cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
May Roni,
Contact Email
mayroni@fisip.unila.ac.id
Phone
+628992290495
Journal Mail Official
mayroni@fisip.unila.ac.id
Editorial Address
Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Lampung Gd B, Bandar Lampung Kode Pos : 35141 e mail : jkb@fisip.unila.ac.id Web : https://admbisnis.fisip.unila.ac.id/
Location
Kota bandar lampung,
Lampung
INDONESIA
Jurnal Kompetitif Bisnis
Published by Universitas Lampung
ISSN : -     EISSN : 27757781     DOI : https://doi.org/10.0120/ss
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Kompetitif bisnis adalah jurnal kajian bisnis yang diterbitkan dua kali dalam setahun (Maret dan November) oleh Administrasi Bisnis-FISIP Universitas Lampung. Topik artikel yang diterbitkan adalah penelitian teoritis dan empiris yang berfokus pada studi tentang bisnis Topik artikel: Keuangan, Pemasaran, Sistem informasi, perilaku organisasi dan sumber daya manusia, manajemen strategis, tanggung jawab sosial perusahaan, kewirausahaan, bisnis kreatif dan inovasi
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 269 Documents
 21   22   23   24   25 
ANALISIS KEUNGGULAN BERSAING BERDASARKAN MATRIKS BCG (BOSTON CONSULTING GROUP) PADA PERUMDA AIR MINUM WAY RILAU KOTA BANDAR LAMPUNG) Widyastuti, Lindah; Wardianto, K. Bagus
Jurnal Kompetitif Bisnis Vol. 1 No. 2 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

