan lima tahun, sehingga disarankan untuk penelitian selanjutnya menggunakan sampel dan periode yang lebih luas.
Peran Live Streaming dan Affiliate dalam Meningkatkan Keputusan Pembelian di E-commerce Shopee Saumantari, Asri; Siswanto, Dodi; Ashshidiqy, Muhammad Taufan
KarismaPro Vol 15, No 02 (2024): Karismapro
Publisher : Program Studi Manajemen, Universitas Al Ghifari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53675/karismapro.v15i02.1434

Abstract

Masalah yang dihadapi dalam era digital ini adalah meningkatnya persaingan di platform e-commerce, khususnya dalam meningkatkan keputusan pembelian konsumen. Penelitian ini bertujuan untuk menguji pengaruh live streaming dan affiliate terhadap peningkatan keputusan pembelian di akun Shopee Damawa.cloth.Penelitian ini menggunakan pendekatan kuantitatif dengan metode deskriptif. Populasi penelitian adalah konsumen yang pernah berbelanja di akun Shopee Damawa.cloth, dan teknik pengumpulan data dilakukan melalui penyebaran kuesioner. Data yang terkumpul dianalisis menggunakan regresi linier berganda dengan bantuan IBM SPSS versi 23.Hasil penelitian menunjukkan bahwa live streaming (X₁) dan affiliate (X₂) berpengaruh signifikan terhadap keputusan pembelian (Y) secara simultan. Secara parsial, baik live streaming maupun affiliate memiliki pengaruh positif dan signifikan terhadap keputusan pembelian.Implikasi praktis dari penelitian ini adalah pentingnya pemanfaatan strategi live streaming dan program affiliate dalam e-commerce untuk meningkatkan keputusan pembelian konsumen.Namun, penelitian ini memiliki keterbatasan dalam hal waktu dan ruang yang hanya terbatas pada akun Shopee Damawa.cloth, sehingga generalisasi hasil penelitian ini hanya berlaku pada platform tersebut.
Strategic Green HRM for Policy Development Toward Zero Emission Zones (ZEZ) in Higher Education Institutions Resmiati, Eny Nuryani; Rahmat, Taufiq; Ardiansyah, Iwan
KarismaPro Vol 14, No 2 (2023): KarismaPro
Publisher : Program Studi Manajemen, Universitas Al Ghifari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53675/karismapro.v14i2.1455

Abstract

The transition toward Zero Emission Zones (ZEZ) in higher education institutions (HEIs) faces systemic challenges, particularly the underutilization of HRM as a strategic driver of sustainability. In many universities, HRM remains focused on administrative functions rather than catalyzing behavioral and institutional transformation aligned with climate goals. This study aims to develop a strategic Green HRM model to support policy development and operational change toward ZEZ implementation in HEIs.Using a Design Thinking approach comprising five stages—empathize, define, ideate, prototype, and test—the research explores current practices, identifies institutional barriers, and co-creates solutions across selected Indonesian universities. The findings reveal that integrating green job design, environmental training, eco-based performance indicators, and prophetic leadership significantly enhances staff engagement, reduces energy use, and promotes low-carbon innovation. Pilot testing demonstrates that digital platforms supporting HR-led emission monitoring and incentive structures can accelerate sustainability culture within academic settings.
Prophetic Educational Leadership for Equity and Sustainability: Reconstructing College Governance in The ESG Framework Taufiq, Taufiq Rahmat; Nuhrodin, Nuhrodin; Ardiansyah, Iwan
KarismaPro Vol 15, No 02 (2024): Karismapro
Publisher : Program Studi Manajemen, Universitas Al Ghifari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53675/karismapro.v15i02.1456

Abstract

The global challenges of ethical crises, social inequality, and environmental degradation have significantly impacted higher education institutions. Amid growing demands for the implementation of the Environmental, Social, and Governance (ESG) framework, leadership in universities remains largely technocratic and managerial, often neglecting moral and spiritual values. This article aims to formulate a prophetic leadership model within the context of ESG-based sustainable governance. The study employs a qualitative-conceptual approach through library research and interdisciplinary theoretical synthesis, drawing from literature in educational management, business ethics, ESG, and prophetic leadership studies.The proposed model integrates three core elements: (1) prophetic values encompassing justice, trustworthiness, transformation, and humanity; (2) ESG principles, including energy efficiency, social equity, and transparent governance; and (3) implementation domains in higher education, particularly curriculum development, organisational structure, and institutional policy. The findings suggest that incorporating prophetic values into the ESG framework offers significant potential to address the ethical void in contemporary higher education governance.The practical implications of this model open up avenues for leadership reform grounded in spirituality, while promoting the integration of humanistic and sustainability values into academic policy. Future research is recommended to empirically validate the model through both qualitative and quantitative approaches across diverse institutional contexts.
REVOLUSI DIGITAL PAYMENT: ANALISIS FAKTOR PERSEPSI KEMUDAHAN, MANFAAT, DAN RISIKO TERHADAP MINAT GENERASI Z DALAM ADOPSI QUICK RESPONSE CODE INDONESIAN STANDARD (QRIS) bukhori, reza fauzi
KarismaPro Vol 16, No 01 (2025): Karismapro
Publisher : Program Studi Manajemen, Universitas Al Ghifari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53675/karismapro.v16i01.1653