A company that is founded generally aims to obtain large profits, one way is to increase the volume of sales made by the company as its main goal, the strategy really needs to be used to develop and improve the company's business. The data collection method used is field research methods such as observation, interviews and documentation. This type of research is descriptive research. The approach in this research is qualitative and quantitative, because descriptive data in the form of writing and research data in the form of numbers. Sources of data used are primary data, data obtained directly from direct observations in the field and also conducting interviews with the company to obtain data and secondary data can be obtained from data that has been processed. The results of the BCG matrix analysis show that the Market Growth Rate (TPP) of PERUMDA Air Minum Way Rilau in Bandar Lampung City is 8% and the Relative Market Share (PPR) is 2.92x where the market share value is greater than 1 (> 1) so it is in the cash cows quadrant, which means an analysis of the low market growth rate and high market share. The strategy that can be used is the harvest strategy, which aims to reduce investment. To maximize market profits and maintain market share that has been controlled by focusing on the target market so that in the future it can reach areas that are currently still unreached, improve the quality of customer service and increase product promotion online through social media in increasing profits.
FAKTOR-FAKTOR KEPUTUSAN PEMBELIAN KERIPIK PISANG ASKHA JAYA Karinina, Annisa; Bakti, Dadang Karya; Subagja, Ghia
Jurnal Kompetitif Bisnis Vol. 1 No. 1 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study was to determine the factors of the decision to buy Askha Jaya banana chips. The method used in this study is a descriptive method with a qualitative approach. The result of this study is that banana chips in Lampung are so identical to Askha Jaya and become the most preferred product for consumers because of the distinctive taste that distinguishes it from other brands so that there are 5 factors formed after the interview. The first factor is the product attribute factor related to the taste of Askha Jaya banana chips which has characteristics in the seasoning, affordable prices, a comfortable place with a storefront arrangement that is pleasing to the eye and a large parking lot, and packaging that is various and safe to take to distant places. Cultural factors consisting of consumers who come to male-dominant stores, as well as the widely known brand name Askha Jaya so that it becomes a reason for consumers to return to shopping for banana chips there every time they come to Lampung, social factors are a social interaction of an Askha Jaya consumer who is able to influence others to choose Askha Jaya banana chips, Personal factors include consumer lifestyles that follow trends, social status which is a demand to be more prestigious, jobs and economic situations that support consumers to be able to maintain their loyalty to Askha Jaya banana chips, and personality and self-concept that greatly influence, psychological factors that are a learning process for consumers, therefore the arrival of consumers to Askha Jaya stores certainly has its own purpose that can provide benefits for those consumers or those around them.
EFEKTIFITAS BEAUTY INFLUENCER TIKTOK DALAM MEMPENGARUHI KEPUTUSAN PEMBELIAN KOSMETIK MAYBELLINE NEW YORK Kurniawan, Dona Meliara; Aprilani, Deddy; Aprilia, Hani Damayanti
Jurnal Kompetitif Bisnis Vol. 1 No. 1 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The modern society has close ties with social media, ranging from entertainment, the latest information to beauty trends. Beauty brands compete in attracting the attention of consumers through social media, and Tiktok as the most popular platfornm lately. The Maybelline Brand uses Beauty Influencers as the main key to successful promotion. The purpose of this study was to determine the influence of Laura Siburian as a Beauty The purpose of this study was to find out whether Laura Siburian as a Beauty Influencer Tiktok influences the purchasing decisions of her viewers or not. This research uses a type of quantitative researcher. The population of this study are active TikTok users who have watched Laura Siburian's promotional videos. The sampling technique used purposive sampling with a sample of 100 respondents. Data collection uses a questionnaire, with literature study through books, journals, and private or government publications. The analysis techniques used include validity test, reliability test, simple linear regression, t test, and R2 test with SPSS 24.0 tools. The results of this study are that the Beauty Influencer variable has a significant influence on purchasing decisions by 32.7%, the rest is explained by other factors. This proves that Laura can attract consumers' interest through her Tiktok promotional videos to make purchases of Maybelline mascara products effective and efficiently. In the future, the company can continue to improve collaboration with Beauty Influencer Laura Siburian and TikTok as its platform.
PENGARUH ORIENTASI PASAR, ORIENTASI KEWIRAUSAHAAN, DAN KEUNGGULAN BERSAING TERHADAP KINERJA PEMASARAN UMKM (Studi Pada Pelaku Usaha Kuliner Kecamatan Bandar Sribhawono, Kabupaten Lampung Timur) Sulaiman, Siti Bilqis; Hartono, Hartono; Saptiani, Fanny
Jurnal Kompetitif Bisnis Vol. 1 No. 1 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the influence of market orientation, entrepreneurial orientation and competitive advantage on the marketing performance of SMEs. This type of research uses explanatory research with a quantitative approach. The population of this research is culinary businessmen in the Bandar Sribhawono sub-district. The sampling technique in this study used the nonprobability sampling method with a sample of 40 respondents. Analysis of the research data used multiple linear regression analysis using the SPSS 24 application. Test the hypothesis using the t test and F test. The t results show that the variables market orientation, entrepreneurial orientation, and competitive advantage partially have a positive and significant effect on the marketing performance of MSMEs. The results of the F test show that marketing performance is significantly and positively influenced simultaneously by market orientation, entrepreneurial orientation, and competitive advantage.
ANALISIS KELAYAKAN BISNIS KONVEKSI DITINJAU DARI ASPEK PASAR DAN PEMASARAN (STUDI PADA KONVEKSI DEZAINLA DI KOTA BANDAR LAMPUNG): ANALISIS KELAYAKAN BISNIS KONVEKSI DITINJAU DARI ASPEK PASAR DAN PEMASARAN (STUDI PADA KONVEKSI DEZAINLA DI KOTA BANDAR LAMPUNG) Adha, Bani Nurul; Hartono, Hartono; Saptiani, Fenny
Jurnal Kompetitif Bisnis Vol. 1 No. 2 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine and analyze the feasibility of the Bandar Lampung Convection Dezainla business through its market and marketing aspects. This type of research is descriptive research using a qualitative approach. Data collection techniques are observation, interviews and documentation. The results of the research show that from the market aspect, it has good market potential and market share, marked by sales growth in 2021-2022, increasing by 74.9%. In the marketing aspect the products produced are of good quality, prices that can compete with other competitors, the distribution channels used have utilized sales through resellers, and implemented promotions using a multi-channel marketing strategy by utilizing various available social media platforms such as Instagram, Youtube , Website, Facebook, Tiktok, and WhatsApp. Thus, from the market and marketing aspects that have been studied by researchers, the Dezainla convection is already good so that the Dezainla convection can be declared feasible to run from the market and marketing aspects.
Tingkat Kesehatan TINGKAT KESEHATAN PERUSAHAAN INFRASTRUKTUR SEBELUM DAN SELAMA PANDEMI COVID-19 BERDASARKAN SURAT KEPUTUSAN MENTERI BUMN NOMOR: KEP-100/MBU/2002: TINGKAT KESEHATAN PERUSAHAAN INFRASTRUKTUR SEBELUM DAN SELAMA PANDEMI COVID-19 BERDASARKAN SURAT KEPUTUSAN MENTERI BUMN NOMOR: KEP-100/MBU/2002 Deswita, Fadila Putri; Destalia, Mediya
Jurnal Kompetitif Bisnis Vol. 1 No. 3 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the difference in the health level of state-owned companies in the infrastructure sector listed on the IDX in 2018-2021 before and during the Covid-19 pandemic using ratios on financial aspects in the Decree of the Minister of SOEs Number: KEP-100 / MBU / 2002, namely Return On Equity (ROE), Return On Investment (ROI), Cash Ratio, Current Ratio, Collection Periods (CP), Inventory Turnover (ITO), Total Asset Turnover (TATO), and Total Own Capital to Total Assets (TMS to TA). This research uses quantitative methods and comparative research. Purposive sampling was used to select the sample of this study which amounted to 8 companies. Data collection is obtained in the form of documentation of the company's financial statements on the IDX website. Quantitative data analysis, descriptive statistics, data normality tests, and Multivariate Discriminant Analysis (MDA) hypothesis testing with SPSS version 26 were used in this study. The results showed a significant difference in the health level of state-owned companies in the infrastructure sector between before and during the Covid-19 pandemic. Then TATO, ITO, and TMS against TA are variables that distinguish the level of company health, with TATO as the most dominant variable.
STRATEGI MAXIM MENGEMBANGKAN TRANSPORTASI UNTUK MEMBERIKAN PELAYANAN DAN KENYAMANAN DI BANDAR LAMPUNG Yolanda, Indah Noversi; Bakti, Dadang Karya; Nugeraha, Prasetya
Jurnal Kompetitif Bisnis Vol. 1 No. 2 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine Maxim's strategy in developing public transportation to provide user services and convenience. The theory used is the theory of customer satisfaction according to Parasuraman which contains 5 service dimension indicators including Reliability, Responsiveness, Assurance, Empathy, and Tangibles. The method in this research is to use qualitative research methods with descriptive analysis techniques and data collection techniques by interviews. The results of the study show that the maxim strategy is to offer online-based transportation services that are cheaper than its competitors, as well as a reservation feature, and a distinctive feature, namely the color yellow as branding and promotion with jackets, helmet stickers and banners, providing guarantees of legal protection for drivers, guarantee time and costs for customers, provide services in a non-discriminatory manner to all customers, and provide rules that must be obeyed and carried out by drivers. The researcher's suggestion is for Maxim City of Bandar Lampung to provide training facilities for drivers, improve the application system used, add payment features via e-wallet, and follow up strictly on drivers who commit violations in providing services to customers.
IMPLEMENTASI PSYCHOLOGY FACTORS, RISK PERCEPTION, SOCIAL MEDIA SENTIMENT DAN HERDING BEHAVIOR TERHADAP KEPUTUSAN INVESTASI (STUDI PADA INVESTOR SAHAM MAHASISWA UNIVERSITAS LAMPUNG): IMPLEMENTASI PSYCHOLOGY FACTORS, RISK PERCEPTION, SOCIAL MEDIA SENTIMENT DAN HERDING BEHAVIOR TERHADAP KEPUTUSAN INVESTASI (STUDI PADA INVESTOR SAHAM MAHASISWA UNIVERSITAS LAMPUNG) Syafitri, Rahmadia Utami; suripto, suripto
Jurnal Kompetitif Bisnis Vol. 1 No. 3 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

There are many things that underlie an investment decision such as the rational and irrational attitude of an investor. This study aims to find out the important role played by psychology factors, risk perception, social media sentiment, and herding behavior in influencing investment decisions in Lampung University student investors. The type of explantory research with a research approach is quantitative. The method used in this study is a quantitative research method. The population in this study is all active students of the University of Lampung for the 2022/2023 period using a sampling technique, namely purposive sampling with a sample of 100 respondents. The data was obtained from the questionnaire using a likert scale. Data analysis of this study used multiple regression analysis. The results obtained from this study partially show that psychology factors, risk perception, social media sentiment, and herding behavior have a significant effect on investment decisions. The results of simultaneous testing of psychology factors, risk perception, social media sentiment, and herding behavior on investment decisions.
IMPLEMENTASI TEORI PERILAKU TERENCANA TERHADAP MINAT INVESTASI PADA GENERASI Z DI PASAR MODAL (STUDI PADA MAHASISWA PRODI ILMU ADMINISTRASI BISNIS UNIVERSITAS LAMPUNG): IMPLEMENTASI TEORI PERILAKU TERENCANA TERHADAP MINAT INVESTASI PADA GENERASI Z DI PASAR MODAL (STUDI PADA MAHASISWA PRODI ILMU ADMINISTRASI BISNIS UNIVERSITAS LAMPUNG) Kurniawan, Herry; suripto, Suripto; Harori, M. Iqbal
Jurnal Kompetitif Bisnis Vol. 1 No. 2 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine how much influence attitudes, subjective norms, and behavioral control have on the investment interest of students of Business Administration Study Program, University of Lampung. The independent variables used in this study are Attitudes (X1), Subjective Norms (X2), Behavioral Control (X3), and Investment Interest as the dependent variable. This type of research is associative with a quantitative approach. The population in this study were active students of the UNILA Business Administration Study Program starting from the 2018-2022 class. The data was obtained from a questionnaire using a Likert scale which was distributed via Google from social media, namely WhatsApp. The sample in this study amounted to 122 respondents who were taken using a purposive sampling technique. Data in this study were analyzed using multiple linear regression analysis with SPSS 29.0 tools. The results of this study indicate that the attitude variable partially has no significant effect on the investment interest variable, the subjective norm variable partially has no significant effect on the investment interest variable, the perceived behavior control variable partially has a significant effect on the investment interest variable. However, the three independent variables in this study were tested simultaneously without having a significant effect simultaneously between attitude variables, subjective norms, and perceived behavioral control with interest variables.Keywords : Theory Planned Behavior, Attitude, Subjective Norm, Behavior control, Investment Interest
STRATEGI PENGEMBANGAN PARIWISATA BERKELANJUTAN PADA OBJEK WISATA ALAM DI BANDAR LAMPUNG: STRATEGI PENGEMBANGAN PARIWISATA BERKELANJUTAN PADA OBJEK WISATA ALAM DI BANDAR LAMPUNG Melsadila, Mely; A . Efendi, A . Efendi; Nugeraha, Prasetya
Jurnal Kompetitif Bisnis Vol. 1 No. 3 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Natural attraction is a form of recreation and tourism that utilizes available natural resourches. The uniqueness of tourism is the main attraction for tourists. This study aims to determine how much influence tourist attraction and destination image on revisit intention for natural tourism objects in Bandar Lampung. The population in this study are 854.084 natural tourism objects visitors in Bandar Lampung and the sample amounted to 100 respondents who were taken using the technique purposive sampling. The kinds of data used were primary and secondary data. Data were collected by using a questionnaire. The data in this study were analyzed using multiple linear regression analysis. The results of this study indicate variable tourist attraction partially significant effect on revisit intention, variable destination image partially significant effect on revisit intention. While the results are simultaneously variable tourist attraction and destination image significant effect on revisit intention with value R Square of 0.594 or 5.94%.