Abstract

This study aims to analyze the influence of perceived ease of use, perceived usefulness, and perceived risk on Generation Z's interest in using the Indonesian Standard Quick Response Code (QRIS) as a digital payment method.The study used a quantitative approach with a survey method of 84 Generation Z respondents (born 1997-2012). Data were collected through a structured questionnaire and analyzed using multiple linear regression with SPSS 29.The results showed that: (1) Perceived ease of use had a positive and significant effect on interest in using QRIS (t-count = 3.546 t-table = 1.990, sig. 0.001); (2) Perceived usefulness did not have a significant effect on interest in using QRIS (t-count = 0.556 t-table = 1.990, sig. 0.579 0.05); (3) Perceived risk did not have a significant effect on interest in using QRIS (t-count = -0.449, sig. -0.654 0.05). Simultaneously, all three variables significantly influenced QRIS usage intention (F-count = 9.576 F-table = 3.11, sig. 0.001), contributing 26.4%.Gen Z prioritizes ease of use when adopting digital payment technology. Although perceived benefits and risks do not influence QRIS individually, the combination of these three factors collectively influences QRIS usage intention.
Leading Multi-Generational Workforce for Environmental Innovation: Bridging Gen Z, Millennial, and Gen X Perspectives in Sustainable Organizations Munawir, Muhamad Anang; Bukhori, Reza Fauzi; Salam, Fadlan Abdilah
KarismaPro Vol 16, No 01 (2025): Karismapro
Publisher : Program Studi Manajemen, Universitas Al Ghifari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53675/karismapro.v16i01.1678

Abstract

. This research examines how multi-generational leadership approaches can enhance environmental innovation in Indonesian organizations. With workplaces increasingly comprising Gen Z (digital natives with strong environmental consciousness), Millennials (purpose-driven professionals), and Gen X (experienced leaders with institutional knowledge), understanding generational differences becomes critical for sustainable organizational transformation. Through mixed-method research involving 1,200 employees across 40 Indonesian organizations, this study analyzes how different generational perspectives contribute to environmental innovation initiatives. Key findings reveal that Gen Z brings technological innovation and sustainability urgency (contributing 47% of green innovation ideas), Millennials excel at collaborative implementation and stakeholder engagement (leading 63% of successful sustainability projects), while Gen X provides strategic oversight and resource allocation expertise. The research proposes the Multi-Generational Environmental Leadership Framework (MGELF), which integrates generational strengths to accelerate sustainable organizational transformation. Results show organizations implementing this framework achieved 34% higher environmental performance scores and 28% better employee engagement in sustainability initiatives compared to traditional single-generation leadership approaches.
THE IMPACT OF WORK-LIFE BALANCE AND WORKLOAD ON EMPLOYEE PRODUCTIVITY: EVIDENCE FROM JNE EXPRESS COMPANY INDONESIA Fithri, Aliya Maulidya; Turyandi, Itto; Triaji, Ermi
KarismaPro Vol 16, No 01 (2025): Karismapro
Publisher : Program Studi Manajemen, Universitas Al Ghifari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53675/karismapro.v16i01.1676

Abstract

Work-life balance and workload management have emerged as critical factors influencing employee productivity in the modern logistics industry. This study examined the effects of work-life balance and workload on employee productivity at JNE Express Company's Gedebage branch in Bandung, Indonesia. A quantitative approach utilizing path analysis was employed with 175 employees selected through proportionate random sampling from a population of 310 workers. Data collection employed validated questionnaires measuring work-life balance dimensions including work interference with personal life, personal life interference with work, personal life enhancement of work, and work enhancement of personal life. Workload was assessed through job conditions, working time utilization, and target achievement dimensions. Employee productivity was evaluated across five dimensions: resource utilization efficiency, work quality, planning and management effectiveness, innovation and development, and work-life balance maintenance. Path analysis revealed that work-life balance demonstrated a significant positive effect on employee productivity (β = 0.466, p 0.001) with a total influence of 35.52%. Workload similarly showed significant positive effects on productivity (β = 0.456, p 0.001) contributing 34.6% to overall productivity variance. The combined model explained 70.1% of productivity variance (R² = 0.701), indicating strong predictive validity. These findings suggest that effective work-life balance policies and optimal workload distribution represent strategic human resource management interventions for enhancing organizational performance in logistics operations. The research contributes empirical evidence supporting the positive relationship between work-life balance, workload management, and productivity outcomes in Indonesian logistics contexts.

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