Page 23 of 27 | Total Record : 269

 21   22   23   24   25 

Filter by Year

2020 2025


Reset
Filter By Issues
All Issue Vol. 3 No. 3 (2025): Jurnal Kompetitif Bisnis Vol 3 No 1 (2025): Jurnal Kompetitif Bisnis Vol 2 No 4 (2024): Jurnal Kompetitif Bisnis Vol 2 No 3 (2024): Jurnal Kompetitif Bisnis Vol 2 No 2 (2024): Jurnal Kompetitif Bisnis Vol 1 No 13 (2023): Jurnal Kompetitif Bisnis Vol 1 No 12 (2023): Jurnal Kompetitif Bisnis Vol 1 No 11 (2023): Jurnal Kompetitif Bisnis Vol 1 No 10 (2023): Jurnal Kompetitif Bisnis Vol. 1 No. 4 (2023): Jurnal Kompetitif Bisnis Vol. 1 No. 3 (2023): Jurnal Kompetitif Bisnis Vol. 1 No. 2 (2023): Jurnal Kompetitif Bisnis Vol. 1 No. 1 (2023): Jurnal Kompetitif Bisnis Vol 1 No 9 (2022): Jurnal Kompetitif Bisnis Vol 1 No 8 (2022): Jurnal Kompetitif Bisnis Vol 1 No 7 (2022): Jurnal Kompetitif Bisnis Vol 1 No 6 (2021): Jurnal Kompetitif Bisnis Vol 1 No 5 (2021): Jurnal Kompetitif Bisnis Vol. 1 No. 3 (2020): Jurnal Edisi Covid-19 Vol 1 No 1 (2020): Jurnal Edisi Covid-19 Vol 1 No 4 (2020): Jurnal Kompetitif Bisnis Vol 1 No 3 (2020): Jurnal Kompetitif Bisnis Vol 1 No 2 (2020): Jurnal Kompetitif Bisnis Vol 1 No 1 (2020): Jurnal Kompetitif Bisnis More Issue